1. ASIS&T IA SUMMIT 2010
ANDREA RESMINI & LUCA ROSATI
PERVASIVE IA
ASIS&T IA SUMMIT 2010
RESMINI & ROSATI :: PERVASIVE IA

2. ASIS&T IA SUMMIT 2010
let's play a game
RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/bibliodyssey/303760052
7/sizes/m/

3. ASIS&T IA SUMMIT 2010
CIRCA 1999
RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/bibliodyssey/303760052
7/sizes/m/

4. ASIS&T IA SUMMIT 2010
JAMES WANTS TO TRAVEL
(Mh. That seems a fun place to be)
RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/ihateyou/2905684780/

5. ASIS&T IA SUMMIT 2010
JAMES WALKS
(Let's hope the travel agency is open. And remember the hotel)
RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/yourdon/3254328961/

6. ASIS&T IA SUMMIT 2010
JAMES TALKS
“Well, yes, you could buy a direct flight, but then ...”
RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/dan4th/144369022/

7. ASIS&T IA SUMMIT 2010
… AND TALKS
“Of course we cannot provide you with a bus card now, but ...”
RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/dan4th/144369022/

8. ASIS&T IA SUMMIT 2010
JAMES TRAVELS
“Excuse me? I'm looking for the Southern Marketplace? Excuse me?”
RESMINI & ROSATI :: PERVASIVE IA (DOWNTOWN PHOENIX)

9. ASIS&T IA SUMMIT 2010
JAMES IS BACK HOME
(Now, where did I put the maps and pictures?)
RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/sillygwailo/3320816159/

10. ASIS&T IA SUMMIT 2010
JAMES' USER EXPERIENCE
???
...
user experience
@#%!
whew!
process
touch points or obstacles?
RESMINI & ROSATI :: PERVASIVE IA A totally scientific model, 1999

11. ASIS&T IA SUMMIT 2010
CIRCA 2010
RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/bibliodyssey/303760052
7/sizes/m/

12. ASIS&T IA SUMMIT 2010
MARIO WANTS TO TRAVEL
(Mh. Phoenix. And good prices. Incredible. Gotta go.)
RESMINI & ROSATI :: PERVASIVE IA http://todaysseniorsnetwork.com/

13. ASIS&T IA SUMMIT 2010
MARIO BROWSES
(Oh come on! Damn site wouldn't let me buy a bus card?)
RESMINI & ROSATI :: PERVASIVE IA

14. ASIS&T IA SUMMIT 2010
MARIO TRAVELS
“Will you pass me that map? No, not the Google maps printout”
RESMINI & ROSATI :: PERVASIVE IA (DOWNTOWN PHOENIX)

15. ASIS&T IA SUMMIT 2010
MARIO IS BACK HOME
(Now, where did I put the maps and pictures?)
RESMINI & ROSATI :: PERVASIVE IA Image: Media Heaven Ltd

16. ASIS&T IA SUMMIT 2010
MARIO'S USER EXPERIENCE
@#%!
whew!
user experience
process
touch points or obstacles?
RESMINI & ROSATI :: PERVASIVE IA A totally scientific model, 2010

17. ASIS&T IA SUMMIT 2010
A GAME OF THE GOOSE
*click*
talk
*click*
choose
search
walk
browse
save
*click*
switch
RESMINI & ROSATI :: PERVASIVE IA (JACQUES DE VAUCANSON, 1737)

18. ASIS&T IA SUMMIT 2010
… OR A GOOSE IN THE GAME?
now, a game is by definition a
suboptimal way to achieve a goal
RESMINI & ROSATI :: PERVASIVE IA

19. ASIS&T IA SUMMIT 2010
WE PLAY LIKE THIS
RESMINI & ROSATI :: PERVASIVE IA

20. ASIS&T IA SUMMIT 2010
… AND NOT LIKE THIS
RESMINI & ROSATI :: PERVASIVE IA

21. ASIS&T IA SUMMIT 2010
NOW.
do we have to play a tiresome game
anytime we engage in complex
experiences bridging different media?
RESMINI & ROSATI :: PERVASIVE IA

22. ASIS&T IA SUMMIT 2010
A GAME OF THE GOOSE?
RESMINI & ROSATI :: PERVASIVE IA

23. ASIS&T IA SUMMIT 2010
CIRCA 2019?
RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/bibliodyssey/303760052
7/sizes/m/

