Film marketing p p
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The document outlines the key aspects of film marketing, including creating interest and buzz around a film through social media, trailers, television/radio, and star promotion. It discusses traditional marketing campaigns that use teaser and theatrical trailers as well as press junkets. Pre-release marketing is important for generating hype and allowing distributors to gauge popularity. Potential problems include high budgets, requiring advance organization, and targeting the correct audience. Money is typically spent on newspapers, network TV, spot TV, internet, theatrical trailers, and other media.
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Movie marketing glossary
This document provides a glossary of common terms used in movie marketing, defining words that can help describe and analyze a film's promotional campaign. It defines over 20 terms concisely, including awareness, buzz, distributor, exhibitor, interactive marketing, junkets, key art, merchandising, platform releases, press kits, primary and secondary audiences, taglines, trailers, tie-ins, viral marketing, and word-of-mouth. The glossary serves as a useful reference for understanding the different strategies and channels involved in marketing movies to audiences.
Film marketing
This document discusses film distribution and marketing. It explains that distributors must acquire rights to films and have three options to do so: invest in production, buy rights after production, or distribute films from their larger organization. It also outlines the major stages of distribution including release strategy, marketing approaches, and generating publicity. Film marketing aims to promote films and make them seem like "must-see" events, often costing up to 50% of the film budget.
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Here are the key points about audience research from the article:
- Audience is at the heart of public policy regarding film - the goal is to maximize audience access to films throughout the UK.
- Connecting films with audiences is key to both the industrial and cultural success of film.
- Audiences need to be able to access films via various platforms like cinemas, internet-enabled TVs, DVDs, tablets, and smartphones.
- Understanding audience preferences and how they consume content across different devices is important for marketing films successfully.
Distribution and marketing
This document discusses the film distribution process. It explains that a film distributor chooses which films to distribute, decides on the number of film prints and marketing budget. The distributor negotiates the release date and theaters, and pays for prints, advertising, and a percentage of ticket sales. They monitor the film's exhibition and can implement changes. The distributor also conducts advertising through various media and maintains the film's brand image. Film ideas are often pitched to studios with a simple high concept premise that can be easily marketed.
Film marketing & Audience targeting
Discusses How a target audience can be identified for two seperate films. Focuses on Transformers 4 and Cloverfield and the difference between how they have targeted their audiences.
Film marketing & present senario
The document discusses various aspects of film marketing including definitions of marketing, supply chain management, new product development process in film industry, types of market research conducted for films, film marketing mix, release strategies, key figures in film industry, role of social marketing, film as an educator, new routes to market, components of a film marketing plan, market segmentation, pricing strategies, elements of promotion mix, and promotional strategies for film marketing. Challenges for film distributors are also mentioned.
Film distribution hand out
The document discusses different perspectives on who holds the most power in film distribution - the audience or the distributors. It also provides definitions and background information on film distributors, their roles and responsibilities, and the film distribution process. Key points include:
- Distributors are responsible for deciding release dates and theaters, advertising, and negotiating deals for other platforms like DVD and TV.
- They acquire film rights through various means like parent studios, production companies, or sales agents.
- Many factors like school holidays, sports events, and other film releases influence their release date choices.
- Films must be classified by the BBFC before public screenings based on their content. This classification guides appropriate marketing.
Movie marketing
Marketing is crucial for the movie industry. Hollywood movies grossed over $26 billion in 2007, more than any other form of entertainment. However, very few movies actually turn a profit, so studios rely on just a few blockbuster films each year to generate profits. On average, marketing budgets were $35.9 million in 2007. Common marketing techniques include teaser and full trailers in theaters, advertisements in newspapers/magazines/TV/radio, websites and viral marketing, and billboards. Studios measure early success by box office grosses the first weekend, as 40% of profits can come then. Marketing is essential to convince audiences to see films at cinemas or purchase DVDs.
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Movie marketing glossary
This document provides a glossary of common terms used in movie marketing, defining words that can help describe and analyze a film's promotional campaign. It defines over 20 terms concisely, including awareness, buzz, distributor, exhibitor, interactive marketing, junkets, key art, merchandising, platform releases, press kits, primary and secondary audiences, taglines, trailers, tie-ins, viral marketing, and word-of-mouth. The glossary serves as a useful reference for understanding the different strategies and channels involved in marketing movies to audiences.
Film marketing
This document discusses film distribution and marketing. It explains that distributors must acquire rights to films and have three options to do so: invest in production, buy rights after production, or distribute films from their larger organization. It also outlines the major stages of distribution including release strategy, marketing approaches, and generating publicity. Film marketing aims to promote films and make them seem like "must-see" events, often costing up to 50% of the film budget.
