SlideShare a Scribd company logo
1 of 27
Discover How Sales Leaders
Win on Social Media
2
Today’s Presenters
Carter Hostelley
Founder & CEO
@Leadtail
Karri Carlson
VP Social Insights
@Leadtail
Barbara Giamanco
Social Selling Author, Speaker
@Barbaragiamanco
3
You’re Probably Wondering…
• Q&A at the end but submit questions anytime
• The webinar deck and recording will be available
after today’s presentation
• Didn’t get a copy of social insights report on sales
leaders? Email: hello@leadtail.com
• Hashtag for today? #SocialSelling
4
About Leadtail
5
Quick Poll: Best Describes You?
• Sales Professional
• Sales Management
• Vendor that Sells to Sales Leaders
• None of the Above
6
Why Social Insights?
• Listen in: Get “real-time” insights
into sales leaders’ conversations
• Watch activity: See what content
they read, who they engage with
• Be influential: learn who influences
sales leaders and engage them!
Build your brand armed with social media insights…
7
How We Generated Social Insights?
• Twitter as proxy for social media activity
• Twitter activity of 580 Sales Leaders
• From B2B and B2C industries, and inbound
and outbound sales operations
• Over 90-day period: July 1 to Sept 30, 2014
• Analyzed 68,310 tweets and 44,043 links
• Total follower reach: 1,182,357
• Median number of followers: 356
8
What Topics and Conversations Do
Sales Leaders Engage In?
9
Which Social Networks Do They Use?
Twitter continues to be a “hub” for cross-posting
content between social networks, particularly
content easily consumable in both the desktop and
mobile environment like video, pictures, and slide
decks.
10
Hashtags Reveal Topics and Events
Business Personal
11
Headline Keywords Shared
12
Actionable Insights?
• Sales Leaders are active on multiple social networks and
share different media types
• They mix business and personal when engaging on
social networks. This enables them to “humanize” their
approach and more easily connect as real people
• Popular hashtags and keywords reveal what
conversation and topics they are engaging in
13
Which Content Sources Do
Sales Leaders Engage in Most?
14
Content Sources Shared
• Mainstream media reflect broader
trends and topics in business,
marketing, and tech
• Industry media plays a critical role
in shaping conversations w/ peers
and prospects; driven by
submissions from thought leaders
• Social media platforms are used to
share both job-related and
personal interest content
% of 100 most popular shared domains
15
Most Shared Mainstream Sources
11. BusinessWeek
12. WIRED
13. USA Today
14. Medium
15. Time
16. The Washington Post
17. CNN Money
18. The New York Times (Free)
19. Bloomberg
20. BuzzFeed
21. CNBC
22. Yahoo! Finance
23. The Guardian
24. MarketWatch
25. ABC News
1. Forbes
2. Inc. Magazine
3. The New York Times (Paid)
4. HBR Blogs
5. Entrepreneur
6. The Wall Street Journal
7. The Huffington Post
8. Fast Company
9. WSJ Blogs
10. ESPN
16
Most Shared Industry Sources
11. MarketingProfs
12. The Sales Blog
13. Gigaom
14. Salesforce Blog
15. The Verge
16. Re/Code
17. ZDNet
18. Buffer Blog
19. Marketing Land
20. Social Media Today
21. Top Sales World
22. MediaPost
23. Digiday
24. Social Media Examiner
25. Sales Benchmark Index
1. Business Insider
2. Mashable
3. TechCrunch
4. HubSpot Blog
5. The Business Journals
6. VentureBeat
7. Adweek
8. Business2Community
9. AdvertisingAge
10. The Next Web
17
Actionable Insights?
• Sales Leaders read and share both mainstream and
industry media content
• Popular industry media is often driven by thought-
leader bylines, guest posts, and industry research
18
Who Most Influences Sales Leaders?
19
People Sales Leaders Mention Most
Mentioning a person by name can
mean a few different things in social
media: giving credit to someone for an
idea or piece of content being shared,
engaging someone directly in
conversation, or giving a shout-out to a
person you’ve recently met.
In any context, being mentioned is a
sign that a person is an active part of
the social conversation, and those
mentioned most are the people you’ll
find at the center of engaging
conversations between sales
professionals.
This word cloud shows the people
mentioned most by sales leaders
during the report period.
20
People Sales Leaders Mention Most
* Based on unique # of sales leaders in the sample who mentioned the person.
11. @scoremoresales
12. @jill_rowley
13. @markroberge
14. @TiborShanto
15. @TheSalesHunter
16. @motoceo
17. @funnelholic
18. @nflcommish
19. @Mike_Kunkle
20. @BarackObama
21. @mcuban
22. @ReferralSales
23. @keenan
24. @simonsinek
25. @jeff_haden
26. @jimmyfallon
27. @RobertTerson
28. @jeffbullas
29. @bhalligan
30. @darrenrovell
31. @StuartScott
32. @GrantCardone
33. @kenkrogue
34. @babettetenhaken
35. @barbaragiamanco
36. @DanWaldo
37. @markwschaefer
38. @jamietshanks
39. @srichardv
40. @jaybaer
41. @gerhard20
42. @JoePulizzi
43. @milesaustin
44. @BrennerMichael
45. @rwang0
46. @Steveology
47. @TimHowardGK
48. @iSocialFanz
49. @chiefmartec
50. @jeffshore
1. @iannarino
2. @jillkonrath
3. @MarketingProfs
4. @HeinzMarketing
5. @KingJames
6. @Sales_Source
7. @dmscott
8. @davidabrock
9. @kokasexton
10. @ValaAfshar
21
How Do Sales Leaders Build an
Influential Brand on Social Media?
22
Top 50 Sales Influencer:
Barbara Giamanco
• Contributing blogger for Top Sales World,
LinkedIn, and Harvard Business Review
• Co-Authored The New Handshake: Sales
Meets Social Media
• Her company recognized as one of the top
Social Selling Training Companies
• Trained more than 30,000 sellers for world-
class companies such as Microsoft and CNN
23
“Today’s buyer is
digitally driven, socially
connected, mobile,
and empowered with
unlimited access to
information.”
Jill Rowley,
Social Selling Evangelist
Be Where Buyers Are
24
Choose the Right Channel
25
Success Advice
• Robust profiles
• Expanded connections
• Observe others
• Engage influencers
• Thought leadership
• Share content
• Active participation
26
1. Consider popular keywords, hashtags, and topics when
developing your strategy to reach and engage prospects
2. Target right media sources for sharing relevant content and
developing your byline and guest posting strategy
3. Follow and engage top influencers while you go down the
path to becoming one too!
4. Understand that your buyers are now on social and mobile
5. Build your personal brand on the social channel(s) where
your buyers are, and where you enjoy participating!
5 Key Takeaways
27
What’s Next?
• Starting Q&A now…
• Engage us: @Leadtail and @barbaragiamanco
• We’ll make presentation deck and recording
available soon
Thank You!

