The document analyzes video performance and trends for major film and gaming brands based on data from June 2015, finding that 20th Century Fox had the best overall performance while Disney, Marvel, and Pixar had the highest popularity, and that trailers for movies like The Martian and Kung Fu Panda 3 were the top videos in terms of views and interactions.

1. REINVENTING VIDEO ADVERTISING
ENTERTAINMENT
BAROMETER
July 2015
- Films
- Gaming
Data extracted on the 30th of June 2015

2. TEADS
• Inventors of outstream video advertising
• Unlocking inventories through the award-winning inRead® format
• Highly scalable, premium advertising solution
• Viewable by design
Source: Compared to skippable pre-roll advertising. Nielsen & Teads Ad Effectiveness Study 2015
Boosted brand
recommendation
+21%
Increased
purchase intent
+50%
1/4
Like ads better
when run with
inRead®
Proven by Nielsen’s ad effectiveness study as being the most effective video solution on the market:

3. The Teads Labs
Teads’ Labs collects and assembles data from a variety of video-sharing
websites and online social networking channels.
The global data is analysed to create video rankings based on a
numerous parameters linked to each brand channel including: the
number of total views, number of total videos, video length, shares,
comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business
and consumer trends and related opportunities for brands to
understand the video landscape of a particular category in a specific
time frame.
METHODOLOGY & GLOSSARY
For recommendations or further insights, please contact:
Global Industry Director, Entertainment
Claire Holland: claire.holland@teads.tv
Global Client Insights Manager,
Charlotte Diemer: charlotte.diemer@teads.tv

4. 24 Brands!
775 Videos!
111,402,095 Views!
2,326,573 Interactions!
YouTube, !
Facebook and !
Instagram !
channels!
Data as per the !
30th June 2015!
!
Data shows a snapshot in
time; at the point of the
presentation, stats may have
increased substantially."
The data is extracted !
and manually evaluated !
through the
Teads Labs technology!
Films and Games brands!
Ranking per !
• Views from YouTube!
• Interaction rate!
• Aggregated views !
& interactions!
Interaction rate =
Facebook & YouTube
Interactions / YouTube views!
Aggregated rank = views +
interaction rate score!
Snapshot! Labs!
Films &
Gaming! Score!
Ranking!Time!Channels!
METHODOLOGY & GLOSSARY

5. METHODOLOGY & GLOSSARY
Views
YouTube views
Interactions
YouTube likes and comments + Facebook likes and
comments
Interaction rates
Interactions (YouTube likes and comments + Facebook likes
and comments) per views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views+ comments + likes) + Facebook (shares+
likes + comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / Total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
BRANDS ANALYSED*KEY WORDS
FILMS GAMES
*Note: The brands not displayed on the charts either didn’t have any activity on the
analysed channels or were not considered due to their low performance.
Coming soon: Netflix, HBO

6. OVERVIEW
1. SUMMARY
2. BAROMETER: FILMS
3. BAROMETER: GAMING

7. Films
Gaming
17 BRANDS, June 2015 data:
7 BRANDS, June 2015 data:
Timing plays a highly strategic role in entertainment brands´
video strategies.
Official movie trailers are usually released 12 months
before the film release, while extra content clips
(interviews, behind-the-scenes) are unveiled with more
frequency closer in time to premieres or to keep
conversations live after the official release date.
Games are investing in brand-new multiplayer
experience, more player-freedom, customisation and
responsive open worlds; also, wireless control, more
optimisation, more precision, more accuracy and speed are
the hot topics in gaming.
Trend for long form content (mostly above 7.20 minutes
in gaming and 2.12 minutes in films); gaming engages with
longer content using real live playing demos and real
competition events.
Gaming videos show higher interaction rates than film
clips (avg. 3% vs. 1.5% respectively) and a higher average
number of views per brand (6M to 3M).
Content-wise, gaming videos feature world premieres,
championships, product related videos, releases and
events that sum up the upcoming games.
Nintendo and Xbox perform best overall but Nintendo
Ubisoft and PlayStation are the most active brands across all
channels.
While Xbox outperforms competitors per views (20M),
Nintendo replaces May´s darling PlayStation as the best
brand per YouTube interactions.
SUMMARY
20th Century Fox is the overall best performing brand while
Disney, Marvel and Pixar have the highest popularity.
Dreamworks is the most active brand on YouTube (96
videos), eOne has a stronger Instagram presence. Disney
consistently publishes the most Facebook posts, followed by
Pixar, which also has the 3rd largest number of YouTube
views.
Views represent YouTube views as extracted from the Teads Labs; the interaction rate is calculated as the sum
of YT and FB likes, comments and shares divided by YouTube Views.

