Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

HOW TO STOP WORRYING AND STARTING LOVING ONLINE REVIEWS

923 views

Published on

My presentation from the 2010 Apartment Internet Marketing Conference. Online Reviews are here to stay. Embrace them.

Published in: Business
  • Awesome... everyone wins when they embrace the conversation. Thanks Mark!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

HOW TO STOP WORRYING AND STARTING LOVING ONLINE REVIEWS

  1. 1. AIM 2010 <ul><li>HOW TO STOP WORRYING AND STARTING LOVING ONLINE REVIEWS </li></ul><ul><li>Mark Juleen – J.C. Hart Company </li></ul>
  2. 3. Perception and Change <ul><li>Perception is everything </li></ul><ul><li>Why change? </li></ul><ul><li>What drives change? </li></ul><ul><li>Why did we view it differently before? </li></ul>
  3. 4. Strategy… <ul><li>More surveys </li></ul><ul><li>More interaction </li></ul><ul><li>More human </li></ul><ul><li>More people </li></ul><ul><li>Less Fear </li></ul>
  4. 5. Opportunities/Leverage <ul><li>Everything can be reviewed online </li></ul><ul><li>What comes back in search? </li></ul><ul><li>Leading your online assets </li></ul><ul><li>Building a better online brand </li></ul>
  5. 6. Google Sidewiki
  6. 7. Opportunities/Leverage <ul><li>Everything can be reviewed online </li></ul><ul><li>What comes back in search? </li></ul><ul><li>Leading your online assets </li></ul><ul><li>Building a better online brand </li></ul>
  7. 8. What else is exciting? <ul><li>2380 emails sent </li></ul><ul><li>333 opened </li></ul><ul><li>170 clicked </li></ul><ul><li>26 total reviews </li></ul><ul><li>15% of clicks turned into reviews </li></ul>
  8. 9. 5 Summary Points <ul><li>Embrace the change and monitor review platforms and anything online </li></ul><ul><li>Respond honestly and don’t take it personal. Apologize even if you don’t believe you’re wrong. </li></ul><ul><li>Survey internally. Know where you stand before you are surprised. </li></ul><ul><li>Use it as an opportunity to grow your online brand. Believe it or not, more comments are better for you. </li></ul><ul><li>Ask for the reviews. Put links on your websites and remind people in your messages to them. </li></ul>
  9. 10. Where you can find me … <ul><li>MarkJuleen.com </li></ul><ul><li>facebook.markjuleen.com </li></ul><ul><li>@mbj and @theaptnerd </li></ul><ul><li>mjuleen </li></ul><ul><li>homeisjchart.com </li></ul><ul><li>facebook.homeisjchart.com </li></ul><ul><li>@homeisjchart </li></ul><ul><li>MultifamilyInsiders.com </li></ul><ul><li>theresidentconnection.com </li></ul>

×