Results from the questionnaire I conducted into our target audience.

1. QUESTIONNAIRE RESULTS
- PRIMARY RESEARCH -
MARIE BESLEY

2. From these
results I can
identify that
from the
questionnaire
that the main
age group is
people between
the ages of 15-
24 years old.
This works in
our favour as
this is the
rough
demographic
that we are
aspiring the
advertise our
promotional
package
towards.

3. The gender of
people that
took part
within our
questionnaire
identified at a
rough equal
split between
both male and
female. As a
result of this,
this was
successful as
we want to aim
towards both of
these genders
for a wider,
mass audience.

4. We then asked
the
participants for
their favourite
film genre. The
most answered
was a split
between the
thriller and
romance genre,
followed
closely by
horror.

5. To get an
insight into the
devices that
this audience
has, we asked
what devices
they own and
use. The
highest
percentage was
mobile phones
and laptops.

6. Following the
previous
question, we
asked how
frequently they
used these
devices which
was between 5
to 8 hours. By
asking this
question it
allows us to see
how active our
audience are on
social media
and technology
so we can get a
better insight
when promoting
our package.

7. From the
results, people
usually visit the
cinema a few
times per
fortnight, once a
month or
whenever a film
that appeals to
them is released
in theatres. The
reason as to why
we asked this
question is it
allows us to see
how willing our
audience is to
visit the cinema
and thus
encourage them
to see our film
upon its release.

8. Referring back
to social media,
we asked how
they find out
about upcoming
films. The result
shows that
people now
source
upcoming films
from social
media and
teaser trailer.
This informs us
that we should
focus on
advertising our
film on social
media and
uploading
videos and
teasers onto
YouTube.

9. To contrast
social media,
we asked if our
audience buy
magazines.
From this we
can see that
people who buy
magazines are
people between
18-24 and
purchase
magazines
once a month
or whenever
the issue is
released.

10. Finally, the last
question that we
asked was what
appeals to our
audience the
most within a
film. The results
that we got from
this was very
split, the highest
result was the
genre as well as
the plot of the
film. By asking
this question, it
allows us to
understand what
our audience
enjoy the most
within film,
causing us to
focus more on
the genre and the
plot of our
teaser.

11. CONCLUSION
To conclude, from conducting this questionnaire, as a group we were
able to identify the age group of people who enjoy thriller/romance
films, which are people between the demographic of 15-24 years old
which we will aim our teaser towards. Furthermore, we were also able
to identify that there was an almost even split between both male and
females which will in turn allow us to promote our film to a wider
audience.
From the results that we have gathered, they waiver in our favour due
to the fact that we are aiming to target our thriller romance film
towards people between the age 15-20 years old which appeals to the
audience that took the questionnaire as people between these ages
mostly enjoy romance, thriller and horror films.