8. OVERVIEW
1. SUMMARY
2. BAROMETER: FILMS
3. BAROMETER: GAMING

9. Disney
20th Century Fox
Pixar
Marvel
Sony Pictures
Universal Pictures
Dreamworks
Paramount
Lionsgate
NBC
Fandango
Eone
Pathe
Warner Bros
-40
-20
0
20
40
60
80
100
120
140
160
180
-10,000,000 0 10,000,000 20,000,000 30,000,000 40,000,000
POPULARITY MAPPING
Bubble size : Popularity
Activity
Disney is still the most popular brand, keeping
its position unchanged vs. the month of May.
Pixar and 20th Century Fox replace May´s
Warner Bros as the best performing brands of
the month, while Dreamworks beats May´s
best (Fox) as the most active brand with 7%
share of total activity in June.
Studio Canal, 20th Century Fox, Pixar,
FilmFour and Pathe improve in the overall
ranking June vs. May thanks to great video
performance, especially for The Martian, Kung
Fu Panda 3 and Inside Out.
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Performance
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
12
13
16
22
7
9
1 1 3
6
4 4
2
5
8
10
3
5
6
7
2
9
11 11
14
15
12
13

10. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATE
Three months before its release (30th September 2015²) The Martian from 20th Century Fox seems to be the most awaited
film of the month. The trailer for Kung Fu Panda 3 is ranked 2nd in views and interaction rates but, differently from The Martian,
fans of the Kung Fu Panda will have to wait almost one year for the third film of the sequel to be released in theatres (March
2016) ².
Pixar and Universal Pictures are still driving buzz through the newly released Inside Out and Jurassic World respectively.
Source: YouTube and Teads Labs
² Imdb (Martian and Kung Fu Panda 3)
11,326,039
7,759,857
6,648,090
4,895,829
2,936,309 2,900,750 2,883,313
1,769,249 1,510,841
860,068
3%
2%
1%
3%
1%
2%
1%
0%
1%
1%
2%
2%
3%
3%
4%
4%
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
The Martian |
Official Trailer
[HD] | 20th
Century FOX
Kung Fu
Panda 3 |
Official Trailer
#1
Hotel
Transylvania 2
- Official Trailer
(HD) - See it
9/25!
Paper Towns |
Official Trailer
2 [HD] | 20th
Century FOX
The Perfect
Guy - Official
Trailer [HD] -
Sept 2015
"Pizza" Clip -
Inside Out
The Good
Dinosaur US
Teaser Trailer
THE WALK -
Official Trailer
[HD] - Oct
2015
Everest -
Official Trailer
(HD)
Jurassic World
- Extended
First Look (HD)
20th Century
Fox
Dreamworks Sony Pictures 20th Century
Fox
Sony Pictures Pixar Pixar Sony Pictures Universal
Pictures
Universal
Pictures
03:18 02:07 02:53 02:41 02:37 00:59 01:16 02:40 02:53 02:07
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Number of views Interaction rate

11. Source: Instagram and Teads Labs
TOP VIDEOS - INSTAGRAM
Marvel Marvel Pixar Pixar Pixar Pixar Pixar 20th Century Fox 20th Century Fox
In just 5 weeks,
Marvel's
#AntMan hits the
big screen
In just 3 WEEKS,
Marvel's #AntMan
hits the big screen!
"One of us won
an Oscar for
Up...The other of
us is just (..) Pixar
asking random
questions
Get in the
#InsideOut state
of mind with the
minds behind the
film, now playing
in theatres.
Mental
preparation with
Bill Hader and
@mindykaling.
Our major
emotion picture
is in theatres
tomorrow!
Amy Poehler
(Joy) shares a
recent joyful
moment.
Watch the new
#FantasticFour
#NBAFinals
preview!
See
#FantasticFour in
theaters August
7.
Lionsgate
#Regram from
@TheHungerGa
mes
99,703
90,967
15,775 11,938 11,836 11,439 9,694 5,623 5,095 4,798
0
20,000
40,000
60,000
80,000
100,000
120,000
2015-06-12 2015-06-26 2015-06-11 2015-06-20 2015-06-18 2015-06-19 2015-06-09 2015-06-12 2015-06-29 10/06/2015
TOP VIDEOS PER INTERACTIONS
2015-06-12 2015-06-26 2015-06-11 2015-06-20 2015-06-18 2015-06-19 2015-06-09 2015-06-12 2015-06-29 2015-06-10
As only a handful of the entertainment brands considered for this study are on Instagram, the total number of interactions on
this channel is around 700k.
Marvel leads with clips about the highly anticipated Ant-Man superhero film, releasing videos 2 weeks before the official movie
release.
20th Century Fox´s Instagram performance benefits from the Fantastic Four , Lionsgate from The Hunger Games.
Pixar´s Instagram content stands out as it offers extra insights and interviews around Inside Out, following the first week of
each countries’ release date.

