Ldb PRISM Maria Teresa Salvati

1. THE
SLIDELUCK
HANDBOOK:
A COMPREHENSIVE GUIDE TO BRINGING SLIDELUCK TO YOUR CITY!
1 - 29 - 2014
© SLIDELUCK 2014
ALL RIGHTS RESERVED

2. 1
All materials contained in the Slideluck Handbook are protected by United States and international
copyright laws and may not be reproduced, distributed, transmitted, displayed, published or
broadcast without the prior written permission of Slideluck Global. You may not alter or remove
any trademark, copyright or other notice from copies of the content. Use of this material is
expressly restricted to licensees of the Slideluck Trademark License Agreement for the sole
purpose of holding the events defined therein. For further information see the Slideluck Trademark
License Agreement.
* * D I S C L A I M E R * *
This Handbook is designed to help you
understand the different aspects of creating a
Slideluck and learn how to successfully produce
a multimedia slideshow and potluck dinner.
We have included a lot of information so that
the Handbook can cater to the needs of all
types of communities. There are some cities
in which Slideluck will grow very quickly, both
in scale and visibility. There are other cities
where it will be quieter and more intimate.
Most Slidelucks are somewhere in between.
The direction that the show takes will largely
depend on you, the producers of the show. Our
intention is to support you in having a successful
Slideluck—not to micromanage your production.
If you can only get bare-bones press and some small donations, you’ll be fine. If your team
only consists of two people who are really excited to make this happen, you’ll be great. The
Slideluck Handbook is the culmination of thirteen years of experience and meant to help you
figure out a way to do this, not to stress you out. Every show is unique. As long as you’re
committed, excited, and willing to put in the time and energy to make it happen, we are thrilled
to work with you and have you become a vital part of our community.

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T A B L E O F C O N T E N T S
Chapter I
First Meeting
Team Outline
Gifts From Global
Timeline
Location - Date
Chapter II
Google Documents
Submissions - Part 1
Press - Part 1
Rentals & Event Supplies
Sponsorship
Chapter III
Progress
Submissions - Part 2
Music - Event Photographer
The Invitation
Press - Part 2
Chapter IV
Submissions - Part 3
Elements - Thank You Slides
Volunteers - Printed Materials
Final Stretch
Chapter V
Day of Checklists
Securing A Future For Slideluck
Follow up
Chapter VI
Global Sponsors
Our Sponsor Responsibilites
Sponsor logo guidelines
Appendix
Pages
4
5
8
9
10
12
13
15
17
18
21
22
23
24
25
27
28
29
31
33
34
35
36
37
38
41

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5. ADVICE FROM A LOCAL DIRECTOR
COVERED IN THIS CHAPTER
First Meeting
Team Outline
Gifts From Global
Timeline
Location - Date
CHAPTER I
What advice would you give to someone starting a Slideluck in their city?
Plan ahead. People, especially artists, are procrastinators, so you need to send the Call for Entry way in advance and send reminders in between. Search for local sponsors. In my case, the US Embassy was happy to help. Airlines are usually happy to provide free tickets (as they are required for two people from Global) but you need to ask for them at least eight weeks prior to the date of the event.
Check and double check the equipment (projector, cables, computer, etc.) Anything that can go wrong, will go wrong, so make sure you are prepared with extra cables, etc. It is great if you can start setting up the day before the event, but if not you should start at least five hours prior to the event, so that if you need to run to a store for a cable or anything you will have plenty of time to improvise.
Lastly, don’t be afraid, go for it, at the end you will see that it all works out and you will be so happy you made this happen. I still have people thanking me for the event and asking about the next one!
Valeria Cordero
SLIDELUCK Venezuela

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F I R S T M E E T I N G
Make it fun--pick a bar or restaurant where people can easily gather after work and get to know each
other a bit. Ask all of them to bring their calendars so you can figure out subsequent dates. At this
meeting, you should talk about the basic requirements for producing a Slideluck. At the first meeting,
the following items should be addressed:
Goals
Talk about what Slideluck might look like in your city. What kind of event do you want to produce? What
kind of event is possible in your city? What talents and connections do your team members have that
might shape possibilities for the show?
Responsibilities
Go through the roles and responsibilities and decide as a group who will handle which roles. Ask for
each team member to be honest about how much time and energy they can offer in an effort to avoid
negative experiences. Draw on the characteristics of the group to use your talent most effectively.
Communication
Once responsibilites have been designated, you should establish a means of communication. Use the
Google Documents that Global has created for you to track progress in the different areas and create
to-do lists so that everyone is on the same page.
It’s also important to collect email addresses and phone numbers of all the team members. Following the
meeting, send out a confirmation email to the group, along with the decisions reached at this meeting.
Establish an understanding that you will email them to check in on their progress and remind them about
meetings. And don’t forget to keep Global updated!

7. 6
T here are six crucial aspects to starting up and running a Slideluck. That doesn’t mean you need to
have six people on your team, but each category should have a person in charge of handling the
responsibilities associated with it. As long as every area is taken care of and no one is over-burdened,
it can work!
Be flexible in allowing people to share roles and responsibilities – the only position that really requires
total commitment is the Director, who should be ready to fill in should anyone else fall through.
T E A M O U T L I N E
DIRECTOR
• Find a space.
• Bring everyone together.
• Oversee sponsorship outreach, communica-tions
and press.
• Keep track of deadlines both within the team
and for Global and generally supervise different
team members.
• Work closely with Producer to monitor the “day
of” production schedule.
PRODUCER*
• Assist Director in scheduling/running meetings.
• Solicit and organize volunteers for the event.
• Organize the “day of” production schedule and be point person on the night of the event.
• Oversee the submissions process and artist communications.
* This role can be combined with Director.

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SUBMISSIONS & SLIDESHOW COORDINATOR*
• Manage the creation of the Call for Entry (with the template from Global).
• Receive and organize submissions for review by curator or team.
• Monitor the questionaire form and contact artists who have not completed their submissions.
• Keep in touch with artists and answer questions about submissions.
• Be point person for solicited artists to be directed to when they have agreed to take part.
• Bring the final slideshow to the space on the night of the event, and set up the projection (or provide
files to location staff for projection).
• Check that the final slideshows sent by Global all work on the computer that will host the presenta-tion.
* The Submissions & Slideshow Coordinator should be somewhat technology-savvy and willing to make a sig-nificant
time commitment, as this job is crucial and ultimately the most time-consuming. It is best if this person
also has a smartphone (to keep in touch with artists submitting work) and a Mac. This is a role that can easily be
shared by two people and it is often best if two people learn how to do it as this is a critical role for future events.

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ARTIST AND SOLICITATION COORDINATOR
• Contact artists, galleries, and artist representatives to solicit sub
missions.
• Target specific artists in the community that we want involved in
the show.
• Distribute the open Call for Entry.
PRESS & COMMUNICATIONS MANAGER
• Publicize through multiple avenues: mailing lists, personal connec
tions, postings in newspapers, contacting local groups, institu
tions, and publications, etc.
• Develop a press release and press strategy with Global to try to
garner as much press as possible.
SPONSORSHIP & ACCOUNTING MANAGER
• Approach local businesses for donations or sponsorships.
• Keep track of budget and budget draft deadlines.
• Communicate with Slideluck Global about Paypal account and
existing national sponsorships.
Assembling a Team
So, you’ve expressed interest, become an official Slideluck chapter and set out to bring Slideluck to your
city. Ideal team sizes range from two to eight people, depending on your production scale and ambitions.
The most successful teams unite people that come from different worlds.
Look around you. Who would be a good team member? Do you have a friend that has great connections
in the art world who would be able to pull in tons of submissions in the blink of an eye? Know a tech
wizard who would love to manage the submissions? Have a fundraising genius on hand?
Keep in mind that not all of your team members have to be as committed as others--if you have a friend
that would be great for their contacts and is only willing to spread the word in their network, keep that
person involved. Ask people what they can realistically commit to and appreciate them for what they can
offer. Also, ask us at the Global office if we know anyone in your area who may be interested in helping!