More Related Content

What's hot

How Millennials are Reshaping the Buying & Selling Experience
How Millennials are Reshaping the Buying & Selling ExperienceHow Millennials are Reshaping the Buying & Selling Experience
How Millennials are Reshaping the Buying & Selling ExperienceChelsea Peitz
 
Reputation Management and Affiliate Programs
Reputation Management and Affiliate ProgramsReputation Management and Affiliate Programs
Reputation Management and Affiliate ProgramsAffiliate Summit
 
Measure what matters a better approach to social attribution
Measure what matters   a better approach to social attributionMeasure what matters   a better approach to social attribution
Measure what matters a better approach to social attributionEvgeny Tsarkov
 
The Value Of An Online Community
The Value Of An Online CommunityThe Value Of An Online Community
The Value Of An Online CommunityMarina Pape
 
Make A Wish conference presentation on Next Generation of Giving
Make A Wish conference presentation on Next Generation of GivingMake A Wish conference presentation on Next Generation of Giving
Make A Wish conference presentation on Next Generation of Givingdennis mccarthy
 
How to Conduct a Social Media Audit
How to Conduct a Social Media AuditHow to Conduct a Social Media Audit
How to Conduct a Social Media AuditAffiliate Summit
 
Under the influence: How to use Influencer Marketing and why it’s Effective
Under the influence: How to use Influencer Marketing and why it’s EffectiveUnder the influence: How to use Influencer Marketing and why it’s Effective
Under the influence: How to use Influencer Marketing and why it’s EffectiveSelena Donovan
 
10 Key Benefits of Working Social for Sales Leaders
10 Key Benefits of Working Social for Sales Leaders10 Key Benefits of Working Social for Sales Leaders
10 Key Benefits of Working Social for Sales LeadersJim Claussen
 
