In depth analysis of digipak's and release posters for A2 Media

1. Digipak and Poster
Analysis

2. What are the codes and conventions for a
’Digipak’ and ‘Release Poster’?
Album
• Usually a photo of the artist on the front of the
album.
• You would see that there is a track list provided (so
that people can skip to the song that they want)
• Title of the album and name of the artist.
• When you open the album you would have a space
for the CD and behind that you would usually have
a image (the image tends not to be a image of the
artist but graphics)
• You also get a little icon that says where else the
music is available such as iTunes and Google Play
Store.
• Sometimes there could be a record labels logo.
Poster
• Main picture of the artist or graphics that is seen
on the album.
• Usually the poster is in the portrait orientation.
• The albums name on poster.
• The artists name.
• Record companies logo.
• reviews (quotes)
• Ratings
• Where else the album will be available (iTunes and
Google Play Store)

3. Album covers

4. LANA DEL RAY
When researching Lana Del Ray I
noticed many similarities in her
album covers, for example looking at
the four album covers:
- Most of the covers have her name
in capitals at the top of the album.
They all have the same font and
are all eye catching to the buyer.
- The albums all have a picture of
the artist right in the middle. This
is hard for the buyer to miss as she
takes ’center stage’.
- In all of the album's she is
breaking the fourth wall as she is
looking directly into the camera.
- In most of her albums the name
for the album is at the bottom of
the cover. The same font is used
however, the size and colours are
different.

5. CHRIS BROWN
I also decided to look at the artist
Chris Brown. Even thought the two
artist belong to two completely
different music genres they do have
some similar aspects in their album
covers. For example:
- The Artist is once again placed on
the center of the album. This can
also help the audience see who’s
album it is.
- In some of his album we can see
that the artist has used graphics
which is eye catching to the
audience.
- For majority of the albums the
name of the album is given
however unlike the other artist the
font is not the same in each album.
- We can also see that in most of the
albums in the bottom right hand
corner we can see the record labels
logo.

6. DISCLOSURE
After looking at artist that preform
solo I decided to look at a group. I
looked at the group Disclosure. Their
advertising and marketing were much
different to the other two artist. For
example:
- On the front of their album covers
we never see the artists face.
- Instead of having the artist in the
center we see that they have other
objects in the middle of their
album. This is done by the use of
graphics (Line graphics).
- The groups name is always in the
same font in all the albums which
could be said to be their signature
on the album.
- On most of their album covers
they use bold colours such as
black, grey and red which helps to
make the line graphics stand out a
little more.

7. DRAKE
Lastly I looked at the artist Drake.
This artist belongs to the genre of
music as Chris Brown, however has a
different approach to how he sets
his album. For example:
- Unlike other artist from the R n B
genre the artist drake tends not
to have real live pictures of
himself, he uses animate pictures
of himself.
- Most of his albums use dark and
dull colours which suggest that
his music is dark and mysterious.
- Drake is not like other artist
where he feels the need to have
his name on the cover of an
album. He only has the name of
the album on there.
- Like Chris Brown in the bottom
right hand corner we can see the
record label's logo.

8. The song lyric book
had the same cover
as the main album.
Behind the lyric book
there is a track list
with numbers, so
that when people
listen to her CD they
can skip to the song
they want.
The front of the album
cover has the artist in
her iconic red hair.
The cover is very
simple however what
makes it stand out is
the use of the colour
red as it’s the
predominant and eye
catching colour. The
artists make up is kept
to a minimum with
bright red lips.
The inside of the
poster is following
the same colour
scheme of red
(symbolic of love and
passion). We see the
artist wearing a white
dress with her bright
red hair. The left
panel is where the CD
would be.
The CD also follows
the same theme of
love and roses. In
some respects it does
follow the colour
scheme however the
main reason they
have decided to keep
it a light pink flower
is that it stands out
from the background.
RIHANNA

9. Release Posters

10. The artists name is big and
bold right at the top of the
poster. The font used is very
simple. The colour of the
artists name is in contrast to
her bright red hair to help it
stand out so that the
audience can notice it
better.
At the bottom of the poster
we can see the albums
name “Loud”. The same
font is use that is used for
her name. The albums
name is the biggest text on
the poster to make it stand
out. Underneath the
albums name there are
some of the songs that will
be in the album. As well as
some of the collaborations
that she’s done with other
artists.
In this particular poster of
Rihanna we can see that
she has her iconic red hair
(which is what he was
known for in this time
period). The red hair also
keeps to her colour
scheme meaning that her
red hair is what makes
the colour scheme as its
hard to miss.
In the bottom left hand
corner of the poster we
can see the front of her
album cover this is so that
people will know what
the album look like when
they go to buy it.

11. The artists name is in a
fun font which is fitting
to her target audience
as it appeals to
teenagers. Following
the artists name we
can see the albums
name which is in a
plain font however the
text is in white to make
it stand out from the
dark background
We can also see a
image of the artist. She
is wearing a two piece
swim suit in pastel
colours. Looking closely
at the picture we can
see that the artist is not
in the center of the
poster she is slightly on
the side which follows
the ‘Rule of Thirds’.
The background of
the poster is very
busy but is made to
look dark at the
same time which
makes all the shades
of pink stand out
more. It also helps to
make he artist stand
out more so that she
is more noticeable.
In the bottom left
hand corner we can
see the date that the
new album will be
released. Also some
of her new songs
that will be featuring
in the album.