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Destroying the 7 Myths of B2B Social Media
Jay Baer Social Media Strategist, Speaker, Author convinceandconvert.com | nowrevolutionbook.com | @jaybaer
My Customers Don’t Use Social Media Myth Number One:
81% of U.S. Online Adults Use Social Media
Prove it with Social Anthropology Gist.com Flowtown.com
Social Media isn’t worth the trouble for b2b companies Myth Number Two:
Social Media is MORE Important for B2B Fewer customers overall Considered/researched purchases Longer, more complex sales cycle High impact of search marketing in funnel filling ==== Magnification of the importance of customer WOM via social
Social Media Usage is High in B2B
Search and Social are PB&J
How B2C Uses social media doesn’t apply to b2b Myth Number Three:
Everyone is Using the Big 4
Social Media Reality Check Do you have customers? Do you have prospective customers? Do you have employees? Do you have competitors? Do you have a story to tell? ==== The mechanics of social media strategy are the same, regardless of company type (tactics may differ)
Rinse, Lather, Repeat
If Nobody Tweets About A cOmpany It doesn’t need social media Myth Number Four:
Make Yourself Worthy of Chatter
Create a Social FAQ Be a question detective Be the answer man Atomize your content Get your customers involved, and sharing
Having a facebook page is a sufficient social media strategy Myth Number Five:
This is Not a Blood Oath
News Feed Realities
Are You Building Your Social House on Rented Land?
Be Tools-Agnostic Share of Search 1999
Using social media for customer service is inefficient Myth Number Six:
Social Customer Service Less than 1% of Twitter users utilize Twitter as primary customer service vehicle Twitter is the bastion of last resort >> high impact customer problems Always be listening Official accounts, with personal touch Set expectations
Facebook too, not just Twitter
Have a Presence, Just in Case
Social Media isn’t measurable Myth Number Seven:
Social Media Metrics Selector
Social Connectivity Among Leads
Social Media-Only Offers
Sales Funnel Actions
Correlation vs. Causation
Questions Now It’s Time for:
Questions and Answers Please submit your questions for our speakers to address To contact our sponsor Genius, go to Genius.com or Twitter.com/Genius_com To contact today’s speakers: Jay Baer – Twitter.com/jaybaer Scott Mersy – Twitter.com/smersy Unanswered questions will be addressed on Focus.com © 2010, TCG Advisors LLC
Jay Baer Social Media Strategist, Speaker, Author convinceandconvert.com | nowrevolutionbook.com | @jaybaer

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