10. 9
G I F T S F R O M G L O B A L
The first thing you will receive from Global is this handbook! Next is your very own Slideluck email
address. It will be yourcity@slideluck.com.
Global will set up one Slideluck email address per city through a standard Google Apps account. You
will have the ability to set up additional forwarding addresses for the submissions and individual team
members through the use of Google Groups. Through Google Drive (included with your Slideluck
Google Apps account) you will be able to have access to a plethora of resources provided to you by
Global, including the following:
Outreach Examples
Folder with examples of emails that cover the following topics: artist announcement, Call for Entry,
deadline extension, past flyers, invitations, location inquiries, press releases. You can look here to
give yourself an idea of how to phrase things and what kind of language we have used to talk about
Slideluck in the past.
Photo archive
Folder with past event photographs organized into catagories that you should download onto your
computer. This will be useful if you want pictures for flyers, invitations, emails, press, Facebook, etc.
Also, feel free to request specific photographs from Global if you see one on the website that you
would like.
Print Materials
Folder with tons of signs for your event!
Slideshow Elements
Folder with templates for Thank You slides. Global will usually help you make them, but these are here
if time doesn’t allow for this. This folder also has an example of a complete City & Thank You movie.
More details on page 28!
Slideluck Logos
Folder with web and print sizes of the basic Slideluck logo.
Sponsorship & Press
Folder with the web and print versions of the complete sponsorship deck, a one sheet (to give anyone
the Slideluck rundown), and a press kit.
SLIDELUCK GLOBAL REPRESENTATIVES
You are responsible for funding the travel costs of the Slideluck team members for your first show.
Sometime during the week before your first show, two Slideluck Global representatives will arrive in your
city to help with the production. Communication in the days leading up to the trip and the event is crucial.
We will provide you with full itineraries for our flights and you’ll let us know details of travel arrangements
to and from the airport and lodging. You should meet with a Slideluck Global representative at least once
before the day of the show, as we want to be sure everything is pulled together while we still have time to
fix anything that may be missing.

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T I M E L I N E
FIRST MEETING
• Establish a timeline to build momentum and get everyone on track.
• Set the Slideluck event date for four months from your first meeting and/or signing of Director’s
Agreement.
• Secure a location.
• Google your date and consider potential conflicts with other events in your area. Consider what
day of the week might be best for your city.
• Ideally, find and confirm a curator, or decide to curate the slideshow with Global.
2-4 MONTHS BEFORE
• Hold at least three meetings during this time.
• Send out your Call for Entry at this point, leaving it open for
one to two months.
1 MONTH & 1 WEEK BEFORE
• Submit your selection of artists to Global, along with all of
the completed submissions and questionaire forms.
THE MONTH BEFORE
• Announce your participating artists! Encourage them to
spread the word about the upcoming event.
• Increase the frequency of your meetings- once a week would
not be too often.
• Send a draft of your budget to Global 28 days before the
event date.
THE WEEK BEFORE
• Send an updated budget spreadsheet to Global.
• Be prepared to put in some work each day.
1 DAY BEFORE
• Send everyone a final schedule for the day of the event and
make sure that they are all aware of their roles.
• Decide what you are bringing to the potluck!!
DAY OF
• Arrive on time to the location and be on top of whatever task
is yours. Also, don’t forget to meet people and have fun!
THE WEEK AFTER
• Gather the team for a celebratory meal or drink to relax,
congratulate each other for a job well done, talk about how
it went, and start planting the seeds for the next

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L O C A T I O N - D A T E
FINDING A LOCATION
Many types of locations can work for a Slideluck! The only real prerequisite is that the venue contain
at least one unobstructed, open space for viewing the slideshow. Successful events have been held
in galleries, museums, theaters, photo studios, raw spaces, museums, auditoriums, bars, backyards,
empty pools, and even the ruins of an old church.
You should plan on getting between 50-250 people for your first event, so look for a venue that can
accommodate.
You know your city best: once you’ve figured out what your options are, approach venues/spaces
in person, phone, or email (examples and other helpful documents can be found in the Appendix).
Remember to really sell the event to spaces: hosting a Slideluck means good publicity, goodwill, and
good business for them.
Suggestion: photo studios have often been a natural fit. Not only are they spacious, but they also have
a vested interest in getting photographers, art buyers, etc. through their doors.
QUESTIONS TO ASK:
• Who will be the on staff person for that night?
• At what time will your team have access to the space for set up?
• Is there a time you will need to be done cleaning up by?
• What can they provide/help with? Do they have tables or chairs? a screen?
• How does garbage and recycling need to be handled?
• Does the location have any questions or concerns for you?
SELECTING A DATE
Once you have a location that wants to host you, find out what dates they have available. Pick some
of the dates that work for you and check them with Global. We need to make sure we have enough
time /resources to help with your event at those times.

13. Google Documents
Submissions - Part 1
Press - Part 1
Rentals & Event Supplies
Sponsorship
How would you describe the experience of starting up a Slideluck in your city?
It has been a wonderful experience. Although it is hard work, it’s worth it, even if we don’t get any material profit. Nowadays almost nobody works for the pleasure of it; I guess Slideluck inpires all of us to work that way.
What were your motivations for starting?
I love photography. I love to see people working and believing in their own way of making things, of creating. Slideluck encourages people to keep developing their own projects, just for the pleasure of it!
Zoé T. Vizcaíno
SLIDELUCK Madrid
ADVICE FROM A LOCAL DIRECTOR
CHAPTER II
COVERED IN THIS CHAPTER

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The “In Production” phase is all about planning and laying the
foundation for your event. Make sure everything on the to-do list
for each aspect of production gets taken care of. Don’t let the pace fool
you – it can be easy to lose momentum!
Get to know your team members and stay cohesive. Learn what they’re
like and how they operate. Everyone should be networking during
this period, talking up the event and getting people excited. Take the
meetings seriously, hold each other accountable for the tasks at hand,
and enjoy the ride!
G O O G L E D O C U M E N T S
Your Google Documents will be a huge communication tool, for your
team and Global. Leaving notes or highlighting something you want people to note
can be more efficient than long email chains. Global probably has a Google Document for
many of your needs, so if you don’t see one in your set, just ask!
The Budget tab is one of the most important documents for your production. Take the
time at the first meeting to brainstorm costs (see Appendix). Identify local businesses
that may be interested in donating things you will need: projectors, alcohol, food, ta-bles,
etc.
The Artist Checklist tab is for
dealing with submissions and will be
discussed in the next section.
The Multimedia Questionnaire
tab is a copy of the Viewbook
Questionnaire that can be shared
with artists submitting outside of
Viewbook.
The Potential Artists tab is a
place to record artists the team
would like to reach out to.
The Guest List tab is a simple
format for keeping track of who has
comp’d tickets.
The Contacts tab is where to put
email addresses of people you are
working with who would like to be
on the Slideluck mailing list.
The Sponsors tab is a template for how to store and organize sponsors
information.
The “Day of” Schedule tab is an example of how we organized our “day of” on
paper: tracking when deliveries will arrive, when a band will begin to play, etc.
The Follow up tab should be filled out the week after the event. While it may seem
like an after thought, the follow up tab is invaluable to your team for gathering your
thoughts, and to Global for helping your team and others like it.

