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DIGIPAK/ALBUM
COVER RESEARCH
Arfa Shah Candidate number: 4739
INTRODUCTION
One of our ancillary tasks is to create a digipak for our
chosen song in order to market it and use skills such as
designing, editing and photography. My task was to
research 3 digipakโ€™s that are from the indie genre.
However, it was hard to find a digipak for a indie band in
HMV owing to the fact that digipakโ€™s are more popular
with mainstream genreโ€™s such as pop and RnB. For
example Katy Perryโ€™s new album โ€œTeenage Dreamโ€ was
the latest to release as a digipak. Due to the limited
availability of indie digipakโ€™s, I used my initiative and
decided to analyse album covers in order to note key
conventions that will be useful to us when designing our
digipak. I analysed the album covers of : Franz Ferdinand,
Razorlight and Vampire Weekend.
The font is simple and quite big however to make
it striking the band name is coloured in a dark
golden. This may have been done in order to make
the bandโ€™s name stand out in contrast to the black
and white background.
KEY FEATURE: Band name stands out.
The logo of their record
label โ€œDominoโ€ is
featured on the front
cover in the bottom right
hand corner.
KEY FEATURE:
Inclusion of record
label logo.
Black, white and yellow colour scheme
that makes the album stand out and
makes it visually appealing. This
colour scheme is also used on their first
studio album.
KEY FEATURE:
Colour scheme
The band are featured in
the front cover. The band
member in the
foreground could be the
lead singer owing to the
fact thatโ€™s he stands out
the most whereas the
other members are in the
background. All band
members are wearing
the same clothes in order
to convey unity.
KEY FEATURE: Band
included on cover,
same clothes.
FRANZ
FERDINAND
The name of the band is bold, large and stands out against a white
background. It is above the images of the band members which
suggests that the bandโ€™s name is the most important form of
recognition.
KEY FEATURE: The font and colour of the bandโ€™s name
The bandโ€™s posture and
image is very indie. All
the band are wearing at
least one piece of black
clothing against white
clothing for example the
band member on the far
left is wearing
predominantly black
with one white t shirt.
Also, the bandโ€™s posture
is very cool and unique,
each band member has
adopted a different
pose.
KEY FEATURE:
Different poses,
correlating
clothes..
The colour scheme is
similar to Franz
Ferdinandโ€™s album in
the use of contrasting
colours. However, no
vibrant colours are
used on this album
colour which suggests
that black and white is
the bandโ€™s scheme.
KEY FEATURE:
Colour scheme
The bandโ€™s name is spaced out, bold and in
white. This is another example of how the
bandโ€™s name is the most important part of
the album.
KEY FEATURE: Band name, font,
colour.
The band are not included
on the cover of the album. I
think they shouldโ€™ve been
included on the front cover
of their first album in order
to establish themselves as a
band and introduce
themselves to the music
industry.
KEY FEATURE:
Absence of band on
cover. Must include
band members on our
cover.
The colour scheme is very
warm and inviting however
it has a gothic undertone
due to the golden
chandelier contrasting
against the bandโ€™s name in
white.
KEY FEATURE:
Use of contrasting soft
colours
VAMPIRE WEEKEND
CONCLUSION
From my research, Iโ€™ve found that all albums
have a contrasting colour scheme that either
makes the band members stand out or the
bandโ€™s name. Iโ€™ve also noted that all band
members are either wearing the same clothes
or are wearing one part of the colour scheme.
Also, on two albums the band members each
have different poses therefore for our digipak
cover we could include all the techniques
stated above.
CONCLUSION
From my research, Iโ€™ve found that all albums
have a contrasting colour scheme that either
makes the band members stand out or the
bandโ€™s name. Iโ€™ve also noted that all band
members are either wearing the same clothes
or are wearing one part of the colour scheme.
Also, on two albums the band members each
have different poses therefore for our digipak
cover we could include all the techniques
stated above.

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Digipak album

  • 1. DIGIPAK/ALBUM COVER RESEARCH Arfa Shah Candidate number: 4739
  • 2. INTRODUCTION One of our ancillary tasks is to create a digipak for our chosen song in order to market it and use skills such as designing, editing and photography. My task was to research 3 digipakโ€™s that are from the indie genre. However, it was hard to find a digipak for a indie band in HMV owing to the fact that digipakโ€™s are more popular with mainstream genreโ€™s such as pop and RnB. For example Katy Perryโ€™s new album โ€œTeenage Dreamโ€ was the latest to release as a digipak. Due to the limited availability of indie digipakโ€™s, I used my initiative and decided to analyse album covers in order to note key conventions that will be useful to us when designing our digipak. I analysed the album covers of : Franz Ferdinand, Razorlight and Vampire Weekend.
  • 3. The font is simple and quite big however to make it striking the band name is coloured in a dark golden. This may have been done in order to make the bandโ€™s name stand out in contrast to the black and white background. KEY FEATURE: Band name stands out. The logo of their record label โ€œDominoโ€ is featured on the front cover in the bottom right hand corner. KEY FEATURE: Inclusion of record label logo. Black, white and yellow colour scheme that makes the album stand out and makes it visually appealing. This colour scheme is also used on their first studio album. KEY FEATURE: Colour scheme The band are featured in the front cover. The band member in the foreground could be the lead singer owing to the fact thatโ€™s he stands out the most whereas the other members are in the background. All band members are wearing the same clothes in order to convey unity. KEY FEATURE: Band included on cover, same clothes. FRANZ FERDINAND
  • 4. The name of the band is bold, large and stands out against a white background. It is above the images of the band members which suggests that the bandโ€™s name is the most important form of recognition. KEY FEATURE: The font and colour of the bandโ€™s name The bandโ€™s posture and image is very indie. All the band are wearing at least one piece of black clothing against white clothing for example the band member on the far left is wearing predominantly black with one white t shirt. Also, the bandโ€™s posture is very cool and unique, each band member has adopted a different pose. KEY FEATURE: Different poses, correlating clothes.. The colour scheme is similar to Franz Ferdinandโ€™s album in the use of contrasting colours. However, no vibrant colours are used on this album colour which suggests that black and white is the bandโ€™s scheme. KEY FEATURE: Colour scheme
  • 5. The bandโ€™s name is spaced out, bold and in white. This is another example of how the bandโ€™s name is the most important part of the album. KEY FEATURE: Band name, font, colour. The band are not included on the cover of the album. I think they shouldโ€™ve been included on the front cover of their first album in order to establish themselves as a band and introduce themselves to the music industry. KEY FEATURE: Absence of band on cover. Must include band members on our cover. The colour scheme is very warm and inviting however it has a gothic undertone due to the golden chandelier contrasting against the bandโ€™s name in white. KEY FEATURE: Use of contrasting soft colours VAMPIRE WEEKEND
  • 6. CONCLUSION From my research, Iโ€™ve found that all albums have a contrasting colour scheme that either makes the band members stand out or the bandโ€™s name. Iโ€™ve also noted that all band members are either wearing the same clothes or are wearing one part of the colour scheme. Also, on two albums the band members each have different poses therefore for our digipak cover we could include all the techniques stated above.
  • 7. CONCLUSION From my research, Iโ€™ve found that all albums have a contrasting colour scheme that either makes the band members stand out or the bandโ€™s name. Iโ€™ve also noted that all band members are either wearing the same clothes or are wearing one part of the colour scheme. Also, on two albums the band members each have different poses therefore for our digipak cover we could include all the techniques stated above.