12. 29%
20%
16% 16%
7% 6% 5%
0% 0% 0%
0%
5%
10%
15%
20%
25%
30%
35%
20th Century
Fox
Sony
Pictures
Pixar Dreamworks Warner Bros Universal
Pictures
Marvel Lionsgate Eone Imax
SHARE OF VIEWS
SHARE OF VIEWS AND INTERACTIONS
Total number of views: 64,237,872
Despite a similar number of videos published
(30 and 31 respectively), with 18M views 20th
Century Fox holds a 45% larger share of
views than competitor Sony Pictures.
While holding an equal share of total views
(16%), Pixar and Dreamworks have a very
different performance as the former reaches it
through 12 videos published in June, the latter
with 96.
Share of views = Brands’ YouTube views / Total views
____________________________________
Total number of interactions: 1,044,582
20th Century Fox gets the highest number of
interactions with 89k likes and 13k comments.
Dreamworks follows with 73k and 5k likes;
both brands hold the 1st and 2nd positions by
interactions and fans respectively.
Marvel and Universal Pictures overcome
Pixar in share of interactions with 20M and
7M fans.
Share of Interactions = Brands’ YouTube and Facebook
interactions / Total interactions
Videos:
Interactions:
45%
18%
13%
8% 8%
5%
3%
0% 0% 0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
20th Century
Fox
Dreamworks Sony
Pictures
Marvel Universal
Pictures
Pixar Warner Bros Imax Lionsgate Paramount
SHARE OF INTERACTIONS
31 12 14 14 38 16 830 96 3
187,978 135,764 79,905 47,472 26,732 4,639 2,511471,291 80,673 4,970

13. Directed by Ridley Scott, the upcoming science-fiction
film is based on the 2011 novel The Martian by Andy Weir.
The trailer is being released 4 months before hitting
theatres.
The Martian | Official Trailer [HD] | 20th Century FOX
Date published: 08.06.15
Film release date (Imdb): 30.09.15 (UK)
Number of days live: 21
Duration : 3’18’’
Views : 11,326,039
Interactions: 391,708
Interaction rate: 3.5%
TOP VIDEOS
The American science-fiction adventure film directed by Colin
Trevorrow is already the fourth instalment of the Jurassic
Park series. It premiered in France on the 29th of May but arrives
to the theatres in June. The 30-second trailer is the most
interacted-with video amongst those analysed in June.
Jurassic World - ESPN: 30 Promo ft. Richard Sherman
Date published: 06.06.15
Film release date (Imdb): 12.06.15 (UK)
Number of days live: 23
Duration : 0’31’’
Views : 495,508
Interactions: 20,627
Interaction rate: 4.2%

14. The 3D-animated Kung Fu Panda 3 trailer ranks 2nd per views. Produced
by DreamWorks Animation and Oriental DreamWorks, and distributed
by 20th Century Fox, the 3rd instalment of the Kung Fu Panda franchise
is set to be released on the 18th of March 2016 to continue the "legendary
adventures of awesomeness“.
Title: Kung Fu Panda 3 | Official Trailer #1
Trailer live date: 18.06.15
Film release date (Imdb): 18.03.16 (UK)
Duration: 2’07’’
Views: 7,759,857
Interaction rate: 1.9%
Four months before official release date, Hotel Transylvania 2´s trailer
already ranks within the top 5 both per views and interactions. Produced
by Sony Pictures Animation, the movie is distributed by Columbia
Pictures.
Title: Hotel Transylvania 2 - Official Trailer (HD) - See it 9/25!
Trailer live date: 17.06.15
Film release date (Imdb): 9.10.15 (UK)
Duration: 2’53’’
Views: 6,648,090
Interaction rate: 0.3%
TOP VIDEOS
2nd per interaction rate, Marvel´s Ant Man portrays the challenges of a
super hero armed with a super-suit with the ability to shrink in scale while
gaining strength.
Title: Marvel's Ant-Man - TV Spot 5
Trailer live date: 29.06.15
Film release date (Imdb): 8.06.15 (UK)
Duration: 1’02’’
Views: 85,426
Interaction rate: 4.2%