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
Social Media Influence 2010: Alexandra Wheeler, Digital Director, StarbucksSocial Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
Social Media Influence 2010: Alexandra Wheeler, Digital Director, StarbucksSustainly
 
SAScon Market Focus – Gaming - James Lowery
SAScon Market Focus – Gaming - James LowerySAScon Market Focus – Gaming - James Lowery
SAScon Market Focus – Gaming - James Lowerysascon
 
Cwi Marketwise Webinar: Engage and Empower
Cwi Marketwise Webinar: Engage and EmpowerCwi Marketwise Webinar: Engage and Empower
Cwi Marketwise Webinar: Engage and EmpowerCWI Ventures
 
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Mahmoud Dasser
 
Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...
Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...
Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...Ian Turner
 
How to evolve your social media team and structure, presented by Sherri Maxson
How to evolve your social media team and structure, presented by Sherri MaxsonHow to evolve your social media team and structure, presented by Sherri Maxson
How to evolve your social media team and structure, presented by Sherri MaxsonSocialMedia.org
 
Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?
Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?
Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?FutureM
 
Social Media Week agency2. Be A Leader in Social Media
Social Media Week agency2. Be A Leader in Social MediaSocial Media Week agency2. Be A Leader in Social Media
Social Media Week agency2. Be A Leader in Social MediaJoel Davis
 
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoy
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoyBlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoy
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoySocialMedia.org
 
Com 600 teaching presentation kim
Com 600 teaching presentation kimCom 600 teaching presentation kim
Com 600 teaching presentation kimYoung Kyu Kim
 

What's hot (20)

How Millennials are Reshaping the Buying & Selling Experience
How Millennials are Reshaping the Buying & Selling ExperienceHow Millennials are Reshaping the Buying & Selling Experience
How Millennials are Reshaping the Buying & Selling Experience
 
Reputation Management and Affiliate Programs
Reputation Management and Affiliate ProgramsReputation Management and Affiliate Programs
Reputation Management and Affiliate Programs
 
Measure what matters a better approach to social attribution
Measure what matters   a better approach to social attributionMeasure what matters   a better approach to social attribution
Measure what matters a better approach to social attribution
 
The Value Of An Online Community
The Value Of An Online CommunityThe Value Of An Online Community
The Value Of An Online Community
 
Make A Wish conference presentation on Next Generation of Giving
Make A Wish conference presentation on Next Generation of GivingMake A Wish conference presentation on Next Generation of Giving
Make A Wish conference presentation on Next Generation of Giving
 
How to Conduct a Social Media Audit
How to Conduct a Social Media AuditHow to Conduct a Social Media Audit
How to Conduct a Social Media Audit
 
Under the influence: How to use Influencer Marketing and why it’s Effective
Under the influence: How to use Influencer Marketing and why it’s EffectiveUnder the influence: How to use Influencer Marketing and why it’s Effective
Under the influence: How to use Influencer Marketing and why it’s Effective
 
10 Key Benefits of Working Social for Sales Leaders
10 Key Benefits of Working Social for Sales Leaders10 Key Benefits of Working Social for Sales Leaders
10 Key Benefits of Working Social for Sales Leaders
 
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
Social Media Influence 2010: Alexandra Wheeler, Digital Director, StarbucksSocial Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
 
SAScon Market Focus – Gaming - James Lowery
SAScon Market Focus – Gaming - James LowerySAScon Market Focus – Gaming - James Lowery
SAScon Market Focus – Gaming - James Lowery
 
#SMSSummit Recap and take-aways
#SMSSummit Recap and take-aways #SMSSummit Recap and take-aways
#SMSSummit Recap and take-aways
 
L A workshop2
L A workshop2L A workshop2
L A workshop2
 
Cwi Marketwise Webinar: Engage and Empower
Cwi Marketwise Webinar: Engage and EmpowerCwi Marketwise Webinar: Engage and Empower
Cwi Marketwise Webinar: Engage and Empower
 
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...
 
Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...
Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...
Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...
 
How to evolve your social media team and structure, presented by Sherri Maxson
How to evolve your social media team and structure, presented by Sherri MaxsonHow to evolve your social media team and structure, presented by Sherri Maxson
How to evolve your social media team and structure, presented by Sherri Maxson
 
Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?
Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?
Crimson Hexagon - Social + Analytics: Does Social Media Opinion Matter?
 
