2. DDeeffiinniittiioonn ooff::
Quality by Design is
the practice of using a
multidisciplinary team to
conduct conceptual
thinking, product design,
and production planning
all at one time.
3. A More General Definition
A Systematic approach
to integrated product development that emphasizes
response to customer expectations
and embodies
team values of cooperation, trust and sharing
in such a manner that
decision making
proceeds with large intervals of parallel working by all life-cycle
perspectives,
synchronized
by comparatively brief exchanges
to produce consensus. -- Joe Cleetus
7. PPeeooppllee ttoo IInncclluuddee oonn YYoouurr
QQuuaalliittyy bbyy DDeessiiggnn TTeeaamm
Specialist From Business
Engineering
Production
The Customer Base
and at appropriate times
Suppliers of Equipment, Purchased Parts
and Services
8. TThhiiss FFrroonntt EEnndd
PPllaannnniinngg LLeeaaddss ttoo
Performance
(quality & time to market) Cost
(eliminates design
changes late
in project)
Communication
(more apt to stay flexible & eliminates
the “over the wall” mentality
11. BBeenneeffiittss ooff QQuuaalliittyy bbyy DDeessiiggnn
Significant decrease in time to market
Faster product development
Better quality
Less work in progress
Fewer engineering change orders
Increased productivity
Reduced labor costs
Increased profits for the company
12. Quality by Design
Team
s
Must have a variety of
backgrounds and expertise.
Must communicate!!
Must think outside the box-stay
flexible!!
16. WWhhyy IImmpplleemmeenntt
Budgets are more critical today than
in past
1970’s
– Fewer brands to choose from
– Price = Cost + profit amount
Today
– Design changes in product
development creates higher costs.
17. WWhhyy IImmpplleemmeenntt
– Control cost by designing at the start of
a project
– Increased time in the design stage
• Changes in design stage cost 10 times more
than in testing stage
• Spending 10 times more creates the need
for development software EX: CAD/CAM
18. WWhhyy IImmpplleemmeenntt
More time designing
results in a more
complete final product
Less Rework
Less waste of Materials
19. WWhhyy IImmpplleemmeenntt
Fewer Design Changes + Shorter Lead
Times = Quicker Response to Customer’s
Needs
Lower Rejects and Scraps = Increased
Profits
Customer Returns decrease
Profit Margins increase
20. KKeeyy CCoonncceeppttss
Look at the whole product life cycle
Agree that organization has internal
and external customers and suppliers
Commitment to quality for the entire
process of making the product
21. PPrreeppaarraattiioonn ffoorr IImmpplleemmeennttaattiioonn
Principles -
– Statement of principles that the
company operates on
Assessment -
– How the company currently operates
and the changes that will be made
Work Process -
– Define procedures for the new process
22. PPrreeppaarraattiioonn ((ccoonnttiinnuueedd))
Internal Organizational Changes -
– Define how reporting and management will
change
Supply Chain -
– Define how the supply chain will participate in
development of the project
People Systems -
– Define reward systems, goals and objectives
Technology -
– What new technology needs to be in place to
complete the project
23. IImmpplleemmeennttaattiioonn
Start
– A Meeting with
everyone involved.
– Communication
between everyone
involved.
– Some companies
start with a “Pilot”.
24. IImmpplleemmeennttaattiioonn
Benefits of Meetings
– Project members meet face to face and develop
personal relationships with internal and external
customers and suppliers.
– Everyone understands goals.
– Clear up misconceptions
– Answer questions
25. IImmpplleemmeennttaattiioonn
Meetings
– Regular meeting should be set for reviewing the
project
– Exchange ideas and resolve complaints
– Time between meeting should be long enough for
questions to arise and short enough to make
design decisions
27. IImmpplleemmeennttaattiioonn
Flaws of Dedicated Project Teams
– Sense of stability and settling occurs
– Tend not to look for better ways to solve
problems and rely on past practices
28. IImmpplleemmeennttaattiioonn
Co-Location
– Placing team members in same location
– Team stimulated to continuously find
solutions to problems with the project
– Increased communication and
continuous improvements
29. IImmpplleemmeennttaattiioonn
Disadvantages of Co-Location
– Cost of moving and providing for
project team members
– Team members lose communication
with the department they came from
– Product in that department may suffer
31. IImmpplleemmeennttaattiioonn
Advantages of Computer Networks
– Eliminates cost of Co-Location
– Communication between team members
and outside consultants
– Records progress for managers and
accounting department
32. IImmpplleemmeennttaattiioonn
Cost Increases
– Time and Money have to be considered before
applying the design
Cultural Changes
– Solutions require cultural changes before becoming
effective
– Through meetings, managers can slowly change the
culture of the organization
– After cultural changes, project facilitator may be
hired
35. HHiissttoorryy ooff tthhee TToooollss
Finite element analysis developed in the
50’s and 60’s
Aircraft manufacturers start using CAD in
late 1970’s
Many tools not available until late 1980’s
Today, small organizations are able to buy
personal computer software tools
36. OOvveerrvviieeww
Organizational Tools
– Improve communication and understanding
Product Development Tools
– Decrease product development time
Production Tools
– Improve quality of manufactured parts and
decreases production time
Statistical Tools
– Allow studying and targeting of variables effecting
design, testing, and production
37. WWhhoo UUsseess tthhee TToooollss
Organizational Tools
– Everyone
Product Development Tools
– Engineering and Design Professionals
Production Tools
– Production Engineers
Statistical Tools
– Quality Engineers and Others when needed
38. OOrrggaanniizzaattiioonnaall TToooollss
TQM Philosophy
Computer Networks
ISO 9000 and ISO 14000
Total Productive Maintenance
Quality Function Deployment
Electronic Data Interchange
39. PPrroodduucctt DDeevveellooppmmeenntt TToooollss
Computer-aided drafting software
Solid modeling software
Finite element analysis software
Parametric analysis software
Rapid prototyping techniques
Design for manufacture and assembly
techniques
Failure mode and effect analysis
40. PPrroodduuccttiioonn TToooollss
Computer-aided Manufacturing
Computer numerical controlled tools
Continuous process improvement
Just-in-time production
Virtual manufacturing software
Agile manufacturing
43. MMiissccoonncceeppttiioonnss ooff
QQuuaalliittyy bbyy DDeessiiggnn
It is NOT simultaneous design and production.