15. Sony Pictures
- 2nd per views after 20th Century Fox (12M views)
- 4th per interactions (135k)
- The brand dropped 2 positions in the overall ranking from May to June,
going from 3rd to 5th due to a drop in performance (from 11M to 49k).
- One additional video released in June vs. May (from 61 to 62 videos).
TOP BRANDS
Pixar:
- Best in performance (822k likes and comments across platform)
- 5th per overall activity ( 92 videos and posts) and 3rd per popularity
- Most active on Facebook (75 posts), just 5 videos on Instagram and 12 on
YouTube but 3rd in share of total views
- T o p t r a i l e r s : " P i z z a " C l i p - I n s i d e O u t ,
The Good Dinosaur US Teaser Trailer and "Just Like Joy" Clip - Inside Out
Marvel:
- Jumps from 4th to 2nd position in the overall brand ranking June vs. May
- Ant Man and LEGO Marvel’s Avengers the brand´s most successful trailers
- Less active than other brands but highly popular and 2nd per performance
- 3% share of views and 7% share of interactions
20th Century Fox:
- Best per YT views and interactions
- 28% share of views with 18M views and 38% share of interactions (471k)
- 4th in the overall ranking across all channels
- Top trailers: The Martian, Papertowns, Hitman: Agent 47 and Fantastic
Four "Power of Four“

16. Brand Video name Views Interaction Rate Video Length
20th Century Fox
The Martian | Official Trailer [HD] | 20th Century
FOX
11,326,039 3.46% 03:18
Dreamworks Kung Fu Panda 3 | Official Trailer #1 7,759,857 1.93% 02:07
Sony Pictures
Hotel Transylvania 2 - Official Trailer (HD) - See it
9/25!
6,648,090 0.38% 02:53
20th Century Fox
Paper Towns | Official Trailer 2 [HD] | 20th Century
FOX
4,895,829 1.13% 02:41
Sony Pictures The Perfect Guy - Official Trailer [HD] - Sept 2015 2,936,309 2.97% 02:37
Pixar "Pizza" Clip - Inside Out 2,900,750 0.46% 00:59
Pixar The Good Dinosaur US Teaser Trailer 2,883,313 0.45% 01:16
Warner Bros Vacation - Official Theatrical Trailer [HD] 1,781,414 0.32% 02:32
Sony Pictures THE WALK - Official Trailer [HD] - Oct 2015 1,769,249 0.72% 02:40
Warner Bros The Man from U.N.C.L.E. - Official Trailer 2 [HD] 1,713,441 0.33% 02:33
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (1/2)
Snapshot for the month of June. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

17. Brand Video name Views Interaction Rate Video Length
Universal Pictures Everest - Official Trailer (HD) 1,510,841 2.23% 02:53
Pixar "Just Like Joy" Clip - Inside Out 1,348,938 0.42% 01:04
20th Century Fox
Hitman: Agent 47 | Official Trailer 2 [HD] | 20th
Century FOX
1,150,327 0.43% 03:30
Pixar "In Touch Teacher" TV Spot - Inside Out 879,619 0.43% 00:16
Universal Pictures Jurassic World - Extended First Look (HD) 860,068 1.18% 02:07
Marvel Marvel’s Ant-Man – TV Spot 3 584,224 1.16% 01:01
Universal Pictures
Jurassic World - ESPN: 30 Promo ft. Richard
Sherman (HD)
495,508 4.17% 00:31
Marvel LEGO Marvel’s Avengers Trailer 349,577 3.71% 01:07
Marvel Marvel's Ant-Man - TV Spot 1 342,735 2.87% 01:01
20th Century Fox
Independence Day: Resurgence LIVE | 20th
Century FOX
288,039 2.06% 30:02
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (2/2)
Snapshot for the month of June. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

