Alytics — contextual advertising automation for the professionals.

1. Alytics – contextual advertising automation for the
professionals.
info@alytics.ru
Phone: +7 495 215-23-57
www.alytics.ru
System Overview

2. Alytics Description
Alytics – is a contextual advertising automation platform for
the professionals.
The main task of Alytics is automation and optimization of
contextual advertising. The system helps advertisers optimize
investments in contextual advertising and such indicators as CPA,
ROI, Publicity Expenses, Revenue.
Each of the system’s modules implements specific functionality to
optimize sales and to automate the routine of running the
campaign.

3. Everybody chooses Alytics!

4. What does Alytics do?
It automates the gathering of statistics on the ROI and CPA, conversions and sales,
revenue and profit up to each key phrase.
Assigns a personal manager to you, trains your employees.
It aggregates statistics of all kinds of applications with contextual advertising: online
shopping, incoming calls, online chats, offline purchases, etc. Integrated with Google
AdWords, Google Analytics, Yandex Direct, Yandex Market, with dynamic systems
calltrecking, CRM and User_id.
It has an intelligent automated module for bid management to optimize the CPA and
ROI, basing on the prediction of conversion.
For online shops it automates the creation of product ads for thousands of products
from YML.
It has a pleasant, but very important details: supports utm tags relevance, can
summarize different objectives with weights or instantly prepares excel-reports in all
sections, monitors broken links.

5. Analytics

6. Analytics
Alytics platform automates the gathering of statistics for Google AdWords and Yandex
Direct up to the key phrases and advertisement:
• CPA and ROI
• Publicity Expenses
• Revenue and Profit
• % of conversion (CR)
• The number of conversions
• Assisted Conversions
And also engagement figures:
• Bounce Rate,%
• Average time spent on the site, in seconds
• Number of pages visited
• New visits, %

7. Alytics is integrated with different systems of analytics
To collect the data about conversions Alytics uses:
•Goals in Google Analytics;
•Transactions from e-commerce in Google Analytics;
•Dynamic call-tracking;
•Offline Conversion and calls through user_id (promo codes);
•Through API from CRM
Advertising Sites Systems of Analytics
CPA, ROI
CR %, Publicity
Expenses
Revenue Profit
Assisted
conversions
Call-tracking
CRM
User_id

8. Alytics Map of Integrations
Advertising Sites Counters
Call-trackings
Google AdWords
Yandex Direct
Yandex Market
Google Analytics
Alloka
CallTouch
CoMagic
Ringostat
Clickfrog
CRM
amoCRM
Bitrix24
api for any CRM
Services of price comparisons
Competera
Services of mailouts management
Mindbox
Reports
Bid management:
Bidder
CPA optimizer
Automated rules
Based on the weather forecast
Based on the prices of
competitors
Services of Weather Forecast
Gismeteo

9. Analytics at all levels
At the top level there is summary statistics based on the advertising system: Google
AdWords, Yandex Direct and Yandex Market.

10. Analytics at all levels for Google AdWords and
Yandex Direct
In the section of advertising campaigns
In the section of ad groups
In the section of key phrases
In the section of advertisements

11. Analytics at all levels for Yandex Market
In the section of products
In the section of categories
In the section of shops

12. CPA and ROI Analytics for Remarketing and
Additional Relevant Phrases

13. Analytics. Indicators of Engagement with the Accuracy up
to the Keyword for Traffic Projects

14. Analytics. Assisted Conversions.
Standard conversion Assisted conversion
Support of two attribution models for assisted conversions:
•First interaction analysis
•Analysis of subsidiary interaction

15. Analytics. Segmentation Search / Context Media Network
and Search / Yandex Ad Network

16. Analytics. Summing Goals with Weights

17. Analytics. Comparison of the Periods

18. Analytics. Graphs.

19. Analysis: Filters, Graphs, Excel-reports ...
Graphs
Group actions
Excel-reports
Multi-level filters
Statics period
Engagement figures

20. Analytics. Designer of data representation: goals from
Google Analytics, call-tracking systems, CRM, etc.

21. Analytics. Special Placements for Yandex Direct

22. Analytics. Segmentation, Special placement / Warranty

23. Analytics. Segmentation
Alytics new ways of segmentation are coming in the next 3 months:
• Segmentation by GEO statistics;
• Segmentation by fast links and the main link;
• Segmentation by sites of Context Media Network and Yandex Ad Network.