Social Media Week agency2. Be A Leader in Social Media
Social Media Week agency2. Be A Leader in Social MediaSocial Media Week agency2. Be A Leader in Social Media
Social Media Week agency2. Be A Leader in Social Media
 
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoy
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoyBlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoy
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoy
 
Com 600 teaching presentation kim
Com 600 teaching presentation kimCom 600 teaching presentation kim
Com 600 teaching presentation kim
 

Similar to Discover How Sales Leaders Win on Social Media

CMO Social Insights - Portland Marketing Group - May 2017
CMO Social Insights - Portland Marketing Group - May 2017CMO Social Insights - Portland Marketing Group - May 2017
CMO Social Insights - Portland Marketing Group - May 2017Leadtail
 
[WEBINAR] How Digital Marketers Engage on Social Media
[WEBINAR] How Digital Marketers Engage on Social Media[WEBINAR] How Digital Marketers Engage on Social Media
[WEBINAR] How Digital Marketers Engage on Social MediaLeadtail
 
How Sales Leaders Engage on Twitter
How Sales Leaders Engage on TwitterHow Sales Leaders Engage on Twitter
How Sales Leaders Engage on TwitterLeadtail
 
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN Software
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN Software[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN Software
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN SoftwareLeadtail
 
Content and Social Media: The Peanut Butter and Jelly of Marketing
Content and Social Media: The Peanut Butter and Jelly of MarketingContent and Social Media: The Peanut Butter and Jelly of Marketing
Content and Social Media: The Peanut Butter and Jelly of MarketingBaltimore Social Media Group
 
How Recruiters Engage on Twitter | Social Insights Report
How Recruiters Engage on Twitter | Social Insights ReportHow Recruiters Engage on Twitter | Social Insights Report
How Recruiters Engage on Twitter | Social Insights ReportLeadtail
 
How Digital Marketers Engage on Social Media
How Digital Marketers Engage on Social MediaHow Digital Marketers Engage on Social Media
How Digital Marketers Engage on Social MediaLeadtail
 
[WEBINAR] Building Your Brand Using Social Insights
[WEBINAR] Building Your Brand Using Social Insights[WEBINAR] Building Your Brand Using Social Insights
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
 
Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Mike Corak
 
The CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social MediaThe CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social Mediatracx
 
How Digital Marketers Engage on Twitter | Social Insights Report July 2013
How Digital Marketers Engage on Twitter | Social Insights Report July 2013How Digital Marketers Engage on Twitter | Social Insights Report July 2013
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
 
Social Insights Report: How Search Engine Marketers Engage on Social Media
Social Insights Report: How Search Engine Marketers Engage on Social MediaSocial Insights Report: How Search Engine Marketers Engage on Social Media
Social Insights Report: How Search Engine Marketers Engage on Social MediaLeadtail
 
Social Content Marketing Best Practices
Social Content Marketing Best PracticesSocial Content Marketing Best Practices
Social Content Marketing Best PracticesSymantec
 
How do B2B Marketers Engage on Social Media?
How do B2B Marketers Engage on Social Media?How do B2B Marketers Engage on Social Media?
How do B2B Marketers Engage on Social Media?Leadtail
 
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013Leadtail
 
G/O Sales Summit: The Shift to Social
G/O Sales Summit: The Shift to Social G/O Sales Summit: The Shift to Social
G/O Sales Summit: The Shift to Social GODigitalMarketing
 
How To Build Your Inbound Marketing GamePlan
How To Build Your Inbound Marketing GamePlanHow To Build Your Inbound Marketing GamePlan
How To Build Your Inbound Marketing GamePlanPR 20/20
 
Wikibrands Zipcast
Wikibrands ZipcastWikibrands Zipcast
Wikibrands ZipcastWikibrands
 
Behind the Brand: 30 Influencers that Drive Social for the Brands We Love
Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveBehind the Brand: 30 Influencers that Drive Social for the Brands We Love
Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveLeadtail
 
Tbex15 Asia Thailand Scott Eddy
Tbex15 Asia Thailand Scott EddyTbex15 Asia Thailand Scott Eddy
Tbex15 Asia Thailand Scott EddyTBEX
 

Similar to Discover How Sales Leaders Win on Social Media (20)

CMO Social Insights - Portland Marketing Group - May 2017
CMO Social Insights - Portland Marketing Group - May 2017CMO Social Insights - Portland Marketing Group - May 2017
CMO Social Insights - Portland Marketing Group - May 2017
 
