The document discusses target audiences and demographics for media products. It defines a target audience as a specific group aimed at for a film or advertisement. An audience can be of any age or gender. Research was conducted on the audiences for caper comedies and thrillers, which tend to appeal to ages 16-45. The specified audience for the media product "Private Caller" was found to be ages 16-24 based on research including surveys. An example audience profile of a friend named Tyrone Charles is provided, showing interests that might appeal to the title sequence.
Targeting ages 16-45: Demographics and genres for a media product
1. Q4. Who would be the
audience for your media
product?
DEMOGRAPHICS, GENDERS AND AGE
2. What is a target audience and audience
A target audience is a particular group at which a product such as a film or
advertisement is aimed.
Which must mean that a regular audience is a range of viewers that spans from any
age and gender, there is no limitations. It is the assembled spectators or listeners at a
public event such as a play, film, concert, or meeting.
An audience is necessary for the success of a media text because an audience gives
insight into the strengths and weaknesses of a media text and poses different ways in
which it can be improved, tweaked and rectified. It can be all the difference to have an
audience since it is them that support media texts as a general rule of thumb and they
have a significant influence in increasing the productivity and appeal of a media text as
well.
3. Wider audience of films
In caper comedy, the wider audience of films seems to span all the way up to ages
45. From the information I have gathered from The BFI statistics yearbook, there is
an overwhelmingly high demand for a number of genres, including Thrillers,
comedies, horrors and sci-fi.
Comedy was the highest earning genre of 2014, taking 18% of the box office from
19% of releases. The top earning comedy was the UK independent film, The
Inbetweeners 2.
The YouGov profiles that I had recently taken information from supports these
figures and links back to blog tasks 11 and 12. Caper comedies do have some
demand and it is no surprise since comedies put a smile on people’s faces.
4. Specified audience for ‘Private Caller’
The specified audience for ‘Private Caller’ seems to correlate upwards from ages
16 -24 and the audience we were appealing to was around this age as well. In
hindsight, Private Caller is entertainment and something that we feel many people
might have an interest because of the way the plot works along with the sound of
a be famed instrumental.
But we didn’t just take research of the internet, research was also conducted
through persons and interviewing people of our particular USP. They were also
found using YouGov profiles, along with taking samples from students at colleges.
An example of audience research is taken from Fast and Furious 7 which appealed
to the same type of demographic as our stated one.
5. Audience – Tyrone Charles
Here is a real life extract of my friends Facebook
profile with some of his interests and hobbies which
is a demographic that our title sequence might
appeal to.
Our title sequence appeals would appeal to Tyrone
because our sequence is aimed at him and others
that may be 16 or over.