For MIP Jr. 2015, Dubit SVP of Global Trends David Kleeman reviewed trends in content themes, brand popularity and video source preferences for various devices. He finished with three of the primary challenges facing content creators and distributors, and recommendations for managing them.
For more information, contact: david.kleeman@dubitlimited.com
To find out more about Dubit Trends: adam.woodgate@dubitlimited.com
Research into the cross-media consumption of children's brands. Looking at which media affects the other and how kids first experienced some of the biggest kids' brands.
Kid´s Audience Behavior Across PlatformsJonathan Blum
With increasingly diverse platforms available, kids consume multiple types of media and spend many of their waking hours in front of multiple types of screens, often simultaneously. As more technologies and devices become available to kids (and as kids become older and savvy enough to use these devices), how do behaviors change and shift from one platform to another? How does the presence of other household members affect the amount and type of content consumed?
Courtesy of: Nielsen
Kids' TV Trends: A global insight into the animation marketplaceMIP Markets
The explosion in digital equipment allows for an increasingly diverse offer, creates new uses and thus helps to push up viewing times across the world. No sector has been more deeply affected by these changes than kids' TV. While children today, more than ever, can't get enough of the small screen, the way they watch content is changing fast. This MIPBlog-exclusive White paper is brought to you by EurodataTV Worldwide / Médiamétrie.
The Art of Discoverability (Peter Robinson, CMC 2017)Dubit
Content may be king – but what’s the key to the kingdom when there’s so much available to kids today, across a variety of platforms? Dubit research shows almost 80% of children have trouble finding what they want. They’re overwhelmed by options, without good tools for uncovering what they seek.
Global Head of Research Peter Robinson uses Dubit Trends and other of its quantitative and qualitative research, plus case studies, to look at how kids discover and adopt new content. He presents the "Fanatomy" model for encouraging users to deepen their engagement.
From the Children's Media Conference, Sheffield, UK, July 2017
It’s stating the obvious to note that kids now have almost infinite ways in which they can consume content, and their favorite brands can be consumed in multiple ways.
The good news is that, if you’re lucky enough to be one of their favorites, kids engage more deeply than ever with the favorite brands and they’ll follow you or chase you across platforms, consume your content voraciously, and share it with others.
So, yes, content is king...but discovery is the keys to the kingdom, and without it you may as well abdicate.
This TV Trends Report is packed full of facts and figures about the television industry. For more information, visit thinktv.com.au or follow us @Think_TV
Research into the cross-media consumption of children's brands. Looking at which media affects the other and how kids first experienced some of the biggest kids' brands.
Kid´s Audience Behavior Across PlatformsJonathan Blum
With increasingly diverse platforms available, kids consume multiple types of media and spend many of their waking hours in front of multiple types of screens, often simultaneously. As more technologies and devices become available to kids (and as kids become older and savvy enough to use these devices), how do behaviors change and shift from one platform to another? How does the presence of other household members affect the amount and type of content consumed?
Courtesy of: Nielsen
Kids' TV Trends: A global insight into the animation marketplaceMIP Markets
The explosion in digital equipment allows for an increasingly diverse offer, creates new uses and thus helps to push up viewing times across the world. No sector has been more deeply affected by these changes than kids' TV. While children today, more than ever, can't get enough of the small screen, the way they watch content is changing fast. This MIPBlog-exclusive White paper is brought to you by EurodataTV Worldwide / Médiamétrie.
The Art of Discoverability (Peter Robinson, CMC 2017)Dubit
Content may be king – but what’s the key to the kingdom when there’s so much available to kids today, across a variety of platforms? Dubit research shows almost 80% of children have trouble finding what they want. They’re overwhelmed by options, without good tools for uncovering what they seek.
Global Head of Research Peter Robinson uses Dubit Trends and other of its quantitative and qualitative research, plus case studies, to look at how kids discover and adopt new content. He presents the "Fanatomy" model for encouraging users to deepen their engagement.