18. January February March April May June July Aug
17 July 2015 (UK)
3 1 6 10
January February March April May June July Aug Sept Oct
9 October 2015 (UK)
January February March April May June July Aug Sept Oct
4 2 6 4 19 20
24 July 2015 (UK)
TOP VIDEOS ACTIVITY ON SOCIAL MEDIA (1/2)
2 2
January February March April May June July Aug Sept Oct
5 3 11 40 41
11 June 2015 (UK)
Number of videos released (monthly)
Official trailer
Film release date
Teaser trailer

19. January February March April May June July Aug Sept Oct … Feb March
5 3 1 7 4
18 March 2016 (UK)
TOP VIDEOS ACTIVITY ON SOCIAL MEDIA (2/2)
January February March April May June July Aug Sept Oct
4
30 September 2015 (UK)
January February March April May June July Aug Sept Oct
17 August 2015 (UK)
1 5 4 10 13
January February March April May June July Aug … Nov
5
27 Nov 2015 (UK)
Number of videos released (monthly)
Official trailer
Film release date
Teaser trailer

20. OVERVIEW
1. SUMMARY
2. BAROMETER: FILMS
3. BAROMETER: GAMING

21. REINVENTING VIDEO ADVERTISINGData extracted on the 30th of June 2015
ENTERTAINMENT
BAROMETER
2015
Gaming

22. PlayStation
Xbox
Nintendo
Rockstar Games
Blizzard
Entertainment
Bethesda
Activision
Codemasters
Ubisoft
-50
0
50
100
150
200
250
300
-100,000 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000
PlayStation keeps its 1st place as the most
popular brand overall, followed by Xbox on
Facebook and Ubisoft on YouTube.
Only Ubisoft and Rockstar Games improved
their place in the ranking June vs. May.
Brands were generally more active in June vs.
May (over 500 videos against 392 in May),
however their performance decreased from
17M to 1M likes, comments and shares.
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
TOP EVOLUTION – POPULARITY MAPPING
Activity
Performance
Bubble size : Popularity
1 1
2 2
6 6
3
5
3
4
4
5
7
8
9
10
8
9

23. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATE
Source: YouTube and Teads Labs
Only three brands – Nintendo, Xbox and Ubisoft – feature the top 10 ranking. Half of the top videos come from Nintendo and
target families and kids with games such as Super Mario. Nintendo cumulatively owns 7M views in the top 10 altogether.
Other brands such as Xbox and Ubisoft target an older audience showing new features such as increased user control and multi-
player functionalities.
Successful gaming videos are unusually long, demonstrating strong user interest and organic views.
4,457,239
3,072,208 3,058,277
2,571,958
2,155,671
1,951,930
1,024,432 952,480 935,362 927,222
1%
1%
1%
4%
3%
2%
4%
3%
2%
0%
1%
1%
2%
2%
3%
3%
4%
4%
5%
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
Xbox One - E3
Jump ahead
Halo 5
Warzone
Trailer
Nintendo World
Championships
2015
Rise of the
Tomb Raider -
"Aim Greater"
Tom Clancy’s
Ghost Recon
Wildlands
Reveal Trailer –
E3 2015
[Europe]
Super Smash
Bros. - New
Content
Approaching
6.14.15
Nintendo
Treehouse:
Live @ E3
2015
Nintendo 3DS -
Metroid Prime:
Federation
Force E3 2015
Trailer
Xbox Elite
Wireless
Controller
Nintendo Direct
Micro 6.1.15
Xbox Xbox Nintendo Xbox Ubisoft Nintendo Nintendo Nintendo Xbox Nintendo
01:37 01:23 47:40 01:46 05:19 18:22 28:57 00:57 01:16 17:12
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Number of views Interaction rate

