The document discusses UX strategy as depicted through the paintings of Jan Steen and other Dutch masters. It addresses challenges in synchronizing product and process UX strategies and the iterative nature of design. The presentation outlines a basic UX strategy landscape that incorporates mission, vision, goals, channels, conceptual design approaches like 5:3:1 and quadricentric design, and iterative product development. It emphasizes gathering requirements from users, experts, and stakeholders and evaluating designs based on carefully selected metrics rather than taste.

1. UX Strategy
as told by the Paintings of Jan Steen (and friends)
Jonathan Arnowitz
Stroomt Interactions
UX Cocktail Hour
20 October 2010

3. Look! It’s UX strategies!

5. Look! It’s UX strategies!

7. Iteration
Look! It’s UX strategies!
Analysis

8. Problem 1: Predictable, repeatable UX process

9. Problem 1: Predictable, repeatable UX process
Problem: how do you make a ‘Predictable,
repeatable process’ out of an open-ended
process which relies on expert analysis.
There is no one size fits all solution
...but we’ll try

10. How does strategy help? 3 tests for effectiveness

11. How does strategy help? 3 tests for effectiveness
Client stays focused on Design Team
business value stays focused
on the
Concept
Predictable, repeatable UX process

12. Product UX Strategy: the product/service Iteration: 1

13. Product UX Strategy: the product/service Iteration: 1
Define product/service Release (Fixed date)
Gather requirements
Conceptual Design Test/Evaluate
Detailed Design
IA IxD VD TD

14. Problem 2: Synching two types of UX Strategy

15. Problem 2: Synching two types of UX Strategy
1. Product Strategy
2. Process Strategy

16. Problem 2: Synching two types of UX Strategy

17. Problem 2: Synching two types of UX Strategy
1. Product Strategy
2. Process Strategy

18. Jonathan Arnowitz
Product UX Strategy: the organization Stroomt Interactions

19. Jonathan Arnowitz
Product UX Strategy: the organization Stroomt Interactions
Why do you exist
What you produce/ Who you are.
provide.

20. Jonathan Arnowitz
Product UX Strategy: the organization Stroomt Interactions
Mission Statement
Vision Brand Design

22. Goals
Principles

24. Business Case/Plan

26. Channels

27. 2. Product UX Strategy: the product/service
Iteration: 2
Release (Fixed date)
Gather requirements
Conceptual Design Test/Evaluate
Detailed Design
IA IxD VD TD

28. 2. Product UX Strategy: the product/service
Iteration: 2
Company UX Strategy
Prioritize Business Plan
Define product/service Release (Fixed date)
Gather requirements
Conceptual Design Test/Evaluate
Detailed Design
IA IxD VD TD

29. 2. Product UX Strategy: the product/service
Iteration: 2
Company UX Strategy
Prioritize Business Plan
Define product/service Release (Fixed date)
Gather requirements
Conceptual Design Test/Evaluate
Detailed Design
IA IxD VD TD

30. 2. Product UX Strategy: the product/service
Still a problem
Release (Fixed date)
Gather requirements
Conceptual Design Test/Evaluate
Detailed Design
IA IxD VD TD

31. 2. Product UX Strategy: the product/service
Still a problem
Company UX Strategy
Prioritize Business Plan
Define product/service Release (Fixed date)
Gather requirements
Conceptual Design Test/Evaluate
Detailed Design
IA IxD VD TD

32. 2. Product UX Strategy: the product/service
Still a problem
Company UX Strategy
Prioritize Business Plan
Define product/service Release (Fixed date)
Gather requirements
Conceptual Design Test/Evaluate
Detailed Design
IA IxD VD TD

33. 3. Iterative nature of design

34. 3. Iterative nature of design
IxD

35. 3. Iterative nature of design
IxD IA

36. 3. Iterative nature of design
IxD IA
TD

37. 3. Iterative nature of design
IxD IA
TD
VD

38. 3. Iterative nature of design

39. 3. Iterative nature of design
IxD

40. 3. Iterative nature of design
IxD IA

41. 3. Iterative nature of design
IxD IA
TD

42. 3. Iterative nature of design
IxD IA
TD
VD

43. 3. Iterative nature of design
IxD IA
TD
VD
Iterative not engineering!

44. 2. Product UX Strategy: Iteration 3
Release (Fixed date)
Gather requirements
Conceptual Design Test/Evaluate
Detailed Design
IA IxD VD TD

45. 2. Product UX Strategy: Iteration 3
Company UX Strategy
Prioritize Business Plan
Define product/service Release (Fixed date)
Gather requirements
Conceptual Design Test/Evaluate
Detailed Design
IA IxD VD TD

46. 2. Product UX Strategy: Iteration 3
Company UX Strategy
Prioritize Business Plan
Define product/service Release (Fixed date)
Gather requirements
Conceptual Design Test/Evaluate
IA
Detailed Design IxD
IA IxD VD TD VD
TD

47. 2. Product UX Strategy: Iteration 4

48. 2. Product UX Strategy: Iteration 4
Mission Statement
Vision Prioritize BizPlan
Goals and Principles Define product/service
Channels Gather requirements
Brand Design Conceptual Design
Business Case/Plan Iterative Design
IA IxD
Test/Release (fixed date)
TD VD