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S U B M I S S I O N S - P A R T 1
The first steps in the submissions process are finding a curator, soliciting artists, and
choosing a theme. These are decisions for the Director and team to discuss. Getting a
renowned local curator involved can make submissions exciting, but curating the show in
collaboration with Global is also fun! Sometimes 50% of the NYC shows are the work of
solicited artists, so keep that in mind. For the launch of Slideluck in a new city, we don’t
recommend a theme, but it is worth discussing even if you don’t choose a theme until the
second show.
CURATOR
Choosing to work with a curator is a big decision. It means that you are entrusting someone
with setting the tone and vibe for the event. However, it can attract press and make it easier
to solicit artists. Choosing to curate the show with Global is a bit more relaxed, but also
more work for the team. Either way, you or your curator will have access to the work of
the artists from all past Slidelucks! This way, if you don’t receive enough local submissions,
or want to supplement the show, you have a lot of fabulous slideshows to choose from.
Keep in mind that Slideluck is about nurturing local creative communities! Unless there is
someone you are really interested in, archives of prior events should not be tapped before
all local options have been explored.
SOLICITING ARTISTS
Research artists in your area, especially artists whose work resonates with your event. It
never hurts to have a few high-profile artists in your show, so don’t be shy- contact people
you think you’d never have a shot at getting! Just make sure never to show an artist with-out
getting their consent (or the consent of the gallery or agency that represents them).
As submissions are being processed and you’re getting an idea of the kind of work you have to
choose from, continue to solicit established artists whose work would fit well with the show. Many
inaccessible artists become more accessible at the last minute as the show gains momentum.
THEME
Choosing to have a theme for the first Slideluck in your city is up to you and your team.
We didn’t begin to introduce themes in New York (or Seattle before that) until we had done
five or six un-themed shows. Because Slideluck is generally such a new thing, with so many
new elements, a theme isn’t usually necessary right away.
We always keep one half of the show un-themed, so that if someone has a brilliant project
they would like to show and it doesn’t fit, there is still a place for them.

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Once these decisions have been made, the Call for Entry can be developed. Below is
an outline of both processes.
CALL FOR ENTRY
See pg. 41 in the Appendix for the example of a Call for Entry. You can also find more
examples on the Handbook FTP site in the Outreach Examples folder. You will be responsible
for providing Global with all your local details so that they can help you compile the
information into the Call for Entry email. Global will send this email to any contacts we
have in your area, but your team is primarily responsible for spreading the word.
PROCESSING SUBMISSIONS
Within the Google Documents there a tab, Artist Checklist, that pertains to artist
submissions. Separately, there is a Google Document shared with you by our sponsor,
Viewbook. An overview of submissions (from an artist’s perspective) is as follows:
1. Artists visit http://www.slideluck.com/submissions for an explanation of how to submit
through Viewbook.
2. Artists sign up for a Viewbook account (a 30-day free trial of the service) and upload
the slides they want to submit.
3. Artists click “Share” and select the Slideluck logo at the bottom of the window.
They can then select the desired city for submission. From there, artists will fill out a
questionnaire form, which feeds to the Viewbook Google Doc and your city’s Viewbook
account automatically. Artists will also upload their music file and pay their submission fee
via Paypal withing Viewbook.
4. Artists submitting multimedia (.mov) files must send their submission through
WeTransfer, as Viewbook does not accept video files. Please follow up with these artists by
sending them a link to your city’s Paypal button (the submission fee) and the Multimedia
Questionnaire form present in the Google Doc.
5. When you see a person has submitted through Viewbook (through the submissions on
the Viewbook Google Doc), put their name and email on the Artist Checklist in your city’s
Google Doc. Use this tab to make comments about submissions.
6. Each submission will be downloaded by Global. Please ensure that Global receives all
multimedia submissions. Songs are included in the Viewbook Google Doc via a link.
7. After submissions are complete, the Curator or team will review the work and
communicate in the Accepted column who will be in the show. Curators may view artist
slideshows by logging into your city’s Viewbook account and cross-referencing with the
Google Doc.
8. Global will then make the slideshows and send them back to you for presentation!

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P R E S S - P A R T 1
You know your city better than we do: is it the kind of place where flyers and posters are common,
or do local blogs have a bigger audience? Do some research and plan ahead for press.
MONTHLY MAGAZINES AND TV SHOWS
There are press outreach examples in the Appendix. Printed press often have long lead-times and it’s
best to catch them early so they can preview the event and help build some buzz.
Never agree to any press other than an event listing without having the publication/outlet first contact
Global. It’s fine to do interviews about the local experience, but any questions about Slideluck as a
larger organization or phenomenon should be fielded by Global. In the past, not looping in Global has
often lead to misinformation and misinterpretation in the press.
FLYERS
Flyers, both physical and digital, can be a really fun and creative way of getting the word out about
your Slideluck. All flyers should include all the pertinent information: event, logo, description, time,
location and a map if needed. We recommend that you create a digital flyer for your website and
Facebook page. Print flyer campaigns are an additional cost which many cities chose not to invest in,
but they can be relatively low-cost using a simple quarter-sheet laser copy.

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POSTERS
Through our partnership with Brooklyn Brewery, Slideluck now produces a poster originally designed
by Milton Glaser for every show. As soon as the details of your Slideluck are made available to us
we will send a customized version for Brooklyn Brewery to post on their blog and international event
calendar. If Brooklyn Brewery does a print run for us, the Local Director or Producer are responsible
for coordinating with the local distributor for pickup.
On the date of
the event, any left-over
posters you
have can make for
extra eye catch-ing
signs to direct
people towards your
Slideluck. Some
directors have also
used them as door-prizes
or giveaways
to the participating
artists.
Take this poster and put it up anywhere you can where people who would want to come to a Slideluck
event will see it. If you can’t think of any places, start with the cork boards of your local coffee shop
and art spaces. Check with your local galleries to see if they would be interested in displaying a
poster. Culinary school students might be interested in the gastronomic aspect of the event, while
art students may want to survey the projects of local artists.

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R E N T A L S & E V E N T S U P P L I E S
Each event is unique; sometimes you will require rentals and other times your location will already
have the things you need! Below is a list of things you will most likely require:
• Digital Projector - Most new projectors will do. Minimum resolution of 1024 x 768. If renting,
ask if it is used in smoky clubs--this can make have an awful effect on the color!
• Laptop - Mac with iTunes.
• Adapter - For laptop-to-projector connection. If Global is traveling to the event we will be able
to provide an adaptor but this need should be communicated to Global before the trip is made.
• RCA to 1/8” cable - For sound from laptop/iPod. Should be long enough to reach from laptop
to stereo system. An 1/8” extension cable might be necessary.
• Mic/PA system - This helps for the introductions, opening remarks, artists that need to speak,
etc.
• Sound System - This is important for the slideshow, and to keep people attentive during the
show.
• Table or Studio Cart - Necessary for placing projector and/or laptop.
• Projection Surface - A screen, a seamless backdrop, or a white wall will work. Ideally, the image
size will be at least 9’. If you decide to use seamless, make sure you have autopoles, and the
appropriately sized crossbars.
• Trash/Recycling Bags and Cans
• 40-60 Folding Chairs - Depending on the size and layout of the space and expected attendance.
• 3-5 Folding Tables - 6’ or 8’ for the potluck and the bar.
• Tablecloths
• Ice/Ice Containers/Coolers for Alcohol
• Plates, Knives, Forks, Spoons, Cups, Napkins, Paper Towels, Etc. - Estimate based on
expected attendance. For cups, we usually double the number of people we expect, because
people lose their cups often.
• Alcohol - Usually donated, but if not it is good to provide some. Most cities don’t serve hard
alcohol, but if you decide to, it’s necessary to have mixers and volunteer bartenders.
• Serving Utensils - Don’t buy these, but borrow as many as you can for the night.
• Donation and Tip Jars - To put on the bar.
• Pens, Tape, Scissors, Extra paper, Etc.