24. ASIS&T IA SUMMIT 2010
PRANAV WANTS TO TRAVEL
RESMINI & ROSATI :: PERVASIVE IA Pranav Mistry, Sixth Sense demo

25. ASIS&T IA SUMMIT 2010
PRANAV TALKS
RESMINI & ROSATI :: PERVASIVE IA Pranav Mistry, Sixth Sense demo

26. ASIS&T IA SUMMIT 2010
PRANAV BROWSES
RESMINI & ROSATI :: PERVASIVE IA Bruce Branit, World Builder

27. ASIS&T IA SUMMIT 2010
PRANAV TRAVELS
RESMINI & ROSATI :: PERVASIVE IA Pranav Mistry, Sixth Sense demo

28. ASIS&T IA SUMMIT 2010
PRANAV IS BACK HOME
RESMINI & ROSATI :: PERVASIVE IA Pranav Mistry, Sixth Sense demo

29. ASIS&T IA SUMMIT 2010
but the question is:
who designs this? and how?
RESMINI & ROSATI :: PERVASIVE IA

30. ASIS&T IA SUMMIT 2010
INFORMATION ARCHITECTURE
RESMINI & ROSATI :: PERVASIVE IA

31. ASIS&T IA SUMMIT 2010
INFORMATION ARCHITECTURE
RESMINI & ROSATI :: PERVASIVE IA

32. ASIS&T IA SUMMIT 2010
INFORMATION ARCHITECTURE
RESMINI & ROSATI :: PERVASIVE IA

33. ASIS&T IA SUMMIT 2010
INFORMATION ARCHITECTURE
RESMINI & ROSATI :: PERVASIVE IA

34. ASIS&T IA SUMMIT 2010
INFORMATION ARCHITECTURE
RESMINI & ROSATI :: PERVASIVE IA

35. ASIS&T IA SUMMIT 2010
INFORMATION ARCHITECTURE
RESMINI & ROSATI :: PERVASIVE IA

36. ASIS&T IA SUMMIT 2010
CYBERSPACE
“cyberspace is not a place you go to
but rather a layer tightly integrated
into the world around us”
RESMINI & ROSATI :: PERVASIVE IA (INSTITUTE FOR THE FUTURE)

37. ASIS&T IA SUMMIT 2010
UBIQUITOUS ECOLOGIES
products become services or platforms
parts of ubiquitous ecologies
what does this mean?
RESMINI & ROSATI :: PERVASIVE IA

38. ASIS&T IA SUMMIT 2010
RESMINI & ROSATI :: PERVASIVE IA (UBIQUITOUS SUPERMARKET ECOLOGY)

39. ASIS&T IA SUMMIT 2010
ARTIFACT TO PROCESS
we have to move
from the design of artifacts
to the design of processes
RESMINI & ROSATI :: PERVASIVE IA

40. ASIS&T IA SUMMIT 2010
THIS IS A PROCESS
???
...
user experience
@#%!
whew!
process
touch points or obstacles?
RESMINI & ROSATI :: PERVASIVE IA

41. ASIS&T IA SUMMIT 2010
PRODUCT TO EXPERIENCE
we have to move
from the design of products
to the design of experiences
RESMINI & ROSATI :: PERVASIVE IA

42. ASIS&T IA SUMMIT 2010
INTERFACE BECOMES EXPERIENCE
we do not design interfaces
we do not design single interactions
we design cross-media experiences
RESMINI & ROSATI :: PERVASIVE IA

43. ASIS&T IA SUMMIT 2010
HEURISTICS
place-making reduction
consistency correlation
resilience
RESMINI & ROSATI :: PERVASIVE IA

44. ASIS&T IA SUMMIT 2010
GROUNDING
place-making reduction
consistency correlation
resilience
RESMINI & ROSATI :: PERVASIVE IA

45. ASIS&T IA SUMMIT 2010
REFINING
place-making reduction
consistency correlation
resilience
RESMINI & ROSATI :: PERVASIVE IA

46. ASIS&T IA SUMMIT 2010
PLACE-MAKING
the capability to help users reduce
disorientation and increase legibility
and way­finding in digital, physical,
and hybrid environments
RESMINI & ROSATI :: PERVASIVE IA

