• Established in 2004• Team of 14 creative’s & techies• Working in SEO/Online Marketing for over5 years• Worked with over 400 businesses
Disclaimer• Everything we discuss today is based on our experience & current practices• Nobody working in SEO has any “control” over Search Engines!
Agenda• SEO Myths• Keyword Research & Selection• Building A Quality Website• How To Optimise Pages• Link Building Ideas• Why Use Social Media• Measuring Success
SEO Myths• “Killer SEO tactics” exist• SEO companies can get you in #1 position over night• SEO companies can guarantee top positions• SEO companies don’t have a contact /relative / friend / mole who works in Google who can help them!
Keyword Research Overview• Methods Of Choosing Keywords• Checking Estimated Traffic• Competitor Analysis
Important!• Your keywords should be based on products or services that you actually provide• Ranking for generic keywords for your industry is likely to be difficult and may not result in new business
Competitor Keyword Analysis Page Titles Navigation Menus Page Content Meta Keywords In Page Source <meta name="keywords" content="leather sofas, dining chairs, tables, living room furniture">
The Google Keyword ToolGoogle: Google Keyword Toolhttps://adwords.google.co.uk/select/KeywordToolExternalTick “Exact Match Type”
The Long Tail Approach • Think about product types Keyword Local Monthly Searches plus size halloween costumes for women 590 cheap halloween costumes for women 480 • Product Specific Keywords Keyword Local Monthly Searches dog halloween costumes 480 halloween costumes for couples 480 zombie halloween costumes 390 cat halloween costumes 320
Google Trends• View Historic Search Peaks & Dips• Plan An SEO Push
Build A Quality Website!• Google’s “Panda” updates look to demote low quality websites from appearing in Search Results• First update arrived in the UK March 2011, multiple refinements have been made since
Build A Quality Website!• Use Modern Coding Standards• Fast Loading Times & Reliable• Logical Structure & Easy To Navigate
Build A Quality Website!• Create Quality Content• Grammar & Spelling• Avoid Too Many Ads & Have Content “Above The Fold”
Build A Quality Website!• Unique Content• Write For Your Visitors, Not Search Engines• Be Comprehensive, Not Unsubstantial• Dont Be Afraid To Link Out To Sources• Consolidate Existing Content
How To Optimise Your Website• Page Titles & Descriptions• Images• Page Content• Page urls
How To Build Links• Opensiteexplorer.org – look at who is linking to your competitors, contact them!• Scale it up – see who is linking to the top 5,10,15 or 20 websites for your chosen keywords
Creative Link Building• Guest blogging• Run a competition• Donate products to be reviewed• Donate To Charities / Sponsor Events
Build A Brand – Be Social!• Be More Than A Solo Online Entity• Dominate Search Results For Your Brand Name• Share Your Content – Make It Easy For Others To Do So To• Interact With Customers – Reach Out!
Measure Your Success• Benchmark Positions Of Keywords• Use Google Analytics to track- increased visitors- increased page views- website conversions (i.e sales, downloads).....and many more!
Q&A Jonathan Walker Head Of Online Marketing @ Spindogs SEO Services &SEO Training Available: Groups & 1-to-1 Sessions• firstname.lastname@example.org• twitter.com/spindogs• www.spindogs.co.uk