Word camp 2013-seo plugins


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In my Wordcamp 2013 presentation entitled "Using Search Engine Optimization and Social Plugins," I covered several plugins needed for optimizing a Wordpress site, namely:

(1) All in One SEO
(2) Wordpress SEO By Yoast
(3) Google Analyticator
(4) Google Analytics for Wordpress
(5) Jetpack by Worpdress
(6) Google XML sitempa

I also discussed keyword research briefly as well as the importance of blogging.

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  • Jot down as many words as you can think of in 2 minutes THAT YOU THINK SOMEONE WOULD TYPE INTO GOOGLEStart an excel spreadsheet and put all your keywords in there
  • Start an excel spreadsheet and put all your keywords in there SEO is about DATAYou use a keyword tool to not ONLY verify the words you thought of, but to find additional ones you hadn’t thought of
  • NEXT: Once you have some good keywords, you want to look at the competition.The more niche you can get, the better.
  • -once all the REASONABLE, PRACTICAL choices are in Excel, then cull, prioritize, and cutOR – put into Phase 1, 2 and 3-prioritize. For a small business, you really only need between 5-15 terms for your website. That depends on how many pages you have.If you blog, you can expand the list with more specifics.
  • Rule of thumb: if you don’t talk about it on your site, do NOT choose it as a keyword
  • You can get stuck in the research phase FOREVER and it will stall your SEO efforts
  • When you leave here today, I imagine the laundry list of takeaways and action items for your website and business is going to be pretty long, right? If you do NOTHING ELSE – I want you to optimize your title tags. This is the most important element for you right now.
  • The good think about SEO is that you can learn it in phases. I’m a big proponent of what I call the Phase1, Phase 2 and Phase 3 strategy. This is what I did when I was creating my website. I had SO much I wanted to put on my website when I created it that I found my launch date kept getting pushed further and further back. So I broke up my planning into phase 1, launch, then phase 2, modify and phase 3. Second part: SEO does not exist in a vacuumHalf of what you do ON your page vsStrictly on links, strictly on social media, strictly on copywriting. ALWAYS a combination of things . what you do OFF your pageThe last time I gave this very similar talk was for Digital Atlanta back in November. Was anyone at that talk? Well, I had 90 minutes, and at the end of 90 minutes I was only halfway done. So most people stayed for an extra 90 minutes, and the talk was 3 hours total. Unfortunately we don’t have that luxury. But, the point with the 3 phases, is that on-page optimization should be your first priority
  • If SEO is an important tactic for you, then you must understand that companies with a blog (or an e-newsletter) or BOTH do significantly better in search and overall traffic. you must add frequent content to your site. Not just any content, but good content where you discuss subjects (keywords) that your niche (and yes it is important to have a niche) is interested in. You need to develop relationships on social media sites and share your content and ideas with people. And you need to find groups of people online and in real life that may need your expertise and lead them back to your website, where they will find everything they need to know about working with you, which then converts them into a loyal client.3. Fresh content-keep your content fresh. Write a blog, revise some content, make updates so that the engines come back to your page. Track your stats to see where you need to tweak and what is making clients come or better yet stay on your site.
  • Drop me a line and let me know the hardest part of execution. Time commitment? Lack of knowedge? not being confident in your writing… you have to be confident in your website if you’re trying to drive ppltoit. I’ve met people at networkign events and asked them their website URL so I could visit it. They always say, “oh, it’s really outdated, I wrote it myself, it’s not that good, the design is awful,”…. That just won’t cut it. If YOU don’t like your website, how are you supposed to convince the reader who lands on it to like you and your business?
  • Word camp 2013-seo plugins

