The document analyzes three different music videos: 1) Sam Smith's "Too Good at Goodbyes" cuts between the narrative of an affair and Smith's performance. It represents the 1950s through costumes, lighting, and setting. 2) A conceptual video uses drained colors and costumes to reflect sadness and depression, trapping characters in a cage representing problems. It leaves the story open to interpretation. 3) Dua Lipa's "New Rules" uses two settings - an apartment and pool - to represent stages of a breakup. Costumes sexualize the performers while lighting reflects mood. Quick cuts build towards the end.

1. Music video analysis

2. https://youtu.be/nCkpzq
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https://youtu.be/k2qgad
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https://youtu.be/KWZG
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Narrative performance conceptual

3. Narrative
The music video cuts between the narrative of the music video
and the performance of the artist, where Sam smith sings
snippets of the song in what looks like the bar the husband is
having the affair in.
As this video represents a pop genre, the main target audience of
this music video could be aimed at teenagers. However, the
narrative part of the video is aimed at a wider range of audience
of all ages that anyone can relate and respond to the story
https://youtu.be/nCkpzqqog4k
In terms of setting, there are two main settings with a minor setting in the music video:: the house, bar and stage in the bar.
The music video is largely influenced by the 1950's era as shown through the miese en scene in a variety of different ways.
For example : the makeup, hair, clothing and car choice.
High key lighting is present in within the shots of the wife character to suggest her innocence within the marriage as she
isn't the one cheating, whilst in complete contrast, low key lighting is used to show the harsh acts the male is committing
Conventions:
• The lyrics are based around love/relationships n- Lots of jump cuts
•Between 3-5 minutes long with a set structure and a consistent beat - Relationship between the lyrics and the visuals
•3 main characters
There are no particular intertextual references

4. Conceptual
https://youtu.be/KWZGAExj-es
The song is about someone dealing with emotional problems and
how it leads them to dark places.
2 main characters
The colors are all very drained, this reflects the sadness the two
characters are feeling having been trapped in the cage which
represents their problems. The miese en scene that is shown creates
the overall look of sadness and depression reflecting the mood of the
song.
The two dancers are also wearing light brown dance wear which
shows how they are both stripped down to the basics and have little
left of themselves or each other.
The music creates an engaging story for the audience to follow however, the actions in the video do not directly reflect what the
artist is singing about, and this allows the audience to watch and decide what they think the song is about.
The video finishes with the daughter leading the father out of the cage, however she is unable to pull him through and he
remains stuck. The use of a low angle shows how the father has sunk to his knees and is emotionally drained. The song finishes
and it shows the father still struggling to get out the cage which suggests he may never be able to escape.
Conventions:
•The lyrics are based around relationships n
•Between 3-5 minutes long with a set structure and a consistent beat
•2 main characters
•

5. Performance
The music video is introduced by a conventional black
screen. A cut then displays an extreme long shot of a local
town with bright text with the artists name which
contrasts the dark background.
Setting – throughout the music video there are only 2
settings used; the apartment and outside pool area. Both
settings representing the two stages of her breakup
Costumes – 4 outfits throughout the music video, however
they are half-naked showing more legs and cleavage.
Sexualizing them.
https://youtu.be/k2qgadSvNyU
Lighting – the lighting from both sets reflects on Dua and the dancers mood. For example: the lighting by the pool is
lighting then in the apartment. This bright light connotates her being able to move on and her happiness.
Relationship between lyrics and visual – when the lyrics read 'one don’t pick up the phone' the dancer stops her from getting
the phone and calling her ex.
Quick cuts – towards the end of the video the cuts started to become quicker and matches with the beat of the music.
Conventions:
•Artist plays main character