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Deep Dive Into Yoast SEO 7
@chrisburgess
Overview
SEO basics
Yoast Walk-through
What's new in Yoast 7
Technical SEO tips
Monitoring your progress
Where to learn more
SEO basics
SERPs (Search Engine Results Pages)
“The process of
increasing the number of
visitors to a website by
achieving high rank in
the search results of a
search engine. The
higher a website ranks in
the results of a search,
the greater the chance
that users will visit the
site.” - Moz
Think of search engines
like the librarians of the
Internet.
Their systems collect
information about every
page on the web so they
can help users find
exactly what they’re
looking for.
Algorithms are constantly
being updated which makes
staying on top of SEO
efforts important.
These algorithm changes
have code names you may
have heard some of the
biggest ones Penguin,
Panda and Hummingbird.
If you have a website,
understanding the key
ingredients search engines
look for (ranking factors)
and making it easy for them
to find these on your site
helps to improve your
chances of being displayed
higher up in the search
engine results page (SERP).
More
visitors,
leads or
customers
More
potential
sales or
enquiries
More
success for
online
business
>>
Check out Google’s Quality Guidelines
https://support.google.com/webmasters/answer/35769?hl=en
Search Quality Raters Guidelines
https://static.googleusercontent.c
om/media/www.google.com/en//i
nsidesearch/howsearchworks/asse
ts/searchqualityevaluatorguideline
s.pdf
Yoast Walk-through
Do you need Yoast if you’re using WordPress?
Quick Background on Yoast
”SEO for Everyone”
Yoast Products
• Magento 2 - https://github.com/Yoast/Yoast-SEO-for-Magento2
• SEO for Drupal - https://yoast.com/software/yoast-seo-for-drupal-module/
• TYPO3 - https://extensions.typo3.org/extension/yoast_seo/
• Video SEO - https://yoast.com/wordpress/plugins/video-seo/
• Local SEO - https://yoast.com/wordpress/plugins/local-seo/
• Local SEO for WooCommerce - https://yoast.com/wordpress/plugins/local-seo-
for-woocommerce/
• News for SEO - https://yoast.com/wordpress/plugins/news-seo/
”SEO for Everyone”
“..and made Yoast SEO a lot better, faster and,
most importantly, easier to understand for
everyone, expert and beginner alike.”
Yoast does make optimising content in
WordPress a breeze, but you still need to put
the work in to get results.
This means learning about how search
engines work, how they rank content – as well
as learning how WordPress and Yoast work –
then putting that all together! 
What's new in Yoast 7
Yoast 7 – Making SEO Easier for Everyone
https://yoast.com/yoast-seo-7-0/
Old vs New
• Titles and Metas is now Search Appearance.
• General and Homepage have been combined.
• The XML sitemap settings now depend on the search indexation
settings.
• The toggles in the Advanced features tab have been deprecated,
moved or merged.
• Breadcrumbs and RSS can now be found under Search Appearance.
• The text link counter calculator is now in Tools.
• The Media menu item is brand-new.
• Every feature toggle is now in General > Features.
Yoast Templates
https://kb.yoast.com/kb/yoast-wordpress-seo-titles-metas-template-variables/
Yoast Premium
Yoast and ACF
https://angrycreative.se/en/open-source/acf-content-analysis-yoast-seo/
Technical SEO tips
https://make.wordpress.org/marketing/2018/02/28/recommended-seo-standards-for-internal-wordpress-posts-and-pages/
Recommended SEO Standards for Internal
WordPress Posts and Pages (make.wordpress.org)
• Featured Images
• Image Alt Tags and Descriptions
• Minimum Word Count
• Page Title
• Readability
• Use of H1 Tags
• Use of H2-H6 Tags
• Meta Descriptions
• Internal Linking
https://make.wordpress.org/marketing/2018/02/28/recommended-seo-standards-for-internal-wordpress-posts-and-pages/
Is this page ready? – Checklist (make.wordpress.org)
• The primary keyword I have selected is relevant for the content;
• This post contains at least 300 words;
• My primary keyword is in the first half of the title;
• The title contains a maximum of 60 characters;
• I have confirmed the title is a <h1> tag;
• I have included my primary keyword in the first paragraph and it fits in a natural
way;
• This post includes several sub headers, all marked with <h2>-<h6> tags;
• This post includes internal links where appropriate;
• This post contains a featured image;
• I have added a relevant alt description for the image so that those who are not
able to see the image still understand its context;
• I have added a meta description under 155 characters that contains the primary
keyword and a clear call to action.
https://make.wordpress.org/marketing/2018/02/28/recommended-seo-standards-for-internal-wordpress-posts-and-pages/
Monitoring your progress
Google Analytics
Source: https://templatic.com/wp/google-analytics-wordpress/
Google Search Console
Source: https://webmasters.googleblog.com/2018/01/introducing-new-search-console.html
Google Lighthouse
Google AdWords Keyword Planner
Google PageSpeed Insights
Source: https://developers.google.com/speed/
Where to learn more
Source: https://moz.com/learn/seo and https://moz.com/beginners-guide-to-seo
Want more tools?
https://saijogeorge.com/best-marketing-tools/
Thanks 
@chrisburgess
chrisburgess.com.au

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