From the Children's Media Conference, Sheffield, UK, July 2017
It’s stating the obvious to note that kids now have almost infinite ways in which they can consume content, and their favorite brands can be consumed in multiple ways.
The good news is that, if you’re lucky enough to be one of their favorites, kids engage more deeply than ever with the favorite brands and they’ll follow you or chase you across platforms, consume your content voraciously, and share it with others.
So, yes, content is king...but discovery is the keys to the kingdom, and without it you may as well abdicate.
This TV Trends Report is packed full of facts and figures about the television industry. For more information, visit thinktv.com.au or follow us @Think_TV
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
Thinkbox launched the third instalment in its award-winning Screen Life series of research studies. Commissioned from Craft research, Screen Life 3 looked at emerging TV technologies and behaviours.
How much attention does the average TV ad get, and is it true that more and more consumers are off the grid as far as TV is concerned? For more details, see the accompanying blog post - http://liesdamnedliesstatistics.com/2012/06/offthegrid.html
Presentación del CEO de Optiva Media, Valia Merino, en el Desayuno Europeo sobre el nuevo cliente digital organizado por Madrid Network el pasado 11 de diciembre en la sede de la Comisión Europea en Madrid. La presentación enfoca la reflexión en el nuevo rol del televidente digital móvil y cómo la industria se está adaptando al mismo.
<icas>
ADVERTISING IN THE AGING SOCIETY
Understanding Representations, Practitioners, and Consumers in Japan
This slides are presented by Akihiko Kubo, Chairman & Group Representative at Ogilvy & Mather Japan Group, who joined as a commentator
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
Insight Strategy Group provides research and consulting services to big brands and media companies. CEO Stacey Matthias will take a look at general kids' digital media trends and how books fit into larger digital ecosystem. She'll look at how, when, where kids are consuming their books, games, movies, and video; and she’ll examine how child development impacts media consumption at each stage, and the role of books at each level.
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
Thinkbox launched the third instalment in its award-winning Screen Life series of research studies. Commissioned from Craft research, Screen Life 3 looked at emerging TV technologies and behaviours.
How much attention does the average TV ad get, and is it true that more and more consumers are off the grid as far as TV is concerned? For more details, see the accompanying blog post - http://liesdamnedliesstatistics.com/2012/06/offthegrid.html
Presentación del CEO de Optiva Media, Valia Merino, en el Desayuno Europeo sobre el nuevo cliente digital organizado por Madrid Network el pasado 11 de diciembre en la sede de la Comisión Europea en Madrid. La presentación enfoca la reflexión en el nuevo rol del televidente digital móvil y cómo la industria se está adaptando al mismo.
<icas>
ADVERTISING IN THE AGING SOCIETY
Understanding Representations, Practitioners, and Consumers in Japan
This slides are presented by Akihiko Kubo, Chairman & Group Representative at Ogilvy & Mather Japan Group, who joined as a commentator
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
Insight Strategy Group provides research and consulting services to big brands and media companies. CEO Stacey Matthias will take a look at general kids' digital media trends and how books fit into larger digital ecosystem. She'll look at how, when, where kids are consuming their books, games, movies, and video; and she’ll examine how child development impacts media consumption at each stage, and the role of books at each level.
CMC2016 - How To Become a Top 5 Global Kids BrandDubit
This presentation from Dubit focuses on how kids are consuming data.
With reference to case studies from Lego, Minecraft and Candy Crush, we look at the 3 commonalities that the top 5 kids brands share in generating content that connects multiple generations.
Dubit's Casual Connect Presentation: Kids and Virtual RealityDubit
An abridged version of Dubit's 'Casual Connect' presentation - "Immersed in Play and Learning: Kids and Virtual Reality."
For a copy of the full presentation, contact stephanie.whitley@dubitlimited.com
Virtual Reality: Is this the final frontier for children's entertainment? | @...Dubit
Dubit's Bobby Thandi presented at the Bookseller Children’s Conference in London on 27th September 2016.