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Here are the key points about audience research from the article:
- Audience is at the heart of public policy regarding film - the goal is to maximize audience access to films throughout the UK.
- Connecting films with audiences is key to both the industrial and cultural success of film.
- Audiences need to be able to access films via various platforms like cinemas, internet-enabled TVs, DVDs, tablets, and smartphones.
- Understanding audience preferences and how they consume content across different devices is important for marketing films successfully.
Distribution and marketing
This document discusses the film distribution process. It explains that a film distributor chooses which films to distribute, decides on the number of film prints and marketing budget. The distributor negotiates the release date and theaters, and pays for prints, advertising, and a percentage of ticket sales. They monitor the film's exhibition and can implement changes. The distributor also conducts advertising through various media and maintains the film's brand image. Film ideas are often pitched to studios with a simple high concept premise that can be easily marketed.
Film marketing & Audience targeting
Discusses How a target audience can be identified for two seperate films. Focuses on Transformers 4 and Cloverfield and the difference between how they have targeted their audiences.
Film marketing & present senario
The document discusses various aspects of film marketing including definitions of marketing, supply chain management, new product development process in film industry, types of market research conducted for films, film marketing mix, release strategies, key figures in film industry, role of social marketing, film as an educator, new routes to market, components of a film marketing plan, market segmentation, pricing strategies, elements of promotion mix, and promotional strategies for film marketing. Challenges for film distributors are also mentioned.
Film distribution hand out
The document discusses different perspectives on who holds the most power in film distribution - the audience or the distributors. It also provides definitions and background information on film distributors, their roles and responsibilities, and the film distribution process. Key points include:
- Distributors are responsible for deciding release dates and theaters, advertising, and negotiating deals for other platforms like DVD and TV.
- They acquire film rights through various means like parent studios, production companies, or sales agents.
- Many factors like school holidays, sports events, and other film releases influence their release date choices.
- Films must be classified by the BBFC before public screenings based on their content. This classification guides appropriate marketing.
Movie marketing
Marketing is crucial for the movie industry. Hollywood movies grossed over $26 billion in 2007, more than any other form of entertainment. However, very few movies actually turn a profit, so studios rely on just a few blockbuster films each year to generate profits. On average, marketing budgets were $35.9 million in 2007. Common marketing techniques include teaser and full trailers in theaters, advertisements in newspapers/magazines/TV/radio, websites and viral marketing, and billboards. Studios measure early success by box office grosses the first weekend, as 40% of profits can come then. Marketing is essential to convince audiences to see films at cinemas or purchase DVDs.
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film distribution
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors to show the film and set up screenings. They will advertise through posters, videos, and arrange release dates and territories. Distributors must secure contracts specifying payment from ticket sales. They ensure copies are delivered on time and monitor showings. Considerations include targeting the right audience, competition, and star power. Distribution deals and formats vary between large Hollywood films and smaller independent or foreign films.
08haless uk film distribution
The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors to show the film and set up screenings. They will advertise through posters, videos, and arrange release dates and territories. Distributors must secure contracts specifying payment from ticket sales. They ensure copies are delivered on time and monitor showings. Considerations include targeting the right audience, competition, and star power. Distribution deals and formats vary between large Hollywood films and smaller independent or foreign films.
Film distribution and marketing
Film distribution involves marketing and releasing a film to make as much profit as possible. The distributor is responsible for setting the release date, deciding how the film can be accessed, and advertising campaigns. They aim to make the film well known by targeting specific audiences and using different media like magazines and TV.
The size of a film's reach, or audience, depends on its potential for profit. Distributors take risks by spending heavily on widespread advertising, which could lead to large profits if the film is popular, or losses if it is not well received. Their distribution plan identifies the target audience and budget to determine how and where the film is promoted.
The marketing plan describes goals and strategies for creating awareness of the film
Distribution and Marketing of movie trailers
Film distribution involves releasing a movie to audiences in various ways like cinemas, TV, and online. The company controlling the film sets the release date and has power over other aspects. Distribution is usually accompanied by film promotion for advertising purposes. Movies can be distributed through online/mobile platforms, social media, word of mouth, and posters to generate excitement starting from when a film is announced. This allows companies to profit early and create hype to drive sales. Marketing is also important as it promotes the film using celebrities and ads to make it well known since companies spend millions producing films.