[WEBINAR] How Digital Marketers Engage on Social Media
[WEBINAR] How Digital Marketers Engage on Social Media[WEBINAR] How Digital Marketers Engage on Social Media
[WEBINAR] How Digital Marketers Engage on Social Media
 
How Sales Leaders Engage on Twitter
How Sales Leaders Engage on TwitterHow Sales Leaders Engage on Twitter
How Sales Leaders Engage on Twitter
 
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN Software
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN Software[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN Software
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN Software
 
Content and Social Media: The Peanut Butter and Jelly of Marketing
Content and Social Media: The Peanut Butter and Jelly of MarketingContent and Social Media: The Peanut Butter and Jelly of Marketing
Content and Social Media: The Peanut Butter and Jelly of Marketing
 
How Recruiters Engage on Twitter | Social Insights Report
How Recruiters Engage on Twitter | Social Insights ReportHow Recruiters Engage on Twitter | Social Insights Report
How Recruiters Engage on Twitter | Social Insights Report
 
How Digital Marketers Engage on Social Media
How Digital Marketers Engage on Social MediaHow Digital Marketers Engage on Social Media
How Digital Marketers Engage on Social Media
 
[WEBINAR] Building Your Brand Using Social Insights
[WEBINAR] Building Your Brand Using Social Insights[WEBINAR] Building Your Brand Using Social Insights
[WEBINAR] Building Your Brand Using Social Insights
 
Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015
 
The CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social MediaThe CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social Media
 
How Digital Marketers Engage on Twitter | Social Insights Report July 2013
How Digital Marketers Engage on Twitter | Social Insights Report July 2013How Digital Marketers Engage on Twitter | Social Insights Report July 2013
How Digital Marketers Engage on Twitter | Social Insights Report July 2013
 
Social Insights Report: How Search Engine Marketers Engage on Social Media
Social Insights Report: How Search Engine Marketers Engage on Social MediaSocial Insights Report: How Search Engine Marketers Engage on Social Media
Social Insights Report: How Search Engine Marketers Engage on Social Media
 
Social Content Marketing Best Practices
Social Content Marketing Best PracticesSocial Content Marketing Best Practices
Social Content Marketing Best Practices
 
How do B2B Marketers Engage on Social Media?
How do B2B Marketers Engage on Social Media?How do B2B Marketers Engage on Social Media?
How do B2B Marketers Engage on Social Media?
 
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013
 
G/O Sales Summit: The Shift to Social
G/O Sales Summit: The Shift to Social G/O Sales Summit: The Shift to Social
G/O Sales Summit: The Shift to Social
 
How To Build Your Inbound Marketing GamePlan
How To Build Your Inbound Marketing GamePlanHow To Build Your Inbound Marketing GamePlan
How To Build Your Inbound Marketing GamePlan
 
Wikibrands Zipcast
Wikibrands ZipcastWikibrands Zipcast
Wikibrands Zipcast
 
Behind the Brand: 30 Influencers that Drive Social for the Brands We Love
Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveBehind the Brand: 30 Influencers that Drive Social for the Brands We Love
Behind the Brand: 30 Influencers that Drive Social for the Brands We Love
 
Tbex15 Asia Thailand Scott Eddy
Tbex15 Asia Thailand Scott EddyTbex15 Asia Thailand Scott Eddy
Tbex15 Asia Thailand Scott Eddy
 

More from Barbara Giamanco

Achieve Account-Based Selling Goals Solving the Alignment Dilemma
Achieve Account-Based Selling Goals Solving the Alignment DilemmaAchieve Account-Based Selling Goals Solving the Alignment Dilemma
Achieve Account-Based Selling Goals Solving the Alignment DilemmaBarbara Giamanco
 
Women in Sales Networking Event _ April 2018 Atlanta
Women in Sales Networking Event _ April 2018 AtlantaWomen in Sales Networking Event _ April 2018 Atlanta
Women in Sales Networking Event _ April 2018 AtlantaBarbara Giamanco
 
Selling in the Age of the Customer
Selling in the Age of the CustomerSelling in the Age of the Customer
Selling in the Age of the CustomerBarbara Giamanco
 
The Experience Factor in Sales
The Experience Factor in SalesThe Experience Factor in Sales
The Experience Factor in SalesBarbara Giamanco
 
Social Selling to the C-Suite - ESMA
Social Selling to the C-Suite - ESMASocial Selling to the C-Suite - ESMA
Social Selling to the C-Suite - ESMABarbara Giamanco
 