50. But we’re still not there

51. UX Process Strategy

52. UX Process Strategy
Many times the game is lost before it’s begun

53. Process UX Strategy

54. Process UX Strategy
To required ends
The right inputs
The right means

55. Process UX Strategy
Contradictory Iterative Design
Requirements
Multiple Concepts
- Stroomt 5:3:1 Process
Quadricentric Design
- Gilbert Cockton

56. Requirements from all stakeholder

57. Requirements from all stakeholder
Technical Team
End Users
Internal
Domain
Business Leaders specialists

58. Jonathan Arnowitz
Requirements from internal sources Stroomt Interactions

59. Jonathan Arnowitz
Requirements from internal sources Stroomt Interactions
Iterating internally with client

60. Requirements from experts

61. Requirements from experts
Heuristic Reviews
Expert Reviews

63. Workshops
One on one interviews

65. Self-reporting tools
Surveys
Site visits

66. Reiterated Product UX Strategy, iteration 4

67. Reiterated Product UX Strategy, iteration 4
Mission Statement
Vision Prioritize BizPlan
Goals and Principles Define product/service
Channels Gather requirements
Users
Experts
Brand Design
Stakeholders
Business Case/Plan
Conceptual Design
Test/Release (fixed date) IA IxD
Iterative Design
TD
VD

68. Conceptual design - team approach

69. Conceptual design - team approach
The whole is greater than the sum of its parts

70. Conceptual design - 5:3:1
5
3
1

71. Conceptual design - 5:3:1
5
3
1

72. Conceptual design - Quadricentric

73. Conceptual design - Quadricentric
For
If
Whom?
What? Why?

74. Triangulated Stakeholder Feedback

75. Triangulated Stakeholder Feedback
Prototyping participatory
design sessions
Do other things with
other stakeholders

76. Reiterated Product UX Strategy, iteration 5

77. Reiterated Product UX Strategy, iteration 5
Mission Statement
Vision Prioritize BizPlan
Goals and Principles Define product/service
Channels Gather requirements
Users
Experts
Brand Design Stakeholders
Team
5:3:1
Quadricentric
Business Case/Plan
Conceptual Design
Test/Release (fixed date) IA IxD
Iterative Design
TD
VD

78. Still not there, and getting very tired

79. Still not there, and getting very tired
Test/Release (fixed date)
Test/Release (fixed date
Test/Release (fixed date)

80. Evaluations based on carefully selected metrics

81. Evaluations based on carefully selected metrics
Designs to punish
Designs to reward

82. Evaluations based on carefully selected metrics

83. Evaluations based on carefully selected metrics
Decisions NOT based on taste
Taste and Intelligence guides the design
Metrics evaluates the design against business goals

84. Professional analysis

85. Reiterated Product UX Strategy, iteration 5
Mission Statement
Vision Prioritize BizPlan
Goals and Principles Define product/service
Channels Gather requirements
Users
Experts
Brand Design Stakeholders
Team
5:3:1
Quadricentric
Business Case/Plan
Conceptual Design
Test/Release (fixed date) IA IxD
Iterative Design
TD
VD

86. A Basic UX Strategy Landscape
Mission Statement
Vision Prioritize BizPlan
Goals and Principles Define product/service
Channels
Gather requirements
Brand Design
Business Case/Plan Conceptual Design
IxD
VD
Iterative Design
IA
TD

87. A Basic UX Strategy Landscape
Mission Statement
Vision Prioritize BizPlan
Goals and Principles Define product/service
Channels
Gather requirements
Brand Design
Business Case/Plan Conceptual Design
IxD IA
VD
Iterative Design
TD

88. A Basic UX Strategy Landscape
Workshops
Brainstorming Competetive analysis
Market research
The Strategic grid
Mission Statement Release workshop
Vision Prioritize BizPlan
Trends Analysis
Workshops Brainstorming
Rapid Prototyping Goals and Principles Define product/service
Site Visits
Competetive Landscape Experts
Surveys
End User
Channels Participatory design
Workshops Gather requirements Innovation workshop
Brand Design
Participatory Stakeholder workshops
Prototyping
Org ID Workshops Business Case/Plan Conceptual Design
Marketing and
Business Analysis IxD 5:3:1
IA
VD
Team Quadricentric
Iterative Design
Baseline
TD Evaluation
Release
Feedback
Experts End User
Other Stakeholder workshops

89. A Basic UX Strategy Template
Mission Statement
Vision Prioritize BizPlan
Goals and Principles Define product/service
Experts
End User
Channels
Workshops Gather requirements
Brand Design
Stakeholder workshops
Business Case/Plan Conceptual Design
IxD 5:3:1
IA
VD
Team Quadricentric
Iterative Design
TD Evaluation
End User
Other Stakeholder workshops

90. We made it

91. We made it

92. We made it

93. We made it

94. We made it

95. We made it

97. Thanks to:
THE PAINTERS
Jan Steen
Pieter Breugel
Hendrick Avercamp
Rembrandt van Rijn
Johannes Vermeer
STROOMT
Simone Stroomer
Iwan Cuijpers
Maarten Woldring
Menno van de Laarschot
Rene Scheffer
Doreen Kapaan
Thank you,
any questions?