Productioncycle 2016
1) Production involves creating the film. 2) Distribution gets the film to theaters and consumers. 3) Marketing promotes the film. 4) Exhibition shows the film in theaters. 5) Consumption and exchange involves audiences viewing and interacting with the film.
Film marketing
The film marketing plan summarizes key details about the horror movie "Bethany" and its target audience. The movie is rated 16A and involves friends being chased after hearing a noise. The target market is teenagers and adults aged 16 and over. Advertisements will feature exciting trailers and posters to appeal to horror fans and be shown in theaters, on social media, newspapers and TV. Partnering with Dreamworks Pictures provides a larger budget to promote the film and competing advertising companies. The goals are to best promote the movie and company over competing brands to become the leading advertising company.
06 g322 section b distribution 2012
The document discusses the film distribution industry and the debate around whether audiences or distributors hold more power in influencing what films are made and seen. It provides definitions of key terms like distributor and describes the roles and responsibilities of distributors. Some key statistics are presented on worldwide spending on films, average production and marketing costs, and revenue streams. The types of UK distributors and factors considered in acquiring and releasing films are also summarized.
Film distribution
Film distribution involves making a movie available to audiences through various platforms over time. Initially, films are typically shown in movie theaters. Then, around 16 weeks later, films are released on DVD and streaming services. After a few more months, films are released on pay TV and subscription streaming sites. Around two years later, films become available on free-to-air TV. Standard distribution aims to maximize profits by releasing films across different platforms over an extended period to maintain interest and generate income from multiple sources. Simultaneous distribution releases films on all platforms at once to appeal to different audience preferences but risks less promotion and investment.
Pre release ppt
The document discusses the importance of pre-release movie marketing in generating revenue and buzz for new films, outlining the evolution of more sophisticated 360-degree marketing strategies that actively engage audiences through various media like mobile, internet, radio and merchandise. Effective pre-release marketing is seen as essential to determine a film's success in its first critical few days by building brand awareness, positioning the movie appropriately for its target audience, and using strategies like viral marketing or controversies to generate curiosity.
Research on promotion
The document discusses various methods for promoting movies, including trailers shown in theaters and online, colorful posters displayed in public places and online to attract audiences, and promotional appearances by cast members. It also provides examples of how the James Bond film Spectre used promotional tactics like a website, viral videos, print media interviews and ads. Independent movies often rely more on reviews and film festival prizes to generate buzz through word-of-mouth and social media. The internet allows films to save on promotion costs while reaching audiences through tactics like social media, websites with interactive content and talent takeovers.
Distribution
Distribution is the competitive business of launching films in theaters and other markets to maximize their commercial success. Distributors obtain films from producers, studios, or through output deals, then develop tailored release plans considering the target audience and film's earnings potential. Their goal is to bring each film to market from scratch through effective marketing like posters, trailers, and word of mouth to build demand and realize the film's box office potential.
Challenges in Film Marketing
This document discusses the challenges of movie marketing. It outlines factors like changing audience tastes, tight budgets that limit marketing spend, the complexity of the media business, and the importance of effective media planning. It also addresses issues like film certification and its impact on target audiences, competitive film releases that come out on the same date, creating effective creative materials, opportunities for brand partnerships and associations, and the complexities of public relations events and permissions. The overall goal is to effectively market films and generate buzz within tight budgets while navigating these various challenges in the media industry.
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A film distributor is an independent company that markets and circulates movies to theaters and home viewers. Distribution involves finding the largest possible audience for a film. Distributors aim to convince exhibitors like movie theaters to show the film. They arrange screenings and use marketing techniques. Once contracted, the distributor ensures enough film prints are made and shipped to theaters on opening day. They also create advertisements. As an example, the independent film Bullet Boy was released on 75 prints in the UK through the distributor Verve Pictures, who aimed to appeal to diverse audiences through newspaper ads and a poster conveying the film's tone.
Distribution
A film distributor is responsible for marketing a film and arranging for it to be shown in cinemas and on television and digital services. The distributor promotes the film and finds appropriate exhibition outlets to get as many viewers as possible. Distribution is important for a film to earn a profit. For large studio films, the distributor is often affiliated with the production company, while independent films must find a distributor to help finance and promote the film. The distributor handles getting necessary ratings, arranging showings globally, providing prints of the film, and conducting marketing campaigns.
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The document discusses movie marketing strategies and tactics. It explains that movie marketing aims to make a film appealing to audiences and get them to choose that movie. Marketers try to convey that the movie will be enjoyable and emotionally engaging. They also aim to present a condensed version of the film's story and unified vision through trailers and other marketing assets. Online research and word-of-mouth are important influences on moviegoing decisions, so studios should focus their marketing efforts on online communities and target niche audiences.
