Yoast SEO is the most popular choice for doing some of the heavy lifting when optimising your site for search engines and social platforms. With millions of active installs, most WordPress sites are using this plugin, but like all good tools, you still need to use it correctly and put in the work yourself to see results.
This talk was delivered at the Melbourne WordPress Meetup in March 2018, I covered what's new in the latest release of Yoast SEO, as well as the fundamental areas you need to focus on to ensure you content can be found in the search engines.
“The process of
increasing the number of
visitors to a website by
achieving high rank in
the search results of a
search engine. The
higher a website ranks in
the results of a search,
the greater the chance
that users will visit the
site.” - Moz
Think of search engines
like the librarians of the
Their systems collect
information about every
page on the web so they
can help users find
exactly what they’re
Algorithms are constantly
being updated which makes
staying on top of SEO
These algorithm changes
have code names you may
have heard some of the
biggest ones Penguin,
Panda and Hummingbird.
If you have a website,
understanding the key
ingredients search engines
look for (ranking factors)
and making it easy for them
to find these on your site
helps to improve your
chances of being displayed
higher up in the search
engine results page (SERP).
Check out Google’s Quality Guidelines
• Magento 2 - https://github.com/Yoast/Yoast-SEO-for-Magento2
• SEO for Drupal - https://yoast.com/software/yoast-seo-for-drupal-module/
• TYPO3 - https://extensions.typo3.org/extension/yoast_seo/
• Video SEO - https://yoast.com/wordpress/plugins/video-seo/
• Local SEO - https://yoast.com/wordpress/plugins/local-seo/
• Local SEO for WooCommerce - https://yoast.com/wordpress/plugins/local-seo-
• News for SEO - https://yoast.com/wordpress/plugins/news-seo/
• Titles and Metas is now Search Appearance.
• General and Homepage have been combined.
• The XML sitemap settings now depend on the search indexation
• The toggles in the Advanced features tab have been deprecated,
moved or merged.
• Breadcrumbs and RSS can now be found under Search Appearance.
• The text link counter calculator is now in Tools.
• The Media menu item is brand-new.
• Every feature toggle is now in General > Features.
Recommended SEO Standards for Internal
WordPress Posts and Pages (make.wordpress.org)
• Featured Images
• Image Alt Tags and Descriptions
• Minimum Word Count
• Page Title
• Use of H1 Tags
• Use of H2-H6 Tags
• Meta Descriptions
• Internal Linking
Is this page ready? – Checklist (make.wordpress.org)
• The primary keyword I have selected is relevant for the content;
• This post contains at least 300 words;
• My primary keyword is in the first half of the title;
• The title contains a maximum of 60 characters;
• I have confirmed the title is a <h1> tag;
• I have included my primary keyword in the first paragraph and it fits in a natural
• This post includes several sub headers, all marked with <h2>-<h6> tags;
• This post includes internal links where appropriate;
• This post contains a featured image;
• I have added a relevant alt description for the image so that those who are not
able to see the image still understand its context;
• I have added a meta description under 155 characters that contains the primary
keyword and a clear call to action.