The document discusses best practices for social media engagement, including connecting with others rather than pitching, being an active contributor to discussions, and focusing on building relationships over time through helpful, authentic content. Key recommendations are to listen to others, establish trust as an advisor, and target thought leaders who can influence wider audiences. The goal is to build mind share and wallet share through genuine engagement and value provision rather than one-way marketing.

2. “ I think that’s going to break.”

3. “ The Customer Owns Your Brand”

4. Getting Branded

6. We Still Use Old Media

7. 750 million

8. 100 Million

9. 100 million updates/day

10. 1Billion Views/Day

12. “ If you think you are a leader and no one is following you... You ’re actually just going for a walk”

15. The Reverse Drip

17. Boeing

19. Nano-markets

23. George Moen – CEO, Blenz Coffee

25. Linkedin

29. Don ’t outsource your personal brand

30. #1 Stop pitching and start connecting

42. Social media marketing is about LISTENING

54. “ If you think you are a leader and no one is following you... You ’re actually just going for a walk”

57. If you sound like everyone else you ’re not a leader.

60. Sales Cycle Relationship Building Model Warming Up The Call 1 Breaking The Ice Uncovering Buying Motives The Sales Proposal Handling Objections Closing The Sale 6 Add-ons And Up Sells 7 2 3 5 4 Invite and Engage At Every Step

62. What Platforms? Blogs

64. Insurance Guerrillas

65. Free & Honest Tea

66. Results

67. Press

68. Earned Media

69. Increase in Sales

70. Wall Street VS. LA

71. Free Wifi as Weapon

73. Scott Heiferman

74. @cforbesoklahoma

75. @cforbesoklahoma

77. Sociable! Book Launch

78. Getting Sociable!

80. Resources Demo blog: http://socialized.me/ford Training site: http://socialized.me/fordtraining Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me