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The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors to show the film and set up screenings. They will advertise through posters, videos, and arrange release dates and territories. Distributors must secure contracts specifying payment from ticket sales. They ensure copies are delivered on time and monitor showings. Considerations include targeting the right audience, competition, and star power. Distribution deals and formats vary between large Hollywood films and smaller independent or foreign films.
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The document discusses film distribution, which involves marketing and circulating films in theaters and home viewing formats. A distributor's main objectives are to persuade exhibitors to show the film and set up screenings. They will advertise through posters, videos, and arrange release dates and territories. Distributors must secure contracts specifying payment from ticket sales. They ensure copies are delivered on time and monitor showings. Considerations include targeting the right audience, competition, and star power. Distribution deals and formats vary between large Hollywood films and smaller independent or foreign films.
Film distribution and marketing
Film distribution involves marketing and releasing a film to make as much profit as possible. The distributor is responsible for setting the release date, deciding how the film can be accessed, and advertising campaigns. They aim to make the film well known by targeting specific audiences and using different media like magazines and TV.
The size of a film's reach, or audience, depends on its potential for profit. Distributors take risks by spending heavily on widespread advertising, which could lead to large profits if the film is popular, or losses if it is not well received. Their distribution plan identifies the target audience and budget to determine how and where the film is promoted.
The marketing plan describes goals and strategies for creating awareness of the film
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Film distribution involves releasing a movie to audiences in various ways like cinemas, TV, and online. The company controlling the film sets the release date and has power over other aspects. Distribution is usually accompanied by film promotion for advertising purposes. Movies can be distributed through online/mobile platforms, social media, word of mouth, and posters to generate excitement starting from when a film is announced. This allows companies to profit early and create hype to drive sales. Marketing is also important as it promotes the film using celebrities and ads to make it well known since companies spend millions producing films.
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1) Production involves creating the film. 2) Distribution gets the film to theaters and consumers. 3) Marketing promotes the film. 4) Exhibition shows the film in theaters. 5) Consumption and exchange involves audiences viewing and interacting with the film.
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The film marketing plan summarizes key details about the horror movie "Bethany" and its target audience. The movie is rated 16A and involves friends being chased after hearing a noise. The target market is teenagers and adults aged 16 and over. Advertisements will feature exciting trailers and posters to appeal to horror fans and be shown in theaters, on social media, newspapers and TV. Partnering with Dreamworks Pictures provides a larger budget to promote the film and competing advertising companies. The goals are to best promote the movie and company over competing brands to become the leading advertising company.
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The document discusses the film distribution industry and the debate around whether audiences or distributors hold more power in influencing what films are made and seen. It provides definitions of key terms like distributor and describes the roles and responsibilities of distributors. Some key statistics are presented on worldwide spending on films, average production and marketing costs, and revenue streams. The types of UK distributors and factors considered in acquiring and releasing films are also summarized.
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The document discusses the importance of pre-release movie marketing in generating revenue and buzz for new films, outlining the evolution of more sophisticated 360-degree marketing strategies that actively engage audiences through various media like mobile, internet, radio and merchandise. Effective pre-release marketing is seen as essential to determine a film's success in its first critical few days by building brand awareness, positioning the movie appropriately for its target audience, and using strategies like viral marketing or controversies to generate curiosity.
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The document discusses various methods for promoting movies, including trailers shown in theaters and online, colorful posters displayed in public places and online to attract audiences, and promotional appearances by cast members. It also provides examples of how the James Bond film Spectre used promotional tactics like a website, viral videos, print media interviews and ads. Independent movies often rely more on reviews and film festival prizes to generate buzz through word-of-mouth and social media. The internet allows films to save on promotion costs while reaching audiences through tactics like social media, websites with interactive content and talent takeovers.
Distribution
Distribution is the competitive business of launching films in theaters and other markets to maximize their commercial success. Distributors obtain films from producers, studios, or through output deals, then develop tailored release plans considering the target audience and film's earnings potential. Their goal is to bring each film to market from scratch through effective marketing like posters, trailers, and word of mouth to build demand and realize the film's box office potential.
Challenges in Film Marketing
This document discusses the challenges of movie marketing. It outlines factors like changing audience tastes, tight budgets that limit marketing spend, the complexity of the media business, and the importance of effective media planning. It also addresses issues like film certification and its impact on target audiences, competitive film releases that come out on the same date, creating effective creative materials, opportunities for brand partnerships and associations, and the complexities of public relations events and permissions. The overall goal is to effectively market films and generate buzz within tight budgets while navigating these various challenges in the media industry.
