This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Evaluate your brand’s social media efforts. What are competitors posting? Identify the social media content that resonates with your audience, which channels are effective, and how to adjust strategy.

1. Social Media Audits
Michelle G. Held
MetroNY.com
Pintalk.net

2. Mo
Let’s connect!
Metrony.com
Twitter: @metrony
LinkedIn.com/in/metrony
PinTalk.net
Twitter: @pintalknet
Pinterest: @Pintalk
Michelle G. Held
MetroNY, LLC

3. Disclaimer: All graphics are for educational purposes only in
accordance with the Fair Use Act. All trademarks, trade
names, or logos mentioned or used are the property of their
respective owners.

7. Objectives:
• Assess your SM presence
• Check on competitors
• Look for an opportunity
• Pivot strategy

8. 75%
U.S. MILLENNIAL WOMEN CONSULT SM BEFORE BUYING
Trust -> Sales

9. Social CPM, Pixels, Interests &
Behaviors

10. • Get data!

11. Google Analytics Traffic
Facebook
55%
Twitter
9%
Yelp
7%
Google+
7%
Pinterest
22%

12. List all of your known social accounts

13. Identify Competitors

15. Locate Owned and Unowned Accounts

16. Search social
channels
for imposters

17. “Real” accounts:
Who holds the keys?

19. AUDIENCE
• How many followers do you have?
• Competitors’ followers per channel

20. ACTIVITY / FREQUENCY

21. ENGAGEMENT PER CHANNEL

22. ENGAGEMENT

23. What’s Going on in Your Competitors’ Worlds?

24. ACTIVITY vs ENGAGEMENT

25. CONTENT
• Is the content unique per channel or repurposed?
• What type content resonates with your target
audience?

26. • #hashtag use
• Are there links in posts?
• Is content generally on-brand?
• Response time and rate?
• Links

27. Are channels and posts on brand?

28. Quality

29. Adjust Profile Photos

30. We process visual data 60k times faster than text!

31. 1.55B Monthly Active Users
8.71%
5.77%
5.29%
3.73%
0% 2% 4% 6% 8% 10%
Video
Text Only
Link
Photos
Increased Engagement

32. 35%
28%
0% 10% 20% 30% 40% 50%
Photos
Video
Increased Retweets

33. Selfies

34. Stock Images

35. Professional Product Photos

36. Quotes

37. Video is one of the most engaging and
immersive ways to tell your story!

38. Multi-Column Layout

39. 1:1 Aspect Ratio (Square)

40. NO Blurry Images!
• 72 dpi
• .png
• .jpeg
• .gif
• animated .gif (Twitter, Pinterest)

41. 92%
CONSUMERS
TRUST RECOMMENDATIONS
70%
ONLINE REVIEWS ARE 2ND
MOST-TRUSTED

42. © Copyright

43. Mo
Let’s connect!
Metrony.com
Twitter: @metrony
LinkedIn.com/in/metrony
PinTalk.net
Twitter: @pintalknet
Pinterest: @Pintalk
Michelle G. Held
MetroNY, LLC