    1. 1. By: Jenny Munn | www.JennyMunn.com | Jenny@JennyMunn.com | @JennyMunn Using Search Engine Optimization and Social Plugins By Jenny Munn www.jennymunn.com
    2. 2. Why Plugins for SEO?⇥ Created with the purpose of expanding the functionalities of WordPress⇥ Gives non-techies a chance to compete!
    3. 3. Who Am I?Climbing to the top of
    4. 4. Definition of SEO SEO = Improving the discovery of CONTENT⇥ SEO (and getting on the first page of Google) is not about bragging rights. It’s about driving leads and ultimately increasing profits⇥ Are your customers the type that would turn to search engines to find you? C4 | SEO On a Budget
    5. 5. 4 Plugins to Discuss1. Foundational SEO Plugin2. Google Analytics3. Social Share4. XML Sitemap
    6. 6. 1. Foundational SEO Plugin Gives you an EASY way to add your keywords to the most important place your keywords need to go. “Great!…But don’t we need keywords first?”
    7. 7. Quick & Dirty Keyword Research 101 1. Brainstorm your “seed” keywords 2. Verify your keywords in a keyword research tool 3. Do your competitive research 4. Pick your keywords 5. Go Forth and optimize (this is where your foundational SEO plugin comes in)
    8. 8. Step 1: Develop Your “Seed” KeywordsBrainstorm keywords you *think* people are using to find your business⇥ 2-Minute Brainstorm⇥ Brainstorm With Others Keywords: •Content maven?⇥ Check the Competition •Freelance Copywriter?⇥ Go to Google •E-marketing specialist? •Marketing consultant? •Business Writer?
    9. 9. Step #2:Verify Your Seed Keywords
    10. 10. Transfer All Keyword Options
    11. 11. Do Your Competitive Research
    12. 12. Why Competitive Research Matters Large companies have the benefit of an SEO team
    13. 13. Keyword Research Tips⇥ Put lots of keyword seed combinations into your research tool⇥ Look for the hidden gems (LOW Competition, HIGH Search Count)⇥ Get the @#$%^& out of the keyword tool! » Transfer all the reasonable keyword choices to an excel spreadsheet
    14. 14. Keyword Research Mistakes⇥ Trying to rank for 100 strategic keywords (pick between 5-15)⇥ Selecting 5 keywords per page (only 1-3 keywords)⇥ Not knowing your competition (keyword competition)⇥ Choosing a keyword that has no relevance to your site
    15. 15. *****Important Tip*****The most important thing is to get started. A half decent keyword is better than NO keyword http://jennymunn.com/ http://jennymunn.com/diy-seo/how-to-find-keywords/
    16. 16. Now that you have yourkeywords, where do they go?
    17. 17. Title Tags and Meta Descriptions: The 2 Most Important Places to Put Your Keywords
    18. 18. How Do You Get Your Keywords There? Enter the Foundational SEO Plugin
    19. 19. “All in One”(All in One SEO Pack)
    20. 20. WordPress SEO By Yoast
    21. 21. Plugin #2: Google Analytics“How Do I Know if My SEO is Working?” Google Analyticator Google Analytics for WordPress
    22. 22. Plugin #2: Google Analytics“How Do I Know if My SEO is Working?” Jetpack Straight Up Google Analytics
    23. 23. Plugin #3: XML Sitemap Plugin Tells Google about pages on your site they might not otherwise discover• WordPress SEO by Yoast• Google XML Sitemap
    24. 24. Yoast Benefit: XML Plugin Built In
    25. 25. Plugin #4: Social Share Plugin Digg Digg Jetpack by WordPressReally Simple Facebook Twitter Share (nowcomes with pinterest)
    26. 26. What Else Does It Take for SEOSuccess? Phase 3 PHASE 1 Phase 2 Create On-page Additional  Keyword Research Optimization Content Pages  Competitive Strongly Research consider Linkbuilding Create  Create Title Blogging Social Linkbait Tags and Descriptions Media Community Optimization building
    27. 27. Blogging on WordPress (SEO loves blogging)
    28. 28. Parting Thoughts• It’s not the amount of plugins, it’s how you USE them• “I’m going to find the BEST, FREE plugin available”• “I’m not going to do anything until I find the PERFECT plugin”• Get help! • Happiness Bar at WordCamp • Local WordPress Meetup groups • Connect with me or other awesome people you’ll meet at WC (www.jennymunn.com)
    29. 29. Questions? Contact me anytime! Jenny Munn, SEO Training www.JennyMunn.com www.JennyMunn.com/blog Jenny@JennyMunn.com Twitter: @jennymunn