Tp1 Design for All part2

Modules 5 – 6 | 2nd day
Version 01.03.2012
Authors: Sonia Carpinelli, Manfred Heilemann, Peter Neumann & Constanze Unger
Akademie Gestaltung im HBZ | Handwerkskammer Bildungszentrum | 48163 Münster | Germany
E-Mail: akademie-gestaltung@hwk-muenster.de
Web: www.akademie-gestaltung.de

"DE-SME - Intelligent Furniture - Training for Design,

Environment and New Materials in SMEs"

Agreement n. 2009 - 2196 / 001 – 001

www.IntelligentFurniture.eu

© 2012, not for publication, only for use in direct relation to

the project

2nd day content

• Module 5: Design for all in practice
(5 lessons)

• Module 6: Communicating a DfA product

(3 lessons)

01/03/2012 Intelligent Furniture – Design for All 2

Module 5.1

Module 5.1:

Design for All process


Module 5.1

In your enterprise, where does the
idea to develop a specific product
come from?

What are the specific requirements?

Discussion


Module 5.1

In which way does usually the product
development take place in your
enterprise?

In which way are decisions made?

Discussion


Module 5.1

How do you usually communicate
your product?

Discussion


Module 5.1

The Design for All process


Module 5.1

Design for All as a waterfall process:

Source: www.inclusivedesigntoolkit.com


Module 5.1

In the DfA process are also fundamental:

impulse

user test communication


Module 5.1

Furniture businesses could
successfully benefit by understanding
Design for All as a cross-sectoral
task and a quality benchmark in
company business


Module 5.1

In the design process (from the definition of
the problem to the realized solution)
Design for All can be successfully used:

- as a tool for innovation
- to improve competitivness
- to enlarge the market
- to be up to date, according to the constant

changes of the social structures
- to show concrete social commitment
(CSR = Corporate Social Responsibility)

Module 5.1

Do you think Design for all can affect
your working methods/approach to
the design process?

Which added value can Design for All
probably bring to your work?

Discussion


Module 5.2:

Case studies


Module 5.2

Task:

a range of objects/pieces of
furniture will be shown.
They should be analysed and
commented, according to the
DfA criteria and to the following
questions:


Module 5.2

Design for All criteria
- Respectful
- Safe
- Healthy
- Functional
- Comprehensible
- Aesthetically pleasing

Source: www.eca.lu -ECA – European Concept for Accessibility


Module 5.2

The product and the users

• Who are the users addressed by the product?

• Does the product seem desirable, functional (define the overall
function and the series of sub-function necessary to reach it),
usable?

• What are the actions/activities that must be done to use it?

• Which part of the body is involved to use it?

• Is the product understandable? What knowledge is necessary
to use it?

• Are there any conflicts among function, form, use and
aesthetic?


Module 5.2

Let´s start the analysis
with the chairs you´re sitting on

Pictures of different kind of chairs picture rights not approved


Module 5.2

object 1:
i-Sit armchair

Source: www.designconcern.com


Module 5.2

Design and development/production partners:
design company: Design Concern
design-for-all expert/communications company: Bexcom
furniture manufacturer: Magnus Olesen A/S
textile manufacturer: Gabriel
government funded trade research organizations:
Centre of Development for Furniture and Wood
and Knowledge Centre for Smart Textiles
location: Denmark
years of development: 2007-2010
website: www.i-sit.dk


Module 5.2



Module 5.2

Description:
The i-SIT chair is
a shell chair,
which can be
upholstered to fit
the user’s style.



Module 5.2

The object and the users:
Input for the chair was
provided by end users to
make the chair useable
by people regardless of
age, size and physical
ability.
In addition, also
“personas”, fictive
users, have been
considered to help
during the development
process.


Module 5.2



Module 5.2

Advantage/disadvantage according
to the use and the users
Added to the given questions, the following ones
are suggested:
• Is it easy to find the knob to adjust the back of the

armchair?
• What if a person has problems getting out of the
chair?
• Can the fixed/unmovable armrest be an obstacle?
• Is it possible and easy to move and adjust the
head pillow? In which way?
……

Module 5.2

object 2:
Skyline kitchen

picture rights not approved

Source: www.snaidero.it


Module 5.2

Design and development/production
partners:

architects: Lucci & Orlandini
kitchen manufacturer: Snaidero, Italy
users analysis and test partner: Spinal Unit of the
Gervasutta Institute of Rehabilitative Medicine
year of production: 2002
website:
http://skylinelab.snaidero.it/html/01_idea/progetto.html



Module 5.2

Description:

the Skyline_lab project derives from
Snaidero's desire to more fully satisfy
the requirements of its customers and
to provide a service to the people with
disabilities and their families.

