The document discusses the development and research process for a media production project. It describes researching conventions from other short films, choosing a comedy genre based on audience feedback, and using techniques like close-ups and music to engage viewers. It also discusses using new media technologies like iMovie and YouTube in construction, research, and evaluation, and learning from audience feedback to improve special effects, editing, and character portrayal without dialogue.

1. In what ways does your media product use,
develop or challenge forms and conventions of real
media products?
 My understanding of the codes and conventions came from while I was watching
different types of short films. After watching the short films I compared and
contrasted similar conventions that appeared. The first convention that I felt like I met
with was of the use of close ups and mid shots. This type of technique allows the
audiences to engage more with the character. It allows the audience to understand
the character.
 While choosing my genre I thought about it a lot as to what kind of audience people
would like and the more popular genre. The reason for choosing the comedy genre
was because at the time of choosing there was a more range of aspects in comedy
that I can produce. I then came across ‘diary of a bad man’ which is an internet hit.
From then on I decided I would carry out a parody of this hit video. For me to finalise
that comedy would be the choice of genre, I did a questionnaire looking into what the
public would want to watch. So then from the decision we decided that comedy was
the popular choice, I would make a comedy genre based short film.
 The mise-en-sence that is used is to make sure the representations of the characters
reflect those of contemporary society. I used many different types of background
music to engage the audience more. I don’t feel that I have met this convention fully;
this is due to the lack of locations available to me. While researching various short
films, the first thing I looked at was what type of genre my short will be. By knowing
what type of genre I will be doing it allowed me to know what type what location it
needed to be shot , male or female who will be in the short film, and at what angle I
wanted to take the different types of shots, for example whether it was a long shot,
mid-shot or close up shot etc

2. What have you learnt from your
audience feedback?
 From the audience feedback I have gotten the
majority of the ideas put forward from the film.
Making sure that I have good use of special
effects and editing is important as I need to make
my short film look professional as possible. Good
music choice that fits well with what the character
is doing and will able the audience to feel a
certain way about the scene while the music is
playing (will set the mood of the scene). I feel that
I shouldn’t have used dialogues and could of
shown the character personality more. I have also
learnt that it is better that I base my products on
what the audience want rather than a personal
choice.

3. How did you use new media technology in the construction and research, planning and
evaluation stages?
 The Mac computer is what I used the most and did all my work on. IMovie was used
to produce the film. This helped me as it provided me with a variety of editing options
and different effects which featured a lot in the original clip. I filmed all my video with a
video camera which was very efficient and easy to use. Whereas at the start of my As
course I wasn’t sure about how to use a digital camera, whereas now I have more
experience with the technology.
 The Research for my media product involved the use of many new media
technologies. I used YouTube to a great extent in the research of short films that
would be the same to mine. This greatly helped me find the codes and conventions
necessary to use in my final product. At as I spent a long time searching for the texts
to view analyses however now with a2 my skills on YouTube have improved as I knew
what I was looking for and what types of links I should go on. This made my search
much faster and more efficient.
 Firstly I used Blogger to create a blog in which to present a timeline of the analysis of
my work and to show my progress and development throughout. This helped store all
of my data from the start of my course.
 I was able to upload videos and images of my story board onto my blog. This was
much more efficient for me as it was easy and not time consuming.
 I was able to create multiple sounds tracks and was able to cut and change the
levels. I was also able to add sounds to my film to improve the feel and look of my
production. The effects allowed me to faster the phase of a certain scene within the

4. your main product and ancillary
texts?
 In comparison to all the posters and magazine
covers that I have created the fonts throughout
are more similar to one another throughout the
ancillary texts. They all use the same images
and all are centred on the cast. The poster is
centred on the main actors in the film. The
lightness of the poster gives a relaxing feel
whereas if it was a horror film there would
probably be more darkness within the poster.

6. Layer: while researching other film reviews. The layers of the reviews
are very important. I put all the main conventions onto my film
review as you can see above I have chosen to use the same layout
for the film review as it appealed to me a lot more. As you can see I
have used columns as my final layout. The reason I used columns
on my film review was because when I researched various of other
film review they where mainly layer out in columns. So I thought I
would use columns on my film review page. I have used 1 picture on
my film review, I was inspired to do this when I saw The road’s film
trailer.
 I have used the same types of conventions while creating my film
review for example I have tried to keep the font colour similar to the
original piece. As they have used red and I have used a dark
orange. Also I have labelled everything that has similarity to my film
review.