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FACEBOOK
This is about the time to start your city’s Facebook presence. Global will create a Facebook Page
for your individual city and make you and any members of your team into administrators on the
page. You will have need to actively promote the event on Facebook, and create a Facebook Event
associated with your Slideluck.
Your Facebook event should contain the following information in a clear, concise way.
Event date * Location logo * Location address * Location website
Time of slideshow & potluck * After party details * Local sponsor logos and details
Curator details
Also, while submissions are open, be sure to include a link and the deadline information as well.
Once artists have been selected and notified you will want to announce it on the event wall,
promote it on your City page, and add it to the event description as well.
EVENT LISTING
Your team will need to communicate all your local details for the event listing. Below is an example
of the facebook basic layout:
It should include the date, time, cost, any pertinent links, and a scintillating event description. Once
the artists are annouced they should also be included on the event page, separated by vertical
lines as shown above.

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S P O N S O R S H I P
SPONSORSHIP INQUIRIES
It’s always most successful if you approach places in person and solicit places you know (bars or
restaurants where you know the staff, organizations a team member works for, etc.) Sponsorship can
range from anything from a monetary donation to food to door give-aways.
Remind sponsers what you tell event spaces: supporting a Slideluck means business and positive
publicity. Global will provide your sponsors with tax deductible receipt letters. We are recognized by the
IRS as a 501c3 non-profit organization, so organizations and individuals can get tax write-offs if they are
interested.
In the Google Drive there are a few different one sheets and a full sponsorship deck. It’s a good idea to
get on liquor sponsorships early and to approach local pubs, bars, and breweries. Be creative in this area:
you might want negotiate with a bar nearby by setting the bar as the afterparty location in exchange for
booze donations or even drink specials at the afterparty itself. Use your good judgment to figure out if a
potential sponsor is a company who we want to associate the Slideluck brand with.
WHAT SPONSORS RECEIVE
• Their logos will appear on the slideshow screen in a rotation of Thank You slides and images from
other Slidelucks. This reel will play at least five times during the potluck portion of the event.
• They will be publicly acknowledged and verbally thanked at beginning of the show.
• Their logo will be included in email announcements, notifications, and event listings, as well as the
Facebook event.
Make sure you keep in contact with your space and sponsors, know what they need and expect from
you, and make good on the promises you make. These are the most important relationships you will form.
Remember, it’s never too late to solicit more sponsors. Be sure to extend a warm personal welcome to
your sponsors and their guests.
PAST SPONSORS

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23. CHAPTER III
ADVICE FROM A LOCAL DIRECTOR
COVERED IN THIS CHAPTER
Progress
Submissions - Part 2
Music - Event Photographer
The Invitation
Press - Part 2
What were your biggest frustrations throughout the process?
Building a team we could really count on to get the show organized and produced. My advice: keep the team small and only include people who will follow through on tasks.
What were your motivations for starting?
Slideluck is a perfect fit for Austin. It’s fun, quirky, and gets the arts community energized.
What advice would you give to someone starting a Slideluck in their city?
Make the show the best it can be. Get the right people involved early on. Coordinate with other cities that have done it before.
Lance Rosenfield
SLIDELUCK Austin

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P R O G R E S S
During this period, it is more important than ever that everyone in your team be in communication with
each other. Keep in touch with one another and with Slideluck Global to troubleshoot problems as
they arise.
Through this whole process, keep in mind that this Handbook is designed to give you instructions for
a full blown, all-extras-added Slideluck. You don’t have to do everything in this guide, and if something
falls through during this period, and it will cause a lot of stress to fix it, just let it go. Successful first-run
Slidelucks have happened with no press, no alcohol, no volunteers, and/or a sparse potluck. The most
crucial part of a Slideluck is that you and your team love doing it and want to do it again.
This is also a time where the local Director becomes extremely important. It is your job to keep everyone
on track, give them directions, field questions, and ask for guidance from Slideluck Global. On the home
front, make sure your team is supporting each other, communicating regularly, and really staying on top
of what needs to get done. Be responsible but remember that no mistake is really show-stopping. Keep
a cool head and enjoy the ride.
THE BUDGET REALITY
At this point, about a month before the show, real invoices are coming in. Be sure to save receipts and
record these on your budget spreadsheet. This will be helpful in your planning future events and for
Global to advise teams in cities similar to yours. Also, if things are getting expensive, now is when you
can re-group and decide that maybe you will have to charge for beer to cover some unexpected costs,
or vice versa: you have more money than you thought and you can give the beer away for free! You will
also have a better idea of how much money will be coming in from submissions (if you charged a fee).
You still time before your event and you can adjust the budget to reflect the developing situation.
THE AFTER PARTY
The afterparty is a great way to unwind and keep the energy of the night going. Find somewhere nearby
and walkable that can accomodate your crowd at a late hour. Make sure they’re not too exclusive at the
door and it will be a lively but chill atmosphere. This is another great place for cross-promotion, as the
establishment will get a large influx of customers and can often be convinced to sponsor, donate, or
offer drink discounts.

25. 24
S U B M I S S I O N S - P A R T 2
RECEIVING SUBMISSIONS & EXTENDING DEADLINES
By now you have been receiving artists’ submissions and have tracked them through Viewbook and
the Google Docs. If submissions are going slow, send another email and get people excited by
talking about the great artists that have participated in Slideluck around the world.
The day after the deadline, if there aren’t enough submissions, extend the deadline a week or two! Make
sure to wait until the first deadline officially passes, because a lot of people will wait until the last minute
to submit. The only thing to consider for deadline extensions is that you still want to announce the artists
ASAP. The participating artists will be huge promotional tools.
SELECTION & NOTIFYING THE ARTISTS
It should be said that Slideluck has always tried to be as inclusive as possible. The fact is, as your
event grows in popularity, you will begin receiving more submissions that you can realistically show.
A good show contains no more than 30 pieces. In many cases, the first round of submissions will
yield just enough to fill the show. If there are only 2 or 3 artists whose work doesn’t quite cut muster,
sometimes it’s better to just include them rather than alienating these people so early in the game.
Oftentimes, they can become your biggest advocates/supporters down the line.
Keep in mind that all team members are welcome to submit, and in many cases will be submitting. This
is perfectly normal. It shouldn’t be expected, however, that everyone who participated on the team,
sponsored the show, or lent their connections should be automatically chosen for the show. First of
all, there will be more shows and more opportunities for presentation. Secondly, we work hard to keep
nepotism to a minimum. Try to choose shows that are unified, tight, follow the theme (if applicable) and
complement the show as a whole. It is sometimes easier to have a curator who is not a member of the
team to select work for the show.
Regardless of how you make the curatorial decisions, it is in your best interest to have the list of
contributing artists a month before the event so that you can notify artists and give them time to promote
the show.
Look in the Appendix for examples of emails to send to the artists in order to let them know whether or
not they will be included in the show. Make sure to reach out to each artist and let them know before
you make any public announcement.
Global has an archive of artists who have presented their work at Slidelucks in other cities. If the
open call didn’t bring in enough work or if you want to give the slideshow a more international feel, ask
Global about receiving a selection of additonal options. You can also request slideshows you see on
the website!
TROUBLESHOOTING
Global will be going through the selected submissions and making the slideshows. If a file is missing,
incorrectly sized or has any other issues, Global will write that in the Comments section of the Google
Doc. The local team’s Submissions Coordinator is responsible for reaching out to the local artist and
collecting the missing or corrected materials. Your Submissions Coordinator will be familiar with the
artists that may need special treatment or are locally important, and this will be helpful when making
these inquiries.

