Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Destroying the 7 Myths of B2B Social Media

23,207 views

Published on

B2B social media is beset by myths and falsehoods. In this presentation, social media strategist Jay Baer destroys those myths, and shows that B2B social media and B2C social media aren't so different after all.

Published in: Business, Technology
  • Was a little hesitant about using ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ at first, but am very happy that I did. The writer was able to write my paper by the deadline and it was very well written. So guys don’t hesitate to use it.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Very nice tips on this. In case you need help on any kind of academic writing visit website ⇒ www.HelpWriting.net ⇐ and place your order
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating direct: ♥♥♥ http://bit.ly/2F4cEJi ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Destroying the 7 Myths of B2B Social Media

  1. Destroying the 7 Myths of B2B Social Media<br />
  2. Jay Baer<br />Social Media Strategist, Speaker, Author<br />convinceandconvert.com | nowrevolutionbook.com | @jaybaer<br />
  3. My Customers Don’t Use Social Media<br />Myth Number One:<br />
  4. 81% of U.S. Online Adults Use Social Media<br />
  5. Prove it with Social Anthropology<br />Gist.com<br />Flowtown.com<br />
  6. Social Media isn’t worth the trouble for b2b companies<br />Myth Number Two:<br />
  7. Social Media is MORE Important for B2B<br />Fewer customers overall<br />Considered/researched purchases<br />Longer, more complex sales cycle<br />High impact of search marketing in funnel filling<br />==== Magnification of the importance of customer WOM via social<br />
  8. Social Media Usage is High in B2B<br />
  9. Search and Social are PB&J<br />
  10. How B2C Uses social media doesn’t apply to b2b<br />Myth Number Three:<br />
  11. Everyone is Using the Big 4<br />
  12. Social Media Reality Check<br />Do you have customers?<br />Do you have prospective customers?<br />Do you have employees?<br />Do you have competitors?<br />Do you have a story to tell?<br />==== The mechanics of social media strategy are the same, regardless of company type (tactics may differ)<br />
  13. Rinse, Lather, Repeat<br />
  14. If Nobody Tweets About A cOmpany It doesn’t need social media<br />Myth Number Four:<br />
  15. Make Yourself Worthy of Chatter<br />
  16. Create a Social FAQ<br />Be a question detective<br />Be the answer man<br />Atomize your content<br />Get your customers involved, and sharing<br />
  17. Having a facebook page is a sufficient social media strategy<br />Myth Number Five:<br />
  18. This is Not a Blood Oath<br />
  19. News Feed Realities<br />
  20. Are You Building Your Social House on Rented Land?<br />
  21. Be Tools-Agnostic<br />Share of Search 1999<br />
  22. Using social media for customer service is inefficient<br />Myth Number Six:<br />
  23. Social Customer Service<br />Less than 1% of Twitter users utilize Twitter as primary customer service vehicle<br />Twitter is the bastion of last resort >> high impact customer problems<br />Always be listening<br />Official accounts, with personal touch<br />Set expectations<br />
  24. Facebook too, not just Twitter<br />
  25. Have a Presence, Just in Case<br />
  26. Social Media isn’t measurable<br />Myth Number Seven:<br />
  27. Social Media Metrics Selector<br />
  28. Social Connectivity Among Leads<br />
  29. Social Media-Only Offers<br />
  30. Sales Funnel Actions<br />
  31. Correlation vs. Causation<br />
  32. Questions<br />Now It’s Time for:<br />
  33. Questions and Answers<br />Please submit your questions for our speakers to address<br />To contact our sponsor Genius, go to Genius.com or Twitter.com/Genius_com<br />To contact today’s speakers:<br />Jay Baer – Twitter.com/jaybaer<br />Scott Mersy – Twitter.com/smersy<br />Unanswered questions will be addressed on Focus.com<br />© 2010, TCG Advisors LLC<br />
  34. Jay Baer<br />Social Media Strategist, Speaker, Author<br />convinceandconvert.com | nowrevolutionbook.com | @jaybaer<br />

×