Social Selling to the C-Suite - Top Sales World Auditorium
Social Selling to the C-Suite - Top Sales World AuditoriumSocial Selling to the C-Suite - Top Sales World Auditorium
Social Selling to the C-Suite - Top Sales World AuditoriumBarbara Giamanco
 
17 Ways to Become a Content Concierge
17 Ways to Become a Content Concierge17 Ways to Become a Content Concierge
17 Ways to Become a Content ConciergeBarbara Giamanco
 
Implementing a Social Selling Strategy
Implementing a Social Selling StrategyImplementing a Social Selling Strategy
Implementing a Social Selling StrategyBarbara Giamanco
 
10 Reasons Sales Performance Isn't Measuring Up
10 Reasons Sales Performance Isn't Measuring Up10 Reasons Sales Performance Isn't Measuring Up
10 Reasons Sales Performance Isn't Measuring UpBarbara Giamanco
 
Social Selling Case Study - Fortune 500 Telecommunications Company
Social Selling Case Study - Fortune 500 Telecommunications CompanySocial Selling Case Study - Fortune 500 Telecommunications Company
Social Selling Case Study - Fortune 500 Telecommunications CompanyBarbara Giamanco
 
Scheduling Speaking Engagements
Scheduling Speaking EngagementsScheduling Speaking Engagements
Scheduling Speaking EngagementsBarbara Giamanco
 
The ROI of Trust in Social Selling
The ROI of Trust in Social SellingThe ROI of Trust in Social Selling
The ROI of Trust in Social SellingBarbara Giamanco
 
Random Rants About Sales and Social Selling
Random  Rants About Sales and Social SellingRandom  Rants About Sales and Social Selling
Random Rants About Sales and Social SellingBarbara Giamanco
 
Crack the Social Selling Code
Crack the Social Selling CodeCrack the Social Selling Code
Crack the Social Selling CodeBarbara Giamanco
 
9 Things You Need to Know About Social Selling
9 Things You Need to Know About Social Selling9 Things You Need to Know About Social Selling
9 Things You Need to Know About Social SellingBarbara Giamanco
 

More from Barbara Giamanco (16)

Achieve Account-Based Selling Goals Solving the Alignment Dilemma
Achieve Account-Based Selling Goals Solving the Alignment DilemmaAchieve Account-Based Selling Goals Solving the Alignment Dilemma
Achieve Account-Based Selling Goals Solving the Alignment Dilemma
 
Women in Sales Networking Event _ April 2018 Atlanta
Women in Sales Networking Event _ April 2018 AtlantaWomen in Sales Networking Event _ April 2018 Atlanta
Women in Sales Networking Event _ April 2018 Atlanta
 
Selling in the Age of the Customer
Selling in the Age of the CustomerSelling in the Age of the Customer
Selling in the Age of the Customer
 
The Experience Factor in Sales
The Experience Factor in SalesThe Experience Factor in Sales
The Experience Factor in Sales
 
Social Selling to the C-Suite - ESMA
Social Selling to the C-Suite - ESMASocial Selling to the C-Suite - ESMA
Social Selling to the C-Suite - ESMA
 
Social Selling to the C-Suite - Top Sales World Auditorium
Social Selling to the C-Suite - Top Sales World AuditoriumSocial Selling to the C-Suite - Top Sales World Auditorium
Social Selling to the C-Suite - Top Sales World Auditorium
 
17 Ways to Become a Content Concierge
17 Ways to Become a Content Concierge17 Ways to Become a Content Concierge
17 Ways to Become a Content Concierge
 
Implementing a Social Selling Strategy
Implementing a Social Selling StrategyImplementing a Social Selling Strategy
Implementing a Social Selling Strategy
 
10 Reasons Sales Performance Isn't Measuring Up
10 Reasons Sales Performance Isn't Measuring Up10 Reasons Sales Performance Isn't Measuring Up
10 Reasons Sales Performance Isn't Measuring Up
 
Social Selling Case Study - Fortune 500 Telecommunications Company
Social Selling Case Study - Fortune 500 Telecommunications CompanySocial Selling Case Study - Fortune 500 Telecommunications Company
Social Selling Case Study - Fortune 500 Telecommunications Company
 
Scheduling Speaking Engagements
Scheduling Speaking EngagementsScheduling Speaking Engagements
Scheduling Speaking Engagements
 
