1. ABBAS HASSAN
Mobile: 0321-7809699
Address: House # P-270, S t # 6, Dhobi Ghat, Faisalabad,
Pakistan
Email: hassanabbas.ayan@gmail.com
OBJECTIVE
To lead the distributor/organization team in deploying company strategies to address local
business needs.
Train and motivate the team to achieve short term company objective and long term organizational
goals.
PROFESSIONAL SUMMARY
EXPERIENCE
Starting my career as a sales representative attaining the most fundamental knowledge of sales &
marketing with the deep inspirations to get a prestigious position in coming years through constant
developments in personal and professional capacities. I have obtained diversified experience in Personal
care,Febric care, Surface care, Oral care, Soap field, Eadible oil field and finally in Snacks broadening my
vision and enhancing my sales expertise. It is marvelous journey from theoretical narrations such as
accomplishing my MBA in Marketing to the fantastic practical implications proving myself highly valuable
team leader.
PEPSI COLA International Pakistan (Pvt) ltd (Snack Division)
Territory Sales Officer (Faisalabad town) ------------------------------------------------ May 2014 to onward
Responsibilities:
• Permanent Journey Plan development and implementation.
• Screening and hiring of Order Bookers / DSR’s
• Ensure implementation of Annual Operating Plan of which the Key Performance
Indicators are.
o Achieving the monthly Volume targets locked at the start of the year
o Productivity of daily planned shops to be visited
o Ensuring Range availability of PCI snacks in the market
o Prime rack location identification and maintenance of rack integrity
o FIFO has to be maintained both at the warehouse and in market
o Negligible stale in the market has to be maintained
• Identify stock requirement at the warehouse
• Effective utilization of promotional budget by distributor and DSR
• Effective utilization of subsidies provided to the distributor i.e. stale allowance, DSR
salaries and Van rentals
• New account development
• Management of all PI assets including racks etc.
Implementation of Sales software at distributor end has to be ensure
Achievements:

2.  Deployed dedicated resources (DSR) in the market for (Lays, Wavy & Kurkure,
Cheetos, Nuts Nimko) booking
 Achieved AOP (Annual operating plan) in 2015
 Overall growth is 22% YDT in 2015 vs Last year
 Exclusive deal with Fun Duniya amusement park for Lays snacks
ZIL LTD.
Territory Manager (Jaranwala territory) ------------------------------------------------ April 2012 to May 2014
Responsibilities:
• Serving as a Business Consultant for 12 distributors. Leading a team 1 sales supervisors, 15 Distribution
Sales Force (DSFs), 15 Salesmen , 1 Merchandisers, and 1 key punch operators (Kpo) to achieve
business objectives.
• Responsible for businesses worth almost Rs 5 million/month .
• Responsible for the implementation of business systems such as SnD (software that uses the database
of secondary sales to generate reports at different levels of complexities).
• Responsible for increasing numeric coverage in jaranwala, sumandri, shahkot & rest of territory.
• Responsible for increasing sku per bill.
• Responsible for increasing productive calls.
Achievements:
• Increased value wise sales of jaranwala, sumandri, shahkot and rest territory from 1.5million to 2 million.
• Increased sku per bill from 3 to 6
• Increased numeric coverage in surrounding area of Jaranwala Territory.
• Increased productivity from 20 to 30 shops daily.
• Achieved award reward as best TM in 2014
• Agreed distributor to cover surrounding area
• Addition of new CSF in THQ town and got desired results
• Opened new towns to increase coverage and also increase the volume for company growth
Colgate Palmolive Pak Ltd
Sales Executive (Jaranwala Territory) ---------------------------------------------------- March 2011 to April 2012
Responsibilities:
• Serving as a Business Consultant for 6 distributors. Leading a team of 2 Rural sales representative
(RSR), 10 Distribution Sales Force (DSFs), 10 Salesmen , 2 Merchandisers, and 2 key punch
operators(KPO’S) to achieve business objectives.
• Responsible for businesses worth almost Rs 11 million/month.
• Responsible for the implementation of business systems such as SnD (software that uses the database
of secondary sales to generate reports at different levels of complexities).

3. • Continuously analyzed market trends and continue marketing activities such as Display competitions on
Fabric care (Brite, Bonus & Express surf) Surface care (Lemon Max bar) Personal care (Palmolive soap)
Oral care (Colgate tooth paste brushes category)
Achievements:
• Covered rural areas through Rural sales development program.
• Increased market share in comparison to the major competitor Unilever from 10% to 20% in surface care.
• Increased secondary sales from 11million to 13.6million from Mar 2011 to Mar- 2012.
• Successful launches of Brite anti bacterial, Palmolive soap
• Increased value wise and category wise sale of LMT & other key accounts by taking initiative of category
display and extra intercepts.
• Increased sales of non-running categories by taking initiative to carry a pack of each category with Dsf
by presenting it to shopkeeper.
Habib Cooking Oil (Pvt) Ltd
Territory Sales Officer ----------------------------------------------------------- Feb 2010 – Feb 2011
Based in Faisalabad City also responsible for Faisalabad territory (consist of 4 towns)
Responsibilities:
• Served as a Business consultant for (4 distributors and lead a team of 13 Dsf (Distribution sales force
and 13 sales men.
• Responsible for businesses worth almost rupees 7 million /month.
• Responsible for coaching and training of sales team regarding sales operations.
Achievements:
• Planned and focus working on institutions. This initiative resulted in an incremental sale value of almost 1
million, monthly.
Unilever Pak ltd
Sales representative at Unilever distribution (Hassan traders Fsd)-------------- July 2009 – Jan 2010
Responsibilities:
• Major responsibilities were order taking & display.
WORKED IN AREAS
Faisalabad City Wazirabad
Jaranwala Gujrat
Shahkot Shadiwal
Sumandri Kunja
Manawala Mangowal
Mor khuda Dijkot
Warburton Khurianwala
Nankana Jhumra
Amin pur bangla Sangla hill
Pensara Bhawana

4. ACADEMIC QUALIFICATIONS
MBA (Marketing) From Allama Iqbal Open University Islamabad.
B.A (Economics) From Punjab University.
INTERMEDIATE (Economics) From board of intermediate & secondary education.
METRIC (Science) From Laboratory High School Faisalabad board.
SKILLS AND INTERESTS
• Proficiency in using MS Office.
• Fluent in three languages, (Urdu,Punjabi, and English).
• Leadership skills
• Guiding and coaching
• Negotiation
• Listening
• Interested in sports and social activities.
EXPERTIES
• People Management
• Contingency Planning
• Distribution and sales team handling
• Ability to solve problem and convert into opportunities
• Field Sales Operation
• Effective Communication
• Building Strong Team
COURSES
1. Attend training Topic “My Blue Sky-2” in year 2016 objective were to understanding
interpersonal communication skills, communication steps, personality styles.
2. Attend training of My “Blue Sky-1” in year 2015 objective were to revert problem into
opportunities
3. Advantage territory university training
4. Attend session of OOR (ownership on route)
5. 10 steps of calls
6. 8 building blocks
7. 5 Minutes of sales calls
8. Coaching Skills
AWARDS
• Achieved award over think out of box
• Achieved award reward as best Territory Manager in year 2014
• Achieved annual incentive award in Colgate Palmolive Pak ltd in year 2011 by achieving annual
target
• Got 1st
prize at Zonal level in Colgate Palmolive Pak ltd (May to June 2011)
REFERENCES
Available upon request