Re D By Dunderdog

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Re D By Dunderdog

  1. 1. Strategic product researchand design partner • Making business ofexpertise on innovation sensitivity and the a new idea requires creativity, • The right concept and product is based on technology, business goals, customer and user needs which requires a deep knowledge of the industry, company and customer • Consumer insights and product refinement suggestions are achieved through efficient dialogue, and operative and progress oriented analysis
  2. 2. Experience & skills Senior  researchers Skilled  marketers Background  in  leading   Extensive  experience  from   research  companies  and   working  with  market  leading   academic  research companies Leading  experts  on  qualitative   Experienced  designers Business-­  and  business   research  method development  strategies Business  and  product   Product  brand  strategies,  trade   Pragmatic  knowledge  from   concepts,  goods,  services,   marks,  and  market   numerous  customer   user  interfaces,  graphical   communication  for  a  multitude   investigations  in  a  broad  scope   design of  channels of  relevant  industries Art  and  architecture Pre-­understanding:  industry,  company,  customers/users
  3. 3. What about experience & skills?Senior  researchers Skilled  marketers Background  in  leading   Extensive  experience  from   research  companies  and   working  with  market  leading   academic  research companies Leading  experts  on  qualitative   Experienced  designers Business-­  and  business   research  method development  strategies Business  and  product   Product  brand  strategies,  trade   Pragmatic  knowledge  from   concepts,  goods,  services,   marks,  and  market   numerous  customer   user  interfaces,  graphical   communication  for  a  multitude   investigations  in  a  broad  scope   design of  channels of  relevant  industries Art  and  architecture Pre-­understanding:  industry,  company,  customers/users
  4. 4. Development process Concept Functionality Design Communication Launch
  5. 5. Research  &  test  Needs  analysis    Customer/user  dialogue    Expert  evaluation  Channel  analysis  Launch  simulation      Trend  analysis  Expert  interviews  User  test  sessions  Communication  test          (simulated  customer    Benchmarking  Eye-­tracking          test)  Fiield  test  (external)  Concept  test Concept Functionality Design Communication Launch  Concept  development  Main  requirement  spec.  Experience  mapping  Message  Product  quality  control  Concept  refinement  Detail  requirement  spec.  UI-­design  Channel  optimizing  Organizational  quality    Effect  management  Use  case  UE-­design            management  Functional  prototype  Re-­design;;  beta  1,  2 Design  &  development
  6. 6. Concept Concept Company module Workshop Product Product Concept evaluation creation test Conclusion Workshop Product  definitions Concept Survey Quantitative We Ideas, Qualitative refinement design method trends method Deliverables  
  7. 7. User test User  Interface: User  test Re-­design Current  GUI,  UI  sketch,              Analysis Conclusion (observation) suggestions   functional  prototype
  8. 8. Rapid prototyping Company Concept Sketch  1 Test   Test   Conclusion sketch  1  &  2 Workshop Sketch  3 sketch  3 Design  recommendations (5  pers) (5  pers) We Ideas, Sketch  2 trends Deliverables  
  9. 9. Communication Product Company communication Communication test Workshop Conclusion Qualitative Ideas,   method We target  group perspective Deliverables  
  10. 10. Understanding oriented approachWe build new consumer insights mainly by aid of qualitative method– a spectra of techniques for dialogue and observation Needs & Consumtion wants & Obstacles behaviour & dislikes Attitudes & experiences Motives & triggers How  can  the  “user  solution”  and  information  attract  the  consumer?
  11. 11. Web Telia.se Eniro.se
  12. 12. WebEniro.se
  13. 13. WebEniro.se – Utsiktsvy

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