Perfect Pages: Content Strategy and SEO
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Perfect Pages: How to Create Category-defining resources that rank highly for 1000s of keywords and variations. For Engage PDX Conference
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Perfect Pages: Content Strategy and SEO
- 3. My First “Marketing” Job
- 5. What it felt like
- 6. SEO: Delivering exactly what the user wants at the exact moment they seek it.
- 7. SEO: Delivering exactly what the user wants at the exact moment they seek it.
- 8. Giardia
- 20. What’s the best restaurant in Portland?
- 21. Telemarketer Challenge: Rank #1 for “Best Restaurant in Portland”
- 22. Optimized Title Tag <title>Best Restaurant – Pancake House in Portland Oregon</title> Optimize TF-IDF Page Segmentation Semantic Distance Co-occurrence Optimization Entity Salience
- 24. dt
- 29. The Long Tail is Very Hard to Predict
- 30. Lots of questions. Many searches.
- 34. DILUTION
- 41. What human wants to read this?!?! Nope!
- 42. Added rich formatting • Headers • Images • Scanable
- 48. Generic Unique Image • Summarizes basic points of post • Took 2 minutes to make • Increases engagement • Look, another bullet point!
- 53. Strategy #1: Act as a Hub/ Authority/Resource Page • Link to AuthoraEve Resources • Internal or external • Going forward is beMer than going back • Several Patents+Case Studies support this concept
- 56. Hacking with Google Search Console
- 59. 1. Figure out user intent 2. Answer questions beyond the keyword 3. Structure+Format everything 4. Add unique media 5. Pursue engagement as ranking factor #1
- 60. 7. F**K Giardia