This session will focus on SEO through unique content and sound on page site structure, keyword targeting, social media strategies, WordPress tools, and overall best practices. Experience level: Beginner Target audience: Affiliate/Publisher Niche/vertical: Blogging John Carcutt, Director of SEO and Social Media, Advance Digital Inc. (Twitter @johncarcutt) (Moderator) Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph) Rob Merlino, Blogger/Affiliate Marketer, SEBlogger LLC (Twitter @hotdogman1964)

1.
SEO For Beginning Bloggers and Affiliates

2. Rob Merlino
@Hotdogman1964
Publisher, Entrepreneur, Author, Raconteur,
Hotdogman & Shark Tank Fan

4. John Carcutt
@johncarcutt
Director of SEO and Social Media
Advance Digital

5. Importance of good CONTENT for SEO
•Where we were when I got started
•Evolution of Content for SEO
•Where We are Now
•What you can do to use content to improve SEO

6.
2007
If it's FREE, it's for ME!

7. Some Good Advice I Heeded
"Write good quality content and the SEO will take care of itself."

8.
2007 TRAFFIC
Need LINKS for SEO

9. 2007
Content necessary
is

10. 2011
Panda and Penguin

11. USING A QUALITY CONTENT STRATEGY FOR SEO
•USE WORDPRESS
•HAVE A BLOG - for business or as a business

12. NOW
Same story, Just MORE SO!

13.
•
WRITING TIPS
•Write WHAT you know about
•If you don't know about it, hire someone who does
•If you don't have time, hire someone who does

14.
SEO WRITING TIPS
• USE Google Keyword Tool to identify keywords
• Have PAGES for SPECIFIC keywords
• Have POSTS for GENERAL keywords

16. Peer Recommendations

17. Social is Affecting Results

19. Social Results

20. Social Results

21. Social Results

22. Social Searches

23. Shop through Social

24. Shop through Social

25. Use Consistent Names

26. Call to Action & Trackable Link

27. Use Shareable Buttons

28. Use Hashtags & Descriptions

29. Social Media is a Tool
Use it!

30. SEO for WordPress
WordPress SEO Plugin by Yoast
http://wordpress.org/extend/plugins/wordpress-seo

31. WordPress SEO
Finding and Installing the Plugin

32. WordPress SEO
Dashboard Settings

33. WordPress SEO
Configure Titles and Meta Tags

34. WordPress SEO
Configure Titles and Meta Tags

35. WordPress SEO
Configure Titles and Meta Tags

36. WordPress SEO
Configure Titles and Meta Tags

37. WordPress SEO
Configure Titles and Meta Tags

38. WordPress SEO
Configure XML Site Map

39. WordPress SEO
Advanced Permalink Settings

40. WordPress SEO
One Time Settings vs. Every Post
Set It & Recurring
Forget It ! Tasks

41. WordPress SEO
Keyword Suggest and Focus

42. WordPress SEO
Keyword Suggest and Focus

43. WordPress SEO
Keyword Suggest and Focus

44. WordPress SEO
Keyword Suggest and Focus

45. WordPress SEO
Keyword Suggest and Focus

46. WordPress SEO
Keyword Suggest and Focus
Thank
You!

47. WordPress SEO
Keyword Suggest and Focus

48. Contact Us
Stephanie Lichtenstein John Carcutt
@MicroSteph @JohnCarcutt
MicroMediaMarketing.com Advance.net
Steph@micromediamarketing.com Jcarcutt@advance.net
Rob Merlino
@HotDogMan1964
RobMerlino.com
Rob@RobMerlino.com