Making money with Google's Adsense

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  • Making money with Google's Adsense

    1. 1. MAKING MONEY WITH ADSENSE by Ray Villalobos
    2. 2. ADVANTAGES
    3. 3. ADVANTAGES• Easy to setup/use
    4. 4. ADVANTAGES• Easy to setup/use• Many Ways of Generating Revenue
    5. 5. ADVANTAGES• Easy to setup/use• Many Ways of Generating Revenue• Admetrics can be hooked to Google Analytics
    6. 6. ADSENSE FOR CONTENT
    7. 7. ADSENSE FOR CONTENT • Text/Image Units
    8. 8. ADSENSE FOR CONTENT • Text/Image Units • Link Units
    9. 9. ADSENSE FOR CONTENT • Text/Image Units • Link Units • Contextual Ads
    10. 10. ADSENSE FOR CONTENT • Text/Image Units • Link Units • Contextual Ads • CPC
    11. 11. HOW THE ADS LOOK
    12. 12. HOW THE ADS LOOK• Can be text or Images
    13. 13. HOW THE ADS LOOK• Can be text or Images• Text ads should blend
    14. 14. HOW THE ADS LOOK• Can be text or Images• Text ads should blend• Make sure theyre identifiable as ads
    15. 15. SEARCH RESULTS
    16. 16. SEARCH RESULTS • Use Googles Search Engine to let google search your site
    17. 17. SEARCH RESULTS • Use Googles Search Engine to let google search your site • Get paid for clicks on search results
    18. 18. SEARCH RESULTS • Use Googles Search Engine to let google search your site • Get paid for clicks on search results • Dont modify the Google code
    19. 19. POSITION ADS CAREFULLY
    20. 20. POSITION ADS CAREFULLY • Create channels for better tracking
    21. 21. POSITION ADS CAREFULLY • Create channels for better tracking • Playaround with physical position of ads
    22. 22. POSITION ADS CAREFULLY • Create channels for better tracking • Playaround with physical position of ads • Higher, left is better
    23. 23. POSITION ADS CAREFULLY • Create channels for better tracking • Playaround with physical position of ads • Higher, left is better • Close to useful content
    24. 24. POSITION ADS CAREFULLY • Create channels for better tracking • Playaround with physical position of ads • Higher, left is better • Close to useful content • Use ClickTale for Heat Maps
    25. 25. HOW YOU GET PAID
    26. 26. HOW YOU GET PAID • Google sells keywords based on a bidding system
    27. 27. HOW YOU GET PAID • Google sells keywords based on a bidding system • You get paid based on how much a click is worth
    28. 28. HOW YOU GET PAID • Google sells keywords based on a bidding system • You get paid based on how much a click is worth • When you make $100 Google sends you a check
    29. 29. HOW YOU GET PAID • Google sells keywords based on a bidding system • Youget paid based on how much a click is worth • When you make $100 Google sends you a check • If you make more than $100/ month, then monthly
    30. 30. SUCCESSFUL BLOGGING
    31. 31. GENERATE TRAFFIC
    32. 32. GENERATE TRAFFIC• Writeinteresting, focused content
    33. 33. GENERATE TRAFFIC• Writeinteresting, focused content• Write Often
    34. 34. GENERATE TRAFFIC• Writeinteresting, focused content• Write Often• Keyword Driven articles
    35. 35. GENERATE TRAFFIC• Writeinteresting, focused content• Write Often• Keyword Driven articles• Promote your content (Social, Signature)
    36. 36. BEING CONSISTENT
    37. 37. BEING CONSISTENT• Blog Often
    38. 38. BEING CONSISTENT• Blog Often•1 per day optimal
    39. 39. BEING CONSISTENT• Blog Often•1 per day optimal• Once per week good
    40. 40. BEING CONSISTENT• Blog Often•1 per day optimal• Once per week good• At least once a month
    41. 41. CRITICAL MASS
    42. 42. CRITICAL MASS• How many articles should you write to start getting decent traffic?
    43. 43. CRITICAL MASS• How many articles should you write to start getting decent traffic?• Once your blog inventory reaches 52 articles it starts to reach a traffic sustaining effect (critical mass)
    44. 44. WHAT TO AVOID
    45. 45. WHAT TO AVOID• Sometopics use keywords that are more valuable
    46. 46. WHAT TO AVOID• Sometopics use keywords that are more valuable• Find something you enjoy writing about
    47. 47. WHAT TO AVOID• Some topics use keywords that are more valuable• Find something you enjoy writing about• Filla niche and research keyword worth using Googles AdWords
    48. 48. WHAT TO AVOID• Some topics use keywords that are more valuable• Find something you enjoy writing about• Filla niche and research keyword worth using Googles AdWords• Dont click on your ads
    49. 49. THE END

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