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Word camp 2013-seo plugins

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In my Wordcamp 2013 presentation entitled "Using Search Engine Optimization and Social Plugins," I covered several plugins needed for optimizing a Wordpress site, namely:

(1) All in One SEO
(2) Wordpress SEO By Yoast
(3) Google Analyticator
(4) Google Analytics for Wordpress
(5) Jetpack by Worpdress
(6) Google XML sitempa

I also discussed keyword research briefly as well as the importance of blogging.

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Word camp 2013-seo plugins

  1. 1. By: Jenny Munn | www.JennyMunn.com | Jenny@JennyMunn.com | @JennyMunn Using Search Engine Optimization and Social Plugins By Jenny Munn www.jennymunn.com
  2. 2. Why Plugins for SEO?⇥ Created with the purpose of expanding the functionalities of WordPress⇥ Gives non-techies a chance to compete!
  3. 3. Who Am I?Climbing to the top of
  4. 4. Definition of SEO SEO = Improving the discovery of CONTENT⇥ SEO (and getting on the first page of Google) is not about bragging rights. It’s about driving leads and ultimately increasing profits⇥ Are your customers the type that would turn to search engines to find you? C4 | SEO On a Budget
  5. 5. 4 Plugins to Discuss1. Foundational SEO Plugin2. Google Analytics3. Social Share4. XML Sitemap
  6. 6. 1. Foundational SEO Plugin Gives you an EASY way to add your keywords to the most important place your keywords need to go. “Great!…But don’t we need keywords first?”
  7. 7. Quick & Dirty Keyword Research 101 1. Brainstorm your “seed” keywords 2. Verify your keywords in a keyword research tool 3. Do your competitive research 4. Pick your keywords 5. Go Forth and optimize (this is where your foundational SEO plugin comes in)
  8. 8. Step 1: Develop Your “Seed” KeywordsBrainstorm keywords you *think* people are using to find your business⇥ 2-Minute Brainstorm⇥ Brainstorm With Others Keywords: •Content maven?⇥ Check the Competition •Freelance Copywriter?⇥ Go to Google •E-marketing specialist? •Marketing consultant? •Business Writer?
  9. 9. Step #2:Verify Your Seed Keywords
  10. 10. Transfer All Keyword Options
  11. 11. Do Your Competitive Research
  12. 12. Why Competitive Research Matters Large companies have the benefit of an SEO team
  13. 13. Keyword Research Tips⇥ Put lots of keyword seed combinations into your research tool⇥ Look for the hidden gems (LOW Competition, HIGH Search Count)⇥ Get the @#$%^& out of the keyword tool! » Transfer all the reasonable keyword choices to an excel spreadsheet
  14. 14. Keyword Research Mistakes⇥ Trying to rank for 100 strategic keywords (pick between 5-15)⇥ Selecting 5 keywords per page (only 1-3 keywords)⇥ Not knowing your competition (keyword competition)⇥ Choosing a keyword that has no relevance to your site
  15. 15. *****Important Tip*****The most important thing is to get started. A half decent keyword is better than NO keyword http://jennymunn.com/ http://jennymunn.com/diy-seo/how-to-find-keywords/
  16. 16. Now that you have yourkeywords, where do they go?
  17. 17. Title Tags and Meta Descriptions: The 2 Most Important Places to Put Your Keywords
  18. 18. How Do You Get Your Keywords There? Enter the Foundational SEO Plugin
  19. 19. “All in One”(All in One SEO Pack)
  20. 20. WordPress SEO By Yoast
  21. 21. Plugin #2: Google Analytics“How Do I Know if My SEO is Working?” Google Analyticator Google Analytics for WordPress
  22. 22. Plugin #2: Google Analytics“How Do I Know if My SEO is Working?” Jetpack Straight Up Google Analytics
  23. 23. Plugin #3: XML Sitemap Plugin Tells Google about pages on your site they might not otherwise discover• WordPress SEO by Yoast• Google XML Sitemap
  24. 24. Yoast Benefit: XML Plugin Built In
  25. 25. Plugin #4: Social Share Plugin Digg Digg Jetpack by WordPressReally Simple Facebook Twitter Share (nowcomes with pinterest)
  26. 26. What Else Does It Take for SEOSuccess? Phase 3 PHASE 1 Phase 2 Create On-page Additional  Keyword Research Optimization Content Pages  Competitive Strongly Research consider Linkbuilding Create  Create Title Blogging Social Linkbait Tags and Descriptions Media Community Optimization building
  27. 27. Blogging on WordPress (SEO loves blogging)
  28. 28. Parting Thoughts• It’s not the amount of plugins, it’s how you USE them• “I’m going to find the BEST, FREE plugin available”• “I’m not going to do anything until I find the PERFECT plugin”• Get help! • Happiness Bar at WordCamp • Local WordPress Meetup groups • Connect with me or other awesome people you’ll meet at WC (www.jennymunn.com)
  29. 29. Questions? Contact me anytime! Jenny Munn, SEO Training www.JennyMunn.com www.JennyMunn.com/blog Jenny@JennyMunn.com Twitter: @jennymunn

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