2. What is Distribution? Digital distribution (also called content
delivery, online distribution, or electronic
software distribution (ESD), among others)
is the delivery or distribution of media
content such as audio, video, software and
video games.
3. Marketing Techniques:
- Quad poster
- Banners
- Posters on the side of buses
- Posters on the side of taxis
- Social Media
- Star interviews
- Memorial pictures (Paul Walker)
- Fast & Furious 7 (2015) Official
HD Trailer
- Fast & Furious 7 (2015)
(Trailer #2)
4. Target Audience
Primary Target Audience
- Mainly aimed at 12 - 27 and anyone above the age of 12 (Fans from the
previous film releases)
Secondary Target Audience
- Anyone above the age of 27
5. Research Screening Results
• Hollywood premiere March 16TH, 2015
• Rated 7.3/10 on IMDB by public
• 81% Rotten Tomatoes
• Memorial service for Paul Walker
6. Films release and budget
Official Sites: Official Facebook | Official Facebook [Argentina]
Country: Japan | USA
Language: English
Release Date: 3 April 2015 (UK) Also Known As: Fast & Furious 7 Filming
Locations: Abu Dhabi, United Arab Emirates See more
Box Office
Budget: $190,000,000 (estimated)
Opening Weekend: $147,187,040 (USA) (3 April 2015)
Gross: $350,034,110 (USA) (5 June 2015)
Runtime: 137 min | 140 min (extended cut)
7. Furious 7 Nominations and winnings
Peoples choice award – favourite
movie (WINNER)
Peoples choice award – favourite
action film (WINNER)
Teen choice awards – choice movie
(WINNER)
Teen choice awards – choice movie
actor: Paul Walker (WINNER)
8. Unique selling points
What got people to the
cinema?
Paul walkers last ever film.
Part of a movie franchise (original fans
of the furious films).
The cars being shown in the film.
Video game releases.
Well known actors such as:
Vin Diesel
Michelle Rodriguez
Dwayne Johnson
