I have researched my third digipak which the 'Massive R&B' album.

1. Digipack Analysis 3:
Massive R&B Volume 3

2. Front
The main image is not of a
specific artist as this is a general
R&B album but has a girl wearing
a top with jewellery on top of it.
This girl may simply represent
the genre and what it is about.
The clothes she wears and her
pose can attract male attention
(male gaze). A female presence
in front of the album in general
can also attract female attention
too. The image is placed in the
centre of the album meaning
people are likely to see this
image first.
The front cover of this album
uses colours of blue and white
for the back ground. These two
colours work well together as
both colours are light.
The title uses a big size font with
a grey colour and black boarder
line/stroke. The use of grey
compliments the background
colours as they are totally
different colours so don’t clash
with each other. The use of the
stroke and big font makes it clear
for the audience to read.
A footer is used to show what
edition and volume this album is
as there a previous editions that
have been released.

3. Back
The back of the CD has the track
list for all the songs on the
album. Like most other albums
this is conventional.
At the bottom of the
album there is a
barcode and all the
small print writing
(consisting of all names
of record labels,
distribution companies
and other organisations
involved.) This is a
typical convention in all
albums.
The fact there is no image on the
back suggests that the track list
is the more important for the
audience. It may also be because
this is a album consisting of mix
of R&B songs and does not solely
focus on one artist but many
artists of the genre..
The background colour is a mix
of purple and white (both
colours used on the front). This
shows that the album is clearly
sticking to a colour theme. This
background colour makes the
black font stand out and clearer
to read.
The layout of this back cover is
kept simple with the track list
taking up the majority of space
and the barcode/small print
filling up the rest of the space at
the bottom.

4. Spine
The spine of the album is kept in a typically conventional way. The title
‘MASSIVE R&B’ is kept in the same font and style as the front cover. This is then
followed by ‘VOLUME 2 – DIAMOND EDITION’ in a smaller print. The unique
code is also placed on the right of the spine. The font colour is the same as the
one used on the front cover to in with the theme. The background only uses
white (one of the theme colours) but not purple. The white background allows
the font to stand out even more.

5. Book
The book also uses colours of
blue and white for the back
ground in a similar way to the
front cover. The ‘MASSIVE R&B’
font is used in the same way as
on the front cover but rotated 45
degrees to the left. It also offers
the audience a chance to get real
tones and ringtones which shows
that it is further advertising their
other products. Other than this
there are no other features of
the book. No image is used is
there isn’t a specific artist the
album is based on.

6. Inside book
When you open up the book, it opens
up like leaflet and not like a book. This is
done with some other albums. Like the
back cover, pictures are not used inside
the book as the writing is manly what is
concentrated on. The background
colour is white which works well with
the R&B genre as white can connote
things such as happiness and purity
which are common themes in the
genre. The use of the white background
allows the next to stand out more.
What the book mainly consists of
is a more detailed version of the
track list. This is common within
many albums. Only 2 small
images are used which shows
this album heavily relies on its
written contents to inform and
interest the audience rather than
images.