3. 1.Conventions usedMise-en-scene
-The actor switches between costumes depending on the part of the lyrics as in
some points he is in the present time dressed casually, whereas at a young age he
is dressed informally to represent his childish ways.
-Lighting is always dark and dull to show how emotional the singer is about singing
the lyrics.
-Props involve a book and paper scraps to show how he made his way forward in
life but also how he failed and done things wrongly by throwing paper scraps.
Genre conventions
-The video uses a variety of ways to show his relationship with his friends and
family via content within and lyrics, also it does follow the trend of making different
content because this is a soul-pop song which is a different type of song for this
artist.
The song is 4 minutes long.
Alternative to the pop genre the video doesn’t consist of dancing, clubbing or any
modern day conventions of pop but does follow trends from previous years.
5. 2. Camerawork
The video uses a wide range of different angles, shots and movements
Mid shot Long shot Bird’s eye view
Two shot Close up Over the
shoulder
The video used a variety of angles such as the low and high angle. As well as angles they used movements such as pan, cut,
backwards track, tilt and crane
6. 3. Editing
Most of the focus and timing in the
music video is on the main actor or
singer, nobody else gets much screen
time as the singer is cut into the centre
of attention in the shot. In terms of
transitions, the editing just consisted
straight cuts until the end when the shot
dissolves to black. Also, the video uses
special effects such as slow motion and
explosions.
7. 4. Sound
The video consists of a mixture between diegetic and
nondiegetic sounds as the singer is sometimes seen singing
but in some areas he is not but you can still hear him.
Also, the instruments in the song are non diegetic but still
heard.
8. 5. Genre
The genre of the song is Soul-pop as it has the right
conventions of being unique, different, about relationships
and how one person feels about something. The reason why
it's also soul is because the music is calm and some major
conventions of a pure pop song are not met in the song such
as performance.
9. 6. Narrative
The whole story of the song is about the life of the singer
Lukas Graham, this is mainly represented in the lyrics,
however glimpses of the video represent the meaning behind
the lyrics or the video represents the lyrics. This helps the
music video become more emotional and brings the story
alive.
10. 7. Performance
The performance within the video consists of the artist
singing in front of audiences at a theatre, he sings the lyrics
from the sing, which is all in sync with the video and song. The
only real movement are hand gestures.
11. 8. Media language
The actions and events used in the video do not exactly
express what the lyrics suggest. However, the song is about
age and change throughout, this was represented by the main
actor singing alongside other actors that match the timeline
of the song. Also, the signs and gestures show the attitude
that the singer has because at times he is seen throwing paper
scraps showing he has given up, but then he continues writing.
Also, at the end the book with notes explodes maybe suggests
he is done with the things he did before him.
12. 9. Representation
The video is a representation of the singers life
and the family & friend values he follows, also it
shows how important are the events that occur
in one’s life and that they can have a great
impact on their future life, for example near the
end the singer reflects on the life of his father
and wonders whether he will be like him. Also,
throughout the song the artist says things about
friends and his friends are visually represented
as well which represents the importance friends
have on him, as they seem to keep him happy
and engaged in his profession as they are
always beside him.
13. 10. Institutions
Copenhagen Records
Copenhagen Records is a Danish record label formed on 5
January 2004 by former EMI Recorded Music Denmark staff
members to give artists more artistic autonomy.
14. 11. Values and Ideologies
The main value that the music video promotes is family and
friends because throughout the lyrics it always suggests how
important family and friends are to people on the roads to
success. This makes the video extra special because it could
make people more appreciative of the people around them as
they helped shape who they are now.
Some parts of the music video indicate an ideology of life is
too short, make the most of it which basically means take your
opportunities when they arrive because you might not get
another chance.
16. 1.Conventions usedMise-en-scene
-Throughout the music video the main band singing are always wearing casual
clothes like a band normally would, however the other group of people are wearing
different clothes like smart casuals, casual and work clothes.
-Lighting is always bright in the centre of the shot, maybe to make the people in the
shot the centre of attention.
-Props involve a book and paper scraps to show how he made his way forward in
life but also how he failed and done things wrongly by throwing paper scraps.
Genre conventions
-The video uses a variety of ways to show his relationship with his friends and
family via content within and lyrics, also it does follow the trend of making different
content because this is a soul-pop song which is a different type of song for this
artist.
The song is 4 minutes long.
Alternative to the pop genre the video doesn’t consist of dancing, clubbing or any
modern day conventions of pop but does follow trends from previous years.
18. 2. Camerawork
The video uses a wide range of different angles, shots and movements
Mid shot Long shot Extreme
Long shot
Close up Over the
shoulder
The video used a variety of angles such as the low and high angle. As well as angles they used movements such as pan, cut,
track, tilt, crane and zoom
19. 3. Editing
Most of the focus and timing in the music video is on
the band and main singer to give them more
recognition. However, there is some focus on a
meeting with several people, mostly on the man
with a tie because he seems to be the
organiser/leader
In terms of transitions, the editing just consisted
straight cuts
20. 4. Sound
The video consists of a mixture between diegetic and
nondiegetic sounds as the singer is sometimes seen singing
but in some areas he is not but you can still hear him.
Also, the instruments in the song are non diegetic but still
heard.
21. 5. Genre
The genre of the song is Pop rock as it has the right
conventions of being unique, different and about
relationships. Also, in performance areas the cuts between
shots are quicker, costumes are casual and there's bright
lighting. The reason why it's also rock is because the music is
quick but the lyrics are a bit slower and some major
conventions of a pure pop song are not met such as the pure
link between song and visuals.
22. 6. Narrative
The narrative of the video shows a meeting room full of sad
people, however a man came in and inspired them to open
themselves up and be whoever they want to be as they begin
dancing and enjoying the moment.
23. 7. Performance
The performance in the video consists of people performing
dance moves such as the worm and people jumping around
having fun and spreading good vibes.
24. 8. Media language
The actions and events used in the video do not exactly
express what the lyrics suggest. However, the song is about
money not being a way to be happy in life and the man that
entered the meeting room made everyone change from
looking depressed to happy again from the smallest things,
which shows people can find great happiness at difficult times
from little things. Also, the setting of the abandoned room
maybe shows the past ruined things and the crocodile
represents danger still roaming if people return to the past.
25. 9. Representation
The video is a representation of where
people can get happiness from and where
the danger lies, which the place people can
get happiness from is from people. Also, it
represents unity of people coming
together to all be happy without dispute,
for example when the man inspires one
person everyone follows and they don't
care if they have differences as they just
want have fun as one.
26. 10. Institutions
Interscope Records is an American record label. It is a division
of Interscope Geffen A&M Records, whose parent company is
the Universal Music Group, a subsidiary of Vivendi S.A.
27. 11. Values and Ideologies
The value that the music video promotes is happiness can
come from little things and combined with the lyrics it shows
that without money people can be happy, as the lyrics show
that money is not needed and the video brings the happy and
good vibes from difficult situations.