The ROI of Trust in Social Selling
The ROI of Trust in Social SellingThe ROI of Trust in Social Selling
The ROI of Trust in Social Selling
 
Random Rants About Sales and Social Selling
Random  Rants About Sales and Social SellingRandom  Rants About Sales and Social Selling
Random Rants About Sales and Social Selling
 
Crack the Social Selling Code
Crack the Social Selling CodeCrack the Social Selling Code
Crack the Social Selling Code
 
9 Things You Need to Know About Social Selling
9 Things You Need to Know About Social Selling9 Things You Need to Know About Social Selling
9 Things You Need to Know About Social Selling
 
11 Ways to WOW Now!
11 Ways to WOW Now!11 Ways to WOW Now!
11 Ways to WOW Now!
 

Recently uploaded

Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportDubai Multi Commodity Centre
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettJacobBadgett
 
Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfAptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfprchbhandari
 
Making Sense of Tactile Indicators: A User-Friendly Guide
Making Sense of Tactile Indicators: A User-Friendly GuideMaking Sense of Tactile Indicators: A User-Friendly Guide
Making Sense of Tactile Indicators: A User-Friendly GuideEminent Tactiles
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionAlejandro Cremades
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...Khaled Al Awadi
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptxrdishurana
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learninggauravwankar27
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Alejandro Cremades
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.FelixPerez547899
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdflinciy03
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerAlejandro Cremades
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckHajeJanKamps
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?Alejandro Cremades
 

Recently uploaded (20)

Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfAptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdf
 
Making Sense of Tactile Indicators: A User-Friendly Guide
Making Sense of Tactile Indicators: A User-Friendly GuideMaking Sense of Tactile Indicators: A User-Friendly Guide
Making Sense of Tactile Indicators: A User-Friendly Guide
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learning
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdf
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 