His talk was on "Virtual Reality: Is this the final frontier for children's entertainment?"
They watch fun, you watch your kids! Download the app Here -----> http://bit.ly/McxsAz
Searching for kid-friendly screen time that doesn't leave you feeling guilty? Smart Kids Videos lets your kids learn a ton while having fun with videos you’ll feel good about giving them. With musical videos ,learning videos, discovery kids, babie videos, etc kids will have a blast with these bite-sized videos featuring characters that keep them laughing and learning.
Alex E. Alvarez
Mollie Falk
Rachel Hoffman
Ray Marek
COM 400- Buzzfeed: Future Media Skills
Prof. Jennifer Grygiel
S.I. Newhouse School of Public Communications
Anticipating 2017 Trends and What to Do About Them | Peter RobinsonJessica Tams
Delivered at Casual Connect Europe 2017. Analysts try to predict where technology, platforms and content are likely to go in the coming year. But, it’s another thing to turn forecasts into strategy, development, and marketing for today’s youth. Dubit Global Head of Research Peter Robinson knits together the when, where and why of kids’ entertainment consumption, and turns it into “how” with new findings from Dubit Trends’ international survey of 2 to 15-year-olds.
Fanatomy: Taking Kids from Passive to Passionate
Having kids “like” you isn’t enough; success is often driven by devoted and active fans. Explore with us Dubit’s “fanatomy” model – the anatomy of your audience – with insights from Netflix into how they’re deepening engagement with young people.
Speakers:
David Kleeman
SVP, Global Trends
Dubit
Shira Lee Katz
Content Strategy Manager - Kids, Teens, & Family
Netflix
Media and Mobile Trends 2015: Where and How Are Consumers Tuning In?Deloitte United States
Explore the results of Deloitte’s ninth edition of the Digital Democracy Survey, including:
•Evolving media consumption habits, including preferences related to binge watching, streaming video, and over-the-top viewing habits
•Effectiveness of various advertising methods, both traditional and online
•Changing consumer behaviors related to mobile device ownership and usage
For more information visit www.deloitte.com/us/tmtrends.
Millward Brown Research: AdReaction: Video Creative in a Digital WorldIAB Europe
AdReaction studies have been conducted since 2001, delivering insights on consumers' perceptions of advertising, particularly digital formats.
AdReaction: Video Creative in a Digital World addresses key questions facing marketers, including:
• How are videos viewed by screen – and for how long?
• What do people think of video ads by screen?
• How can I create ads that consumers won’t skip?
We surveyed, via smartphone or tablet, more than 13,500 16-45 year old multiscreen users across 42 countries. Multiscreen users were defined as people who own, or have access to, a TV and a smartphone and/or a tablet. We also conducted parallel copy testing for 20 ads in eight countries, across TV, online video and mobile video ad formats, interviewing more than 10,000 consumers.
This report summarizes overall global learning. For data by country, please visit www.millwardbrown.com/adreaction
Millward Brown AdReaction: Video Creative in a Digital World Global ReportKantar
Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms.
http://www.millwardbrown.com/adreaction/video/
Deloitte’s Digital Democracy Survey: A multi-generational view of consumer technology, media and telecom trends
Now in its eighth year, the survey offers insights, grounded in data, into how U.S. consumers are using technology to engage with content and each other, how trends have shifted over time, and what consumer preferences might be in the future.
Learn more - http://www.deloitte.com/us/tmttrends
#TMTtrends
Vol.5: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Kids Can Handle the Truth: A Modest Proposal for the NY TimesDubit
On May 14, 2017, the New York Times ran a special, print-only children's news section, touting it as “kids take over the Times.” My problem with the section, and that claim, is that there was very little child-generated content, and a distinct lack of actual “news” or substantive content. Kids did seem to love the section, but was it a missed opportunity? How could a journalistic organization create an honest, ongoing and interactive relationship with young people, making them lifelong news consumers and contributors?
