SEO for Beginning Bloggers and Affiliate Marketers

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This session will focus on SEO through unique content and sound on page site structure, keyword targeting, social media strategies, WordPress tools, and overall best practices.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Blogging

John Carcutt, Director of SEO and Social Media, Advance Digital Inc. (Twitter @johncarcutt) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Rob Merlino, Blogger/Affiliate Marketer, SEBlogger LLC (Twitter @hotdogman1964)

Published in: Business
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SEO for Beginning Bloggers and Affiliate Marketers

  1. 1.    SEO For Beginning Bloggers and Affiliates
  2. 2. Rob Merlino    @Hotdogman1964Publisher, Entrepreneur, Author, Raconteur, Hotdogman & Shark Tank Fan
  3. 3. John Carcutt    @johncarcuttDirector of SEO and Social Media Advance Digital
  4. 4. Importance of good CONTENT for SEO •Where we were when I got started •Evolution of Content for SEO •Where We are Now •What you can do to use content to improve SEO
  5. 5.   2007If its FREE, its for ME!
  6. 6. Some Good Advice I Heeded"Write good quality content and the SEO will take care of itself."
  7. 7.    2007 TRAFFIC Need LINKS for SEO
  8. 8. 2007 Content   necessary is  
  9. 9.  2011  Panda and Penguin  
  10. 10. USING A QUALITY CONTENT STRATEGY FOR SEO•USE WORDPRESS•HAVE A BLOG - for business or as a business
  11. 11. NOWSame story, Just MORE SO!
  12. 12.   • WRITING TIPS •Write WHAT you know about •If you dont know about it, hire someone who does •If you dont have time, hire someone who does   
  13. 13.   SEO WRITING TIPS •          USE Google Keyword Tool to identify keywords •          Have PAGES for SPECIFIC keywords •        Have POSTS for GENERAL keywords   
  14. 14.       
  15. 15. Peer Recommendations
  16. 16. Social is Affecting Results 
  17. 17.  
  18. 18. Social Results
  19. 19. Social Results
  20. 20. Social Results
  21. 21. Social Searches
  22. 22. Shop through Social
  23. 23. Shop through Social
  24. 24. Use Consistent Names
  25. 25. Call to Action & Trackable Link
  26. 26. Use Shareable Buttons
  27. 27. Use Hashtags & Descriptions
  28. 28. Social Media is a Tool Use it!
  29. 29. SEO for WordPress WordPress SEO Plugin by Yoasthttp://wordpress.org/extend/plugins/wordpress-seo
  30. 30. WordPress SEOFinding and Installing the Plugin
  31. 31. WordPress SEO Dashboard Settings
  32. 32. WordPress SEOConfigure Titles and Meta Tags
  33. 33. WordPress SEOConfigure Titles and Meta Tags
  34. 34. WordPress SEOConfigure Titles and Meta Tags
  35. 35. WordPress SEOConfigure Titles and Meta Tags
  36. 36.   WordPress SEO  Configure Titles and Meta Tags  
  37. 37.   WordPress SEO   Configure XML Site Map  
  38. 38.   WordPress SEO  Advanced Permalink Settings  
  39. 39.   WordPress SEO   One Time Settings vs. Every Post   Set It & RecurringForget It ! Tasks
  40. 40.   WordPress SEO   Keyword Suggest and Focus  
  41. 41.   WordPress SEO   Keyword Suggest and Focus  
  42. 42.   WordPress SEO   Keyword Suggest and Focus  
  43. 43.   WordPress SEO   Keyword Suggest and Focus  
  44. 44.   WordPress SEO   Keyword Suggest and Focus  
  45. 45.   WordPress SEO   Keyword Suggest and Focus   Thank You!
  46. 46.   WordPress SEO   Keyword Suggest and Focus  
  47. 47.  Contact Us Stephanie Lichtenstein John Carcutt@MicroSteph @JohnCarcuttMicroMediaMarketing.com Advance.netSteph@micromediamarketing.com Jcarcutt@advance.netRob Merlino@HotDogMan1964RobMerlino.comRob@RobMerlino.com

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