26. 25
M U S I C - E V E N T P H O T O G R A P H E R
MUSIC
In early shows something as simple as an iPod and decent
speakers may do. Some cities will want more than this,
though. Having live bands, especially jazz, play during the
potluck have been popular and are a great way to get more
types of artists.
Alternately, you can secure a talented DJ who understands
the vibe of Slideluck and can keep an relaxed, but upbeat
mood.
EVENT PHOTOGRAPHER
It is imperative that there is good, publishable photographic docu-mentation
of the night. Find a dedicated, skilled photographer to be
on the job for the night.
We encourage photographers to bring an assistant to help with off-camera
lighting, which will add depth, drama and excitement to the
images. The images created at your event are likely to run in publica-tions
all over the world, and it is an ideal way for young, eager shoot-ers
to get their names out there.
The photographer should be responsible for sending 10 selects to
your press person and global@slideluck.com the day following the
event, and the full edit of processed images within 5 days of the
event to post on our website and Facebook page, and for press.
These photos will also be enormously helpful in acquiring press,
sponsorship and momentum for future shows in your city.
If you can’t find a photographer to donate their time and resources,
take $50 or $100 out of the budget and pay someone to be ac-countable.
Note: Though we don’t require video to be shot at each show, having
that footage can also be extremely valuable.

27. 26
T H E I N V I T A T I O N
Below is an example of a complete invitation email. It is the same basic format as the call for entry
and event listing, so make sure you have all the components and details ready. Either you will
be sending out the mailing, or Global will be assisting you, so make sure to communicate about this.
Global has a huge database of contacts and chances are there are at least 20-100 contacts from your
city! Also, triple check that the artists’ names are spelled correctly!
Once the invitation is complete, send it out to everyone you can think of, whether it be friends, lists,
or groups you’ve been involved in. Also send it to all the sponsors and artists encouraging them to
help spread the word about the event. You can even send it out to local blogs and press to get them
interested. This email should announce the artists being shown at the Slideluck. It should also encour-age
people to bring food, and explain what to expect from the evening. Remember, Slideluck is new
to your community and you want to give everyone information that will help them understand what type
of event this is, explain how they can participate, and get them excited!

28. 27
P R E S S - P A R T 2
Now that all the details are finalized, from location to participating artists, the press release can
be finalized and sent out to blogs, local newspapers, magazines and any place you can think of!
Examples and templates can be requested from Global. We also have a press packet - a helpful tool
in selling the event and understanding how it has been interpreted by press outlets around the world.
Call people too! Contact daily and weekly newspapers about 3 weeks in advance and hit up blogs
around the same time. You can send out the same press release that you’ve been sending out. For
phone contact, consult the Appendix for details on the type of information you should give orally to
press outlets and how to invite them to the event. Below is an example of our press relase for SL XVI
in NYC.
FOR IMMEDIATE RELEASE
May X, 2011
Media Contact: Elizabeth Edelman
**********Phone #
_____@edelman.com
A Time of Great Upheaval: SLIDELUCK POTSHOW XVI
Art speaks to the remarkable change that surrounds us during a time of great upheaval.
May 14, 2011 – New York, NY - Slideluck Potshow (SLPS), named as one of the NEWYork100 most
innovative and model-changing ideas to come out of The Big Apple, is once again putting together a
slideshow and potluck where food, drinks, and works of art come together. On Saturday May 14th, the
Slideluck Potshow will be hosting in 16th event in NYC in conjunction with The New York Photo
Festival.
From the Middle East to middle America, we are living in a time characterized by great upheaval – as
unparalleled transformations continue to occur in politics, religion, art, climate, technology and education.
SLPS has therefore decided to theme this year’s event with the term UPHEAVAL. In addition to the
multimedia slideshow and potluck dinner that SLPS is famous for, Slideluck Potshow will feature work
that speaks to the remarkable change that surrounds our world. A cross-section of the creative class, made
up of hip artistic thought leaders and creative professionals, artists and spectators will come together to
celebrate the importance of change and the role art plays during times of uncertainty.
Whitney Johnson, the newly named Director of Photography at The New Yorker will curate this key
slideshow as it takes place inside the legendary St. Ann’s Warehouse in Dumbo, Brooklyn. Last year,
SLPS broke the record for the Largest Potluck on Earth and they are expecting no less this time
For more information about Slideluck Potshow or getting more involved, please visit
www.slideluckpotshow.com.
About Slideluck Potshow: Slideluck Potshow is a 501c3 that aims to build and strengthen communities by hosting
multimedia slideshows combined with potluck dinners. SLPS takes place in 50 cities around the globe, from
Stockhol to San Paulo to San Francisco. The organization also gives brands the opportunity to have exposure to the
SLPS core demographic of creative opinion leaders who initiate trends and influence purchasing, advertising
opportunities and increased social media presence, additional press coverage, increased product recognition,
environmental responsibility awareness, and the chance to support arts education in public schools through the
Slideluck Youth Initiative.
###

29. COVERED IN THIS CHAPTER
Submissions - Part 3
Elements - Thank You Slides
Volunteers - Printed Materials
Final Stretch
CHAPTER IV
ADVICE FROM A LOCAL DIRECTOR
Miki Johnson
SLIDELUCK San Francisco
What advice would you give to someone about to start up a Slideluck Potshow in their city?
Start planning early. Also, divide up the major responsibilities and don’t worry too much about getting a consensus for every decision. People should be like committee chairs who get their section going and just check in occasionally with everyone else. Make sure that you find out about listservs, arts organizations, foods organizations, etc. that will send out your announcements. I think we were really helped in attendance by getting a blurb in the paper, so make contact with local media too, especially “what’s happening” blogs. Put out donation jars at the front door, on the bar, and circulate them around. We also made a lot more in donations by getting a local company to donate product that we could give to people if they donated $20 or more.

30. 29
The artists have been selected and you have added work from the Slideluck archive. Now it is time
to discuss the order of the slideshow and whether or not you will have an intermission. Either your
curator or Global will help you decide on the order or the show. It is important to keep the slideshow
dynamic and engaging. If you have five pieces with slow music, mix them in with more upbeat
slideshows. If you have more than 20 slideshows,having a short intermission is a good idea. Be aware of
that you will always lose people during an intermission, but it’s important to give your audience a chance
to get up and stretch. Every culture is going to have a different attention span for this kind of event, so
think about this and discuss amongst your team what will work best for your city.
THE TECHNICAL
Look in the Appendix for the iTunes presenation instructions and be sure to test all of the slideshows
on the computer which will be used for the presentation. Also, make sure you have the necessary
adapter for that specific computer and the projector being used. It is better to test the connection and
do a run through the day before, but day of can work as well, as long as it is more than a few hours
before the event begins.
Besides testing the slideshow’s compatability with the iTunes version you’ll be using, someone on the
team should watch each slideshow all the way through. Mistakes happen and also, if there is a glitch
downloading from the FTP, files can be corrupted.
S U B M I S S I O N S - P A R T 4
THE SLIDESHOW ORDER

31. 30
THANK YOU SLIDES
Each person who dedicated time or supplies to the show should be acknowledged with their own
slide that runs during the potluck, intermission, and afterparty. The same goes for sponsors. There
are a bunch of pictures from past events that we call “city slides” and these will be interspersed with
your thank you slides. This combination will then be made into a movie that loops during the potluck
portion of the evening. The classic style is one per person and per sponsor. However, depending on
the culture, an alternative option may be more appropriate for thanking volunteers. Also, if you have
a lot of sponsors that only donated a small amount/item, you may group them together on one slide.
E L E M E N T S - T H A N K Y O U S L I D E S
ELEMENTS
These are the mini movies that contain your “title slide”, “intermission slide”, “end slide” and after party
info. They come in the form of movie files so that they can play seamlessly through iTunes during the
presentation. Before the show begins, pause on the title slide and the Local Director will speak to
introduce the show. If a Global representitive is present they may say a few words as well. The slides
look like this:

32. 31
V O L U N T E E R S - P R I N T E D M A T E R I A L S
VOLUNTEERS
The Volunteer Coordinator should be reaching out to volunteers a month to two weeks before the
event date. Additionally, everyone on your team should ask a couple of friends if they’d be willing to
help out and volunteer at the event. You’ll need a few volunteers, but how many exactly is decided on
a case-by-case basis.
Generally, you always want two people to cover the door (greeting, collecting contact info, and soliciting
donations), two to work the food table (organizing the setup, keeping it orderly, and collecting recipes),
at least one person on the bar (serving drinks and soliciting donations), and another person on the
projector. It works best if you only have people doing two-hour shifts so that they can enjoy the event as
well. Make sure people know their commitment and look for more volunteers than you need - it is almost
guaranteed that a few will bail. (The above are estimates for an event of 100 people or less)
You can also count on the Global representatives to lend a helping hand! An example of some volunteer
coordination tools are in the Appendix, and there is also a Day of Production Schedule on your Google
Documents. This schedule will be a combination of the volunteer coordination sheet and all other
happenings of the evening.
Make sure you have a list, preferably on the Google Document, of your volunteers and their contact
information. Answer questions and make sure they know what they’re doing. The week of the show,
make sure to send out a short reminder email to your list to get everyone fired up! This list could include
some mouth-watering and creative ideas of what to bring for the potluck.
You should call all volunteers the day before to make sure they’re still coming and give them specific
instructions on where to show up and when. It’s also helpful to email them to let them know the exact
address and their expected time of arrival, send them a map, let them know about possible train closings,
etc. You should be hold quick a volunteer meeting just before the event to walk them through their
responsibilities, let them know where the trash goes, go over any rules of the venue, and go over the
evening’s production schedule. Allow them to get to know each other and leave time for questions.
Also, mention to all the volunteers any post event celebration you’re planning.

33. 32
PRINTED MATERIALS
If you decided to make fliers for your event, make sure to save some to hand out at the event. Below
is a list of recommended signs to have for your event, all of which wil be sent to you in a production
package in the weeks before the Slideluck. Also, feel free to create your own look for some signs!
• Entrance Signs: Signs on the surrounding streets that point people to the entrance of the event
and signs on the outside of the front entrance that say: Welcome to SLIDELUCK ___!
• Check-in Signs: If you will be selling tickets, have a guest list, or will call, or any combination of
those three, you will need signs so people know which table or person to check-in with.
• Mailing List: You MUST have mailing list sign up sheets at your event. This is an essential part
of building a community around your local Slideluck. You want to be able to reach the people that
attended your event and get them back to the next one!
• Bathroom Signs: If the bathroom is not visible, you should use some of our signs to direct people
to the bathrooms.
• Garbage & Recycling Signs: Always recycle at your event! And create signage that makes it
obvious which recepticles are for garbage and which are for bottles/cans. We even encourage
you to compost, in which case you would need compost signs as well!
• Donation Signs: Have some jars at the bar and around the room with donation signs. This can
raise an extra $100-200 to cover costs!
• Potluck Signs: Make signs to help organize your potluck: Dessert, Vegetarian, Main Course, etc.
• Other Signs: Are you having a photobooth? A raffle? Make signs for all the stuff going on so that
people can easily participate!
• Food Label Cards: These are wonderfully useful and add a personal touch. As guests arrive
they can fill them out and put them with their dish, that way people can read about what they are
eating. Afterwards we can also contact the makers of stand-out dishes to have their creations be
highlighted on the website.
• Name Tags: These can be a great ice breaker and community builder, and if you think they would
add to the event, go ahead and make them! Pick up some blank white mailing labels and use the
stamp that Global is bringing to make nametags.

34. 33
F I N A L S T R E T C H
SETTING UP THE VENUE
You want to make sure that your space has a fun and sociable atmosphere. Be mindful of the light-ing
and sound. If there are only depressing fluorescent lights, investigate alternative lighting options.
Bring in floor lamps from your apartment if you have to. Also, make sure your sound system is work-ing
and audible, both for the slideshow and for music that will help set the vibe before the show. It’s
also advisable to figure out a microphone/PA system for the opening and closing remarks.
RENTAL PICK UP OR DELIVERY
The projector (and screen!) are the most crucial pieces
of equipment for your event. You’ll want to make sure that
they are accounted for and functioning at least a week in
advance. Check them over thoroughly. What computer are
you projecting from? Do you have an adaptor to connect it
to the projector? How is the color? Resolution? Contrast?
Make sure it’s not cropping off anything at the sides and
top of the image, and that it’s powerful enough to suit the
space you are projecting in.
If you are renting equipment from a reputable business you
may not have to worry about much, other than the con-nection
and distance from projector to screen. However,
check the equipment as far in advance as possible.
SUPPLIES
Make sure you know where you’re getting tablecloths, plates, cups and utensils from. Talk to your
sponsors and coordinate the donation of food and alcohol. You should know when, how, and where
each of these things are getting picked up or dropped off and who is responsible for them. See
page 17 for the comprehensive list of event supplies, and page 34 for “Day Of” Checklists.
VIPS
The day or so before the event, it’s a good idea to send out personalized emails to VIPs (sponsors, po-tential
sponsors, influential people in the arts community, those who might be interested in hosting the
show in the future) both reminding them of and encouraging them to come to the event.

35. COVERED IN THIS CHAPTER
“Day Of” Checklists
Securing A Future For Slideluck
Follow up
CHAPTER V
ADVICE FROM A LOCAL DIRECTOR
How would you describe the experience of starting up a Slideluck in your city?
It was challenging because it was new - both in the general concept of sharing work, and the potluck idea. But once people caught on, they were totally into it, and excited for the second one. In Spain it was important to give everything a ton of time, because there are always delays from both individuals, institutions, etc…
Lauren Hermele
SLIDELUCK Barcelona
What would you change about the process?
I produced the first two shows on my own, and would definitely recommend finding one or two other collaborators who you could count on and split the work with every step of the way. It was fun, interesting and ambitious to produce two shows mostly on my own, however, I think it would be more rewarding (and less work) to share the workload and stir up some pre-producing camaraderie.

36. 35
“ D A Y O F ” C H E C K L I S T S
A/V CHECKLIST
• Projector
• Laptop - Mac with iTunes
• Adaptor
• RCA and 1/8” Cable
• Projection Surface - Screen or white wall at least 9’ wide
• Table or Studio Cart
• Microphone
• Sound System
• Hard Drive
PRODUCTION CHECKLIST
• Garbage and Recycling Receptacles and bags
• 40-60 Chairs
• 5-10 Tables - 6’-9’
• Tableclothes’
• Donation Jars
• Ice
• Bins
• Eating Utensils and Plates
• Serving Utensils
• Hand Sanitizer
CHECK-IN CHECKLIST
• Stamps & Ink or Wristbands
• Volunteer Name Tags or Stickers
• Artist Name Tags
• Mailing List Sign Up Forms & Clip Boards
• Other Signs/Print Materials
• Money Box
• Change
• Guest List
• Pens & Sharpies
• Tape

37. 36
S E C U R I N G A F U T U R E F O R S L I D E L U C K
It is really important for the team to get together the following day or within a week of Slideluck to just
relax and enjoy what you did together. Have a big hangover breakfast, a few drinks at a bar, or a
barbecue at someone’s house. Screen the slideshow again for those who didn’t get to see it. Make
sure the whole team leaves the experience feeling good about it.
The best time to start to build momentum for the next Slideluck is right now while it’s fresh in every-one’s
minds. Talk to people who offered support the night of the event and try to rally your team mem-bers
to commit to doing it again!
As an official Slideluck Chapter you have a place on our website for the individual slideshows from
each of your events to be posted. In addition, please help Slideluck Global to get the event photos up
on the website and Facebook as soon as possible. Then send out a follow-up email with a link to the
photos and to everyone on your mailing list, including all of the new people who signed up at the event!

