The document summarizes research conducted on the target audience for a horror film trailer project. A survey collected responses from 30 people, mostly teenage girls. It found that over 80% of respondents were female, around 50% were 17 or younger, and over 40% enjoyed horror movies "a lot." Common elements people expect to see in horror trailers include torture, ghosts, gore, and serial killers. Qualitative feedback also provided insight into what draws audiences to watch trailers.

1. Research and planning
Audience profiling
By Nana Sasu

2.  To collect my reesults for my target audience
 I used Facebook, twitter and e-mail to encourage responses
from our target audience of mainly teenage girls with. i
collected 30 responses, 18 from girls and 7 from boys. This
gender breakdown is proportionate of the horror target
audience. Survey monkey enabled us to collect responses
time effectively and enabled participants to respond, allowing
them to expand on their responses. Facebook is popular
amongst teenagers, therefore was an ideal network to
advertise our survey amongst. Also people often have time to
spare when on social networking sites, giving us a higher
success rate in the amount of responses we achieved; like
wise twitter gave good media coverage in publicising my
question, because many people could click on the link make
my response ate even higher the more responses collected
the more reliable the data. I used both open and closed
questions to receive a mix of quantitative and qualitative
feedback.

3. Are you male or female?
 Male 16.7%
 Female 83.3%
Predominantly our targeted audience
is the females, and 83% was girls.

4. Which category below includes your age?
 17 or younger 50.0%
 18-20 41.7%
 21-29 8.3%
Our targeted audience will be from
mainly 17-20 because we are aiming to
create a teen horror which. So the feed
back from this will help me to come to
choosing right aspect of and conventions
for my targeted audience

5. One a scale of 1-5 , how much do enjoy
watching horror movies
 1(Not Allot) 2 3 4 5(Alot) Rating
Average Response
Count Based on my personal research I
was able to conclude that the
 1= 33.3% majority do enjoy a horror
 2 = 8.3% trailer, 41.7% rated that they were
 3=16.7% more likely to go and watch a horror
 4= 0.0% trailer which showed that the genre
 5= 41.7% we choose was a very good and
opened market. Horror trailers are
widely watched and people watch
them regularly. But on the contrary
33% did not watch horror trailers

6. What typical Genre of Horror trailer would
you usually watch?
Comedy horror were the most
 Comedy Horror 41.7% popular amongst our sample of the
 Teen Horror 16.7% TA, however we decided on a more
 Monster Horror 0.0% supernatural trailer film for two
reasons. Firstly we felt that a
 Slasher Horror 33.3%
supernatural teaser trailer would
 Supernatural Horror have more of impact on the
0.0% audience in the little time we had; we
 Psychological also wanted to defy typical aspect
Horror 0.0% horror trailer and challenge our self
 Zombie Horror 3.8% 4 to something more professional than
an usually comedy. Also we felt our
decision was justified as our data
only represent a small sample of our
target audience therefore its results

7. How often do you watch horror trailers?
 Once a week 12.5%
 Once a Month 0.0%
 Once every two Months 0.0%
 Every 6 Months 25.0%
 Whenever there come out 62.5%
Other responses included:
Rarely
Never
Yearly

8. What was the most Member-able horror
trailer , that you watch?
I collected qualitative answers to this
question. I found this type of answer
 Saw x 3 harder to collate and analyse compared
 Drag me to hell x quantitative, however it enabled the
to
2 audience to express their answer in a
 Damien: Omen II more in-depth manner. The most
 Friday 13 popular choice for the last film seen was
 Insidious “Saw 3”. This may be due to the
 one missed call
extremely effective marketing campaign
which allowed a viral internet video of
 the ring
audiences reactions to the film to be
seen, and therefore knowledge of the
film was gained through word of mouth.

9. .What usually influences you whether to
watch a movie?
 Response What usually turns an audience to watch a
film can primarily be the actors. Therefore it
is vital that our trailer is impactful with 50 %
 Director 8.3% of the votes. Second with the highest votes
 Story-line 25.0% was friends e.g. Word of mouth and reviews
 Actors 50.0% were also popular as other people’s
opinions seem to influence and audience
 Advertiser 25.0% more so than production values such as
 Reviews 8.3% directors which received the lowest
 Friends 41.7% 5 percentage of vote was less likely. This lead
me to come to the conclusion that the
person being able to relate to the trailer is
very important. Looking at the uses and
gratification theory people may watch
horror trailers for social interactions

10. What typical Elements do you see in a
Horror trailer? Torture was the highest
 ghosts 8.3% response in to typical elements
 torture 50.0% of a horror trailer which we will
 gore 16.7% 2 try and incorporate into are
 werewolves 0.0% media torture based film Firstly i
 ancient curses 0.0%believe will be better to achieve
because i felt that a torture
 demons 16.7%
teaser trailer would be more
 serial killer 33.3%
impactful on the audience in the
 haunted house 25.0% little time compared if we chose
gore, which include a lot of
graphic details which may be
hard to obtain 90 seconds and
may become confusing or lack

11. What is the main reason for watching a
horror trailer?
 “Couldn't be bothered to change the channel”
 ““If it's been speculated about on tv, by my friends, and
reviews everywhere”
 “If IT IS WELL TALKED ABOUT”
 “They just slap them at you when your watching adverts, try to
get you to talk about the movie, a taster”.
 “to get scared”
 “for fun”
 “thrill”
 “To see if I get scared”
 “because they look interesting”
 The storyline”
 “A perfect story line”.

12. What would you expect in a typical Horror
Trailer?
 darkness, suspense
 faced-paced shots to build suspense, little glimpse of
the ghost or killer, people screaming and crying.
 Night-time scenery and characters that aren't human
 SHORT EDITS
 Blood
 Normal beginning scenes, then climax nearer the
end
 dark lighting, a little girl, and gore.
 blood knifes
 death, unexpected
 A fright at the end