Matthew Rathbun Real Estate Marketing Basics

Marketing Thinking with the End in Mind Matthew Rathbun, Broker ABR, ABRM, ASR, e-PRO, GRI, GREEN, QSC, SRES, SRS Matthew Rathbun Seminars, Inc. www.TheAgentTrainer.com

Marketing is a Conversation www.TheAgentTrainer.com

What is your Marketing Saying? Marketing is you talking with other people about your Product or Service www.TheAgentTrainer.com

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[object Object],[object Object],Page 1 www.TheAgentTrainer.com

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Oh, how I love myself! www.TheAgentTrainer.com

www.TheAgentTrainer.com

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[object Object],[object Object],[object Object],www.TheAgentTrainer.com

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page 14 www.TheAgentTrainer.com

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www.TheAgentTrainer.com What does the potential Buyer see? What does the Buyer need to see?

______________________ _____ www.TheAgentTrainer.com

What are they looking for? ,[object Object],[object Object],[object Object],[object Object],Webpages should be your electronic brochures and relocation packet* Webpages should not contain a log of movement…* www.TheAgentTrainer.com

Cool Idea! – Camcorder Escort www.TheAgentTrainer.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NO CLIPART! www.TheAgentTrainer.com

Photos – what not to do! Using Bad Photos as a Marketing Tool? www.TheAgentTrainer.com

www.TheAgentTrainer.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.TheAgentTrainer.com

Matthew Rathbun Real Estate Marketing Basics

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