We studied the Kids' section of the App Store to see which price points and monetisation strategies are the most successful. Do games have to be free to be a success?
How Young Early Adopters Find and Share new Entertainment (Children's Media C...Dubit
Our presentation from the 2014 Children's Media Conference looking at how young early adopters find and share new entertainment, with a focus on social media.
An Introduction to games research with children, looking at the theory, best practice, ethics, and putting it into practice.
Presented at UX Scotland 2014 by Claudio Franco (Senior Research Manager at Dubit) and Esther Stringer (CEO of Border Crossing Media).
UX for Gamer Acquisition, Retention and ConversionDubit
A presentation focused on the impact game design can have on the game acquisition, retention and conversion. Subjects covered include freemium design, barriers to acquisition, retention strategies, conversion/monetization tactics, and ethics of freemium design.
Presented at UX Scotland 2014 by Claudio Franco (Senior Research Manager at Dubit) and Esther Stringer (CEO of Border Crossing Media).
Good news for Oculus VR and Facebook! New research from Dubit shows kids not only love to use Oculus Rift but they want to see it used in schools and other areas outside of gaming.
This document is a summary of the findings from a series of focus groups conducted with children on their experiences and expectations for Oculus Rift and virtual reality.
At Dubit we research, build, and launch digital experiences for kids brands.
Whether it’s a book, movie, toy or your secret idea that’s going to take over the world, we can help bring your brand to life online.
Find out more about how we do all in this in this presentation.
This presentation aims to help IP owners assess how children of today want to experience heritage brands in the digital space. Using models developed by Dubit we look at how children are consuming heritage IPs and how this can influence digital adaptations.
The presentation was presented by Dubit in 2013 at the iKids conference in New York, Sheffield's Children's Media Conference and Digital Kids in San Francisco where we were joined by Brad Jashinsky, Director of Digital Media for Summertime Entertainment - the team behind the forthcoming film Legends of Oz: Dorothy's Return.
American kids and their gaming devices - from iPads to Gameboys Dubit
As part of a broader look into American children's online gaming habits, Dubit also investigated what devices they are using and to what extent they are used for gaming.
Dubit & Disney from the MRS Children 2010 ConferenceDubit
Dubit and Disney presented 'Trends in Online Entertainment for Kids - The Rise and Rise of Online Gaming' at the Market Research Society 'Children : Seen 7 heard' conference on 27th January 2010.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. Dubit - 2
1. Top Content Themes Amongst 2-15s
2. Across the “Mediaverse”
Top brands in US, UK, Turkey & Brazil
3. Video Consumption: Devices, Divides and VOD
4. Challenges & Recommendations
Four Sections
3. Dubit - 3
Dubit Trends is a quarterly survey of 1000
families each in the US, UK and one other
country.
It provides in-depth insights into the media and
entertainment consumption of children and young
teens.
Every wave
Q1 2015 Q2 2015 Q3 2015
5. Dubit - 5
Top themes
10.5
9.8
9.3
8.7 8.6 8.6 8.6
8.3
7.6 7.5
7.3 7.2
6.6 6.5
5.1
B-Q16. Please rank these different types of entertainment in order starting with the one you enjoy the most? (Base 1000 US)
Mean score (out of 15)
Comedy/SitCom
MusicPerformance
RealityTV
GameShow
Science/Nature/Wildlife
Action/Adventure
Horror
Lifestyle
History/Period
Sport
Crime/Mystery
Sci-Fi/Fantasy
Talk/Interview
CurrentAffairs
Soaps
6. Dubit - 6
Two to Watch: Sci-Fi / Fantasy & Horror
10.5
9.8
9.3
8.7 8.6 8.6 8.6
8.3
7.6 7.5
7.3 7.2
6.6 6.5
5.1
B-Q16. Please rank these different types of entertainment in order starting with the one you enjoy the most? (Base 1000 US) Mean score (out of 15)
Sci-Fi/Fantasy
Horror
• Q1 to Q2 rise
• Increasing popularity 2-15
• In the news
8. Dubit - 8
Foundation in truth or reality
But not too “everyday”
- Elements beyond the possible
- Boys: action, adventure,
adrenaline
- Girls: aspirational fantasy
Innocent transgressive boundary-crossing
Strong emotions in a controlled, safe environment
Scoop “Storytelling,” Sherbert Research, August 2015
15. Dubit - 15
The Big ‘Brand’ Bang: Takeaways
In 2015 the most dominant brands have been Lego in the
UK/USA…and Candy Crush in Turkey/Brazil
The only local market brand to feature in a top 10 is
Pepee in Turkey with 10% stating it as their favourite.