24. Built-in Module of Calls and Conversion Registration
through Offline Promotional Codes (User_id)

25. Automation of Utm-Tagging
1. Actualization of utm-tags is also
supported for quick links.
2. Alytics has a very flexible configuration
of utm-tagging;
3. Alytics ensures that utm-tagging is
always correct;
4. Every 30 minutes, the system checks the
appearance of new announcements and
“utms" them;

26. Analytics. Accounting VAT Statistics, Agent Commissions,
Discounts from Sites, Floating Exchange Rates, etc.

27. Why analytics from Alytics is cool
• There is no sampling - due to the fact that every day Alytics pulls conversion
data about each utm separately;
• There is no need to compile statistics from different sources: Google
Analytics, Yandex Direct, call-tracking, CRM, etc .;
• Summary of the various goals with weighing coefficient;
• Instant access to reports by CPA, ROI, and Publicity Expenses for any period
and at any level;
• Available statistics about assisted conversions.

28. Excel-reports

29. Any Representation with Statistics Can be Downloaded in
Excel- Reports

30. You Can Order a Gigantic Excel-Report which will Show
Absolutely Everything

31. You Can Schedule Reports Delivery: the Right Excel-Report
will Come to your Mailbox on the Specified Day
«I want the summary report
for the last 7 days about
Yandex and Google as well as
breakdown by key phrases to
be mailed to me every
Monday.»

32. Push the Button and Download Summary Reports about all
the Projects

33. Bids Management and CPA Optimizer

34. 7 Ways to Manage Bids in Alytics
1. Setting a bid
2. Bidder: keeping the position from the
recommended, charged click price or
their difference.
3. Optimization of the bids based on CPA
4. Collective setting of the bids in Excel
5. Automatic rules for changing the bids
6. Management of the bids based on
weather forecast (integration with
Gismeteo)
7. Management of the bids based on the
price position compared to rivals
(integration with Competera)
8. Optimization of bids based on ROI and
Publicity Expenses

35. Bid Management Using Bidder
The function of bid management in
Yandex Direct is integrated in
Alytics.
There is an opportunity to set bids
at the levels of campaign, ad
groups, or keywords.
There are 5 types of bidding to
control the bids.

36. CPA Optimizer
The key objective is to control the bids in such a way as to reach the maximum
number of conversions while maintaining the given rate of cost per action (CPA).
Operation principles of algorithm :
•Segmentation of keywords by "semantic similarity";
•Bidding based on the probable conversion by segments;
•Bidding based on statistical conversions by keywords;
•Accounting statistical conversions by time of the day and days of the week;
•Probable estimation of conversion for the "long-tail" queries.

37. Automatic rules for management of bids, statuses, etc.
1. Specify the name of the rule
2. Select the campaigns for which the
rule is applied.
3. Specify the condition
under which the rule comes
into action
4. Select the type of actions and
their options: to change the bid, to
change the status, send a message
to e-mail or set / change the type or
settings of the bidding..
5. Specify when, on which
day, what time the rule
should come into action.

38. Bids can be set at all levels
At the level of campaigns
At the level of ad groups
At the level of key phrases

39. Collective management of bids

40. Bids' Log over the Past Twenty-four Hours in Increments of
30 Minutes

41. Bid Management for Products’ and Categorical Campaigns
with Generation Based on Price Position Compared to
Rivals.
YML-feed with
products
Product
generation
Product
analytics
of prices
Bids
Management
based on
price
1. Competera service is able to make a
evaluation of prices for your products or
categories compared to the prices of preset
rivals.
2. For each product or category Competera
reports to Alytics::
• We have the best price;
• We have average price;
• We have the worst price;
• We are the only ones selling this
product or category;
• We or the rivals have a special offer for
this product.
3. Based on this data, you can adjust the bid
management rules or the management of
the messages in ads.

