WHAT SKILLS WILL I LEARN? An ability to analyse how media products are constructed How to produce media products across dif ferent platforms - either on your own or as part of a team This includes skills in using digital still and video cameras, sound recording equipment, and industry -standard software for desktop publishing and video editing How to do individual research How to evaluate your own media products and those of others
WHAT WILL WE STUDY? Year 12 – AS Level Year 13 – A Level G321 Coursework: G324 Coursework: Foundation Portfolio in Advanced Portfolio in Media Media Creating a range of media texts and analysing and Creating a range of media evaluating them via a blog texts and analysing and evaluating them via a blog G322 Exam: Key Media Concepts (TV Drama) G325 Exam: Critical A case study of Perspectives in Media representation and Exploring key critical construction of TV Drama theories in the media A case study of a key media industry such as film, music Evaluation of production or magazines skills from across the course All units are equally weighted
BLOGGING All your coursework is assessed via your blog We will be using the Tumblr blogging platform See your booklet for guidance All blogs are organised around a central hub The “central” blog will be administered by me and can be found at chewvalleymedia.tumblr.com This blog will be updated with lesson content, links, additional guidance and material
OVER THE SUMMER… Customise the theme of your blog. Try to customise it so that it represents your interests and personality. Remember, media is a creative subject with an eye on design and originality! Make your blog stand out. Post an introductory text post that explains: who you are why you have chosen to study the media how you’d like to use the subject in the future
OVER THE SUMMER… Post: A music video you like, embedded from YouTube or similar, with a brief analysis of why you like it A film trailer you like, embedded from YouTube or similar, with a brief analysis of why you like it An advert (still or moving image) that you like, posted as an image or video clip, with a brief analysis of why you like it A link to a media website (see overleaf for some options – but don’t be limited to this list!) that you like with a brief analysis of why you like it. See chewvalleymedia.tumblr.com for some examples
INTRODUCTORY TASK Objectives We will learn: How a trailer is constructed The difference between a teaser and a full trailer How trailers are used in film marketing
INTRODUCTORY TASK In pairs, analyse this teaser trailer Try to answer the question: How does the trailer build up suspense? First viewing – watch the trailer to get the sense of it. Second viewing – divide the trailer up: Person A: note the use of the camera (framing, distance, movement) and editing (how the sequence is put together and how one shot links to the next) Person B: listen to the soundtrack (music, dialogue, sound effects) and note what you see in the frame (mis-en-scene – includes setting, costume, props, lighting) Link to trailer
HOW DOES THE TRAILER BUILD UP SUSPENSE?Discuss together: how does the trailer build up suspense using: Camera Editing Sound Mis-en-scene
HOW EFFECTIVE IS THE TRAILER? What genre is the film? Who is in it? What is the story about? What would you expect if you went to see the film in the cinema? Who do you think the target audience is? How ef fective do you think the trailer is overall? For each question, be prepared to answer “how do you know?” or “why?” questions! Five minutes in pairs before feedback
TEASER VS TRAILER That was a “teaser” trailer for The Woman in Black (2012) Here is the full trailer. What are the dif ferences? Why? How would a film production company use a teaser and a full trailer to market a film? Which trailer did you prefer, and why?
SUMMER WORK Customise your blog Post an introduction and then: A trailer A music video An advertisement A link to a website Briefly explain what you like about each one See you on results day…and then in September!