Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Ge#ng	
  found	
  on	
  	
  
	
  
Rich	
  Owings	
  
Links	
  to	
  men6oned	
  resources:	
  
h9p://localiswhereitsat.com...
SEO	
  101	
  
Search	
  engine	
  op6miza6on	
  
SEO	
  101	
  
Defini6ons	
  
Paid	
  ads	
  
Organic	
  
search	
  results	
  
Keywords	
  
•  Word	
  or	
  phrase	
  you	
  are	
  targe6ng	
  
•  Work	
  it	
  into	
  your	
  6tle	
  and	
  text	
  
Keywords	
  
•  WordPress	
  
•  WordPress	
  developer	
  
•  WordPress	
  designer	
  
•  Asheville	
  WordPress	
  desi...
Title	
  
Title	
  
Title	
  
URL	
  
Descrip6on	
  
Title	
  
URL	
  
Descrip6on	
  
Title	
  and	
  descrip6on	
  
•  Title	
  important	
  ranking	
  factor	
  
•  Descrip6on	
  helps	
  drive	
  clicks	
 ...
Alt	
  image	
  tags	
  
Alt	
  image	
  tags	
  
URL	
  structure	
  
Permalinks	
  
Pre9y	
  permalinks	
  
New	
  sites	
  only	
  
Keywords	
  
•  Word	
  or	
  phrase	
  you	
  are	
  targe6ng	
  
•  Work	
  it	
  into	
  your	
  6tle,	
  text	
  and	
...
Make	
  internal	
  linking	
  a	
  habit	
  
SEO	
  tools	
  
SEO	
  plugins	
  
•  WordPress	
  SEO	
  by	
  Yoast	
  
•  All	
  in	
  one	
  SEO	
  
Google	
  Analy6cs	
  
Google	
  Webmaster	
  Tools	
  
XML	
  sitemaps	
  
Universal	
  search	
  results	
  
Universal	
  search	
  results	
  
Improving	
  click	
  thru	
  rate	
  
Google	
  authorship	
  
Schema	
  
Change	
  happens	
  
Change	
  happens	
  
•  Link	
  schemes	
  
•  Paid	
  text	
  links/text	
  link	
  ads	
  
•  Spammy	
  guest	
  bloggi...
Life	
  beyond	
  Google	
  
Quick	
  hits	
  
•  Write	
  for	
  your	
  audience	
  
•  Quality	
  content	
  
•  Visually	
  friendly	
  
	
  
Quick	
  hits	
  
Quick	
  hits	
  
•  Write	
  for	
  your	
  audience	
  
•  Quality	
  content	
  
•  Visually	
  friendly	
  
•  Make	
 ...
Quick	
  hits	
  
Quick	
  hits	
  
•  Mobile	
  responsive	
  
Quick	
  hits	
  
Quick	
  hits	
  
•  Mobile	
  responsive	
  
•  Redirect	
  error	
  pages	
  
Quick	
  hits	
  
Quick	
  hits	
  
•  Mobile	
  responsive	
  
•  Redirect	
  error	
  pages	
  
•  Don’t	
  hide	
  you	
  site	
  
Five	
  takeaways	
  
•  Create	
  quality	
  content	
  
•  Op6mize,	
  but	
  don’t	
  overdo	
  it	
  
•  Create	
  int...
 
	
  
Rich	
  Owings	
  
localiswhereitsat.com	
  
rich@localiswhereitsat.com	
  
Twi9er:	
  @RichOwings	
  
h9p://locali...
Getting found on Google  - WordCamp Asheville 2014
Getting found on Google  - WordCamp Asheville 2014
Getting found on Google  - WordCamp Asheville 2014
Getting found on Google  - WordCamp Asheville 2014
Getting found on Google  - WordCamp Asheville 2014
Upcoming SlideShare
Loading in …5
×

Getting found on Google - WordCamp Asheville 2014

294 views

Published on

Getting Found on Google is an SEO 101 presentation for WordCamp Asheville 2014.

Published in: Marketing, Technology, Design
  • Be the first to comment

  • Be the first to like this

Getting found on Google - WordCamp Asheville 2014

  1. 1. Ge#ng  found  on       Rich  Owings   Links  to  men6oned  resources:   h9p://localiswhereitsat.com/seo-­‐resources  
  2. 2. SEO  101   Search  engine  op6miza6on  
  3. 3. SEO  101   Defini6ons  
  4. 4. Paid  ads   Organic   search  results  
  5. 5. Keywords   •  Word  or  phrase  you  are  targe6ng   •  Work  it  into  your  6tle  and  text  
  6. 6. Keywords   •  WordPress   •  WordPress  developer   •  WordPress  designer   •  Asheville  WordPress  designer  
  7. 7. Title  
  8. 8. Title  
  9. 9. Title  
  10. 10. URL   Descrip6on  
  11. 11. Title   URL  
  12. 12. Descrip6on  
  13. 13. Title  and  descrip6on   •  Title  important  ranking  factor   •  Descrip6on  helps  drive  clicks   Title   Descrip6on  
  14. 14. Alt  image  tags  
  15. 15. Alt  image  tags  
  16. 16. URL  structure  
  17. 17. Permalinks  
  18. 18. Pre9y  permalinks  
  19. 19. New  sites  only  
  20. 20. Keywords   •  Word  or  phrase  you  are  targe6ng   •  Work  it  into  your  6tle,  text  and  alt   image  tags   •  Don’t  overdo  it   •  Mix  them  up   •  One  page  for  each  keyword/ keyphrase  target  
  21. 21. Make  internal  linking  a  habit  
  22. 22. SEO  tools  
  23. 23. SEO  plugins   •  WordPress  SEO  by  Yoast   •  All  in  one  SEO  
  24. 24. Google  Analy6cs  
  25. 25. Google  Webmaster  Tools  
  26. 26. XML  sitemaps  
  27. 27. Universal  search  results  
  28. 28. Universal  search  results  
  29. 29. Improving  click  thru  rate   Google  authorship   Schema  
  30. 30. Change  happens  
  31. 31. Change  happens   •  Link  schemes   •  Paid  text  links/text  link  ads   •  Spammy  guest  blogging   •  Duplicate  content   •  Thin  content   •  Too  many  ads   •  Keyword  stuffing/Over-­‐op6miza6on  
  32. 32. Life  beyond  Google  
  33. 33. Quick  hits   •  Write  for  your  audience   •  Quality  content   •  Visually  friendly    
  34. 34. Quick  hits  
  35. 35. Quick  hits   •  Write  for  your  audience   •  Quality  content   •  Visually  friendly   •  Make  it  easy  to  share  
  36. 36. Quick  hits  
  37. 37. Quick  hits   •  Mobile  responsive  
  38. 38. Quick  hits  
  39. 39. Quick  hits   •  Mobile  responsive   •  Redirect  error  pages  
  40. 40. Quick  hits  
  41. 41. Quick  hits   •  Mobile  responsive   •  Redirect  error  pages   •  Don’t  hide  you  site  
  42. 42. Five  takeaways   •  Create  quality  content   •  Op6mize,  but  don’t  overdo  it   •  Create  internal  links   •  Use  some  tools   •  Improve  your  CTR  
  43. 43.     Rich  Owings   localiswhereitsat.com   rich@localiswhereitsat.com   Twi9er:  @RichOwings   h9p://localiswhereitsat.com/seo-­‐resources  

×