Week 13th Dec<br />Evaluations<br />AS has seven evaluation questions<br />These questions demonstrate your understanding to the examiner<br />1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of real film openings)<br />2. How does your product represent particular social groups?<br />3. What kind of media institution might distribute your media product and why?<br />4. Who would be the audience for your media product?<br />5. How did you attract/address your audience?<br />6. What have you learnt about technologies from the process of constructing this product?<br />7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?<br />
Q 1<br />1. In what ways does your media product use, develop or challenge forms and conventions of real media products ?<br />What are the conventions of your Genre? <br />What are the conventions of a Film Opening?<br /><ul><li>Does your product challenge or adhere to them?
How did you use them? </li></ul> – camera, mise en scene, lighting, editing, sound<br />What existing media products did you base your products around /on?<br /><ul><li>Compare how they use the above similarly / contrastingly to you</li></ul>The title of the filmSetting/locationCostumes and propsCamerawork and editingTitle font and styleStory and how the opening sets it upGenre and how the opening suggests itHow characters are introducedSpecial effects<br />
Q 1<br />1. In what ways does your media product use, develop or challenge forms and conventions of real media products ?<br />Here is an example of the kind of comments you could make about your shots to answer this question:<br />"This is our contact sheet for our opening sequence. The first frame is of our main title. We decided to have the main title at this point as it enters dramatically. This is because the music changes and gets louder, also the picture changes from black to the panning shot. We chose the title ‘Retribution’ meaning “punishment that is considered to be morally right and fully deserved”. This title would be typical of an action thriller.<br />The second frame we chose is of the setting. It is a fade between the building and the skyline panning shot. It has an urban feel and suggest industrial trading. The purpose of the the purpose of the building is to show that the opening is set in a run down, secluded area. These types of shots are typical of openings as they put the audience in the right frame of mind for the film.Etc…<br />
Q 2<br />2. How does your product represent particular social groups?<br />Pick a key character from your opening. Take a screen grab of a reasonable sized image of them. Think of one or more characters from other films with some similarity to them (but maybe some differences too), find an image on the web of that/those characters and grab it as well.<br />for example, if you have a lonely teen character look for other lonely teens from existing films to compare them with<br />Example commentary<br />"The postures of both men are similar in the sense that they’ve both got their hands in their pockets. They also share similar facial expressions – both serious and staring straight at the camera, although Andrew’s eyes are hidden by his aviator sunglasses. In addition to this, both men are wearing similar costumes – jeans and a t-shirt layered with a shirt on top. As well as this, the background setting is very similar – both pictures were taken outside on a field with trees in the distance. However, the lighting used in the photos is different with one displaying a much brighter blue sky and the other a more overcast grey outlook. Also, they have different hairstyles – Andrew’s is longer, darker and covering his face more, whereas the man from Rinoa has shorter, lighter gelled up hair. Overall I think that these elements of the photos represent a normal young social group and that my magazine reflects this throughout – the people featured in my magazine are quite normal looking – there’s nothing extreme or obscure about their appearances”<br />
Q 3<br />3. What kind of media institution might distribute your media product and why?<br />For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your institutional decisionsYou will need to script the voiceover to discuss briefly<br />What does a production company do?<br /><ul><li>What production company logos have you chosen </li></ul>/ created –why?<br />What does a distributor do?<br /><ul><li>Why have you chosen that distributor to release your film?</li></ul>(Think about the sort product you have produced, and the type of films this company have released before – are they likely to be interested in your film?) Explain why<br />How might your film have been funded?<br />http://www.filmeducation.org/shifty/marketing.html<br />Research how British film ‘Shifty’ was chosen by Metrodome<br />
Q 4<br />4. How did you use new media technologies in the construction and research, planning and evaluation stages?<br />Research and Planning <br /><ul><li>List the technologies you use – e.g. final cut, camera, illustrator etc.
How did you use them?</li></ul>Construction<br /><ul><li>List the technologies you use – e.g. final cut, camera, illustrator etc.
How did you use them to create your products?</li></ul>Evaluation<br /><ul><li>List the technologies you use – e.g. final cut, camera, illustrator etc.
How did you use them to provide your evaluation?</li></li></ul><li>http://vimeo.com/10333068<br />Be creative<br />http://petesmediablog.blogspot.com/2010/11/evaluation-for-ocr-coursework.html exemplar ideas<br />