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WORLD IA DAY 2017
WASHINGTON DC
WORLD IA DAY 2017
SETTING INTERFACE
FOUNDATIONS WITH IA
WORLD IA DAY 2017WORLD IA DAY 2017
CONTENT IS EVERYWHERE
WORLD IA DAY 2017
01
WORLD IA DAY 2016
01
WORLD IA DAY 2016
CARRIE HANE
@CARRIEHD
WORLD IA DAY 2017
OUR JOURNEY
• WHERE ARE WE NOW?
• WHERE DO WE WANT TO GO?
• HOW DO WE GET THERE?
• WHAT DOES THAT GET US...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
WHERE ARE WE NOW?
WORLD IA DAY 2017
01
WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
WE’VE GOT
SOME
PROBLEMS
01
So much content
02
So many...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Garbage in, garbage out
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
WHERE ARE WE GOING?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Future
WORLD IA DAY 2017
01
WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
The road to
the future
01
Ask better questions
02
Tak...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
IA and content strategy to the rescue!
https://flic.kr/p/...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
HOW DO WE GET THERE?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Make the future happen
WORLD IA DAY 2017
01
WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Domain
Model*
01
Mental model of a subject domain
02
...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
RELATIONSHIPS
Hold specific meaning within a
domain
Defin...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Domain Model
orbits
wrote
partOf
adaptationOf
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Domain Model
WORLD IA DAY 2017
Isn’t this a content model?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
CONTENT IS
EXPRESSION
DOMAIN IS CONTEXT
WORLD IA DAY 2017...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Content Model
• Follows from the domain model
• Concerned...
WORLD IA DAY 2017
Content models describe properties of each concept
Content model created for the 2015 IA Summit
WORLD IA...
WORLD IA DAY 2017
From domain model to content model
The domain model expresses the main concept, the content model descri...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Domain model before
… content model
… taxonomies
… site m...
WORLD IA DAY 2017
What does this get us?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Deliberately decide what to include
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Understand how 200 sites fit together
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Creates expansiveness, sets boundaries
WORLD IA DAY 2017
How can I do this?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Part of research
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Getting hold of the words
Describing  the  subject  domai...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Pre-card sort activity
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Concepts extracted
Brand: The overall brand, distinct fro...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Project validation
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Lead, don’t dictate
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
HOW DOES A DOMAIN MODEL
HELP?
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Content & IA
1. Single source for a thing
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Real world things don’t change
People
Involved in IA Summ...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Content & IA
1. Single source for a thing
2. Curation
cu•...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Content & IA
1. Single source for a thing
2. Curation
3. ...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
Organization
1. Stakeholder alignment
2. Prioritization
3...
WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
How could this change your work?
WORLD IA DAY 2017
THANK YOU.
QUESTIONS?
PLEASE CONTACT:
CARRIE HANE
CARRIE@TANZENCONSULTING.COM | @CARRIEHD
TANZENCONSULTI...
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Setting Interface Foundations with IA

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The amount of content that exists today is staggering, and growing exponentially. The need to organize and structure it has never been greater. But with silos strong within organizations and stronger across them, how do we align people to set priorities? A website is too downstream and political to solve IA and content problems. But a subject domain model is one way to gain a clearer picture of the universe outside of any interface.
A domain model is a representation of the concepts within a subject area, while a content model represents the content and their structure and relationships.

Talk given at World IA Day DC in February 2017

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Setting Interface Foundations with IA