38. 37
There is still some work to do to ensure continuity from show to show in your city. All contacts from
volunteers, recipe cards, and mailing list sheets should be entered into the contacts spreadsheet
on Google Docs, labeled by city (SLIDELUCK New Orleans Contacts, SLIDELUCK Santa Fe III
Contacts, etc.).
This is important because we want to ensure participants from your city can be kept up-to-date on
what’s going on with Slideluck around the world, and kept in the loop if they travel or move. The
number of people we can consistently reach is also a major asset in gleaning media attention and
sponsorships. This is an important aspect of the post-show process and cannot be overlooked.
Thirdly, all the photobooth and event photos from the night should be sent to Global. We will use
them for publicity as well as on the website and in our printed materials worldwide.
F O L L O W U P

39. COVERED IN THIS CHAPTER
- Your Responsibilities to Sponsors
- Benefits from Sponsors
- Sample Copy for Promotion
- Logo Usage Guidelines
CHAPTER VI
Global Sponsors:
Viewbook
Brooklyn Brewery
Sandbox Studios
TM

40. 39
Viewbook
VIEWBOOK LOGO GUIDELINES:
All Viewbook logos can be found in the Google Drive of your Slideluck account.
This is the official Viewbook logo for use in editorial, on flyers and in footers on webpages. Use this
Viewbook logo with plenty of clean space around it and not smaller than 100 pixels wide on web, or
20mm on print.
Use this square boxed logo in the situations that you can’t give the typographic logo enough clean
space. When the typographic logo gets swamped by the elements around it, like on crowded edito-rial
web pages, this is the logo to use.
The .com version is for use when there is no editorial context. It’s a web address for a call to action.
It says, “Go to viewbook.com”
v
v
v
viewbook
viewbook
v
v
v
viewbook
viewbook
v
v
v
viewbook
viewbook
Application Corpoate Tech

41. 40
CHECKLIST: PROMOTING VIEWBOOK AT YOUR SHOW
BEFORE THE SHOW
• Include the Viewbook logo on all your promotional material (see Viewbook logo guidelines below).
• Promote Viewbook on your social media and include a post with this video: https://vimeo. com/20476659
• Communicate on your call for entries; a $15 discount on a new Viewbook subscription for artists who submit.
DURING THE SHOW
• Screen the thank you slide with the Viewbook logo.
• Give away two, 1-year Viewbook Pro subscriptions at your event. This can be done as a raffle or curators can select winners based on their slideshows.
• Verbally mention and thank Viewbook.
• Hand out 10% discount booklets, or include them in your goodie bag (if you have one).
• Ensure photos are taken of the raffle and Viewbook thank you slide on screen.
AFTER THE SHOW
• Send photos of the show including photos of the raffle with Viewbook prize, Viewbook booklets, etc., at the show to: alrik@viewbook.com. Viewbook will publish these.
IMPORTANT: When emailing artists to thank them for their submission and/or entry status; include this link: http://www.viewbook.com/slideluck2012/
VIEWBOOK SAMPLE COPY:
VIEWBOOK IN SHORT
With Viewbook you can make beautiful portfolios for the web, iPad and iPhone.
www.viewbook.com
ABOUT VIEWBOOK (PRESS RELEASE COPY)
Founded in 2009 by four Dutch brothers, Viewbook is the perfect storm of their personal
and professional interests in web technology, design, and photography. With Viewbook, artists
can make beautiful portfolios for the web, iPad and iPhone.
Website: www.viewbook.com
Contact: alrik@viewbook.com
DISCOUNT FOR ENTRANTS
Each artist who submits work will receive a $15 discount on any new Viewbook subscription. The code will be individually emailed after we receive your submission.
PRESENTING THE PRIZES
Viewbook, our global partner, has offered two, 1-year Viewbook Pro subscriptions for us to give away! With Viewbook you can make beautiful portfolios for the web, iPad and iPhone. And the winners are...
THANK YOU VIEWBOOK
We’d like to thank our global partner, Viewbook.com. Not only do they help to make our portfolios beautiful and easy to share, they provide incredible support to Slideluck. Cheers to the four Dutch founding brothers!

42. 41
Brooklyn Brewery
EXCLUSIVE PARTNERSHIP
IMPORTANT: This is an exclusive partnership, so events should not offer any other beer brands.
Liquor and wine sponsors are fine, and can be actively sought. In areas where Brooklyn does not distribute, local directors are free to pursue other beer relationships and sponsorships.
BROOKLYN BREWERY BENEFITS:
LOCAL BROOKLYN BREWERY RELATIONSHIP
In every city where Brooklyn Brewery distributes, the brewery will donate 10-20 cases of beer.
(Occasionally, this number is higher if the event is extraordinarily large.)
Global will connect you with your local Brooklyn Brewery distributor, with whom you will arrange all the details of distribution and pick-up of product.
• Local Teams are responsible for collecting the product from their local distribution center.
• Director/Producer should know a day or two in advance the location of this distribution center and allocate a Slideluck member to collect the product.
• Ensure the beer is put on ice at least one hour before the event and that your buckets/bins are leak-proof.
Note: 10 cases will fit in a regular car trunk. For larger donations, more space is required.
BROOKLYN BREWERY POSTERS
Send all your event details to the Slideluck Global team as soon as possible. Your Brooklyn Brewery event poster, designed by Milton Glaser (of I 3 NY fame), will be customized at Global and then passed along to Brooklyn Brewery and posted to their blog and event calendar.
The Brewery may provide a printed poster as a part of the sponsorship. Brooklyn Brewery will forward the poster along to your city-specific local distributor, who will print a small run. Sometimes, the Brewery will print them in-house and mail them.

43. 42
CHECKLIST: PROMOTING BROOKLYN BREWERY AT YOUR SHOW
BEFORE THE SHOW
• Brooklyn Brewery logo to appear on all content pertaining to a Slideluck event sponsored by BB, and all Slideluck annoucements and promotional material.
DURING THE SHOW
• Photographer to snap as much product/people enjoying the product as possible throughout the event.
• Let guests know that the beer has been kindly donated by the Brooklyn Brewery.
• Display the Brooklyn Brewery flag, logos and posters around the event.
• Screen the thank you slide with the Brooklyn Brewery logo.
AFTER THE SHOW
After a Slideluck event that BB has sponsored, Slideluck Global is responsible for posting about the event on the Brooklyn Brewery Blog (http://www.brooklynbrewery.com/blog).
• You will need to provide this event copy for Global ASAP. It should be around 2-3 paragraphs and a light and fun recap of the festivities.
• The blog should also be the first source for event photos (i.e. before Facebook posts) so you’ll need to get an edit of event photos that include images of people enjoying the product across to Global at the same time as the blog copy.
You will recieve an email or phone call from Global that explains the general relationship between our organizations. We’re always available to answer any questions about expectations from the Brooklyn Brewery or other sponsors.

