The document discusses marketing ideas for the 2015 film "Suffragette" about the women's suffrage movement in the UK. It recommends using techniques like posters, banners, social media and star interviews that relate to the real-life events and suffragettes. The primary target audience is women aged 15 and older, though anyone interested in the history could also be targeted. It provides details on the film's premiere, reviews, awards, selling points like the Oscar-winning cast, and box office numbers.

1. Suffragette:
Marketing
Ideas
By Alana Querino-Busby

2. What is
distribution? • Digital distribution
(also called content
delivery, online
distribution, or
electronic software
distribution (ESD),
among others) is the
delivery or distribution
of media content such
as audio, video,
software and video
games.

3. Tentpole Release movies

4. Marketing
techniques:
- Quad poster
- Banners
- Posters on
transports
- Social media
- Star interviews
- Anything
relating to the
real life events of
suffragettes.
- Promo trailers
and spoilers
- Official HD
trailer (2015)

5. Target Audience
Primary Target
Audience
- Mainly aimed at
women, and girls
aged 15 and older.
Secondary Target
Audience
- Anyone else who
knows of the history
and was an interest
in the film. Older

6. Research Screening Results
• Premiere in the united kingdom, October 12TH 2015
• 6.9/10 on IMDB
• 73% Rotten tomatoes

7. Awards and Nominations
• British Independent Film Award
for Best supporting actor
(winner)

8. Unique Selling Points
• Historians – Real life
suffragette experts
• Two Oscar winners:
Meryl Streep
Helena Bonham-Carter
Carey Mulligan –
Nominee only

9. Film release and budget
Official Sites: Official site | Official Twitter
Country: UK
Language: English
Release Date: 12 October 2015 (UK) See more »
Also Known As: The Fury See more »
Filming Locations: Chatham, Kent, England, UK See more »
Box Office
Budget: $14,000,000 (estimated)
Opening Weekend: $76,244 (USA) (23 October 2015)
Gross: $4,693,356 (USA) (8 January 2016)
Runtime: 106 min