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  1. 1. Benchmarking<br />AslıGüner<br />25166292632<br />
  2. 2. Benchmarking<br />Benchmarking<br />Benchmarking is the process of continually searching for the best methods, practices and processes, and either adopting or adapting their good features and implementing them to become the “best of the best.<br />“Use benchmarking both for comparison of performance as well as to understand the potential for improvement”<br />
  3. 3. BenchmarkingIs…<br /><ul><li>A continuous process
  4. 4. A process of investigation that provides valuable information
  5. 5. A process of learning from others; a pragmatic search for ideas
  6. 6. A time-consuming, labor-intensive process requiring discipline
  7. 7. A viable tool that provides useful information for improving virtually any business process</li></li></ul><li>CharacteristicsofBenchmarking<br /><ul><li>Active and continuous change and development should be focused
  8. 8. Progressive and positive approach should be conducted
  9. 9. For change is the most current evidence
  10. 10. Only the best practice is facing
  11. 11. Basic principles are measurable qualities
  12. 12. Focuses on leadershippositions</li></li></ul><li>Propertiesof Benchmarking<br /> “Thefirstgoal of Benchmarking is toachievehighperformances. Itincludesgood, service andoperation.”<br /><ul><li>Ithelpstoidentfytheorganization’sgoalsandobjectives.
  13. 13. Itclaimtoconfirm as thebestapplicationsforachievingtheorganization’sgoalsandpurposes.
  14. 14. Itwanttoincreasecompatitiveadvantagesandcorporateperformance.
  15. 15. Itchangeorstrengthenthecorporateculture…..etc</li></li></ul><li>Best Practice<br />Overlap<br />Competitive<br />• Industry leaders<br />• Top performers withsimilar operatingcharacteristics<br />Functional<br />Internal<br />• Top performersregardless of industry<br />• Aggressive innovatorsutilizing newtechnology<br />• Top performers within company<br />• Top facilities within company<br />Benchmarking Methodology<br />
  16. 16. HowBenchmarkingisused?<br /><ul><li>Compare performance of an existing process against other companies’ best-in-class practices.
  17. 17. Determine how those companies achieve their performance levels.
  18. 18. Improve internal performance levels.</li></li></ul><li>Typesof Benchmarking<br /><ul><li>Processbenchmarking-the initiating firm focuses its observation and investigation of business processes with a goal of identifying and observing the best practices from one or more benchmark firms. Activity analysis will be required where the objective is to benchmark cost and efficiency; increasingly applied to back-office processes where outsourcing may be a consideration.
  19. 19. Financial benchmarking-performing a financial analysis and comparing the results in an effort to assess your overall competitiveness and productivity.</li></li></ul><li>TypesofBenchmarking<br /><ul><li>Benchmarking from an investor perspective- extending the benchmarking universe to also compare to peer companies that can be considered alternative investment opportunities from the perspective of an investor.
  20. 20. Performance benchmarking - allows the initiator firm to assess their competitive position by comparing products and services with those of target firms.
  21. 21. Product benchmarking - the process of designing new products or upgrades to current ones. This process can sometimes involve reverse engineering which is taking apart competitors products to find strengths and weaknesses. </li></li></ul><li>Typesof Benchmarking<br /><ul><li>Strategic benchmarking - involves observing how others compete. This type is usually not industry specific, meaning it is best to look at other industries.
  22. 22. Functional benchmarking - a company will focus its benchmarking on a single function to improve the operation of that particular function. Complex functions such as Human Resources, Finance and Accounting and Information and Communication Technology are unlikely to be directly comparable in cost and efficiency terms and may need to be disaggregated into processes to make valid comparison.
  23. 23. Best-in-class benchmarking - involves studying the leading competitor or the company that best carries out a specific function. </li></li></ul><li>Principlesof Benchmarking<br /><ul><li>ContrastPrinciple - participants should mutually benefit from each other. Only one side should not be winning.
  24. 24. Similarity- be addressed for the success of the application process between the functional similarities and comparable properties must exist.
  25. 25. Measurement – benchmarking is a measurementtechnique.How to set performance goals are reached in the field is to learn. therefore, measures must be applied systematically and should be based on adequate sampling.
  26. 26. Accuracy – the data usedshoul be objectiveandreliable.You do not touseestimatedandspecificassesment.</li></li></ul><li>Conclusion<br /> “I wanttosummarize that <br />I mentioned as main points.”<br />