3. ● Originated from Mongolia
● Meat (beef,mutton,horse)
● Chinese hot pot has 1000 years history
● Tang Dynasty
● Mongolian Yuan Dynasty
● Qing Dynasty (AD 1644-1912)
● famous among the East Asians
● raw food are placed into hot pot to cook
It is said that the Chinese, Japanese & Koreans eat hot pot for supper
during winter season.
4. Traditional
vs
Modern
A traditional steamboat restaurant: charcoal & manually fan the fire to
expedite the fire, metal utensils.
A modern steamboat restaurant: electric stove or gas. uses claypot
utensils.
5. Brief Bios For
The Businesses
Goh Huat Seng Restaurant vs Tupai Tupai Restaurant
6. GOH
HUAT
SENG
RESTAURANT
● Established in: 1977
● Traditional Steamboat Restaurant
● 59-A, Lebuh Kimberly, Pulau
Pinang, Malaysia
● Recognition:
Listed as the top #255 of 463
Restaurants in George Town
(Trip Advisor)
7. Mr Ru Fa,
grandson of founder: Ru Ying Bao & Hwang Jia Ti
-Claimed that his grandparents started this to make
ends meet to support their family
-Live just above their restaurant
-Most of the dishes they serve are: fishballs, wonton
(pork dumplings), vegetables, fish fillets & even
seafood
-Signature Dishes: Teochew Fish Head Soup that
has unlimited refills of soup
GOH
HUAT
SENG
RESTAURANT
9. A pre-war shop house with good
ventilation and natural lighting.
A small golden pot
used to braise soup
A small fan used to expedite
the burning.
Basic prices of the steamboat dishes.
10. Tupai-Tupai
Restaurant
▹ Established in 1999
(16 Years Ago)
▹ Modern Steamboat
Restaurant
▹ 551A, Jalan Bukit Petaling,
Bukit Petaling,
50460 Kuala Lumpur,
Federal Territory of Kuala
Lumpur, Malaysia
▹ TripAdvisor claimed that it is
the no. 603 restaurant in KL
11. TUPAI
TUPAI
RESTAURANT
Mr Nizam,
son of the founder.
-It is easier to succeed in F&B line
-Sophisticated & innovative idea of hotpot,
halal ingredients
- Steamboat, Western (Shah Alam) &
Chinese Food (halal style)
- Signature dishes: Tom Yam Air Kelapa
(coconut water) & Black Pepper Fried
Rice
15. Similarities
Type of foods:
Steamboat & Ala-carte
(Black Pepper Rice & Teochew Fish
Head Soup)
Business Strategy:
Unique food that people have good
reviews on Tripadvisor
Opening hours:
Few hours in the morning, more
than 4 hours at night
16. Type of Business:
Family business
Nature of Business:
Product variety & monopolistic competitive
Hygiene Level:
Clean & Neat
*monopolistic means many sellers in the
market but no more than a 100. (a lot of
steamboat restaurants)
20. Competitors
of
Goh Huat
Seng
Number of competitors within 900m:
Restaurant Town Steamboat
● Business Hours for Dim Sum
Weekdays(9.00am-3.00pm)
Weekends & Public Holidays(8.00
am-3.00pm)
● Business Hours for steamboat
(6.00pm daily)
● Serves Chinese Cuisine
21. E.T. Steamboat
● Business Hours (5.00pm - 12am)
● Serve not only steamboat but “Char Koay Teow”.
Competitors
of
Goh Huat
Seng
25. Limited Access of Parking
★ Should provide extra parking spaces
mainly for their customers.
26. Better Appearance On The Menu & Place
★ Menu was in A4 papers and had liquid paper on.
27. Place:
★ Dirty walls
★ Rusty tiles & ceilings
★ Lack of design (i.e menus on the wall)
★ Renovate tiles
★ Repaint walls
28. Price Should Be Reduced & Operating Hours
Closed on public Holidays:
★ Should open every public
holidays
★ Provide at least one off day
for workers on weekdays
29. The parking lot pavements are
chapped and feels bumpy.
★ Improve parking lot
★ Not well maintained
Parking Lot Should Be Paved
30. “➢ History of Steamboat/Hotpot:
What is hotpot? (n.d.). Retrieved May 17, 2015, from https://sites.google.com/site/luckyhotpot/about-us-
1/about-hotpot
➢ Hungrygowhere.my,. (2014). Tupai Tupai - Malaysia's Best Kept Secret. Retrieved 18 May 2015, from
http://www.hungrygowhere.my/dining-guide/tried-and-tested/tupai-tupai-malaysia-s-best-kept-secret-*aid-
a1513101/
➢ Goh Huat Seng, George Town. (n.d.). Retrieved May 18, 2015, from http://www.tripadvisor.com.
my/Restaurant_Review-g298303-d1197827-Reviews-Goh_Huat_Seng-
George_Town_Penang_Island_Penang.html
31. “
➢ Town Steamboat Restaurant, George Town. (n.d.). Retrieved May 21, 2015, from http://www.
tripadvisor.com.my/Restaurant_Review-g298303-d4298286-Reviews-
Town_Steamboat_Restaurant-George_Town_Penang_Island_Penang.html
➢ Yi Bing Qing Fish Head Steamboat (George Town). (n.d.). Retrieved May 21, 2015, from http:
//my.openrice.com/penang/restaurant/yi-bing-qing-fish-head-steamboat-george-town/336580
➢ Steamboat Restaurants in Kuala Lumpur. (n.d.). Retrieved May 17, 2015, from http://food.
malaysiamostwanted.com/cuisines/steamboat