Our kickoff to the 2021/22 planning year - what we are, where we are going what we want to be - Grey Swan Guild and the Sensemaker Realm

1. Grey Swan Guild
Sensemaking Realm
2021/22 Path Ahead

2. Welcome to Grey Swan Guild - Sensemaking
Four Parts, One Realm
The world is polarized, driven by agendas, super
fi
cial at times and stuck in
the present mode, so...
The people
The work
The gathering The invitation

3. GOOD NEWS

4. DING! MILESTONE ACHIEVEMENT
1,000th
Grey Swan
Guild Member
250th
Sensemaker
25 in this
fi
rst week
of April alone
Markus Stoisser
Strategy & innovation
Bridgehead - Haufe Group
Germany/Austria
https:/
/www.linkedin.com/in/quergedacht/

5. WHO ARE THE SENSEMAKERS
55
countries
6.9 hours
Willing to spend
Guild (averagely)
Interested in:
#1 Trends & Futurism (78%)
#2 Social Norms & Psychology
(72%)
#3 Sustainability/Impact (60%)
#4 Leadership & Governance
(58%)
#5 Education & Learning
(58%)

6. WHAT THE ^&$(* DO WE LIKE TO DO:
#1 Discovery of
meaning, signi
fi
cance
and patterns (83%)
Other Things
#3 Virtual & Global Collaboration
#4 Creating New-to-the-World
Concepts/Narratives
#5 Curating & Synthesicing Research
#6 Social Intelligence - Connectionwith
Others, Stimulating reactions
#7 Hosting & Being Panelists for
Events, Webcasts & Podcasts
#8 Training, Teaching & Demonstrating
Approaches
#2 Building
alternatives and
future scenarios (75%)

7. YOUR GUILD, YOUR SAY:
Top Motivation to Join Guild:
Making Sense of The
World’s Biggest
Challenges & Next Grey
Swans (59%)
How many members would you like us to be:
41% of us want to be Mid-sized
(500-10,000 members)
37% of us want to be Large-esque
(10,000-500,000 members)
23% of us want to be Smallish
(100-500 members)
What problem/challenge can we solve as a Guild
#1 We can drive positive
change and engagement of a
leader and change agent
community (26%)
#2 We can rally an on-demand
group of people taht care about
the world and its issues

8. YOUR WORDS:
“Goodness, in a world of complacency,
indi
ff
erence, resignation, fear and anxiety,
to
fi
nd people willing to look to the future and
be courageous enough to be positive, hopeful
and imagine a better future,
well that is something I want to be a part of. “

9. CLUBHOUSE:
Today at 2pm ET/7pm UTC -
Future Grey Swans
Every Sunday at 12pm ET/5pm
UTC - Weekly News Wrap
https://www.joinclubhouse.com/club/grey-swan-guild

10. THE DAY OF THE SWAN - THURS APRIL 15/16th:
VIDEO - AUDIO - CHAT

11. Day of the Swan Contacts
• Rob Tyrie (event strategy, tech and promotion) rob.tyrie@gmail.com
• Sean Mo
ffi
tt (session ideas/team captains) sean@wiki-brands.com
• Lindsey Fraser (event production, tra
ffi
c
fl
ow, communication and logistics)
lindsay.anderson.fraser@gmail.com
• Augustin Borrazas (Clubhouse and podcasts) agustinjoseborrazasra
ff
o@gmail.com
• Jill Rosenberg (visuals, creative & brand assets) jill@ideascentral.ca
• Elaine Pratt (website and schedule) pratt.elaine@gmail.com
• Google Doc http://bit.ly/dayoftheswandashboard
• Future Webpage : www.greyswanguild.org/dayoftheswan

12. We will
incorporate as a
not for pro
fi
t by
the summer
Day to day
will be
facilitated
by 5-7 stewards
Value Proposition:
Inspire people to
think di
ff
erently
about world
Uncommon Sense
for Uncommon
Times
THE GUILD - 5 KEY DECISIONS
Looking at 10-12
guiderails to
steer
our actvities
The Guild is
Three Realms

13. Sensemakers/
Global League
of Sensemakers
The Foundry
- Learning/Co-
Crafting
THE GUILD - 5 KEY DECISIONS - 3 REALMs
Leader’s
Alliance
- Business
Actviation

14. 5 Things SENSEMAKERS WANT TO DO in 2021/22

15. Stewards (3) Core Team (8)
GETTING INVOLVED
The Hive (25)
jennifer.he@voyoconsulting.com
Nominataion
Bio
Why You Would Be Motivated to be a Steward
Why are You Quali
fi
ed
Open to be Chef and Vice or on or the other

16. - Medium - Newswrap Editors (2)/Tuesday
Sensemaking (13) & Sunday Futurism (13)
- Curators - Grey Swans (3)/ Problems (3) / Solutions
(3)
- Day of the Swan - Captains (4)/Panelists (10)
- Radar - (9) - post in social media twice per week
- 10 Things TBD - (54) (3)
GETTING INVOLVED -150 ROLES

17. Segment #1 & Breakouts
- Themes &Weathervanes - Intelligence
Efforts
- Events, Experiences and Salons
- Ventures & Member-Driven Experiments
- Growing Audiences/Memberships
TODAY - BREAKOUTS #1

18. Segment #2 & Breakouts
- Open Forums & Challenges
- Productions/Publications/Media Formats
- Improving the Craft of Sensemaking
- Revenues/$$$$
TODAY - BREAKOUTS #2