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A film distributor is an independent company that markets and circulates movies to theaters and home viewers. Distribution involves finding the largest possible audience for a film. Distributors aim to convince exhibitors like movie theaters to show the film. They arrange screenings and use marketing techniques. Once contracted, the distributor ensures enough film prints are made and shipped to theaters on opening day. They also create advertisements. As an example, the independent film Bullet Boy was released on 75 prints in the UK through the distributor Verve Pictures, who aimed to appeal to diverse audiences through newspaper ads and a poster conveying the film's tone.
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A film distributor is responsible for marketing a film and arranging for it to be shown in cinemas and on television and digital services. The distributor promotes the film and finds appropriate exhibition outlets to get as many viewers as possible. Distribution is important for a film to earn a profit. For large studio films, the distributor is often affiliated with the production company, while independent films must find a distributor to help finance and promote the film. The distributor handles getting necessary ratings, arranging showings globally, providing prints of the film, and conducting marketing campaigns.
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The document discusses movie marketing strategies and tactics. It explains that movie marketing aims to make a film appealing to audiences and get them to choose that movie. Marketers try to convey that the movie will be enjoyable and emotionally engaging. They also aim to present a condensed version of the film's story and unified vision through trailers and other marketing assets. Online research and word-of-mouth are important influences on moviegoing decisions, so studios should focus their marketing efforts on online communities and target niche audiences.
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Movie studios spend millions marketing their films to make audiences aware within a limited window. Marketing elements include the product or film's genre, stars, and story. Placement involves strategic release dates to avoid competition. Promotion uses various techniques like advertising, trailers, merchandising, and generating publicity through star interviews and premieres. The goal is to effectively promote films before release when word-of-mouth and reviews spread, after which marketing efforts cannot influence audiences as much.
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The document discusses key concepts related to the film industry, including production, distribution, marketing, and exhibition. It provides definitions and examples of how films move through these stages, from being produced, to being distributed and marketed in cinemas and home formats, and consumed by audiences. It also uses the 2006 film Kidulthood as a case study to illustrate these concepts, such as how it was produced with a small budget and found greater success on DVD than in cinemas.
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Film distribution involves making a film available for audiences to view through various mediums like movie theaters, television, or home video. 20th Century Fox would be a good potential distributor for our thriller film as they have distributed similar genres in the past. However, our independent film may only appeal to UK audiences due to its British culture and characters, and the high costs of international distribution. We could use both traditional marketing strategies like trailers and premiers or newer digital strategies like social media and viral campaigns to promote our UK-only release.
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Film distributors obtain the rights to release films to cinemas and market them internationally. They organize a film's marketing, decide the release date, and negotiate with cinemas. As part of this, distributors develop a marketing plan to promote the film through various advertising channels like posters, trailers, social media, and partnerships. They also create a distribution plan by determining the target audience and estimating earnings to budget the film's release. Advertising directly promotes the film, while publicity generates interest through media coverage of premieres and interviews, and promotion encourages viewers through endorsements.
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- 1. To identify the key aspects of film marketing
- 2. Why is it important? It creates interest (a buzz) in the film Ensures that the opening dates of the film are well attended Helps to create a brand
- 3. How is it done? Social Media – You Tube (sometime trailers are leaked e.g Frozen) Facebook & Twitter often stars/ producers will leak information on their social media sites Trailers Television/ radio Premiers Film Festivals Star promotion Press events
- 4. Traditional Campaign Teaser Trailer – very little info but ‘cool’ looking Theatrical Trailer – done by specialist production houses Official Website (with the Trailer), builds as release date gets closes and is only the start of the internet campaign Press Junket A few weeks before release - Publicity Blitz (esp internet) Product tie-ins and corporate partnerships (Happy Meal) Publicity Stunt (The Dark Knight, The Simpsons Movie)
- 5. Pre Release Marketing This is all the marketing that takes place prior to the release? Why is it so important? It creates the hype Gets people talking before the event Allows distributers to judge popularity
- 6. What are the potential problems? Requires a huge budget! Has to be organised in advance Has to target the correct audience Nichebuster – smaller movies marketed heavily to a highly specific target audience Negative power of the internet – poor social media reviews
- 7. Where is the money spent? Newspapers: 10.1% Network TV: 21.6% Spot TV (individual stations) 13.9% Internet: 4.4% Theatrical Trailers: 4.2% Other media (cable TV, radio, mags, billboards):24% Other non media (market research, promotion/publicity, creative services): 21.8%
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