2. 47%
53%
What gender are you?
Female Male
Within my questionnaire, I
had asked the audience
‘what gender are you’ to
make sure there was an
even number of boys and
girls so I could understand
what both genders
preferred.
3. 75%
20%
2% 3%
How old are you?
15-20 21-30 31-40 41-50
I asked this question to
my focus group to try
and meet the
requirements of my
target audience which
was 15-20 and 21-30
year olds.
4. 51%
3%
38%
8%
Which antagonist (the main horror character) would be
scarier in a horror trailer?
A Scary Clown A Vampire A Demonic Possession An Evil Doll
I asked my focus group this question to understand which of these they would
find scarier in a horror trailer. I found that 51% of my focus group found ‘A Scary
Clown’ the most frightening, therefore I decided to use a clown.
5. 37%
25%
13%
25%
Following from question 3, how would you expect your
chosen antagonist to be dressed (colours)?
Black White Red Vibrant Colours
This question was important as I wanted to find out which colours my focus
group would find scarier. The results showed that black, white and red were all
very popular, therefore I am going to use all three colours to make it fit in with
my focus group.
6. 12%
13%
50%
25%
What colour would you expect their hair to be?
Black White Red Vibrant Colours
When asking this question I thought the whole appearance of my antagonist
would matter, therefore I have chosen that my antagonists hair will be red.
7. 45%
25%
12%
13%
5%
What music would you expect to hear in the background
of a horror trailer?
Opera Rock Classical Nursery Rhyme No Music
This question is important as it is useful to know which music will be most effective in
a horror trailer. The questionnaire results showed that 45% of he focus group chose
opera music.
8. 40%
35%
25%
What kind of typography would you expect to see in a
horror trailer?
Bold Italic Regular
This question is important as I wanted to know which kind of typography would look the
best in our horror trailer. I found that 40% though bold fonts would look best.
9. 37%
37%
13%
13%
What colours would you expect to see in a horror trailer?
Black White Red Grey Vibrant Colours
White and Black scored the highest therefore I will use this in my horror trailer.
10. 33%
32%
32%
3%
Which of these appeals to your more in a horror trailer?
Colours of Typography Music The Actors Other
This question was more generic, as it was about what appeals
more. People found that Colours of Typography, The actors
and music are the most important.
11. 12%
75%
13%
Who would you expect to be a victim in a horror trailer?
Male Female Both
The results for this question were important as we needed to know which
gender would be more effective to use as a victim.