47. ASIS&T IA SUMMIT 2010
PLACE-MAKING
RESMINI & ROSATI :: PERVASIVE IA (GUSTAVE DORE, LE PETIT POUCET)

48. ASIS&T IA SUMMIT 2010
PLACE-MAKING
RESMINI & ROSATI :: PERVASIVE IA

49. ASIS&T IA SUMMIT 2010
RESMINI & ROSATI :: PERVASIVE IA

50. ASIS&T IA SUMMIT 2010
RESMINI & ROSATI :: PERVASIVE IA

51. ASIS&T IA SUMMIT 2010
RESMINI & ROSATI :: PERVASIVE IA

52. ASIS&T IA SUMMIT 2010
PLACE-MAKING
RESMINI & ROSATI :: PERVASIVE IA

53. ASIS&T IA SUMMIT 2010
CONSISTENCY
the capability to provide and sustain
internal and external, in-context,
on-task coherence
RESMINI & ROSATI :: PERVASIVE IA

54. ASIS&T IA SUMMIT 2010
CONSISTENCY
two dogs, a seal, an elephant
a donkey, a rabbit, a sheep, a skunk
two small seals, a penguin, a platypus
RESMINI & ROSATI :: PERVASIVE IA

55. ASIS&T IA SUMMIT 2010
CONSISTENCY
RESMINI & ROSATI :: PERVASIVE IA

56. ASIS&T IA SUMMIT 2010
CONSISTENCY
RESMINI & ROSATI :: PERVASIVE IA

57. ASIS&T IA SUMMIT 2010
RESILIENCE
the capability of a human­information
interaction model to shape and adapt
itself to specific users, needs, targets,
and seeking strategies
RESMINI & ROSATI :: PERVASIVE IA

58. ASIS&T IA SUMMIT 2010
RESILIENCE
RESMINI & ROSATI :: PERVASIVE IA

59. ASIS&T IA SUMMIT 2010
REDUCTION
the capability to reduce the cognitive
load and frustration associated with
choosing from an ever growing set of
information sources, services, and
goods
RESMINI & ROSATI :: PERVASIVE IA

60. ASIS&T IA SUMMIT 2010
REDUCTION
RESMINI & ROSATI :: PERVASIVE IA

61. ASIS&T IA SUMMIT 2010
CORRELATION
the capability to suggest relevant
connections between pieces of
information, services, users, and goods
to help users achieve explicit goals or
stimulate latent needs
RESMINI & ROSATI :: PERVASIVE IA

62. ASIS&T IA SUMMIT 2010
CORRELATION
RESMINI & ROSATI :: PERVASIVE IA

63. 1
ASIS&T IA SUMMIT 2010
as information moves to physical spaces
IA is used to design the entire range
of shared informational spaces, places,
services, and processes
RESMINI & ROSATI :: PERVASIVE IA

64. 2
ASIS&T IA SUMMIT 2010
no artifact stands isolated.
all artifacts are connected and related
and have to be designed as part of
one seamless user experience process
RESMINI & ROSATI :: PERVASIVE IA

65. ASIS&T IA SUMMIT 2010
A CASE STUDY
RESMINI & ROSATI :: PERVASIVE IA (REDESIGN OF THE IA FOR THE OO. RR. SALERNO HOSPITAL, G. LANGONE)

66. ASIS&T IA SUMMIT 2010
THIS IS A PROCESS
???
...
user experience
@#%!
whew!
process
touch points or obstacles?
RESMINI & ROSATI :: PERVASIVE IA

67. ASIS&T IA SUMMIT 2010
GETTING PERVASIVE
RESMINI & ROSATI :: PERVASIVE IA (SWIMLANE MODEL FOR PERVASIVE IA)

68. ASIS&T IA SUMMIT 2010
A CASE STUDY
RESMINI & ROSATI :: PERVASIVE IA (OO. RR. SALERNO, G. LANGONE)

69. ASIS&T IA SUMMIT 2010
A CASE STUDY
RESMINI & ROSATI :: PERVASIVE IA (OO. RR. SALERNO, G. LANGONE)

70. ASIS&T IA SUMMIT 2010
A CASE STUDY
RESMINI & ROSATI :: PERVASIVE IA (OO. RR. SALERNO, G. LANGONE)

71. ASIS&T IA SUMMIT 2010
A CASE STUDY
RESMINI & ROSATI :: PERVASIVE IA (OO. RR. SALERNO, G. LANGONE)

72. ASIS&T IA SUMMIT 2010
A CASE STUDY
RESMINI & ROSATI :: PERVASIVE IA (OO. RR. SALERNO, G. LANGONE)

73. ASIS&T IA SUMMIT 2010
Thank you
Luca Rosati @lucarosati
<lucarosati@gmail.com>
Andrea Resmini @resmini
<ar@fatdux.com>
Pervasive IA Book
http://pervasiveia.com/
RESMINI & ROSATI :: PERVASIVE IA