Affiliate Summit West 2011 Monetizing Pop Culture Content  Tricia Meyer, MeyerTech, LLC, @SunshineTricia Kim Rowley, Key I...
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Agenda <ul><li>Introductions </li></ul><ul><li>Identifying and Tracking Pop Culture Trends </li></ul><ul><li>Establishing ...
Identifying and Assessing Pop Culture Trends <ul><li>Where Do You Find Them? </li></ul><ul><li>Types of Pop Culture </li><...
Megasite v. Separate Niche Sites <ul><li>One Domain Approach </li></ul><ul><li>Separate Domains </li></ul><ul><li>Pros and...
Generating Content <ul><li>Original Content </li></ul><ul><li>Syndicated Content </li></ul><ul><li>News Content </li></ul>...
Following Up <ul><li>Newsletters </li></ul><ul><li>Forums </li></ul><ul><li>Facebook, Twitter, and Other Social Media </li...
Monetization Techniques <ul><li>Products via Datafeed </li></ul><ul><li>Individual Product Reviews </li></ul><ul><li>Banne...
Shortcuts <ul><li>PopShops </li></ul><ul><li>Skimlinks, VigLink </li></ul><ul><li>GoldenCAN </li></ul><ul><li>RSS Feeds of...
Contact Information <ul><li>Tricia Meyer </li></ul><ul><li>Twitter: SunshineTricia </li></ul><ul><li>[email_address] </li>...
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Monetizing Pop Culture Content

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Discussion of the monetization of pop culture content through monitoring trends, buying relevant domains, creating sites quickly, and cultivating communities.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate

Lisa Picarille, Consultant, lisapicarille.com (Twitter @LisaP) (Moderator)
James Keating, VP of Marketing & International, ShopWiki Corp (Twitter @jameskeating)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
Kim Rowley, Founder, Key Internet Marketing, Inc. (Twitter @kimarketing)

Published in: Business
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  • Monetizing Pop Culture Content

    1. 1. Affiliate Summit West 2011 Monetizing Pop Culture Content Tricia Meyer, MeyerTech, LLC, @SunshineTricia Kim Rowley, Key Internet Marketing, Inc., @KIMarketing James Keating, ShopWiki Corp, @JamesKeating Lisa Picarille, LisaPicarille.com, @LisaP
    2. 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    3. 3. Agenda <ul><li>Introductions </li></ul><ul><li>Identifying and Tracking Pop Culture Trends </li></ul><ul><li>Establishing Pop Culture Sites </li></ul><ul><li>Generating Content and Following </li></ul><ul><li>Monetizing Techniques </li></ul><ul><li>Shortcuts </li></ul>
    4. 4. Identifying and Assessing Pop Culture Trends <ul><li>Where Do You Find Them? </li></ul><ul><li>Types of Pop Culture </li></ul><ul><li>Is the Niche Worthwhile? </li></ul><ul><li>How Long Will the Trend Last? </li></ul><ul><li>Can You Capitalize Quickly? </li></ul><ul><li>Tracking the Trends </li></ul>
    5. 5. Megasite v. Separate Niche Sites <ul><li>One Domain Approach </li></ul><ul><li>Separate Domains </li></ul><ul><li>Pros and Cons of Each </li></ul>
    6. 6. Generating Content <ul><li>Original Content </li></ul><ul><li>Syndicated Content </li></ul><ul><li>News Content </li></ul><ul><li>Product Reviews </li></ul>
    7. 7. Following Up <ul><li>Newsletters </li></ul><ul><li>Forums </li></ul><ul><li>Facebook, Twitter, and Other Social Media </li></ul>
    8. 8. Monetization Techniques <ul><li>Products via Datafeed </li></ul><ul><li>Individual Product Reviews </li></ul><ul><li>Banner Ads </li></ul><ul><li>Adsense </li></ul><ul><li>ShopSense </li></ul>
    9. 9. Shortcuts <ul><li>PopShops </li></ul><ul><li>Skimlinks, VigLink </li></ul><ul><li>GoldenCAN </li></ul><ul><li>RSS Feeds of News </li></ul><ul><li>Blog Broadcasts as Newsletters </li></ul>
    10. 10. Contact Information <ul><li>Tricia Meyer </li></ul><ul><li>Twitter: SunshineTricia </li></ul><ul><li>[email_address] </li></ul><ul><li>Kim Rowley </li></ul><ul><li>Twitter: KIMarketing www.kimarketing.com </li></ul><ul><li>James Keating </li></ul><ul><li>Twitter: JamesKeating </li></ul><ul><li>[email_address] </li></ul><ul><li>Lisa Picarille </li></ul><ul><li>Twitter: LisaP </li></ul><ul><li>[email_address] </li></ul>
    11. 11. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

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