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  1. 1. DreamItIf you can dream it, then you can have it!
  2. 2. Agenda• Business Proposal• Timelines• Feasibility analysis• Operations Plan• Marketing Plan• Competition• Financial Projections• Summary
  3. 3. Business Proposal Agenda The problem: 3D printing empowers the consumer to and design innovativeBusiness products for their custom needs. The greatest challenge that exists in currentProposal custom design market is the high degree of CAD design skills required.Timelines DreamIt Solution: DreamIT destroys the traditional barriers to creativity by bringing community collaboration to designing of innovative products. DreamItFeasibility Inc. utilizes the power of crowdsourcing to eliminate the need of specializedanalysis CAD design skills. DreamItOperationsPlanMarketingPlanCompetitionFinancialProjectionsSummary
  4. 4. Process A : User Challenge Users (crowdsourcers) upload videos / text Agenda 1 descriptions / pictorial depictions of what they want to de createdBusiness User confirms the challenge and request is posted on DreamItProposalTimelines community board. User will be required to make a Ernest payment and the payment will go into an Escrow account 2Feasibility Community members register for the challengeanalysisOperations 3 and submit their designs for the challengePlan The owner of the challenge accepts the designs or rejects.Marketing If client accepts designsPlan • Option to order 3D prints. DreamIt collects the money fromCompetition Escrow account. If User rejects designs • Money refunded to the client 4FinancialProjections Designs are uploaded to Online market on DreamItSummary 3D printed items are shipped to client from 5 DreamIt printing facility.
  5. 5. Process B : Members complete the challenge Members are notified of new challenges on Agenda 1 DreamItBusinessProposal Members register for design challengeTimelinesFeasibility • Individually or • Virtual Company 2analysisOperationsPlan Members collaborate in real time toMarketing innovate work on Innovative design onPlan 3 DreamIt design canvas.CompetitionFinancialProjections The owner of the challenge accepts the design. DreamIt collects the money from Escrow account. User submitsSummary feedback on the short listed designers helping them earn respect points. Payment made to members 4 account
  6. 6. Process C : Direct Purchase Agenda 1 Users browses the market place on DreamItBusinessProposalTimelines User selects designs on the market place and places an order for 3D print of selected designs 2FeasibilityanalysisOperations 3 User makes payment to DreamItPlanMarketingPlan 3D printed items are shipped to client from DreamIt printing facility. 4CompetitionFinancialProjectionsSummary
  7. 7. Feasibility analysis Agenda •Crowdsourcing •Nacent marketBusiness •3D printed models shipped to •Low competition home •Local markets (Greater TorontoProposal •Gamification Area) •Simplified design capabilities with •Proximity to Major US marketTimelines touch based application •Low cost of customer acquisitionFeasibility •Design simplification using Googleanalysis Patents •Collaboration with bakeries toOperations Strengths produce custom bakery products OpportunityPlanMarketingPlan Weakness Threats •High upfront cost of 3D printing •Possible hijacking of designCompetition devices applications by competition •Low awareness on 3d printing and •Economic SlowdownFinancial its capabilitiesProjections •Material constraintsSummary
  8. 8. 2012 2013 Agenda Phase 1 - DevelopmentBusiness Business Setup and RecruitmentProposal Website Development Mobile App developmentTimelines Equipment purchase Software testingFeasibilityanalysis Soft Launch (Application Alpha) Phase 2 - TestingOperationsPlan Design testing Community membership recruitmentMarketingPlan Launch Pilot (Application Beta) Feedback and DevelopmentCompetition New Capital AcquisitionFinancial Phase 2 - LaunchProjections Pre-launch Marketing LaunchSummary Membership solicitation Continued feature development
  9. 9. Marketing Plan Agenda Target marketBusinessProposal 1. Hobbyist / MavensTimelines 2. Fire Cracker 3. FamilyFeasibility 4. Designers / ArtistsanalysisOperationsPlan Long Tail StrategyMarketingPlanCompetitionFinancialProjectionsSummary
  10. 10. Competition Agenda Direct CompetitionBusinessProposalTimelinesFeasibilityanalysisOperationsPlanMarketingPlanCompetitionFinancial Indirect CompetitionProjectionsSummary
  11. 11. Financial Projections Agenda Base Scenario Projected Income Statement 2012 2013 2014 2015 RevenueBusiness Transactional Revenue from 3d printed Items 50,000 648,000 2,160,000 3,276,000Proposal Transactional Revenue from design sale alone 600 4,320 10,800 15,120 Transactional Revenue from 3d printed culinary arts food Items 5,000 54,000 108,000 144,000Timelines Advertising $20 $360 $1,080 $1,764 Membership $100 $2,360 $7,170 $19,640 Total Revenue $55,720 $709,040 $2,287,050 $3,456,524Feasibilityanalysis Expenses Cost of Goods Sold (COGS)Operations Material Cost $15,000 $162,000 $540,000 $756,000Plan Selling , General and administrativeMarketing Marketting and search optimization $1,000 $2,000 $2,200 $2,200Plan Shipping (Canada post) $15,300 $165,240 $550,800 $771,120 Advertising $3,500 $7,200 $14,400 $20,700 Facility Rental $18,000 $72,000 $79,200 $87,120Competition Maintainence $1,000 $5,000 $10,000 $12,000 Capacity Buildup $50,000 Salaries $50,000 $70,000 $150,000 $200,000Financial Startup ExpensesProjections 3D printer Purchase Costs $50,000 Website Development $50,000 $100,000 $100,000 $50,000Summary Legal costs * $5,000 Financing Costs Loans,Friends and Family Total Expenses $208,800 $583,440 $1,496,600 $1,899,140 Net Income -$153,080 $125,600 $790,450 $1,557,384
  12. 12. Summary AgendaBusinessProposalTimelinesFeasibilityanalysisOperationsPlanMarketingPlanCompetitionFinancialProjectionsSummary