24. Source: Instagram and Teads Labs
TOP VIDEOS - INSTAGRAM
Nintendo and PlayStation own the most videos in the Instagram top 10.
Gaming videos on Instagram differ from YouTube as they either show short, funny clips, or they promote content around
conferences and events such as the E3 2015 (Electronic Entertainment Expo) event.
Nintendo’s Star Fox Zero´s success comes from giving life to SuperMario classic’s activities, while Xbox differentiates its
content by publishing a soundless video showing the new controller Xbox One Forza 6.
PlayStation Xbox Rockstar Games Nintendo PlayStation Nintendo Nintendo Nintendo Nintendo
Uncharted 4. Full
E3 Press
Conference
Gameplay.
Hands, meet
rubber. Rubber,
meet road.
#Repost
@redhookcrit.
Mr. Miyamoto
takes the “super”
in
#SuperMarioMak
er to a new level!
The PlayStation
SCEE team have
put together a
fantastic Limited
Edition Batman*
Watch out, Mr.
Tezuka! If there’s
a Warp Pipe
nearby
Mr. Tezuka
approves! #E3
#Yoshi
(…) Nintendo
#E3 booth into
their own
personal
Corneria
Leave it to
Waluigi to crash
the party at #E3!
2015-06-16 2015-06-25 2015-06-18 2015-06-19 2015-06-18 2015-06-18 2015-06-17 2015-06-29 2015-06-17
69,937
44,963
39,735
23,694
18,886 18,093
14,502 14,474 14,409 12,820
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
TOP VIDEOS PER INSTAGRAM INTERACTIONS
PlayStation
See you tonight.
#PlayStationE3
2015-06-15

25. Total views: 47,164,223
The 4 brands PlayStation, Microsoft,
Nintendo and Ubisoft own almost 100% of
views for the month, with PlayStation
ranking 1st with 46M views across 214
videos.
Xbox owns the 2 best-performing videos
overall, with Xbox One - E3 Jump ahead
and Halo 5 Warzone Trailer with 7M views
altogether.
Share of Views = Brands’ YouTube views / Total
views
__________________________________
Total interactions: 1,281,991
PlayStation ranks first with 1M interactions
on YouTube and 132k interactions on
Instagram.
Nintendo is 3rd per share of views and 2nd
in interactions with 592k interactions, of
which 98k are comments and 317k are
likes.
Share of Interactions = Brands’ YouTube
+ Facebook interactions/ Total interactions
SHARE OF VIEWS & INTERACTIONS
Videos:
Interactions: 592,843 448,924 226,202 9,780 3,774 446 22
189 115 83 1 21 1 1
53%
22%
17%
8%
0% 0% 0% 0%
0%
10%
20%
30%
40%
50%
60%
PlayStation Nintendo Microsoft Ubisoft Rockstar
Games
Activision Blizzard
Entertainment
Playmobil
SHARE OF INTERACTIONS
1,432,735
50%
22% 20%
8%
0% 0% 0% 0%
0%
10%
20%
30%
40%
50%
60%
PlayStation Microsoft Nintendo Ubisoft Rockstar
Games
Activision Blizzard
Entertainment
Playmobil
SHARE OF VIEWS
214

26. Gears of War Ultimate Edition shows how the original landmark
was painstakingly remastered in 1080P and fully modernised for
Xbox One. The game is to be released on the 25th of August
2015 (EMEA and Americas).
The last 10 seconds of this behind-the-scenes features some
clickable buttons to explore more and presents the linked
hashtag #Gearsofwar.
Gears of War Ultimate Edition Behind the Scenes
Trailer live date: 16.06.2015
Number of days live: 13
Duration : 3’56’’
Views: 164,336
Interactions: 20,920
Interaction rate: 12.3%
TOP VIDEOS
Almost 20 years later, the Final Fantasy VII is being remade.
The short trailer, shown first at PlayStation's E3 2015 event,
holds the highest number of views. The "HD" PC version is
coming to PS4 with no clear release date yet.
Final Fantasy VII - E3 2015 Trailer | PS4
Trailer live date: 15.06.2015
Number of days live: 14
Duration : 1’56’’
Views: 10,137,633
Interactions: 351,403
Interaction rate: 3.5%

27. With no clear release date yet, the best video by interactions and 5th by views is Ghost Recon
Wildlands, the first military shooter set in a massive, responsive open world, coming to
PlayStation®4, Xbox One and PC.
Title: Tom Clancy’s Ghost Reckon Wildlands Reveal Trailer – E3 2015 [Europe], Ubisoft
Live date: 15.06.15
Duration: 5’19’’
Views: 2,155,671
Interaction rate: 4.2%
The 2nd video per views is Halo 5 Warzone, to be released on October 27th and perhaps the
most ambitious Halo to date, offering seamless drop-in, drop-out co-operative play.
Title: Halo 5 Warzone Trailer, Xbox
Live date: 15.06.15
Duration: 01’23’
Views: 3,072,208
Interaction rate: 0.6%
The 4th video per interaction rate invites guests to play the brand-new Ill-gotten Gains, available
on June 10th for Grand Theft Auto Online across all platforms.
Title: Gta Online Sessions: Ill-gotten Gains Part One Featuring Funhaus + Lui Calibre +
Lazlow, RockstarGames
Live date: 22.06.15
Duration: 8’17’’
Views: 111,813
Interaction rate: 8.8%
TOP VIDEOS
On the 15th of June, the video was presented at the E3 2015 conference in LA. There Xbox
revealed new IPs and some upcoming additions to existing Xbox franchises. The video has the
highest number of views.
Title: Xbox One - E3 Jump ahead
Live date: 15.06.15
Duration : 1’37’’
Views : 4,457,239
Interaction rate: 0.3%