ALL designs are finalized BEFORE production
begins.
It is NOT a quick fix or magical formula for
success.
It does NOT require multiple testing of
products.
Should NOT be confused with TQM inspection
techniques.
44. PPiittffaallllss ttoo AAvvooiidd
Don’t eliminate the old type sequential
engineering system too quickly.
Avoid having an unobtainable schedule. Better
to be done early (longer predicted time) than to
be late (shorter predicted time).
Avoid using tight tolerances and stringent
requirements.
Avoid changing the product specs during the
design phase.
Avoid using the low bidder.
Avoid automating the product development
phase before it is simplified.
45. RReeffeerreenncceess
Besterfield, D. H., Besterfield, G. H., Besterfield-
Michna, C., & Besterfield-Sacre, M. 1999. Total
Quality Management. New York:Prentice Hall.
http://www.erim.org/cec/column/mar00.htm
http://www.erim.org/cec/column/nov96.htm
http://www.cerc.wvu.edu/documents.htm
http://www.icsassociates.com/index.html
http://www.amkor.com/services/quality/apqp.cfm
Editor's Notes
Before the late 80’s CAD software was only available to major aircraft manufacturers. Finite Analysis software was only available to aircraft organizations, automobile manufacturers, and government laboratories. These organizations had the use of high-powered supercomputers.
The desktop computer processing power explosion with advanced computer graphics abilities made the tools available in the late 80’s.
TQM - all employees must understand these principles in order to understand the organization’s goals and strive to achieve them.
Networks - allow for sharing of information both locally and globally
ISO’s - set standards
QFD - matches/relates customer requirements with engineering characteristics and production processes. Deployed through product planning, design, engineering production, assembly and field service. Results of QFD are measured with the number of design and engineering changes, time to market, cost, and quality.
EDI - provides a standard mode for companies, departments, suppliers, and competitors to share information on products, parts, components, inventory, analysis, specifications, etc.. Uses the internet. Companies are able to communicate very efficiently, allowing the growth of and in the global marketplace.
CAD - produces engineering production drawings. Allows for quick and easy engineering changes. Easily used with other software used for computer-aided manufacturing, design for manufacture, and CNC machines.
Solid modeling software - Creates a visual verification of a component or a system.
FEA - analyzes and optimizes the response of a system prior to prototype development and testing. Helps detect problems early, allows design team to implement alternative changes instantly, test the changes and see the effect on quality and performance.
Parametric Analysis Software - expands the capabilities of solid modeling and FEA software by including parametric modeling from parts libraries and design optimization. Automates changes in design by programming the software to make decisions based on specified functions, variables, and other analysis criteria.
Rapid Prototyping techniques - quickly produces a physical model of a product. Techniques include - stereolithography, solid ground curing, selective laser sintering, fused deposition modeling, direct shell production casting, and laminated object method. Prototypes do not have realistic mechanical characteristics.
DFMA - design philosophy that identifies production and assembly problems prior to production.
FMEA - identifies failure modes of a product or process before they happen and plans for their elimination.Includes a group of activities that recognize and evaluate potential failure of a product or process and its effects; identify actions that could eliminate or reduce the chance of failure, documents the process. Requires a team effort.
CAM - software that identifies machine tool paths and other production parameters to optimize the machining of a part. Includes parameters such as machine tool feed rates, stock required, bit size and optimum tool path.
CNC - Controls mills, lathes, and presses using a computer.
CPI - systematic year after year study to improve the production processes by eliminating waste and rework, reducing scrap and cycle time, eliminating activities that do not increase product value, and eliminating non-conformities
JIT - a process control method and production philosophy that provides parts, components, and assemblies to production at the exact time they are needed, resulting in less inventory of raw materials and parts, less work in process, and shorter lead times. One problem with JIT is the reduction of inventory to critically low levels. Suppliers with excellent quality products and services as well as a knowledge of production lead and process times must be used.
Virtual Manufacturing Software - enables production engineers to create a factory on their desktop computer. Engineers can analyze and debug production facilities prior to the capital equipment investment.
Agile Manufacturing - A manufacturing environment that responds quickly to marketplace demands by quickly incorporating new technologies into products and easily adapts to many different customer needs.
DOE - a numerical study that identifies and studies many variables in a process or product at once that are the critical parameters or cause significant variation in the process. Three approaches to DOE are classical, Taguchi, and Shainin. A mix of the three approaches is often a wise choice.
SPC - “The primary TQM tool.” It is a charting technique used to monitor process variations and correct problems before they occur. Because DOE identifies the variables, it should be used before SPC. Otherwise the wrong variables may be monitored by SPC.