42. Bids Management Based on Weather Forecast from
Gismeteo
Weather
forecast
Bids
Management
Based on
Weather Forecast
1. Do you have conversions’ dependency on the weather
forecast? Then this solutions is for you!
2. There is a list of recommended cities for campaigns in which
the bids should be managed basing on the weather forecast.
3. Every night at 4 am Alytics collects forecast for the current day
or for several days in advance;
4. Using the following parameters, you can configure a rule for
the management of bids, the management of statuses of ads
and key phrases:
• Temperature forecast;
• The forecast of precipitation type:
• No precipitation;
• Rain;
• Snow.
• Level of precipitation:
• No precipitation;
• Light rain / snow;
• Heavy rain / snow

43. Other Useful Tools in Alytics
• Checking the ads and quick links for "broken links" and for the 404-error;
• You can connect multiple Google Analytics profiles, Google AdWords, Yandex Direct
and Yandex Market to one project;
• It is possible to selectively connect Alytics campaigns from Google AdWords, Yandex
Direct, as well as shops from Yandex Market;
• You can create a Client Center (it is convenient for the agencies). You can give your
employees administrator's rights for your projects and provide guest's rights to your
customers;
• Automatic transfer of expenditure statistics from Yandex Direct to Google Analytics;
• Start / Stop campaign, ad and keyword phrases from the interface (only Yandex
Direct);
• Support of multi-currency interface in Yandex Direct.

44. Generation of Product Ads from YML

45. Objective: to create and update advertising campaigns based on the catalog of products. Gather
the most of the target audience thanks to the several thousands of low-frequency queries.
On the basis of regularly updated XML-unloading product offerings Alytics is able to:
• Generate ad for each product card;
•Switch off the ads for the products that are out of stock;
•Renew ad view if the product is in stock again;
•Refresh information about a product in ad: for example, price, delivery, or a discount.
Generation of Product Ads from YML
Product Catalogue YML

46. On the basis of the product catalog in the YML-file format (file for Yandex Market) Alytics generates
ads, keywords, and campaigns by specified templates and rules.
Generation of Product Ads from YML

47. Filters of Tag Processing for Ads' and Key phrases'
Templates
Фильтр обработки тегов Расшифровка
capfirst The first letter of the first tag word is capitalized.
lower Bring all the words to lowercase.
upper Bring all words to uppercase.
cut_bracketed Remove everything that is enclosed in brackets together with brackets.
cut_service Delete all the characters - &: + / №
cut_rus_words Cut all Russian words from the tag.
cut_eng_words Cut all English words from the tag.
cut_digits Cut all the numbers.
cut_word:"X" Cut the specified word or phrase.
cut_behind_word:"X" Cut all the words after the word or phrase.
cut_before_word:"X" Cut all the words before the specified word or phrase.
cut_words_shorter:"X" Cut all the words, the length of which is less or equal to X.

48. More tag processing filters for templates of ads
and key phrases
Tag Processing Filter Explanation
trunc_first_words:"X" Cut all the words except the first X words.
trunc_last_words:"X" Cut all of the words, except for the last X words.
cut_first_words:"X" Cut X first words.
cut_last_words:"X" Cut X last words.
default:"X"
Set the default value. If the value of the tag is empty or the tag is not
specified, the default value will be used.
cut:"X" Cut the specified symbol or group of symbols.
cut_behind_sign:"X" Cut everything after the specified symbol / group of symbols.

49. 1. Support of Google AdWords and Yandex Direct
2. Cascade of ads' templates - "from the biggest to the smallest"
3. Update of ads: disabling ads for a product that is out of stock, the creation of advertisements for
new products
4. A large set of filters that allow to create selling ads and keywords
5. Upgrading product price (and other options) in the ad, in the case the price changes in the xml
6. Support of images and of quick links in the generation
7. The ability to quickly change the templates and make "generation rollback "
8. The ability to selectively publish campaigns with generation
9. Ability to preview the generated ads and keywords
10. Ability to manually edit each ad and keyword
11. Ability to convey synonyms and any relevant information through tag <param>
Why Product Generation from Alytics is Cool

50. If you have any further questions about the functionality, please,
call us:
+7 495 215-23-57
If you are not sure that our system will suit you, feel free to try it. You
will have a 14-day free trial period.
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