28. Playstation*
• 1st per Instagram interactions
• The best video per Instagram interactions is Uncharted 4. Full E3 Press
Conference Gameplay. Watch at UnchartedTheGame.com. #PlayStationE3
(69,937 interactions)
XBOX
• 1st per YouTube views (20M or 44% share of views) and 2nd per interactions (35%
share of interactions)
• Best per views: Xbox One - E3 Jump ahead (4M views and 10k interactions)
• Best per interactions: Cuphead E3 2015 Trailer for Xbox One (32k)
Nintendo
• 1st per YouTube interactions (46% share of interactions)
• 2nd per YouTube views (18M across all videos, 40% share of views
• Best-performing video: Nintendo World Championships 2015 (3,058,277 views
and 41k interactions, 1.3% int. rate
TOP BRANDS
Ubisoft
• 3rd per views and interactions (7M and 226k)
• Most viewed: Tom Clancy’s Ghost Recon Wildlands Reveal Trailer – E3 2015
[Europe] and Assassin’s Creed Syndicate E3 Cinematic Trailer [EUROPE] with
2M views and 112k interactions altogether (5% views and 7% interactions of
Ubisoft’s videos)

29. Brand Video name Views Interaction Rate Video Length
Microsoft Xbox One - E3 Jump ahead 4,457,239 0.24% 01:37
Microsoft Halo 5 Warzone Trailer 3,072,208 0.55% 01:23
Nintendo Nintendo World Championships 2015 3,058,277 1.34% 47:40
Microsoft Rise of the Tomb Raider - "Aim Greater" 2,571,958 0.61% 01:46
Ubisoft
Tom Clancy’s Ghost Recon Wildlands Reveal
Trailer – E3 2015 [Europe]
2,155,671 4.19% 05:19
Nintendo
Super Smash Bros. - New Content Approaching
6.14.15
1,951,930 2.87% 18:22
Nintendo Nintendo Treehouse: Live @ E3 2015 1,024,432 1.92% 28:57
Nintendo
Nintendo 3DS - Metroid Prime: Federation Force E3
2015 Trailer
952,480 3.65% 00:57
Microsoft Xbox Elite Wireless Controller 935,362 3.14% 01:16
Nintendo Nintendo Direct Micro 6.1.15 927,222 2.29% 17:12
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (1/2)
Snapshot for the month of June. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

30. Brand Video name Views Interaction Rate Video Length
Ubisoft
Assassin’s Creed Syndicate E3 Cinematic Trailer
[EUROPE]
827,625 2.70% 04:27
Ubisoft
E3 2015 - Ubisoft Live Conference - June 15th -
2:30 p.m PDT
782,262 2.01% 59:00
Nintendo Wii U - Star Fox Zero E3 2015 Trailer 665,815 4.21% 01:36
Microsoft
Xbox One 1TB Console with New Xbox One
Wireless Controller
622,451 2.10% 02:32
Nintendo Nintendo Digital Event @ E3 2015 581,142 4.01% 51:29
Microsoft Cuphead E3 2015 Trailer for Xbox One 570,625 5.75% 01:08
Nintendo Wii U - Splatoon - Splatfest Incoming! 545,044 2.99% 01:35
Microsoft Gears of War 4 E3 Gameplay Preview 510,433 5.40% 06:43
Microsoft Halo 5 E3 Campaign Demo 447,927 4.94% 06:30
Microsoft Forza 6 E3 Gameplay Trailer 437,351 4.33% 01:53
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (2/2)
Snapshot for the month of June. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

31. Please contact :
claire.holland@teads.tv
GLOBAL INDUSTRY DIRECTOR - ENTERTAINMENT
Visit Teads´ website: http://teads.tv/