pieter baert gerrie smits INTEGRATING
SOCIALMEDIAIN YOUR BUSINESS MODEL Network Event, 15 December 2015 KBC TowerAntwerp

We help professionals understand the
impact of digital & technology on their business, by focusing on people and their needs. We help companies define a digital marketing strategy, innovate online services and adopt a customer centric organisation culture. Pieter Baert Gerrie Smits

Social? #Digital #Social #People #interactive
#Channel #Platform #Media #Culture #Conversation

1. Marketing 2. Customer service
3. Sales 4. Payments 5. Product Five ways to integrate social in your business model

Storytelling
& advertising
1

A digital channel to market
& promote your business via storytelling & advertising. “ ” A more traditional use

Rapha tells stories & offers
experience

Ellen Kegels builds her entire
brand via social

BMW engages luxury blogger Bart
as ambassador

Customer service
& satisfaction
2

A mean to serve your
customers, create satisfaction or delight and create loyalty. “ ” Retaining customers via satisfaction

Custom service via twitter @replies

Direct messaging to solve customer
problems

Coolblue is the king of
customer satisfaction

Coolblue engages customers for reviews

Lead generation
& conversion
3

Atool to drive visits to
your platform and convert customers foryour business. “ ” A sales approach to funnel people

News media: from social sharing
to paywall

Dropbox rewards social referral

Leading to more storage for
each lead

Currency
& transaction
4

Social as a currency for
people to pay or a platform to facilitate payments. “ ” Creating value and facilitating financial transactions

Social as a currency: reward
social sharing

Shopping services integrated in social
media apps

Revolut credit card rewards referral
with cash

Social platforms enable payments

Product
& subscription
5

Social as core product feature
for people to use and payfor a product. “ ” Retaining customers via satisfaction

Strava, a freemium social platform
for cyclists

Peerby, a free social lending
platform

Tinder, a freemium model driven
by relations

Waze, a ad based community
drive mobility app

pieter baert gerrie smits QUESTIONS?
SHOOT! Pieter Baert Vision <> Strategy <> Concept +32 473 667 861 info@pieterbaert.be