The most neutral brand in terms of age and gender so far
in 2015 is Angry Birds and Candy Crush, highlighting
mobile’s ability to support neutral brands
20. Dubit - Trending Wave 2, 2015 (USA)Dubit -
Educational apps Other apps
20
Smart Apps: Games and Social on Mobile
34%
41%
2-4
36%
43%
39% 38%
38%
46%
5-7
8-10
11-15
Q1 Q2
28% 28%
33%
25%
36%
26%
50%
41%
22% 26%
17% 20%
16% 14%
10% 11%
16%
24%
16% 17%
13% 15%
12% 18%
Total
Q1 Q2 Q1 Q2 Q1 Q2
Gaming apps Social apps
36% 42%
26% 30%
16% 20% 14% 18%
21. Dubit - Trending Wave 2, 2015 (USA)Dubit - 21
18%
44%
17%
52%
29% 25% 28% 25%
13%
25%
9%
13%
9%
12%
11%
9%
10% 11%
7%
10%
28%
13%
10%
13%
14%
16% 12% 13%
6%
7%
36%
11%
17%
15%
23%
22% 20% 22%
5%
7%
7%
8%
15%
8%
13% 16%
15%
9%
37%
6%
8%
6%
10%
8%
8% 9%
7%
7%
12%
7%
5%
5%
4%
4%
4% 4%
4%
4%
4%
5%
11%
10%
6%
5%
7% 6%
7%
4%
3%
5%
4%
3%
5%
4%
5% 5%
6%
4%
4%
3%
16%
16%
40%
10%
14% 12% 15%
15%
6%
20%
5%
5% 4% 5%
4%
4% 4%
3%
4%
4%
10%
3% 3% 3%
2%
3% 2%
3%
2%
4%
4%
4% 3% 3%
3% 3% 3%
3%
3% 3%
5%
11%
6% 3%
5% 6% 4%
4%
4% 3%
Watch on a TV show Watch online Watch on DVD As a movie As a video/computer game
As an gaming app An app that isn’t a game A book A magazine A toy
A board game Music Live Event Theme Park Attraction
Cross platform: Top 10 properties
B-Q14. We are going to show you a selection of toys, games, apps, TV shows and books, for each one we'd like you to tell us how you enjoy them? (Base 1000 US)
23. Dubit - 23
Three big challenges
1. The consolidation conundrum
2. The “spontaneous sixes” - taking control
3. Three on a match - cracking kids’ brand faves
24. Dubit - 24
Consolidation
Expand from Key Platforms
Deliver COD
Content on Demand
USP from other OTT
Deep over Broad
Voracious Content Consumers
Recommendations
Spontaneous Sixes
Drive Discovery:
>60% of kids often or
sometimes struggle to
find appealing content
De-Scheduling &
“Emotional Scheduling”
Cracking Kids’ Top 3
Early Adopters Share
2x the Overall Rate
Don’t Ignore Old School
(Parents, F2F & TV)
25. Dubit - 25
Consolidation
Expand from Key Platforms
Deliver COD
Content on Demand
USP from other OTT
Deep over Broad
Voracious Content Consumers
Recommendations
Spontaneous Sixes
Drive Discovery:
>60% of kids often or
sometimes struggle to
find appealing content
De-Scheduling &
“Emotional Scheduling”
Cracking Kids’ Top 3
Early Adopters Share
2x the Overall Rate
Don’t Ignore Old School
(Parents, F2F & TV)
26. Dubit - 26
“Emotional Scheduling”
During the week, tablets are used for more traditional purposes,
such as creative activities (drawing and painting), reading and to
support learning.