Drawings about the use of the kitchen picture rights not approved
Source: www.snaidero.it.


Module 5.2

Design process:

• feasibility studio
• lifestyle observation of potential users
• list of performance characteristics
• first idea
• model
• prototype
• production and sale

Pictures with different views of the skyline kitchen



Module 5.2

.



Module 5.2




Module 5.2

Advantage/disadvantage according
to the use and the users

Added to the given questions, the following
ones are suggested:

- What if people with different body height
would use the kitchen?
- ….


Module 5.2

What about accessories and
mechanisms that are generally
the key to use the object/piece of
furniture?


Module 5.2

accessory 1:
Tara Ultra – tap with pivotable spout


Picture source: www.dornbracht.com


Module 5.2


designers: Sieger design
manufacturer: Dornbracht, Germany
website: www.dornbracht.com
www.siegerdesign.com
Source: www.dornbracht.com


Module 5.2

The pivotable pot
allows to fill water
into pots while
they are on the
hotplate


Pictures: Tara-ultra in different ways of using
Source: www.dornbracht.com


Module 5.2

Advantage / disadvantage according to the
use and the users

are suggested:

- Is it easy to handle and to move?
- Is the tube well isolated?
- Where are the cold and hot water taps?
- How can they be recognized and used?
-…


Module 5.2

object 3:
Gargantua
outdoor table

Screenshot: www.extremis.be


Module 5.2

Design and production partners:

designer: Dirk Wynants
manufacturer: Extremis, Belgium
website: www.extremis.be

Source: www.extremis.be


Module 5.2

Description:

“The functionality that characterizes the
Gargantua can be found in the adjustable
benches that can be changed in height
depending on social or family circumstance.
This idea resulted in a table with 4
removable benches, so 8 up to 12 people
can sit on the table.
There is a corresponding height for every
need, depending on the variety of people of
all ages and sizes.”
Source: Extremis


Module 5.2




Module 5.2

The object and the users:
“Every choice that has been made is a result of
analysis and knowledge about different situations
during which people are spending time together.

Every bench is adjustable in height:
- lowest level: for adults
- one level up: for adults and large children,
- level 3: for small children (<5 years),
- top level: as a table top extension.

If one bench is removed, people in wheelchairs can
also join the table.”


Module 5.2

The product in the market:

“The Gargantua garden table was the
first ever Extremis product by Dirk
Wynants (°1964), designer and
founder of Extremis.
The further development of Extremis
as a company (and a brand) was
actually based on the success of this
creation.”


Module 5.2

Advantage / disadvantage according to
the use and the users

are suggested:

- Is it easy to remove and replace the bench?
- Is it safe?
- How should the baby /children reach the higher
level of the bench to sit down?

- Can it be dangerous for them to sit there?


Module 5.2

object 5:
four-two Sofa


Source: www.bruehl.com


Module 5.2



designer: Roland Meyer-Bruehl
manufacturer: Bruehl, Germany
website: www.bruehl.com Source: www.bruehl.com


Module 5.2

Description:
“four two is the base camp for various
positions, from sitting to relaxing and sleeping.
Generous clarity of concept and design paired
with creative elation and flexibility produces
object´s as imposing as they are visionary“,
thanks also to its flexibility and comfort.

Source: www.bruehl.com


Module 5.2

Advantage/disadvantage according to the
use and the users

are suggested:

- Is it easy to understand?
-Is it easy to adjust it in the different positions?


Module 5.2

object 6:
Flexible cloakroom

manufacturer: Haefele, Germany
designer: Haefele Cologne R&D
website: www.haefele.de Source: www.haefele.de


Module 5.2

Source: www.haefele.de


Module 5.2

accessory 2:
Leonardo - door handle


Source: www.ghidini.com


Module 5.2

Design and production partners:

designer: Fabrizio Bianchetti
manufacturer: Ghidini, Italy
website: www.ghidini.it



Module 5.2


Drawing: the use of the Leonardo – door handle


Module 5.2

Description:

The handle shows an extended
functionality, being easy to use by children,
adults, seniors, wheelchairs users.
The design determines the handle, allowing
the grip at various heights.
An innovative shape addresses the issues
of accessibility and ease of use without
formal or psychological barriers.


Module 5.2


Pictures: different kinds of Leonardo door handle
Source: Ghidini


Module 5.2

Advantage/disadvantage according to the
use and the users

are suggested:

- Is it easy to use?
- Is it easy to understand, since it's so different?


