SlideShare a Scribd company logo
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Social Media Audits
Michelle G. Held
MetroNY.com
Pintalk.net
Mo
Let’s connect!
Metrony.com
Twitter: @metrony
LinkedIn.com/in/metrony
PinTalk.net
Twitter: @pintalknet
Pinterest: @Pintalk
Michelle G. Held
MetroNY, LLC
Disclaimer: All graphics are for educational purposes only in
accordance with the Fair Use Act. All trademarks, trade
names, or logos mentioned or used are the property of their
respective owners.
Objectives:
• Assess your SM presence
• Check on competitors
• Look for an opportunity
• Pivot strategy
75%
U.S. MILLENNIAL WOMEN CONSULT SM BEFORE BUYING
Trust -> Sales
Social CPM, Pixels, Interests &
Behaviors
• Get data!
Google Analytics Traffic
Facebook
55%
Twitter
9%
Yelp
7%
Google+
7%
Pinterest
22%
List all of your known social accounts
Identify Competitors
Locate Owned and Unowned Accounts
Search social
channels
for imposters
“Real” accounts:
Who holds the keys?
AUDIENCE
• How many followers do you have?
• Competitors’ followers per channel
ACTIVITY / FREQUENCY
ENGAGEMENT PER CHANNEL
ENGAGEMENT
What’s Going on in Your Competitors’ Worlds?
ACTIVITY vs ENGAGEMENT
CONTENT
• Is the content unique per channel or repurposed?
• What type content resonates with your target
audience?
• #hashtag use
• Are there links in posts?
• Is content generally on-brand?
• Response time and rate?
• Links
Are channels and posts on brand?
Quality
Adjust Profile Photos
We process visual data 60k times faster than text!
1.55B Monthly Active Users
8.71%
5.77%
5.29%
3.73%
0% 2% 4% 6% 8% 10%
Video
Text Only
Link
Photos
Increased Engagement
35%
28%
0% 10% 20% 30% 40% 50%
Photos
Video
Increased Retweets
Selfies
Stock Images
Professional Product Photos
Quotes
Video is one of the most engaging and
immersive ways to tell your story!
Multi-Column Layout
1:1 Aspect Ratio (Square)
NO Blurry Images!
• 72 dpi
• .png
• .jpeg
• .gif
• animated .gif (Twitter, Pinterest)
92%
CONSUMERS
TRUST RECOMMENDATIONS
70%
ONLINE REVIEWS ARE 2ND
MOST-TRUSTED
© Copyright
Mo
Let’s connect!
Metrony.com
Twitter: @metrony
LinkedIn.com/in/metrony
PinTalk.net
Twitter: @pintalknet
Pinterest: @Pintalk
Michelle G. Held
MetroNY, LLC

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