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Deep Dive Into Yoast SEO 7

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Yoast SEO is the most popular choice for doing some of the heavy lifting when optimising your site for search engines and social platforms. With millions of active installs, most WordPress sites are using this plugin, but like all good tools, you still need to use it correctly and put in the work yourself to see results.

This talk was delivered at the Melbourne WordPress Meetup in March 2018, I covered what's new in the latest release of Yoast SEO, as well as the fundamental areas you need to focus on to ensure you content can be found in the search engines.

Published in: Technology

Deep Dive Into Yoast SEO 7

  1. 1. Deep Dive Into Yoast SEO 7 @chrisburgess
  2. 2. Overview SEO basics Yoast Walk-through What's new in Yoast 7 Technical SEO tips Monitoring your progress Where to learn more
  3. 3. SEO basics
  4. 4. SERPs (Search Engine Results Pages)
  5. 5. “The process of increasing the number of visitors to a website by achieving high rank in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that users will visit the site.” - Moz
  6. 6. Think of search engines like the librarians of the Internet. Their systems collect information about every page on the web so they can help users find exactly what they’re looking for.
  7. 7. Algorithms are constantly being updated which makes staying on top of SEO efforts important. These algorithm changes have code names you may have heard some of the biggest ones Penguin, Panda and Hummingbird.
  8. 8. If you have a website, understanding the key ingredients search engines look for (ranking factors) and making it easy for them to find these on your site helps to improve your chances of being displayed higher up in the search engine results page (SERP).
  9. 9. More visitors, leads or customers More potential sales or enquiries More success for online business >>
  10. 10. Check out Google’s Quality Guidelines https://support.google.com/webmasters/answer/35769?hl=en
  11. 11. Search Quality Raters Guidelines https://static.googleusercontent.c om/media/www.google.com/en//i nsidesearch/howsearchworks/asse ts/searchqualityevaluatorguideline s.pdf
  12. 12. Yoast Walk-through
  13. 13. Do you need Yoast if you’re using WordPress?
  14. 14. Quick Background on Yoast
  15. 15. ”SEO for Everyone”
  16. 16. Yoast Products • Magento 2 - https://github.com/Yoast/Yoast-SEO-for-Magento2 • SEO for Drupal - https://yoast.com/software/yoast-seo-for-drupal-module/ • TYPO3 - https://extensions.typo3.org/extension/yoast_seo/ • Video SEO - https://yoast.com/wordpress/plugins/video-seo/ • Local SEO - https://yoast.com/wordpress/plugins/local-seo/ • Local SEO for WooCommerce - https://yoast.com/wordpress/plugins/local-seo- for-woocommerce/ • News for SEO - https://yoast.com/wordpress/plugins/news-seo/
  17. 17. ”SEO for Everyone”
  18. 18. “..and made Yoast SEO a lot better, faster and, most importantly, easier to understand for everyone, expert and beginner alike.”
  19. 19. Yoast does make optimising content in WordPress a breeze, but you still need to put the work in to get results.
  20. 20. This means learning about how search engines work, how they rank content – as well as learning how WordPress and Yoast work – then putting that all together! 
  21. 21. What's new in Yoast 7
  22. 22. Yoast 7 – Making SEO Easier for Everyone https://yoast.com/yoast-seo-7-0/
  23. 23. Old vs New
  24. 24. • Titles and Metas is now Search Appearance. • General and Homepage have been combined. • The XML sitemap settings now depend on the search indexation settings. • The toggles in the Advanced features tab have been deprecated, moved or merged. • Breadcrumbs and RSS can now be found under Search Appearance. • The text link counter calculator is now in Tools. • The Media menu item is brand-new. • Every feature toggle is now in General > Features.
  25. 25. Yoast Templates
  26. 26. https://kb.yoast.com/kb/yoast-wordpress-seo-titles-metas-template-variables/
  27. 27. Yoast Premium
  28. 28. Yoast and ACF
  29. 29. https://angrycreative.se/en/open-source/acf-content-analysis-yoast-seo/
  30. 30. Technical SEO tips
  31. 31. https://make.wordpress.org/marketing/2018/02/28/recommended-seo-standards-for-internal-wordpress-posts-and-pages/
  32. 32. Recommended SEO Standards for Internal WordPress Posts and Pages (make.wordpress.org) • Featured Images • Image Alt Tags and Descriptions • Minimum Word Count • Page Title • Readability • Use of H1 Tags • Use of H2-H6 Tags • Meta Descriptions • Internal Linking https://make.wordpress.org/marketing/2018/02/28/recommended-seo-standards-for-internal-wordpress-posts-and-pages/
  33. 33. Is this page ready? – Checklist (make.wordpress.org) • The primary keyword I have selected is relevant for the content; • This post contains at least 300 words; • My primary keyword is in the first half of the title; • The title contains a maximum of 60 characters; • I have confirmed the title is a <h1> tag; • I have included my primary keyword in the first paragraph and it fits in a natural way; • This post includes several sub headers, all marked with <h2>-<h6> tags; • This post includes internal links where appropriate; • This post contains a featured image; • I have added a relevant alt description for the image so that those who are not able to see the image still understand its context; • I have added a meta description under 155 characters that contains the primary keyword and a clear call to action. https://make.wordpress.org/marketing/2018/02/28/recommended-seo-standards-for-internal-wordpress-posts-and-pages/
  34. 34. Monitoring your progress
  35. 35. Google Analytics
  36. 36. Source: https://templatic.com/wp/google-analytics-wordpress/
  37. 37. Google Search Console
  38. 38. Source: https://webmasters.googleblog.com/2018/01/introducing-new-search-console.html
  39. 39. Google Lighthouse
  40. 40. Google AdWords Keyword Planner
  41. 41. Google PageSpeed Insights
  42. 42. Source: https://developers.google.com/speed/
  43. 43. Where to learn more
  44. 44. Source: https://moz.com/learn/seo and https://moz.com/beginners-guide-to-seo
  45. 45. Want more tools?
  46. 46. https://saijogeorge.com/best-marketing-tools/
  47. 47. Thanks  @chrisburgess chrisburgess.com.au

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