Discover How Sales Leaders Win on Social Media

  • 1. Discover How Sales Leaders Win on Social Media
  • 2. 2 Today’s Presenters Carter Hostelley Founder & CEO @Leadtail Karri Carlson VP Social Insights @Leadtail Barbara Giamanco Social Selling Author, Speaker @Barbaragiamanco
  • 3. 3 You’re Probably Wondering… • Q&A at the end but submit questions anytime • The webinar deck and recording will be available after today’s presentation • Didn’t get a copy of social insights report on sales leaders? Email: hello@leadtail.com • Hashtag for today? #SocialSelling
  • 5. 5 Quick Poll: Best Describes You? • Sales Professional • Sales Management • Vendor that Sells to Sales Leaders • None of the Above
  • 6. 6 Why Social Insights? • Listen in: Get “real-time” insights into sales leaders’ conversations • Watch activity: See what content they read, who they engage with • Be influential: learn who influences sales leaders and engage them! Build your brand armed with social media insights…
  • 7. 7 How We Generated Social Insights? • Twitter as proxy for social media activity • Twitter activity of 580 Sales Leaders • From B2B and B2C industries, and inbound and outbound sales operations • Over 90-day period: July 1 to Sept 30, 2014 • Analyzed 68,310 tweets and 44,043 links • Total follower reach: 1,182,357 • Median number of followers: 356
  • 8. 8 What Topics and Conversations Do Sales Leaders Engage In?
  • 9. 9 Which Social Networks Do They Use? Twitter continues to be a “hub” for cross-posting content between social networks, particularly content easily consumable in both the desktop and mobile environment like video, pictures, and slide decks.
  • 10. 10 Hashtags Reveal Topics and Events Business Personal
  • 12. 12 Actionable Insights? • Sales Leaders are active on multiple social networks and share different media types • They mix business and personal when engaging on social networks. This enables them to “humanize” their approach and more easily connect as real people • Popular hashtags and keywords reveal what conversation and topics they are engaging in
  • 13. 13 Which Content Sources Do Sales Leaders Engage in Most?
  • 14. 14 Content Sources Shared • Mainstream media reflect broader trends and topics in business, marketing, and tech • Industry media plays a critical role in shaping conversations w/ peers and prospects; driven by submissions from thought leaders • Social media platforms are used to share both job-related and personal interest content % of 100 most popular shared domains
  • 15. 15 Most Shared Mainstream Sources 11. BusinessWeek 12. WIRED 13. USA Today 14. Medium 15. Time 16. The Washington Post 17. CNN Money 18. The New York Times (Free) 19. Bloomberg 20. BuzzFeed 21. CNBC 22. Yahoo! Finance 23. The Guardian 24. MarketWatch 25. ABC News 1. Forbes 2. Inc. Magazine 3. The New York Times (Paid) 4. HBR Blogs 5. Entrepreneur 6. The Wall Street Journal 7. The Huffington Post 8. Fast Company 9. WSJ Blogs 10. ESPN
  • 16. 16 Most Shared Industry Sources 11. MarketingProfs 12. The Sales Blog 13. Gigaom 14. Salesforce Blog 15. The Verge 16. Re/Code 17. ZDNet 18. Buffer Blog 19. Marketing Land 20. Social Media Today 21. Top Sales World 22. MediaPost 23. Digiday 24. Social Media Examiner 25. Sales Benchmark Index 1. Business Insider 2. Mashable 3. TechCrunch 4. HubSpot Blog 5. The Business Journals 6. VentureBeat 7. Adweek 8. Business2Community 9. AdvertisingAge 10. The Next Web
  • 17. 17 Actionable Insights? • Sales Leaders read and share both mainstream and industry media content • Popular industry media is often driven by thought- leader bylines, guest posts, and industry research
  • 18. 18 Who Most Influences Sales Leaders?
  • 19. 19 People Sales Leaders Mention Most Mentioning a person by name can mean a few different things in social media: giving credit to someone for an idea or piece of content being shared, engaging someone directly in conversation, or giving a shout-out to a person you’ve recently met. In any context, being mentioned is a sign that a person is an active part of the social conversation, and those mentioned most are the people you’ll find at the center of engaging conversations between sales professionals. This word cloud shows the people mentioned most by sales leaders during the report period.
  • 20. 20 People Sales Leaders Mention Most * Based on unique # of sales leaders in the sample who mentioned the person. 11. @scoremoresales 12. @jill_rowley 13. @markroberge 14. @TiborShanto 15. @TheSalesHunter 16. @motoceo 17. @funnelholic 18. @nflcommish 19. @Mike_Kunkle 20. @BarackObama 21. @mcuban 22. @ReferralSales 23. @keenan 24. @simonsinek 25. @jeff_haden 26. @jimmyfallon 27. @RobertTerson 28. @jeffbullas 29. @bhalligan 30. @darrenrovell 31. @StuartScott 32. @GrantCardone 33. @kenkrogue 34. @babettetenhaken 35. @barbaragiamanco 36. @DanWaldo 37. @markwschaefer 38. @jamietshanks 39. @srichardv 40. @jaybaer 41. @gerhard20 42. @JoePulizzi 43. @milesaustin 44. @BrennerMichael 45. @rwang0 46. @Steveology 47. @TimHowardGK 48. @iSocialFanz 49. @chiefmartec 50. @jeffshore 1. @iannarino 2. @jillkonrath 3. @MarketingProfs 4. @HeinzMarketing 5. @KingJames 6. @Sales_Source 7. @dmscott 8. @davidabrock 9. @kokasexton 10. @ValaAfshar
  • 21. 21 How Do Sales Leaders Build an Influential Brand on Social Media?
  • 22. 22 Top 50 Sales Influencer: Barbara Giamanco • Contributing blogger for Top Sales World, LinkedIn, and Harvard Business Review • Co-Authored The New Handshake: Sales Meets Social Media • Her company recognized as one of the top Social Selling Training Companies • Trained more than 30,000 sellers for world- class companies such as Microsoft and CNN
  • 23. 23 “Today’s buyer is digitally driven, socially connected, mobile, and empowered with unlimited access to information.” Jill Rowley, Social Selling Evangelist Be Where Buyers Are
  • 25. 25 Success Advice • Robust profiles • Expanded connections • Observe others • Engage influencers • Thought leadership • Share content • Active participation
  • 26. 26 1. Consider popular keywords, hashtags, and topics when developing your strategy to reach and engage prospects 2. Target right media sources for sharing relevant content and developing your byline and guest posting strategy 3. Follow and engage top influencers while you go down the path to becoming one too! 4. Understand that your buyers are now on social and mobile 5. Build your personal brand on the social channel(s) where your buyers are, and where you enjoy participating! 5 Key Takeaways
  • 27. 27 What’s Next? • Starting Q&A now… • Engage us: @Leadtail and @barbaragiamanco • We’ll make presentation deck and recording available soon Thank You!