At the weekend, tablets are more likely to be used for watching
videos on sites like YouTube and playing games…
Exploring Play & Creativity in Preschoolers’ Use of Apps (2015)
University of Sheffield, Dubit, CBeebies, et. al.
27. Dubit - 27
Consolidation
Expand from Key Platforms
Deliver COD
Content on Demand
USP from other OTT
Deep over Broad
Voracious Content Consumers
Recommendations
Spontaneous Sixes
Drive Discovery:
>60% of kids often or
sometimes struggle to
find appealing content
De-Scheduling &
“Emotional Scheduling”
Cracking Kids’ Top 3
Early Adopters Share
2x the Overall Rate
Don’t Ignore Old School
(Parents, F2F & TV)
28. Dubit -
Dubit Limited | The Half Roundhouse | Wellington Road | Leeds | LS12 1DR | UK
David Kleeman
SVP Global Trends
david.kleeman@dubitlimited.com
Office: +1.312.371.4921
Pete Robinson
Global Head of Research
peter.robinson@dubitlimited.com
Office: +44.113.394.7920
Editor's Notes
This is Dubit’s presentation from MIP Junior 2015, delivered October 3 in Cannes, France.
For more information on Dubit Trends, contact Adam Woodgate, at adam.woodgate@dubitlimited.com.
This chart represents children 2-15 in the US, rank ordering a set of defined content themes from favorite to least favorite. A perfect score (i.e., a genre receiving every child’s top vote) would be 15. These ranking represent the mean score, out of 15, therefore.
At some level, the themes that rise to the top demonstrated that kids like what they know best, and what they’re offered. Comedy/sitcom, action/adventure and science/nature dominate many children’s channel and streaming service collections.
Two content themes are drawing our attention right now - science fiction/fantasy and horror. This is in part because they rose in children’s preferences from quarter to quarter, in part because they show rising popularity from the youngest to the oldest children, and in part because the genres are prominent in popular culture right now.
Sometimes kids’ trends lead the way for brands to change, and sometimes the trends come about because the brands change.
When sci-fi trends, it usually represents developments in traditional brands of that genre, in this case, the buzz around the new Star Wars movie, the release of the related toys, or viral buzz around things like this image of the Millennium Falcon and “garages” for other vehicles
Horror showed the biggest Q1-Q2 rise in our survey, which we suspect was driven by the game Five Nights at Freddy’s.
Given these factors, we predict that SciFi, if not horror, will show up in our top 3 genres in Q3/Q4 Dubit Trends surveys.
There are psychological reasons why these genres appeal, as well.
Science Fiction has big scale of storytelling and accompanying excitement. Horror employs the build and release of tension that appeals to young audiences, once they are old enough to self-regulate these emotions. Both genres often have an element of “finding one’s place in a strange world,” which is very real to early adolescents.
The quarterly nature of Dubit Trends lets us see ongoing trends in the regular US/UK surveys; the special focus countries also allow us to compare and contrast across countries and cultures.
We asked kids across the 2-15 age groups to tell us their favorite brands (this was open ended, as opposed to selecting from a list).
In the following graphs - gender differences are shown across the x axis, age differences from young to old move up the y axis.
The size of the brand image in the orbit indicates the size of kids’ response, in proportion to other brands: the larger the image, the stronger the response.