  1. 1. WORLD IA DAY 2017 WASHINGTON DC
  2. 2. WORLD IA DAY 2017 SETTING INTERFACE FOUNDATIONS WITH IA
  3. 3. WORLD IA DAY 2017WORLD IA DAY 2017 CONTENT IS EVERYWHERE
  4. 4. WORLD IA DAY 2017 01 WORLD IA DAY 2016 01 WORLD IA DAY 2016 CARRIE HANE @CARRIEHD
  5. 5. WORLD IA DAY 2017 OUR JOURNEY • WHERE ARE WE NOW? • WHERE DO WE WANT TO GO? • HOW DO WE GET THERE? • WHAT DOES THAT GET US? • HOW DOES THIS CHANGE YOUR WORK?
  6. 6. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd WHERE ARE WE NOW?
  7. 7. WORLD IA DAY 2017 01 WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd WE’VE GOT SOME PROBLEMS 01 So much content 02 So many devices 03 Changing design trends 04 Organization-centric 05 Silos
  8. 8. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Garbage in, garbage out
  9. 9. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd WHERE ARE WE GOING?
  10. 10. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Future
  11. 11. WORLD IA DAY 2017 01 WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd The road to the future 01 Ask better questions 02 Take a step back 03 Think differently
  12. 12. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd IA and content strategy to the rescue! https://flic.kr/p/pgLUU3
  13. 13. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd HOW DO WE GET THERE?
  14. 14. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Make the future happen
  15. 15. WORLD IA DAY 2017 01 WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Domain Model* 01 Mental model of a subject domain 02 Captures the overall context of subject 03 Visualization of how concepts and relationships fit together 04 Models truth, not websites * Thanks to Mike Atherton for these ideas
  16. 16. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd RELATIONSHIPS Hold specific meaning within a domain Defined at a general level Have descriptive properties Explain how concepts connect in reality Define structure outside an interface Establish and support learning through linking CONCEPTS WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
  17. 17. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Domain Model orbits wrote partOf adaptationOf
  18. 18. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Domain Model
  19. 19. WORLD IA DAY 2017 Isn’t this a content model?
  20. 20. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd CONTENT IS EXPRESSION DOMAIN IS CONTEXT WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
  21. 21. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Content Model • Follows from the domain model • Concerned with the content offered to users • Describes the required properties of each concept Domain models capture overall meaning. Content models add specific structure. WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
  22. 22. WORLD IA DAY 2017 Content models describe properties of each concept Content model created for the 2015 IA Summit WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
  23. 23. WORLD IA DAY 2017 From domain model to content model The domain model expresses the main concept, the content model describes it with properties. WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd
  24. 24. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Domain model before … content model … taxonomies … site maps
  25. 25. WORLD IA DAY 2017 What does this get us?
  26. 26. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Deliberately decide what to include
  27. 27. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Understand how 200 sites fit together
  28. 28. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Creates expansiveness, sets boundaries
  29. 29. WORLD IA DAY 2017 How can I do this?
  30. 30. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Part of research
  31. 31. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Getting hold of the words Describing  the  subject  domain  unpacks  concepts,  terms,  relationships  and  rules.
  32. 32. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Pre-card sort activity
  33. 33. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Concepts extracted Brand: The overall brand, distinct from specific events. Event: The 2016 IA Summit is an event. Location: Place the event is held. Different city each year. Venue: Within the location, a specific venue (usually a hotel) houses the event. Hotel: The ‘official’ hotel for attendee accommodation. Usually this is the same as the event venue, though not necessarily. Role: The specific role (such as a speaker, co- chair, or volunteer) a person has within an event. A person may hold one or more roles for the same event. Person: An individual associated with one or more events. Topic: May refer to the subject theme of a specific session, or an overall event. Session: A specific occurrence within an event, such as a workshop or social. Session format: The type of session, such as 45m talk, social, or workshop. Track: A thematic grouping of sessions Sponsor: Company who sponsors an event or specific session
  34. 34. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Project validation
  35. 35. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Lead, don’t dictate
  36. 36. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd HOW DOES A DOMAIN MODEL HELP?
  37. 37. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Content & IA 1. Single source for a thing
  38. 38. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Real world things don’t change People Involved in IA Summit Involved in current year’s Summit Volunteers in current year’s Summit See “Positing 3 axes of web design (possibly 4)” by Michael Smethurst, http://smethur.st/posts/176135864
  39. 39. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Content & IA 1. Single source for a thing 2. Curation cu•rate: to pull together, sift through, and select for presentation
  40. 40. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Content & IA 1. Single source for a thing 2. Curation 3. Flexibility within an interface across interfaces across devices
  41. 41. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd Organization 1. Stakeholder alignment 2. Prioritization 3. Cohesive set of properties
  42. 42. WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd How could this change your work?
  43. 43. WORLD IA DAY 2017 THANK YOU. QUESTIONS? PLEASE CONTACT: CARRIE HANE CARRIE@TANZENCONSULTING.COM | @CARRIEHD TANZENCONSULTING.COM

The amount of content that exists today is staggering, and growing exponentially. The need to organize and structure it has never been greater. But with silos strong within organizations and stronger across them, how do we align people to set priorities? A website is too downstream and political to solve IA and content problems. But a subject domain model is one way to gain a clearer picture of the universe outside of any interface. A domain model is a representation of the concepts within a subject area, while a content model represents the content and their structure and relationships. Talk given at World IA Day DC in February 2017

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