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A2 Evaluation presentation

  1. 1. Evaluation<br />Lauren West<br />
  2. 2. What did I do? And Why did I do it?<br /> At the beginning of this term I was given various briefs to choose from to help produce my coursework. There were a few to look at but I decided to create my own Movie Teaser Trailer and two other products, including a poster & magazine to advertise and help market my product. After researching and looking into different genres I chose to focus my work on the Horror movie genre, which my products have been based around. I looked at many media products to help influence and develop my own work to a higher level. To do so I used a range of Media Technologies to produce my work. <br />
  3. 3. Codes and Conventions of Real Products and How I Applied It To My Own Work – Teaser Trailer<br />Media Language – Camera Work (Handheld), Sound- exaggerated sounds , Mise-en-Scene- Settings, Lighting (Artificial) <br />Institution Twisted Pictures<br />Genre – Horror <br />Representation – Vulnerability + Trouble <br />Audience – Teenagers 15-19 yrs<br />Ideology – Values & Beliefs<br />Narrative – Teaser Trailer<br />
  4. 4. Common Codes and Conventions of Horror Movie Teaser Trailers<br />After looking at different movie trailers (Teaser Trailers) I chose to analyze a few to see which codes and conventions I could use in my own work to help develop my work to a higher level and produce a successful horror piece, some common codes and conventions include:<br /><ul><li>The use of blood – Danger , Death or Warning
  5. 5. Trees / Woodland – Eerie, spooky effect
  6. 6. Use of teenage characters
  7. 7. Quick cuts or slow motion shots – Editing
  8. 8. Nighttime setting</li></li></ul><li>How I Challenged the Codes and Conventions of the Horror Genre – Teaser Trailer<br />Didn’t include the use of blood because in my opinion it gives too much away <br />Handheld camera<br />Unlike most horror movies excluding those I analyzed it mainly focuses on a woodland area – camping <br />Chose not to use microphones or lighting to increase realism<br />Didn’t use special effects <br />
  9. 9. The Vigil<br />
  10. 10. What I Learnt From Audience Feedback<br />To help me improve my work and to see what people thought I chose to post it onto my blog and ask people to comment on it.<br />Here are some examples of the comments I received. <br />This comment inparticular helped me a lot, as not only did it give me positive feedback they also gave me information on how I can improve my teaser trailer.<br />So , I took into account peoples opinions and view about how I can improve my work. I found it was a great help as there were little things that needed changing that I didn’t notice. <br />I also created a survey to help me decide what to call my movie. I chose 4 names which I liked the best and asked my target audience to choose which they preferred.<br />
  11. 11.
  12. 12. Codes and Conventions of Real Products and How I Applied It To My Own Work – Movie Poster<br />Analyzed Three magazine covers particularly ones that fit the horror movie genre and found they had lots of common codes and conventions – Red fonts, Dark colours<br />I then went on to create my own but before hand I drew a quick rough sketch of how I would like it to look<br />
  13. 13. My movie poster I created including all the common codes and conventions of movie posters.<br />Existing Movie Poster I took ideas from to help create and develop my work .<br /><ul><li>Red Font
  14. 14. White font on dark background
  15. 15. Character partially visible
  16. 16. Use of trees and moonlight
  17. 17. Release Date in Red
  18. 18. Institution Logos
  19. 19. Credits
  20. 20. Movie name displayed in a large bold font
  21. 21. Subheading
  22. 22. Website</li></li></ul><li>How I Challenged the Codes and Convention of the Horror Genre – Poster<br />No special effects<br />No blood shown <br />I used layering instead of just one image<br />Use the fire as light source instead of natural light , i.e. moonlight as you see in some posters<br />Other than that I didn’t challenge it because I thought the format they used was generally successful <br />
  23. 23. What I Learnt From Audience Feedback<br />I took into consideration what the Media Staff said and experimented around with the opacity of the eyes but found that it didn’t really make a difference to my work. <br />By challenging the codes and conventions of most movie posters I have come to realise that breaking a trend can sometimes work.<br />Having positive input from my target audience it helped me to see what was successful and what wasn’t.<br />
  24. 24. Codes and Conventions of Real Products and How I Applied It To My Own Work – Magazine Cover<br />After looking at different magazine covers I chose three to analyze. Having done so I decided to create a layout plan of a basic magazine cover to help me produce my own<br />I then adjusted this to fit the theme of my movie – horror genre <br />
  25. 25. My Magazine Cover & Real Media Product<br />My piece I created using all of the common codes and conventions I found.<br />Media product which inspired me to create my own piece.<br /><ul><li>Large bold title fits genre of the movie
  26. 26. Bold headline in colour to contrast with main image
  27. 27. Main image large and centered
  28. 28. Issue number and release date
  29. 29. Price & barcode
  30. 30. Fonts fit colour scheme
  31. 31. Features of other movies in that genre
  32. 32. Different fonts</li></li></ul><li>How I Challenged the Codes and Convention – Movie Poster<br />I didn’t keep the magazine style – adjusted it to fit the horror movie genre to adapt to my teaser trailer<br /> Focused on only one character rather than more than one as many other film magazines do<br />Layering rather than just one flat image <br />Colour scheme relates to what I have used in the film<br />
  33. 33. What I Learnt From Audience Feedback <br />Here I surveyed a sample of 15 students to see which font they preferred for my main title. By doing so I have taken in views of my target group and have now chosen a font which is proved more popular. <br />As I have included in my blog, I also experimented with a range of backgrounds and asked my target audience which they thought looked best. They all decided on the fire in the background as it also relates to my movie magazine and poster.<br />
  34. 34. How Effective Is The Combination of My Main Product and My Other Products<br />
  35. 35. Media Technologies I Used . . .<br />Photoshop – Manipulating Images <br />Garageband – Designing Trailer Soundtrack<br />Internet- Access to information and existing products<br />Blog – Organising Research <br />iMovie HD – Piecing trailer together<br />PowerPoint – Displaying Evaluation<br />Film / Video – Capturing Footage<br />
  36. 36. Thank You for taking the time to listen & view my Evaluation<br />