US -
1. “Harmonization” of platforms - games/mobile and TV brands appear side by side
2. Over the past few years, Lego has moved toward the middle, less gendered, due to cultural adaptations and diversification of the proudt range
3. And you’ll see Candy Crush throughout - huge. The ease of access and opportunities for play e.g. quick tap on the go or a longer play session at home, see it become the second largest kids brand in the US, only just being Lego
In the UK the top brands appear to be boys, but this hides a wider variety of brand love from girls, despite this Barbie manages to shine through
Candy Crush, Lego and Angry Birds appear in almost identical demographic positions to the US, but with Lego becoming more dominant as a market leader
Turkey - Gender neutral - younger brands more popular, because older kids are gravitating toward social media
Mobile importance - Candy Crush 2x any other brand - also Subway Surfer and Angry Birds
Brazil - Nothing grouped together - more gender and age specific
Older kids moving toward social and mobile, like in Turkey
Younger kids - lots of strong preschool content so no single brands emerge until 6-11
The most dominant brand across platforms is actually Turma da Monica, dominating the relatively smaller magazine platform
Dubit Trends tracks how families choose and consume different sorts of content on a variety of devices - what types of content, with whom, how and when.
Looking at the Q1 and Q2 data from the US regarding what children watch on the home television set, we can see that they still consume a lot of TV as it’s broadcast. Recorded shows (PVR) and subscription services are a growing element of kids’ home viewing.
As YouTube and Netflix are kids’ top 2 sources for video, it’s not surprising that the data for what kinds of video children choose to watch on a tablet indicates less “live” TV and more VOD or online streams.
On mobile phones, SVOD and online videos still dominate, but at a less common rate. Smartphones may be the least satisfying device for video viewing.
Instead, young people are using their smartphones for gaming, social media, and learning apps. Meanwhile, we’re keeping an eye on Virtual Reality, as the introduction of low-cost Cardboard viewers, used by inserting a smartphone, could be the game-changer for development and marketing of VR.
We talk often about kids being platform agnostic, and enjoying their favorite stories and brands wherever they find them. This chart graphically demonstrates how fragmented that use can be. Given 14 different ways to engage with a brand, children seem to partake in any and all. You’ll see that the “rainbow” isn’t evenly distributed, though. Most top brands are driven primarily by 1-2 platforms (e.g., Frozen is most often enjoyed as a DVD, movie or toys).
Content creators face three big challenges:
While device use is consolidating around the tablet, content consumption is fragmenting. Everything competes with everything, since the “home” button is a quick path to video, web, social media, ebooks, apps, games and more.
At six, kids really take control over their media use. They know how to manipulate most technologies, they know how to form on-target content searches, their peers become more influential than their parents, and they begin to splinter off into individual interests. Moreover, 6-11s can be teens one minute and toddlers the next - Peppa Pig and Call of Duty both show up among on their top brands How do you reach kids under these conditions?
Kids only have room in their lives for about three favorite brands at a time; if you want to be one, you need to displace another.
Tips for managing consolidation and fragmentation:
Don’t try to be everywhere right away; choose a few key platforms to launch, or you risk spreading your resources too thinly.
Deliver content on demand, not just video - games and activities linked to your stories.
Think about what makes your service unique from others.
Go deep - today’s kids are voracious content consumers
Tips for “spontaneous sixes”:
Do all you can to help kids find your content. Content may be king, but in today’s tsunami of content, without discovery it’s a very lonely kingdom.
Kids may not be bound by broadcast schedules as they once were, but they do organize media consumption around situations and moods linked to the time of day and their other activities (e.g., when they return home from school, bedtime).
Here’s an example of “emotional scheduling” from research done by Dubit with the University of Sheffield, CBeebies and others.
Tips for breaking into kids’ top brands:
Focus on your early adopters; those who discover a brand before the general public share their passion with others at twice the rate of those who come later. In other words, your first fans can drive you to widespread popularity.
Old-school outreach methods are still powerful: parents are a top source of kids discovering brands, even beyond preschool; sharing face-to-face on the playground or in school is more frequent than social media sharing; and kids still get introduced to new content via TV ads and programmes.