Module 5.2

Some more objects to be added,
according to the partners/national
experiences and materials


Module 6:

Communicating DfA products


Module 6

How do people find out about your offer?
• Via brochures?
• On the internet?
• At fairs?
• In the media?
• On recommendations?


Module 6

Getting to know the customer…

• Which purchase motives do they have?
• What do they expect from the product
(Status, aesthetics and/or functionality)?
• What price are they willing to pay?
• What kind of advertising material are they able to
perceive?
• What kind of abilities and disabilities do they
have?


Module 6

Preliminary considerations

• determine motives for the purchase decision

• determine advertising efforts and communication
instruments that lead to a purchase decision

• image advertising instead of product advertising


Module 6

Preliminary considerations

• intelligent advertising instead of „hard selling“

• communication of feelings, emotions, status,
prestige

• clearly structured, accessible and easy to
understand advertising

• practice „integrated marketing“

Module 6

Integrated Marketing

no target group maketing for
„disabled people“ or for
„senior people“otherwise:

• …creation of a negative exclusiveness as a result of
an unilateral position
• …exclusion of older and disabled
guests in place of inclusion
• …frighting off other potential
customers (stigmatisation)


Module 6


• identification with the offer must
be guaranteed
• inconspicuous placing of
messages illustrate that offers
are suitable also for customers
with different lifestyles
• market segmentation should
focus on the needs of the
customers, not on age or
disability


Module 6

• emphasize purchase motives
– not problems
• enhance functionality and
design quality
• clear relation to the product
und and facts, professional
advice
• authenticity and honesty
• always mark the positive
• avoid stereotypes
Source: Kaldewei www.kaldewei.de


Module 6

How to reach your target group?

• find topics and frame messages
• choice of appropriate media
• choice of appropriate language
• appropriate sound
• appropriate volume
• appropriate pictures
• authenticity


Module 6


benchmarking...


Module 6

DEDON

• www.dedon.de
• “its products setting and continually raising the
standard for quality, design and desirability““
• „in everything we do, we want our quality to be
the best“
• „at DEDON, positive social action is an everyday
expression of our culture“


Module 6

Source: www.dedon.de


Module 6

Source:www.dedon.de


Module 6

extremis

• www.extremis.be
• “It is our mission to design products that offer
functional solutions for everyday use.“
• “The starting point never is "let's make a
beautiful product", but rather how can we offer
added value to people buying our products. And
if we have achieved all of this, only then can we
think of making it beautiful.”


Module 6



Module 6

OXO

• www.oxo.com
• „OXO is dedicated to providing innovative
consumer products that make everyday living
easier“
• “Universal Design - A philosophy of making
products that are easy to use for the widest
possible spectrum of users”


Module 6

Source: www.oxo.com


Module 6

Tischlerei Hegering

• www.hegering.tischler.de
• „We understand accessibility as comfort
or even more as design standard“
• „That`s why we stand for furniture and
equipment that focus on the people
(and not the other way around)!“


Module 6

Screenshot: www. hegering.tischler.de


Module 6



Module 6

Tischler Wirges

• www.tischler-wirges.de
• „As expert for accessible equipment and as
master craftsmen we offer aesthetic and
functional solutions for any area in your house
or flat.“


Module 6

Screenshot: www. tischler-wirges.de


Module 6

Design 08/17

• www.design0817.de
• „Universal Design for comfortable living“
• „Practical, but not nice - nice but not practical?
Is there another way?“


Module 6

Screenshot: www. design0817.de


Module 6

labeling….


Module 6

DfA-Start and DfA-Quality labels
by DfA Italy

- products and systems already on the
market (or in production) satisfy all
the DfA principles and some/all of
their requirements

- process oriented

- requested by the enterprises

Source: translated from www.dfaitalia.it/file/1/vita/pdf1__7.pdf


Module 6

The first DfA-Start label (20.01.2010) given to:

Autogrill S.p.A. for the fast restoration area Autogrill in
Mensa di Ravenna because of the “commitment of Autogrill to
realize products and places respectful of norms and
regulations, but also of dignity and human diversity”

Source: www.totaltool.com


Module 6

Which kind of communication tools
considering DfA are relevant for my
products?

Discussion


Final conclusion of the seminar


Conclusion

Is there any place for DfA in your actual
production?

As a SMEs entrepreneur/designer/.., is
there anything in your range of products
that can be offered according to DfA?

If not, are there any products in your
portfolio that can be improved to match
expectations and needs according to DfA?

Discussion


Thank you very much
for your interest!


This project has been funded with support from the European Commission. This publication reflects the

views only of the author, and the Commission cannot be held responsible for any use which may be made of

the information contained therein.


Tp1 Design for All part2

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