Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.

1. Social Media for Business Hindustan Chamber of Commerce, December 2010 Arun Nair arun.n.nair@gmail.com www.indianeye.org

2. Introduction

3. Arun Nair Indianeye.org Digital Marketing Strategist, Blogger, Author arun.n.nair@gmail.com facebook.com/indianeyetwitter.com/nairarun linkedin.com/in/arunn

4. What is social media? Why social media for business? How to get started with social media Picking the right tools The No’s in social media, mistakes to avoid Interactive session – Q&As Session Agenda

5. What is social media?

6. History of social media Web 1.0 World Wide Web Internet

7. History of social media

8. History of social media Social Media Web 2.0 World Wide Web Internet

9. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”

10. “Media that is created to be shared freely, globally”

11. You aren’t a stranger to social media In the past people met, gathered to share their passions and collaborate. Gatherings, conferences, meetings. Social Media is an extension of basic communication, not very different from what you do everyday.

12. Why social media?

13. There are TV Ads, Magazines, Radio which can get you impact, quicker. So Why Social Media?

14. Can you afford NOT to?

15. “We're entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers” - Chris Anderson, The Long Tail

16. 87% trust a friend’s recommendation over critics review- Marketing Sherpa

17. 3 times more likely to trust peer opinions over advertisement for purchasing decision- Jupiter Research

18. 1 word of mouth recommendation has impact of 100 TV ads!- bzzagent.com

19. Aspects of social media

20. Social Media vs Traditional Marketing Social Media Traditional Media/Marketing Unbiased FeedbackInsights Engagement Conversations Message Message Message

21. Traditional marketing BUYS coverage Social MediaEARNS coverage and more

22. Gives you the ability to tune in to your customers and learn what they think of a product of service.More powerful than handing out surveys.

23. One message BEFORE social media

24. One message AFTER social media

25. Your competition is on social media!

26. Statistics don’t lie The Internet world is now dominated by Social Media websites! Twitter, another new entrant has displaced MSN!

27. How to get started

28. Don’t focus too much on the tools. Important to have a robust social media strategy for your business. Plan well 1. 2. Research, listen, observe Tactics, tools Total campaign time

29. 7 ways your business could be using Social Media

30. Public RelationsSocial media platforms present a completely new opportunity to instantly deliver messages to millions of people. The impact on public relations is simply ground shaking.

31. Customer SupportWhere traditionally customer support has been viewed as a cost center, smart brands are starting to use social networks to help offload their support costs on to a community of super users.

32. Market ResearchHaving access to tens of millions of consumers who are openly talking about their rational and emotional needs is a newly discovered goldmine for market research.

33. New Product DevelopmentSome companies have started to leverage a public pool of collective brainpower to help their business identify innovative new market opportunities, and even assist with development of new product concepts.

34. Hiring & RecruitmentSocial media is a good and very cost effective source to recruit the right talent for your business. Find referrals, references and recommendations.

35. PromotionsSome of the most successful promotions have employed the power of the network itself to create a fan base that didn't exist prior to the promotion.

36. SalesThis newly born ability to sell is starting to catch on and more and more retailers are beginning to reap the benefits of enhancing their curb appeal inside the social shopping mall.

37. Picking the right tools

38. Facebook is a social network that helps people communicate more efficiently with their friends, family and co-workers. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.

40. More than 500 million active users

41. 50% of our active users log on to Facebook in any given day

42. Average user has 130 friends

45. Pages are similar to personal profiles and brands accumulate fans instead of friends.

51. New users signing up at the rate of 300,000 per day.

52. 190 million unique visitors come to the site every month.

53. Over 50 million “tweets” are sent in a day.

54. 37% of active Twitter users use their phone to tweet.

56. What can businesses do on Twitter? Branding, promotions. News, Events Monitoring, Competitive tracking. Innovation, Research Networking Search engine optimization. Put out vacancies, job postings . Relationships Customer Service

57. Twitter

58. Blogging A blog (a contraction of the term "web log") is a type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order

60. 70% of bloggers are organically talking about brands on their blog.

61. 38% of bloggers post brand or product reviews.

63. What can businesses do with blogs?

64. LinkedIn is a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients.

65. Linkedin LinkedIn has over 65 million members worldwide. This means an increase of around 1 million members month-on-month since August last year. India is currently the fastest-growing country to use LinkedIn, with around 3m total users. Of all social networking websites, LinkedIn has the most financially affluent audience. 75% of users on LinkedIn have a college degree. High index of graduates and post graduates. Over 70% are 35 years and above.

66. What can businesses do with LinkedIn? Make professional connections, find business opportunities. Is replacing the resume. Reference checks. Great place to find referrals. Post jobs. Through LinkedIn Answers, users can get their questions answered through the community.

67. What can businesses do with LinkedIn?

68. What can businesses do with LinkedIn?

69. YouTube is a video sharing website on which users can upload and share videos.

71. Every minute, 24 hours of video is uploaded to YouTube.

72. 52% of users visit YouTube atleast once a week.

73. An average user spends 15 minutes a day on YouTube.

75. What can businesses do with Youtube?

76. The no’s in social media

77. No hard selling (educate first)

78. Don’t lie, don’t pretend. Be transparent.

79. Don’t get caught up in the race for followers. Forge a strong community with the existing ones instead and the numbers will follow.

80. Don’t fight your customers and expect to win

81. Don’t lose sight of your objective

82. Interactive Session, Q&A

83. Questions, ideas, suggestions… Arun Nair Indianeye.org arun.n.nair@gmail.com facebook.com/indianeyetwitter.com/nairarun