Slide deck from AAM Annual Meeting session on May 26, 2016.
It seems every organization talks about digital strategy, but what does it mean, and how do you do it? In this session, three mid-sized museums, each in a different stage of digital planning, share how they’re getting things done. Panelists represent a cross-section of museums (art, history, science) and departments (education, communications, marketing, digital/IT), providing multiple points of view on how to work together to achieve a common goal. We’ll discuss institutional politics, practical constraints and the exciting possibilities that make this work both daunting and energizing. You will gain practical knowledge, a set of achievable next steps, and inspiration to make digital strategy happen for your museum.
Presenters: Amanda Thompson Rundahl, Saint Louis Art Museum; Janet Asaro, Anchorage Museum; Chad Weinard, Balboa Park Online Collaborative; Liza Lorenz, Ford's Theatre Society.
Moderator: Douglas Hegley, Minneapolis Institute of Art