1. Heather Wragg
A Fine Frenzy – Almost Lover http://www.youtube.com/watch?v=I_S_TbD1XFM&ob=av2e
Throughout this analysis I will be discussing camerawork and editing. Almost Lover was
released as a single in 2007 but failed to reach above the top 15 in Europe. However, it was
great success in Slovenia reaching number 1 in the unofficial airplay-only charts as they
don’t sell singles. I will be analysing the second of the two videos that were created for this
song. This video shows us the lead singer, Alison Sudol, playing piano and singing about her so
called ‘almost lover’ and showing flashbacks of them together which is typical of a love song.
At the beginning of the video we see the artist stood in a doorway with the sun brightly beaming
past her in the background and then a jump cut is used to then show an extreme close up of her face
also with the sun glowing behind her. This close up is used to show the emotion on the artist’s face.
There is then an aerial, close-up shot of her hands playing on a dirty piano.
Around 25 seconds in there is a cross cut from the artist singing to the use of a hand-held camera
showing a close up of a bird flying and follows it into the distance. The hand-held camera shots are
only the flashbacks showing the artist and a boy enjoying one another’s company by the beach etc.
These cross cuts begin to be continuous throughout the whole video and keeping jumping back to
each of the locations and this is used to show us the story she is singing.
There is a big contrast between the emotions shown to us by the use of close ups in the two
different scenes. When she is singing to the camera or playing the piano behind the windows and
doors with dirty glass, her facial expressions are very plain and miserable. When she is behind the
glass, this emphasises the fact she feels alone. However, in the flashbacks she is always smiling and
genuinely looks like she’s enjoying herself in the company of this male.
In one of the flashback scenes, the artist has her back to the camera and the lyrics ‘and my back is
turned on you’ are sung which link together.
Zooms in are used when focusing on the artist in the scenes with the male and she starts to smile.
Using the zoom helps to contrast the next scene after it cross cuts back to the artist singing again
with a sad expression on her face. Zooms out are also used often straight after they have just
zoomed in to show the whole of her face again.
A low angled shot is used in one of the flashback scenes with her smiling and a clear sky with the sun
setting in the background and a bird flying overhead. The fact she is smiling shows us that she is
happy and the weather helps us to understand this, too, as good weather generally is associated
with good moods.
Near the end of the video at a louder, more powerful part of the music, the artist is singing to the
camera and the camera slowly zooms outwards into a mid shot of her. This shot emphasises the fact
that she is alone.
At the end of the video the shot of the artist running in the flashback is blurred all the way out until
we cannot see her anymore. The effect of this is that it’s as if it’s not real anymore – it’s not there.

2. Heather Wragg
The music genre of this video is piano pop/alternative rock. It is not the type of pop music you would
find in the UK charts, though, such as Lady Gaga. It is much less upbeat and more instrumental
rather than effects etc. This type of genre would be listened to be teenagers who like easy-going,
calm music. This song in particular is a love song and is both performance and narrative based as we
can see from the video that the artist is both singing and acting out what the song is about.
This type of video that uses flashbacks is very common when talking about love. Popular artists such
as Beyoncé (Halo) and Katy Perry (The One That Got Away) use these in their videos are have been
a great success. Katy Perry’s video is very much like this video using many jump cuts to flick back
from the artist singing to the flashbacks of them and a partner/lover.