Researching Target Audience

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Researching Target Audience

  1. 1. METHODS TO GAIN TARGET AUDIENCE FOR OUR HORROR TRAILERS.
  2. 2.  In the broadest sense of the word, the definition of research includes any gathering of data, information, opinions and facts for the advancement of knowledge
  3. 3. Result type Definition Examples Quantitative The statistical amount of research accumulated (numerical) Multiple choice questions Closed questions Questionnaires Survey Numerical results Qualitative Personal and actual response. Opinions based on solid contextual research Interviews Focus groups Reviews Observation
  4. 4.  Questionnaire: *16-19 year olds *25-35 year olds *open questionnaire to all ages • Reaction video and focus group
  5. 5. Questionnaire – (tally) Horror; genre, films and posters 16-19 year olds What’s your favourite genre of film? Horror 3 Comedy 2 Romantic comedy 2 Science-fiction 1 Action 2 Other 0 Do you like horror? Yes 6 No 4 Other 0 Do horror films scare Yes 7 you? No 3 Other 0 What make you scared? The unknown 3 Ghosts 3 Blood and gore 4 Knives 0 Masks 0 Sound 0 Other 0 How many horror films have you seen before? 1-5 0 6-10 1 11-15 2 16-20 0 21-25 2 30+ 5 What do you look for in a Sound 4 horror film? What makes Speed/Pace 2 you most scared about Content 2 them? Speech 0 Visual 2 What do you look for in a Sound 1 horror trailer? Speed 2 Content 3 Speech 1 Visual 2 Text 1 What do you look for in a Colours 2 horror poster? Blood 0 Text 2 Font 1 Images 5 Other 0 What classification would U 0 you most likely watch? PG 0 12A/12 3 15 5 18+ 2
  6. 6.  The majority of individuals we asked declared that they watch         horror the most. 60% - like horror and enjoy watching it 70% are scared by horror Majority said that ghosts and the fear of the unknown scare them the most as a suppose to blood and gore. Over half have watched 30+ horrors, none of them have watched less than 6 horror films. So it is a genre that is generally watched frequently by the age group of 16-19. 40% said sound and music is the most important in horror films 3/10 feel that content is the most important in a horror trailer 80% think that the image is the most important thing on a horror poster 50% watch horror films that are of a certificate of 15.
  7. 7. Questionnaire – (tally) Horror; genre, films and posters 25-35 year olds What’s your favourite genre of film? Do you like horror? Horror 3 Comedy 2 Romantic comedy 3 Science-fiction 0 Action 1 Other 1 How many horror films have you seen before? 1-5 1 6-10 2 11-15 1 16-20 2 21-25 1 30+ 3 What do you look for in a horror film? What makes you most scared about them? Sound 0 Speed/Pace 1 Content 8 Speech 1 Visual 0 What do you look for in a horror trailer? Sound 0 Speed/Pace 1 Content 8 Speech 0 Visual 1 Text 0 What do you look for in a horror poster? Colours 1 Blood 0 Text 1 Font 0 Images 8 Other 0 What classification would you most likely watch? U PG 12A/12 15 10 18+ Yes 9 No 1 Other 0 Do horror films scare you? Yes 8 No 2 Other 0 What make you scared? The unknown 3 Ghosts 1 Blood and gore 1 Knives 0 Masks 2 Sound 2 Other 1
  8. 8.  30% watch horror and 30% watch romantic comedy the most.  90% are scared by horror, I feel that this is because they were not brought up       with horror films with modern special effects so when they watch horror as now they are easily scared by modern horror films with special effects. 10% may not be so scared by horrors as they may have kids and have experienced and matured a lot and have come to the conclusion that what you see in horror films is not real. Blood and gore scare them the most as this is what films they were brought up on contained. Majority have watched 30+ horror films. 80% said content is the most important in horror films, at this age they pay closer attention to detail in comparison to 16-19 year olds. 8/10 feel that content is the most important in a horror trailer. 40% think that the image is the most important thing on a horror poster 100% watch horror films that are of a certificate of 15 as they felt that horror films for 18+ are not as scary as 15+ horror films.
  9. 9. Horror Audience Survey

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