44. Sandbox Studios
CHECKLIST: PROMOTING SANDBOX STUDIO AT YOUR SHOW
Sandbox Studio is a full-service photo studio in New York, San Francisco, and a number of other cities worldwide. Their donations help to pay many of the operating costs for Slideluck Global.
BEFORE THE SHOW
• Sandbox Studio logo to appear on all content pertaining to a Slideluck event sponsored by Sandbox, and all Slideluck annoucements and promotional material.
DURING THE SHOW
• Sandbox Studio should get a verbal thank you at all events.
• Screen the thank you slide with the Sandbox Studio logo.
43

45. APPENDIX
A D V I C E F R O M L O C A L D I R E C T O R S
I think the planning team was a bit too big. Although we asked upfront, not everyone
was straightforward about their goals and vision for the event. I’d have individuals
on the organizing team specify their roles early on/say what tasks they are willing to
carry out. Also I’d clearly define what it takes to be a “sponsor” versus what it means
to be a producer, or supporter.
- Marta Sanchez, SLIDELUCK Panama
Encourage people in your city to go to the Slideluck website and do some research on
it so they know how cool it is and hopefully they will be more excited about getting
their work in.
- Adam Hester, SLIDELUCK Minneapolis
Do it. But make sure you got one tech-savvy person. And keep them happy.
- David Abraham, SLIDELUCK Washington DC

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C A L L F O R E N T R Y E M A I L E X A M P L E
That’s right— you are invited to join us for the SLIDELUCK Austin IV! What is all this we are
talking about? We are talking about a slideshow and we are talking about a potluck dinner.
Submit your artwork for SLIDELUCK Austin IV! We are currently seeking cohesive,
creative, and thought-provoking submissions for the slideshow! Photojournalists, painters,
fashion and fine-art photographers all present work alongside one another in a relaxed and
spirited atmosphere. Past contributors include: Erin Grace Trieb, Lance Rosenfield, Liliana
Velez, Paolo Pellegrin, and Tim Hetherington.
This year’s curator will be Alison Zavos. As a photographer, photo editor and curator, Alison
Zavos is an active member of the photography community. She runs the photo site Feature
Shoot and has spoken on various panels discussing topics such as the impact of new
media, marketing, press and photography blogs. In addition to having her own photography
and writing published in a number of print and online publications, Zavos has also reviewed
portfolios for organizations such as the Advertising Photographers of America and The Art
Directors Club.
The DEADLINE for submissions is Friday, January 6, 2012 at MIDNIGHT.
For submission guidelines, please visit: http://slideluck.com/submissions
SLIDELUCK Austin IV
Saturday, February 4th, 2012
7PM Potluck | 9PM Slideshow | Afterparty to follow
*Location To Be Determined*
Event Info: http://slideluck.com/austin-iv/
If you aren't familiar with Slideluck: The evening begins with a couple hours of mingling and
dining on the home-cooked delights of those who attend, and then the lights are dimmed,
the crowd is hushed, and a spectacular slideshow commences. Slideluck is a New York
City-based, non-profit arts organization that provides an opportunity for artists and arts-appreciators
to gather around food, friends, and artwork for an unforgettable night.
So get those submissions in by January 6th, then whip up your famous banana bread,
spaghetti bolognese, papaya salad, nyama choma, or dark chocolate cake and come check
out a slammin’ slideshow!
Thanks!
SLIDELUCK Austin

47. 46
Call for Entries: SLIDELUCK Savannah
Greetings! In January 2013, after traveling through the wintry North, the salty waters of the Dead Sea,
the Pacific Northwest, and scores of bustling cities worldwide including Paris, Berlin, Barcelona, Mexico
City, Los Angeles, Dallas, Pittsburgh, and Dublin, SLIDELUCK is making its way to the city Sherman didn’t
burn.
What is Slideluck? Slideluck is a New York City-based non-profit arts organization that provides an
opportunity for artists and arts-appreciators to gather around food, friends, and artwork for an
unforgettable night. The evening begins with a robust potluck dinner lovingly provided by event
attendees. When everyone has had their fill, we’ll dim the lights, hush the crowd, and begin a dynamic
slideshow of visual art from over twenty artists. Slidelucks have been held around the world, including
Amsterdam, Bogota, and London. We're psyched to be coming to Savannah, home of the Sand Gnats and
proud advocate of go cups.
SLIDELUCK Savannah
Thursday | January 24, 2013 | 7PM Potluck | 8:30PM Slideshow
The Sparetime | 36 Martin Luther King, Jr. Blvd. | Savannah | 31401
http://slideluck.com
http://www.facebook.com/slidelucksavannah
Are you there, Paula Deen? It’s us, Slideluck. The potluck portion of the evening depends on you, so
bring on that bacon candy, those zucchini fritters, your famous deviled eggs and pimento cheese, some
secret recipe sausage puffs, three bean salad, and honey baked ham. Let's not forget our history: it was
much-needed food that first warmed the settlers to Tomochichi, and where would Savannah be if not for
his help? So roll up your sleeves, put on your aprons, and let’s do this right!
Submit your work to SLIDELUCK Savannah! This slideshow will feature emerging and established
photographers and artists. Photojournalists, painters, fashion and fine-art photographers all present work
alongside one another in a relaxed and spirited atmosphere. We are currently seeking cohesive, creative,
and thought-provoking submissions. The deadline for submissions is December 15th, 2012.
For submission guidelines go to: http://www.slideluck.com/submissions
Past contributors to Slideluck include: Chuck Close, Elliott Erwitt, Todd Hido, Elinor Carucci, Nadav
Kander, Alec Soth, Edward Burtynsky, Spencer Tunick, Martin Parr, Lauren Greenfield and many others.
We look forward to seeing you on January 24th!
Love,
The SLIDELUCK Savannah Crew
Francis Allen, Summer Simpson, Casey Kelbaugh Lila Allen
C A L L F O R E N T R Y E M A I L E X A M P L E

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SUBMISSIONS
Each submission should:
-Be in a folder labeled with the contributor’s full name
written like this John Smith (01_NAME)
-Images, a title slide, music credit slide, end slide
-Music (in mp3 or mp4 format only - no .wav files!).
-Images are the proper size and resolution (1024x768
at 300ppi)
-If artists submit a multimedia piece make sure that it is
a Quicktime.mov file, and that it is 1024 x 768. Also
make sure that each movie has a clear beginning with
their name and title of project and ending with contact
info.
Helping make sure your submissions are complete
and catching any issues ahead of time will be very
helpful to the Global office.

49. 48
PREPARING THE SLIDESHOW PRESENTATION
When the final movies (slide shows) are sent back from Global, they still need other elements. Global
will prepare these for you as .mov files.
1. Your title slide plays first (this is just your city logo with red borders) and then if you have a theme,
or a part 1 slide, it can be made as well. Your intermission or part 2 slide go in the middle followed
by a the end and after party slide.
2. Make a final folder of all the movies with the names of the files numerically how you want the show
to play. Then drag your show elements in and label them to numerically fall into the chronology you
have chose.
4. Drag all of these movie files into an iTunes playlist on the computer that will be connected to the
projector during the event.
5. Select all the movies in the playlist and on press the keyboard command: Command + I.
6. Change the following two settings to be the same as below:
7. Now your slide show presentation is ready to go. Begin to play the title slide and pause it while
the local director speaks, then click play and sit back to watch the slide show! (If you encounter
a playing error, quit your iTunes and re-open. If all else fails, restart the whole computer, technical
errors are painful to watch but you need to power through them).

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S l i d e l u c k H a n d b o o k d e s i g n e d a n d c o m p i l e d b y
W R E N N O B L E A N D S A R A G R I F F I N
E d i t e d a n d u p d a t e d b y
C A R L Y P L A N K E R , J E N P L A S K O W I T Z A N D K I M B E R L Y L I U
F I F T H E D I T I O N
J A N U A R Y 2 0 1 4
© S L I D E L U C K 2 0 1 4
A L L R I G H T S R E S E R V E D
T H I S D O C U M E N T R E P R E S E N T S T H E C U L I M I N A T I O N
O F T H I R T E E N Y E A R S O F S L I D E L U C K P R O D U C T I O N
A R O U N D T H E W O R L D . T H I S P R O C E S S W A S D E V E L O P E D B Y
C A S E Y K E L B A U G H A N D A L Y S K E N N Y A L O N G W I T H T H E
C O N T R I B U T I O N S A N D I N S I G H T S O F N U M E R O U S L O C A L
P R O D U C E R S , V O L U N T E E R S A N D C O L L A B O R A T O R S . W E
W O U L D L I K E T O T H A N K A N D A C K N O W L E D G E A L L O F T H E I R
T I M E , H A R D W O R K A N D I N G E N U I T Y .